セルフタンニング製品の市場規模、シェア、成長分析、タイプ別、男女別、流通チャネル別、エンドユーザー別、地域別 - 産業予測、2025～2032年

セルフタンニング製品の世界市場規模は2023年に11億5,000万米ドルと評価され、予測期間（2025-2032年）のCAGRは4.5%で、2024年の12億米ドルから2032年には17億1,000万米ドルに成長する見通しです。

2023年10月現在、セルフタンニング・スキンケア製品市場は、消費者所得の上昇と紫外線暴露に関連する健康リスクに対する意識の高まりに牽引され、力強い成長を遂げています。皮膚がんの罹患率の増加が需要をさらに促進しており、この分野の大幅な上昇を示唆しています。セルフタンニング製品は現在、ローション、美容液、ドロップ、クリームなど様々な形態で提供され、消費者の多様な嗜好に応え、利便性を高めています。この動向は、天然由来製品への需要の高まりや、特に輝く肌を求める女性の間でスプレータンニングの人気が高まっていることによって補完されています。全体として、セルフタンニング製品市場は、日焼けの安全性とスキンケアに対する消費者の意識の進化に後押しされ、継続的な拡大が見込まれています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 貿易分析
• 顧客と購買基準の分析
• 原材料の分析

セルフタンニング製品市場規模：タイプ別

• 市場概要
• セルフタンニングローション
• セルフタンニングスプレー
• セルフタンニングオイル
• セルフタンニングムース
• セルフタンニングドロップ
• セルフタンニングワイプ
• その他

セルフタンニング製品市場規模：男女別

• 市場概要
• 男性
• 女性

セルフタンニング製品市場規模：流通チャネル別

• 市場概要
• オフライン
• オンライン

セルフタンニング製品市場規模：エンドユーザー別

• 市場概要
• 家庭用
• 商業用
• その他

セルフタンニング製品市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• St. Tropez（United Kingdom）
• Loving Tan（Australia）
• Isle of Paradise（United Kingdom）
• Tan-Luxe（United Kingdom）
• Vita Liberata（United Kingdom）
• Bondi Sands（Australia）
• Fake Bake（United Kingdom）
• Jergens（United States）
• Clarins（France）
• L'Oreal Paris（France）
• Neutrogena（United States）
• Dove（United Kingdom）
• Sally Hansen（United States）
• Australian Glow（Australia）
• MineTan（Australia）
• James Read Tan（United Kingdom）
• Tarte Cosmetics（United States）
• Beauty by Earth（United States）
• Eco Tan（Australia）
• St. Moriz（United Kingdom）

結論と推奨事項

Global Self-tanning Products Market size was valued at USD 1.15 billion in 2023 and is poised to grow from USD 1.2 billion in 2024 to USD 1.71 billion by 2032, growing at a CAGR of 4.5% during the forecast period (2025-2032).

As of October 2023, the market for self-tanning skincare products is experiencing robust growth, driven by rising consumer incomes and heightened awareness of the health risks linked to UV exposure. The increasing incidence of skin cancer is further fueling demand, suggesting a significant upward trajectory in this sector. Self-tanning products now come in various forms such as lotions, serums, drops, and creams, catering to diverse consumer preferences and enhancing convenience. This trend is complemented by a growing demand for naturally derived products and the popularity of spray tans, particularly among women seeking a radiant complexion. Overall, the market for self-tanning products is poised for continued expansion, fueled by evolving consumer attitudes towards sun safety and skincare.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Self-Tanning Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Self-Tanning Products Market Segmental Analysis

Global Self-tanning Products Market is segmented by Types, Gender, Distribution Channel, End-User and region. Based on Types, the market is segmented into Self-Tan Lotion, Self-Tan Spray, Self-Tan Oil, Self-Tan Mousse, Self-Tan Drops, Self-Tan Wipes and Others. Based on Gender, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Offline and Online. Based on End-User, the market is segmented into Household, Commercial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Self-Tanning Products Market

The global self-tanning products market is significantly driven by consumer demand for DHA-free formulations made with organic ingredients such as cocoa and berry extracts. This growing preference for natural alternatives stems from an increased awareness of health issues and a desire for more transparent ingredient lists in self-tanning products. Additionally, rising global temperatures have heightened awareness about the damaging effects of UV rays on the skin, which can lead to conditions like dermatitis and other sensitivities. As consumers seek sunless tanning options that protect their skin without harm, the market for self-tanning products is expected to experience robust growth throughout the forecast period.

Restraints in the Global Self-Tanning Products Market

The growth of the global self-tanning products market faces significant challenges due to limited consumer awareness regarding the ingredients and safety of these items. With scant information and few advertisements available, potential buyers often exhibit hesitance in trying self-tanning products. This lack of education can lead to apprehension about potential skin damage, further deterring consumers from incorporating these products into their routines. As a result, the market is likely to experience restrained expansion during the forecast period, as the fear and uncertainty surrounding self-tanning options inhibit wider adoption among potential users seeking sun-kissed skin without the harmful effects of UV exposure.

Market Trends of the Global Self-Tanning Products Market

The global self-tanning products market is experiencing a significant trend towards natural and organic formulations, driven by consumers' increasing awareness of ingredient safety and environmental concerns. Brands like Beauty by Earth and Botanic Tree are gaining traction as they offer self-tanners crafted from plant-based components, which align with the demand for healthier alternatives to traditional chemical-based products. This shift reflects a broader trend in the beauty industry pivoting towards sustainability and clean beauty, as a growing segment of consumers prioritizes eco-friendly options. As this trend continues, the market is expected to expand further, with innovation in natural formulations shaping the future landscape of self-tanning products.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Self-tanning Products Market Size by Types & CAGR (2025-2032)

• Market Overview
• Self-Tan Lotion
• Self-Tan Spray
• Self-Tan Oil
• Self-Tan Mousse
• Self-Tan Drops
• Self-Tan Wipes
• Others

Global Self-tanning Products Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Self-tanning Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Self-tanning Products Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Household
• Commercial
• Others

Global Self-tanning Products Market Size & CAGR (2025-2032)

• North America (Types, Gender, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Types, Gender, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Types, Gender, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Types, Gender, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Types, Gender, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• St. Tropez (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loving Tan (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isle of Paradise (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tan-Luxe (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vita Liberata (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bondi Sands (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fake Bake (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jergens (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal Paris (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neutrogena (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dove (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sally Hansen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australian Glow (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MineTan (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• James Read Tan (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarte Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beauty by Earth (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eco Tan (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• St. Moriz (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations