市場調査レポート

商品コード

1623969

RTDプロテイン飲料市場規模、シェア、成長分析、製品タイプ別、供給源別、フレーバー別、カロリー数別、消費者別、クレーム別、糖質量別、地域別 - 産業予測、2025-2032年

RTD Protein Beverages Market Size, Share, Growth Analysis, By Product Type, By Source, By Flavor, By Calorie Count, By Consumers, By Claim, By Sugar Count, By Region - Industry Forecast 2025-2032

出版日: 2025年01月01日
発行: SkyQuest
ページ情報: 英文 165 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 763,518円

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PDF & Excel (Multiple User License)

USD 6,200 893,172円

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PDF & Excel (Enterprise License)

USD 7,100 1,022,826円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.06円

全表示
概要
目次

概要

サンプル依頼リストに入れる

世界のRTDプロテイン飲料市場規模は、2023年に16億米ドルと評価され、予測期間（2025-2032年）のCAGRは8.1％で成長し、2024年の17億3,000万米ドルから2032年には32億3,000万米ドルに成長する見通しです。

2023年10月現在、RTD（Ready-to-Drink）飲料市場は、利便性と健康に対する消費者の需要に牽引され、特にプロテイン分野で大きな成長を遂げています。高タンパク原料を配合したRTDプロテイン飲料は、栄養所要量を効率的に満たしたい外出の多い消費者に対応しています。これらの飲料は、心血管の健康を促進し、免疫力を強化し、代謝を高め、骨の健康をサポートするだけでなく、健康的なライフスタイルを取り巻く消費者の意識の高まりにも合致しています。この動向は消費者の嗜好の変化を浮き彫りにしており、多忙なスケジュールにもシームレスに対応できる栄養価の高い選択肢を優先する消費者が増えているため、RTDプロテイン飲料市場を前進させています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

PepsiCo, Inc.（USA）
Coca-Cola Co.（USA）
Glanbia plc（Ireland）
Nestle S.A.（Switzerland）
Abbott Laboratories（USA）
Danone S.A.（France）
MusclePharm Corporation（USA）
CytoSport, Inc.（USA）
Kellogg Company（USA）
Premier Nutrition Corporation（USA）
General Nutrition Centers, Inc.（GNC）（USA）
Monster Beverage Corporation（USA）
Hormel Foods Corporation（USA）
The Hershey Company（USA）
The Nature's Bounty Co.（USA）
The Hain Celestial Group, Inc.（USA）

結論と推奨事項

Product Code: SQSG30I2020

Global RTD Protein Beverages Market size was valued at USD 1.6 billion in 2023 and is poised to grow from USD 1.73 billion in 2024 to USD 3.23 billion by 2032, growing at a CAGR of 8.1% during the forecast period (2025-2032).

As of October 2023, the ready-to-drink (RTD) beverage market is witnessing significant growth, particularly in the protein segment, driven by consumer demand for convenience and health. RTD protein drinks, formulated from high-protein ingredients, cater to on-the-go individuals seeking to fulfill their nutritional requirements efficiently. These beverages not only promote cardiovascular health, bolster immunity, enhance metabolism, and support bone health, but they also align with the increasing consumer awareness surrounding healthy lifestyles. This trend underscores a shift in consumer preferences, as more individuals prioritize nutritious options that seamlessly fit into their busy schedules, thereby propelling the RTD protein beverage market forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global RTD Protein Beverages Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global RTD Protein Beverages Market Segmental Analysis

Global RTD Protein Beverages Market is segmented by Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel and region. Based on Product Type, the market is segmented into Energy Beverages, Juice Beverages, Protein Shakes, Plant-Based Milk Beverages, Weight Management Beverages, Clinical Beverages and Others. Based on Source, the market is segmented into Plant-Based and Animal-Based. Based on Flavor, the market is segmented into Orange, Mango, Strawberry, Mixed Fruit, Pineapple, Lemon, Raspberry, Original/Regular, Watermelon, Blueberry, Fruit Punch, Mocha, Green Apple, Cherry, Herbal, Aloe Vera and Others. Based on Calorie Count, the market is segmented into High Calories, Low Calories and Zero Calorie. Based on Consumers, the market is segmented into Regular Consumer, Athletes and Gym Enthusiast. Based on Claim, the market is segmented into Preservatives Free, Gluten Free, Non-GMO, Fat Free, All of the Above Claims and Others. Based on Sugar Count, the market is segmented into Low Sugar, High Sugar and Zero Sugar. Based on Packaging Type, the market is segmented into Bottles, Cans and Cartons. Based on Packaging Size, the market is segmented into 201-300 ml, 301-400 ml, 401-500 ml, More than 500 ml, 101-200 ml and Less than 100 ml. Based on Distribution Channel, the market is segmented into Non-store Retailers and Store Based Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global RTD Protein Beverages Market

The global market for ready-to-drink (RTD) protein beverages is being significantly driven by a rising awareness among consumers regarding health and wellness, which has led to an increased demand for functional drinks. This shift in consumer behavior indicates a heightened interest in nutritional products, particularly those fortified with protein, which are gaining popularity as sports nutrition supplements across various regions. Athletes and fitness enthusiasts are increasingly opting for these beverages, including carbonated options, to enhance their performance, overall fitness, and muscle development. Furthermore, the nutritional benefits associated with protein consumption, such as weight management and anti-aging properties, further bolster market growth.

Restraints in the Global RTD Protein Beverages Market

The growth of the global ready-to-drink (RTD) protein beverages market is currently restrained by the increasing costs associated with functional beverages and a relatively limited demand in various regions. In particular, the high prices of these products are expected to impede market expansion, particularly in developing nations where lower per capita income is prevalent. Additionally, numerous countries face challenges related to stringent health regulations and legal restrictions, further limiting consumer interest and availability. These factors combined contribute to a slower rate of growth in the RTD protein beverages sector, highlighting significant obstacles that need to be addressed.

Market Trends of the Global RTD Protein Beverages Market

The global RTD (ready-to-drink) protein beverages market is experiencing significant growth, driven by increasing health awareness and a shift towards active lifestyles among consumers. The rising popularity of protein-enriched drinks, particularly among athletes and fitness enthusiasts, is bolstered by the proliferation of gyms and fitness centers. As people prioritize convenient nutritional solutions to support their workout regimens, brands are innovating with diverse flavors and formulations, catering to both serious sports participants and health-conscious individuals. This trend reflects not only a growing demand for functional beverages but also a broader cultural shift towards wellness and fitness, positioning the RTD protein beverage sector for continued expansion.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global RTD Protein Beverages Market Size by Product Type & CAGR (2025-2032)

Market Overview
Energy Beverages
Juice Beverages
Protein Shakes
Plant-Based Milk Beverages
Weight Management Beverages
Clinical Beverages
Others

Global RTD Protein Beverages Market Size by Source & CAGR (2025-2032)

Market Overview
Plant-Based
Animal-Based

Global RTD Protein Beverages Market Size by Flavor & CAGR (2025-2032)

Market Overview
Orange
Mango
Strawberry
Mixed Fruit
Pineapple
Lemon
Raspberry
Original/Regular
Watermelon
Blueberry
Fruit Punch
Mocha
Green Apple
Cherry
Herbal
Aloe Vera
Others

Global RTD Protein Beverages Market Size by Calorie Count & CAGR (2025-2032)

Market Overview
High Calories
Low Calories
Zero Calorie

Global RTD Protein Beverages Market Size by Consumers & CAGR (2025-2032)

Market Overview
Regular Consumer
Athletes
Gym Enthusiast

Global RTD Protein Beverages Market Size by Claim & CAGR (2025-2032)

Market Overview
Preservatives Free
Gluten Free
Non-GMO
Fat Free
All of the Above Claims
Others

Global RTD Protein Beverages Market Size by Sugar Count & CAGR (2025-2032)

Market Overview
Low Sugar
High Sugar
Zero Sugar

Global RTD Protein Beverages Market Size by Packaging Type & CAGR (2025-2032)

Market Overview
Bottles
Cans
Cartons

Global RTD Protein Beverages Market Size by Packaging Size & CAGR (2025-2032)

Market Overview
201-300 ml
301-400 ml
401-500 ml
More than 500 ml
101-200 ml
Less than 100 ml

Global RTD Protein Beverages Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Non-store Retailers
Store Based Retailers

Global RTD Protein Beverages Market Size & CAGR (2025-2032)

North America (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
- US
- Canada
Europe (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

PepsiCo, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coca-Cola Co. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Glanbia plc (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Abbott Laboratories (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MusclePharm Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CytoSport, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kellogg Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Premier Nutrition Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
General Nutrition Centers, Inc. (GNC) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monster Beverage Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hormel Foods Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Hershey Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Nature's Bounty Co. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Hain Celestial Group, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

RTDプロテイン飲料市場規模、シェア、成長分析、製品タイプ別、供給源別、フレーバー別、カロリー数別、消費者別、クレーム別、糖質量別、地域別 - 産業予測、2025-2032年

RTD Protein Beverages Market Size, Share, Growth Analysis, By Product Type, By Source, By Flavor, By Calorie Count, By Consumers, By Claim, By Sugar Count, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

RTDプロテイン飲料市場規模：製品タイプ別

RTDプロテイン飲料市場規模：供給源別

RTDプロテイン飲料市場規模：フレーバー別

RTDプロテイン飲料市場規模：カロリー数別

RTDプロテイン飲料市場規模：消費者別

RTDプロテイン飲料市場規模：クレーム別

RTDプロテイン飲料市場規模：糖質量別

RTDプロテイン飲料市場規模：パッケージングタイプ別

RTDプロテイン飲料市場規模：梱包サイズ別

RTDプロテイン飲料市場規模：流通チャネル別

RTDプロテイン飲料市場規模