ワックスメルト市場規模、シェア、成長分析、製品タイプ別、フレグランスタイプ別、流通チャネル別、用途別、地域別-産業予測、2025～2032年

ワックスメルトの世界市場規模は2023年に34億7,000万米ドルと評価され、2024年の36億8,000万米ドルから2032年には59億1,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは6.1％で成長する展望です。

ワックスメルトの世界市場は、安全志向の消費者にアピールする耐火性によって、大幅な成長の瀬戸際にあります。ワックスメルトを従来のロウソクに代わる安全で汎用性の高いものとして販売することで、企業はより多くの消費者を惹きつけ、収益を拡大することができます。寒い季節に暖かさと安らぎを与える季節の香りへの関心の高まりとともに、カスタマイズ可能で家庭でも作れるワックスメルトへの需要が高まっています。米国消防庁が1日に42件のキャンドル関連火災を報告したことで、従来のキャンドルにまつわる火災のリスクに対する認識が高まっており、企業がワックスメルトの安全性を強調する絶好の機会となっています。Fontana Candle Co.のような、全て天然材料で不燃性の製品を提供する企業は、より安全で美的感覚に優れたホームフレグランスへのこの市場のシフトを例証しており、コラボレーションや市場拡大によってさらに後押しされています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場展望
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主要市場の考察

• 重要成功要因
• 競合の程度
• 主要投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 原料の分析
• スタートアップ分析
• 特許分析
• 貿易分析

ワックスメルト市場規模：製品タイプ別&CAGR（2025～2032年）

• 市場概要
• パラフィン
• 大豆
• パーム
• 蜜蝋メルト
• その他
  • ジェル
  • ブレンド

ワックスメルト市場規模：香りタイプ別&CAGR（2025～2032年）

• 市場概要
• フローラル
• フルーティー
• スパイシー
• ウッディ
• フレッシュ
• その他
  • グルメ
  • ハーブ

ワックスメルト市場規模：流通チャネル別&CAGR（2025～2032年）

• 市場概要
• オンライン
• オフライン
  • スーパーマーケット
  • 専門店
  • コンビニエンスストア

ワックスメルト市場規模：用途別&CAGR（2025～2032年）

• 市場概要
• 住宅用
• 商業用
  • ホテル
  • スパ
  • オフィス
  • 小売店

ワックスメルト市場規模&CAGR（2025～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他の欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他の中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主要市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
• 製品ポートフォリオ分析
• セグメント別シェア分析
• 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Scentsy, Inc.（米国）
• Michaels Stores, Inc.（米国）
• Bridgewater Candle Company（米国）
• NEST Fragrances, LLC（米国）
• East Coast Candles（カナダ）
• C. Johnson & Sons Inc.（米国）
• AFFCO Holdings（ニュージーランド）
• Bramble Bay Candle Co.（オーストラリア）
• Candle Warmers Etc.（米国）
• Better Homes and Gardens（米国）
• Colonial Candle（米国）
• Kringle Candle Company（米国）
• Swan Creek Candle Company（米国）
• Our Own Candle Company（米国）
• Candle-lite Company（米国）
• Bath & Body Works（米国）

結論と推奨事項

Global Wax Melts Market size was valued at USD 3.47 billion in 2023 and is poised to grow from USD 3.68 billion in 2024 to USD 5.91 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The global wax melts market is on the brink of substantial growth, driven by their fire-resistant properties that appeal to safety-conscious consumers. By marketing wax melts as a secure and versatile alternative to traditional candles, businesses can attract a broader audience and increase revenue. The demand for customizable and at-home crafted wax melts is rising, alongside a growing interest in seasonal scents that provide warmth and comfort during colder months. Increased awareness of fire risks associated with traditional candles, highlighted by the U.S. Fire Administration's report of 42 daily candle-related fires, creates a prime opportunity for businesses to emphasize wax melts' safety. Companies like Fontana Candle Co., which offers all-natural, non-flammable products, exemplify this market shift towards safer, aesthetically pleasing home fragrances, further boosted by collaborations and market expansions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wax Melts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wax Melts Market Segmental Analysis

Global Wax Melts Market is segmented by Product Type, Fragrance Type, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Paraffin Wax Melts, Soy Wax Melts, Palm Wax Melts, Beeswax Melts and Others. Based on Fragrance Type, the market is segmented into Floral, Fruity, Spicy, Woody, Fresh and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wax Melts Market

A significant driver of the Global Wax Melts Market is the rising consumer inclination towards safe and flameless alternatives to conventional candles. As awareness of the fire risks posed by open flames increases, many individuals are opting for safer methods to enhance their home ambiance with delightful scents. Wax melts offer a non-flammable and user-friendly option, allowing consumers to enjoy a cozy atmosphere without the concerns associated with burning candles. This shift in consumer behavior is actively promoting the demand for wax melts and consequently propelling the growth of the market, making it a pivotal factor in its expansion.

Restraints in the Global Wax Melts Market

One significant challenge facing the global wax melts market is the availability of alternative home fragrance products. Despite the unique advantages that wax melts provide, such as prolonged scent release and versatility, they compete with a variety of other options like reed diffusers, air fresheners, and essential oil diffusers. Each of these alternatives employs different scent diffusion methods and caters to the varying preferences of consumers. This competition creates a challenging environment for wax melts, potentially hindering their market share and overall growth. As consumers prioritize diverse fragrance solutions, the wax melts market must navigate these competitive pressures effectively.

Market Trends of the Global Wax Melts Market

The Global Wax Melts market is witnessing a notable trend toward unique and experiential fragrance offerings, reflecting a consumer shift towards personalization and immersive sensory experiences. This burgeoning interest is driving demand for wax melts featuring distinctive scents inspired by nature, exotic locales, and thematic elements that resonate with emotional connections and memories. As consumers increasingly seek to express their individuality through home fragrances, manufacturers are innovating with creative scent combinations and launching limited-edition collections that cater to these evolving preferences. This trend not only enhances the product offering but also positions wax melts as an essential tool for self-expression and ambiance enhancement in modern homes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis
• Trade Analysis

Global Wax Melts Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Paraffin Wax Melts
• Soy Wax Melts
• Palm Wax Melts
• Beeswax Melts
• Others
  • Gel Wax Melts
  • Blended Wax Melts

Global Wax Melts Market Size by Fragrance Type & CAGR (2025-2032)

• Market Overview
• Floral
• Fruity
• Spicy
• Woody
• Fresh
• Others
  • Gourmet
  • Herbal

Global Wax Melts Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline
  • Supermarkets
  • Specialty Stores
  • Convenience Stores

Global Wax Melts Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial
  • Hotels
  • Spas
  • Offices
  • Retail Stores

Global Wax Melts Market Size & CAGR (2025-2032)

• North America (Product Type, Fragrance Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Fragrance Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Fragrance Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Fragrance Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Fragrance Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Scentsy, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michaels Stores, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bridgewater Candle Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEST Fragrances, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• East Coast Candles (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• C. Johnson & Sons Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AFFCO Holdings (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bramble Bay Candle Co. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Candle Warmers Etc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Better Homes and Gardens (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colonial Candle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kringle Candle Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swan Creek Candle Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Our Own Candle Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Candle-lite Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations