小売業におけるモノのインターネット市場規模、シェア、成長分析、コンポーネント別、技術別、展開モード別、用途別、地域別 - 産業予測、2025～2032年

小売業におけるモノのインターネットの世界市場規模は、2023年に425億米ドルと評価され、2024年の545億7,000万米ドルから2032年には4,031億6,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは28.4％で成長する見通しです。

小売業界は、主にモノのインターネット（IoT）によって推進されるデジタルと店舗内業務の統合により、大きな変革を経験しています。この技術シフトは、従来の実店舗を近代的なデジタル体験へと再定義しつつあります。スマートシェルフやRFID技術の導入により、小売企業は在庫を効果的に追跡し、商品の動きを監視することで、競争力を高めています。IoTの導入は、効率的な店舗管理、合理化されたサプライチェーンオペレーション、顧客行動の理解強化の必要性によって促進されています。さらに、デジタルサイネージや自動レジシステムなどのテクノロジーにより、ブランドは貴重な消費者インサイトを収集できるようになり、最終的に高い顧客満足度を育み、特にピーク時の来店者数を増やしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 貿易分析
• 顧客と購買基準の分析
• 原材料の分析

小売業におけるモノのインターネット市場規模：コンポーネント別

• 市場概要
• ハードウェア
  • ビーコン
  • RFIDタグ
  • センサー
  • ウェアラブル
• プラットフォーム
  • 接続管理
  • アプリケーション管理
  • デバイス管理
• サービス
  • プロフェッショナルサービス
  • マネージドサービス

小売業におけるモノのインターネット市場規模：技術別

• 市場概要
• Bluetooth低エネルギー
• 近距離無線通信
• Zigbee
• その他

小売業におけるモノのインターネット市場規模：展開モード別

• 市場概要
• オンプレミス
• クラウド

小売業におけるモノのインターネット市場規模：用途別

• 市場概要
• オペレーション管理
  • 在庫管理
  • サプライチェーンの自動化
  • 人材管理
  • セキュリティと安全性
• 顧客管理
  • スマート自動販売機
  • スマートシェルフ
  • キュー管理
  • 自動チェックアウト
• 資産運用管理
  • 資産追跡
  • 予知保全
• 広告とマーケティング
  • スマートデジタルサイネージ
  • ジオマーケティング
• その他

小売業におけるモノのインターネット市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• IBM（USA）
• Intel Corporation（USA）
• Microsoft Corporation（USA）
• Cisco Systems Inc.（USA）
• SAP SE（Germany）
• Zebra Technologies Corporation（USA）
• PTC Inc.（USA）
• Huawei Technologies Co. Ltd.（China）
• Amazon Web Services, Inc.（USA）
• Fujitsu Ltd.（Japan）
• Bosch Software Innovations GmbH（Germany）
• NXP Semiconductors N.V.（Netherlands）
• Qualcomm Inc.（USA）
• Google LLC（USA）
• Hewlett Packard Enterprise Development LP（USA）
• Oracle Corporation（USA）
• Siemens AG（Germany）
• General Electric Company（USA）

結論と推奨事項

Global Internet Of Things In Retail Market size was valued at USD 42.5 billion in 2023 and is poised to grow from USD 54.57 billion in 2024 to USD 403.16 billion by 2032, growing at a CAGR of 28.4% during the forecast period (2025-2032).

The retail industry is experiencing a significant transformation due to the integration of digital and in-store operations, primarily driven by the Internet of Things (IoT). This technological shift is redefining traditional brick-and-mortar stores into modern, digital experiences. With the implementation of smart shelves and RFID technology, retailers are gaining a competitive edge by effectively tracking inventory and monitoring product movement. The adoption of IoT is fueled by the need for efficient shop management, streamlined supply chain operations, and enhanced understanding of customer behavior. Furthermore, technologies like digital signage and automated checkout systems are enabling brands to gather valuable consumer insights, ultimately fostering high customer satisfaction and increased foot traffic, especially during peak times.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Internet Of Things In Retail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Internet Of Things In Retail Market Segmental Analysis

Global Internet Of Things In Retail Market is segmented by component, technology, deployment mode, application and region. Based on component, the market is segmented into hardware, platform and services. Based on technology, the market is segmented into bluetooth low energy, near field communication, zigbee and others. Based on deployment mode, the market is segmented into on-premise and cloud. Based on application, the market is segmented into operations management, customer management, asset management, advertising and marketing and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Internet Of Things In Retail Market

The growth of the Internet of Things (IoT) in the retail sector is propelled by various advantages that enhance operational efficiency. Retailers are increasingly utilizing IoT technologies for effective shop space monitoring, inventory tracking, supply chain optimization, and understanding customer behavior. A significant driver for IoT adoption is the automation and refinement of supply chain processes, which leads to improved productivity. Additionally, connectivity tools such as digital signage, shelf displays, beacons, and price tags provide brands with valuable insights into consumer behaviors during in-store transactions, ultimately enabling them to tailor their strategies and enhance customer experiences.

Restraints in the Global Internet Of Things In Retail Market

The growth of the Global Internet of Things (IoT) in the retail market is hindered by rising security concerns related to data privacy and the significant costs associated with the deployment and maintenance of IoT devices. These challenges pose a barrier to widespread adoption. However, it is expected that the downward trend in the prices of connected devices, coupled with increasing adoption of IoT solutions among small and medium-sized enterprises (SMEs), will create favorable opportunities for growth within the retail sector. Addressing security issues while capitalizing on affordability could foster a more robust IoT landscape in retail.

Market Trends of the Global Internet Of Things In Retail Market

The Global Internet of Things (IoT) in Retail market is witnessing a significant upward trend, driven by businesses prioritizing digital transformation to meet evolving customer expectations. The advent of advanced IoT technologies, such as sensors and RFID, is reshaping retail operations by enabling enhanced automation and streamlined decision-making processes. This transformative shift is compelling retailers to invest in IoT solutions as they seek to boost productivity, optimize inventory management, and personalize customer experiences. With the growing emphasis on using technology to adapt to dynamic consumer behaviors, the IoT in retail landscape is projected to expand rapidly, unlocking new revenue streams and operational efficiencies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Internet Of Things In Retail Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
  • Beacons
  • RFID Tags
  • Sensors
  • Wearables
• Platform
  • Connectivity Management
  • Application Management
  • Device Management
• Services
  • Professional Services
  • Managed Services

Global Internet Of Things In Retail Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Bluetooth Low Energy
• Near Field Communication
• Zigbee
• Others

Global Internet Of Things In Retail Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Internet Of Things In Retail Market Size by Application & CAGR (2025-2032)

• Market Overview
• Operations Management
  • Inventory Management
  • Supply Chain Automation
  • Workforce Management
  • Security & Safety
• Customer Management
  • Smart Vending Machine
  • Smart Shelves
  • Queue Management
  • Automated Checkout
• Asset Management
  • Asset Tracking
  • Predictive Maintenance
• Advertising & Marketing
  • Smart Digital Signage
  • Geomarketing
• Others

Global Internet Of Things In Retail Market Size & CAGR (2025-2032)

• North America (Component, Technology, Deployment Mode, Application)
  • US
  • Canada
• Europe (Component, Technology, Deployment Mode, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Technology, Deployment Mode, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Technology, Deployment Mode, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Technology, Deployment Mode, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bosch Software Innovations GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NXP Semiconductors N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise Development LP (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Electric Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations