ウェットシェービングの市場規模、シェア、成長分析、製品別、男女別、流通チャネル別、用途別、地域別 - 産業予測、2025～2032年

ウェットシェービングの世界市場規模は2023年に137億米ドルと評価され、2024年の149億5,000万米ドルから2032年には300億米ドルに成長し、予測期間（2025-2032年）のCAGRは9.1％で成長する見通しです。

世界のウェットシェービング市場は、企業の身だしなみ基準の採用の増加、パーソナルケア製品への意識の高まり、主要な業界プレイヤーの技術の進歩によって、大きな成長が見込まれています。消費者は身だしなみを整えるためにより多くの支出をするようになり、革新的なウェットシェービング製品が急増しています。これには、シェービングクリーム、硫酸塩フリーのジェル、現代人の嗜好に応える染料などのイントロダクションが含まれます。ジレットの加熱式カミソリのような注目すべき革新的製品は、プレミアムなシェービング体験のための加温技術のような機能を取り入れることで、この傾向を浮き彫りにしています。加えて、AmazonやFlipkartのようなプラットフォームが普及し、eコマースが拡大していることに加え、メーカーによる研究開発への継続的な投資が、製品の品質を向上させ、このセグメントにおける消費者の満足度を高めています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 貿易分析
• 顧客と購買基準の分析
• 原材料の分析

ウェットシェービング市場規模：製品別

• 市場概要
• 使い捨てカミソリ
• 使い捨てではないカミソリ
• シェービングローション＆クリーム
• カミソリカートリッジ
• ブレード
• その他

ウェットシェービング市場規模：男女別

• 市場概要
• 男性
• 女性

ウェットシェービング市場規模：流通チャネル別

• 市場概要
• ハイパーマーケット
• スーパーマーケット
• 独立小売業者
• その他

ウェットシェービング市場規模：用途別

• 市場概要
• 家庭用
• サロン＆スパ
• その他

ウェットシェービング市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Harry's（United States）
• The Razor Company（United States）
• Maggard Razors（United States）
• Royal Shave（United States）
• Jeremy's Razors（United States）
• D.R. Harris & Co.（United Kingdom）
• Truefitt & Hill（United Kingdom）
• Taylor of Old Bond Street（United Kingdom）
• Edwin Jagger（United Kingdom）
• Muhle（Germany）
• Merkur（Germany）
• Saponificio Varesino（Italy）
• Proraso（Italy）
• Kai（Japan）
• Rockwell Razors（Canada）
• Parker Safety Razor（India）
• Super-Max（India）
• Lord International（Egypt）
• Rapira（Russia）

結論と推奨事項

Global Wet Shave Market size was valued at USD 13.7 billion in 2023 and is poised to grow from USD 14.95 billion in 2024 to USD 30.0 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The global wet shave market is poised for significant growth, driven by increasing adoption of corporate grooming standards, heightened awareness of personal care products, and advancements in technology from key industry players. Consumers are spending more on personal grooming, leading to a surge in innovative wet shaving products. This includes the introduction of shaving creams, sulfate-free gels, and dyes, which cater to modern preferences. Notable innovations, like Gillette's Heated Razor, highlight this trend by incorporating features such as warming technology for a premium shaving experience. Additionally, the expanding e-commerce landscape, with platforms like Amazon and Flipkart gaining traction, along with ongoing investments in research and development by manufacturers, are enhancing product quality and fostering consumer satisfaction in the wet shave segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wet Shave market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wet Shave Market Segmental Analysis

Global Wet Shave Market is segmented by Product, Gender, Distribution Channel, Application and region. Based on Product, the market is segmented into Disposable Razors, Non-disposable Razors, Shaving Lotions & Creams, Razor Cartridges, Blades and Others. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Hypermarkets, Supermarkets, Independent Retailers and Others. Based on Application, the market is segmented into Household, Salons & Spa and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wet Shave Market

The global wet shave market is expected to experience significant growth driven by shifting consumer lifestyles and the ongoing trend of urbanization. As consumers prioritize personal grooming, there has been a notable increase in demand for grooming products among both men and women, particularly in emerging markets like India, China, and Indonesia. This rise in availability and accessibility of wet shave products is likely to further propel market expansion. Additionally, the increasing acceptance and adoption of grooming routines by female consumers are anticipated to play a pivotal role in enhancing the wet shave market's growth in the years ahead.

Restraints in the Global Wet Shave Market

The global wet shave market faces significant challenges due to the volatility in raw material prices, which is expected to hinder market expansion. The rising costs associated with new and innovative shaving products further exacerbate this issue, particularly affecting price-sensitive consumers with limited budgets. As these raw material prices fluctuate, the affordability of premium products diminishes, creating a barrier to market growth. Consequently, the anticipated resistance from cost-conscious segments of the population may limit the willingness to invest in higher-priced shaving solutions, ultimately impacting the overall progression and development of the wet shave market in the near future.

Market Trends of the Global Wet Shave Market

The global wet shave market is significantly influenced by the expanding reach of e-commerce, as consumers increasingly favor the convenience of online shopping for personal and beauty care products. This shift is propelled by advancements in technology, enabling seamless online experiences and the effective use of compelling branding strategies across various platforms. As consumers seek quality and variety in their grooming routines, the availability of diverse wet shave options through e-commerce is set to drive market growth. This trend not only enhances accessibility but also fosters competition among brands, ultimately benefiting consumers with better choices and prices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Wet Shave Market Size by Product & CAGR (2025-2032)

• Market Overview
• Disposable Razors
• Non-disposable Razors
• Shaving Lotions & Creams
• Razor Cartridges
• Blades
• Others

Global Wet Shave Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Wet Shave Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets
• Supermarkets
• Independent Retailers
• Others

Global Wet Shave Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household
• Salons & Spa
• Others

Global Wet Shave Market Size & CAGR (2025-2032)

• North America (Product, Gender, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Gender, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Gender, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Gender, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Gender, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Harry's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Razor Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maggard Razors (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Shave (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jeremy's Razors (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D.R. Harris & Co. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Truefitt & Hill (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taylor of Old Bond Street (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edwin Jagger (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muhle (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merkur (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saponificio Varesino (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proraso (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockwell Razors (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parker Safety Razor (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lord International (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rapira (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations