市場調査レポート

商品コード

1622353

バリアブルデータ印刷市場規模、シェア、成長分析、コンポーネント別、印刷技術別、ラベルタイプ別、用途別、最終用途別、地域別 - 産業予測、2025～2032年

Variable Data Printing Market Size, Share, Growth Analysis, By Component (Hardware, Software), By Printing Technology (Inkjet Printing, Electrophotographic Printing), By Label Type, By Application, By End-Use, By Region - Industry Forecast 2025-2032

出版日: 2024年12月21日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 763,518円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 893,172円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,022,826円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.06円

全表示
概要
目次

概要

サンプル依頼リストに入れる

バリアブルデータ印刷市場規模は2023年に112億8,000万米ドルとなり、予測期間（2025-2032年）のCAGRは9%で、2024年の123億米ドルから2032年には245億米ドルに成長すると予測されています。

バリアブルデータ印刷（VDP）市場は、消費者の心に響くパーソナライズされたマーケティング資料に対する需要の高まりによって、印刷業界内で急速に進化しています。VDPは、テキスト、画像、QRコードなどのユニークな要素を組み込んだデジタル印刷プロセスを包含し、ダイレクトメールやパッケージングを含むさまざまなフォーマットでターゲットを絞ったコミュニケーションを強化します。このカスタマイズは、エンゲージメントとレスポンス率の向上につながり、小売、ヘルスケア、金融、製造などの分野にアピールします。デジタル印刷とデータ分析の技術的進歩により、小ロットであってもオーダーメイドの素材を効率的に生産できるようになった。VDPとデジタル・マーケティング戦略との相乗効果により、VDPの可能性はさらに高まり、企業が顧客とのつながりを深め、マーケティングROIを最適化する革新的な方法を模索する中で、市場は継続的な成長を遂げると思われます。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

HP Inc.（USA）
Canon Inc.（Japan）
Xerox Corporation（USA）
R.R. Donnelley & Sons Company（USA）
3M Company（USA）
Avery Dennison Corporation（USA）
Mondi plc（UK）
Cenveo, Inc.（USA）
Ricoh Company, Ltd.（Japan）
Seiko Epson Corporation（Japan）
Konica Minolta, Inc.（Japan）
Xeikon N.V.（Belgium）
Hewlett-Packard Development Company, L.P.（USA）
Eastman Kodak Company（USA）
Fuji Xerox Co., Ltd.（Japan）
Brother Industries, Ltd.（Japan）
Toshiba Tec Corporation（Japan）
Lexmark International, Inc.（USA）
Pitney Bowes Inc.（USA）

結論と推奨事項

Product Code: SQMIG45B2074

Variable Data Printing Market size was valued at USD 11.28 Billion in 2023 and is poised to grow from USD 12.3 Billion in 2024 to USD 24.5 Billion by 2032, growing at a CAGR of 9% during the forecast period (2025-2032).

The Variable Data Printing (VDP) market is rapidly evolving within the printing industry, driven by a growing demand for personalized marketing materials that resonate with consumers. VDP encompasses digital printing processes that incorporate unique elements such as text, images, and QR codes, enhancing targeted communication across various formats, including direct mail and packaging. This customization leads to improved engagement and response rates, appealing to sectors like retail, healthcare, finance, and manufacturing. Technological advancements in digital printing and data analytics enable efficient production of tailored materials, even for short runs. The synergy of VDP with digital marketing strategies further boosts its potential, positioning the market for continued growth as businesses seek innovative ways to connect with customers and optimize their marketing ROI.

Top-down and bottom-up approaches were used to estimate and validate the size of the Variable Data Printing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Variable Data Printing Market Segmental Analysis

Global Variable Data Printing Market is segmented by component, printing technology, label type, application, end-use and region. Based on component, the market is segmented into hardware, software and services. Based on printing technology, the market is segmented into inkjet printing, electrophotographic printing, direct thermal printing and thermal transfer printing. Based on label type, the market is segmented into release liner labels and linerless labels. Based on application, the market is segmented into consumer goods, food & beverages, advertising printing, manufacturing, healthcare, transportation & logistics, retail and others. Based on end-use, the market is segmented into small and medium enterprises (SMEs) and large enterprises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Variable Data Printing Market

The Variable Data Printing (VDP) market is significantly propelled by the rising demand for personalized and customized marketing solutions. Companies are harnessing the power of VDP to produce bespoke materials-ranging from direct mail to promotional items and packaging-that are designed to connect more effectively with individual consumers. This shift towards personalization not only fosters deeper engagement but also boosts response rates, ultimately resulting in more favorable marketing outcomes. By catering to the unique preferences and needs of their audience, businesses are able to enhance their marketing strategies, making VDP a crucial component in achieving their promotional goals.

Restraints in the Variable Data Printing Market

The Variable Data Printing (VDP) market faces notable challenges, particularly regarding the intricacies of data management. Effectively executing VDP necessitates robust data handling and processing abilities, as the integration of variable data from diverse sources can be quite complicated. Such complexities may introduce risks of errors and difficulties in ensuring data accuracy, ultimately leading to extended setup times and increased costs. Moreover, these data management challenges can cause production delays, further complicating the implementation process and impacting the overall efficiency of VDP operations. Addressing these issues is essential for optimizing performance in the Variable Data Printing sector.

Market Trends of the Variable Data Printing Market

The Variable Data Printing (VDP) market is witnessing a robust trend towards personalization and customization, driven by the need for targeted communication and enhanced customer engagement. As businesses increasingly recognize the value of individualized marketing, VDP technology allows for the efficient production of uniquely tailored printed materials-incorporating specific names, images, and data on each piece. This trend is particularly influential in direct mail and marketing campaigns, where customized messages can lead to higher response rates and customer loyalty. As organizations continue to prioritize meaningful interactions, the demand for innovative VDP solutions is anticipated to grow, shaping the future of print marketing strategies.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Patent Analysis

Global Variable Data Printing Market Size by Component & CAGR (2025-2032)

Market Overview
Hardware
- Printers
- Scanners
- Others
Software
- Design Software
- Variable Data Printing Software
- Others
Services
- Installation Services
- Maintenance Services
- Consulting Services

Global Variable Data Printing Market Size by Printing Technology & CAGR (2025-2032)

Market Overview
Inkjet Printing
- Continuous Inkjet
- Drop on Demand Inkjet
Electrophotographic Printing
- Laser Printing
- Led Printing
Direct Thermal Printing
Thermal Transfer Printing

Global Variable Data Printing Market Size by Label Type & CAGR (2025-2032)

Market Overview
Release Liner Labels
Linerless Labels

Global Variable Data Printing Market Size by Application & CAGR (2025-2032)

Market Overview
Consumer Goods
Food & Beverages
Advertising Printing
Manufacturing
Healthcare
Transportation & Logistics
Retail
Others

Global Variable Data Printing Market Size by End-Use & CAGR (2025-2032)

Market Overview
Small And Medium Enterprises (SMEs)
Large Enterprises

Global Variable Data Printing Market Size & CAGR (2025-2032)

North America (Component, Printing Technology, Label Type, Application, End-Use)
- US
- Canada
Europe (Component, Printing Technology, Label Type, Application, End-Use)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Printing Technology, Label Type, Application, End-Use)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Printing Technology, Label Type, Application, End-Use)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Printing Technology, Label Type, Application, End-Use)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

HP Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Canon Inc. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xerox Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
R.R. Donnelley & Sons Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
3M Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avery Dennison Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mondi plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cenveo, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ricoh Company, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seiko Epson Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Konica Minolta, Inc. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xeikon N.V. (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hewlett-Packard Development Company, L.P. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Eastman Kodak Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fuji Xerox Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brother Industries, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Toshiba Tec Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lexmark International, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pitney Bowes Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

バリアブルデータ印刷市場規模、シェア、成長分析、コンポーネント別、印刷技術別、ラベルタイプ別、用途別、最終用途別、地域別 - 産業予測、2025～2032年

Variable Data Printing Market Size, Share, Growth Analysis, By Component (Hardware, Software), By Printing Technology (Inkjet Printing, Electrophotographic Printing), By Label Type, By Application, By End-Use, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

バリアブルデータ印刷市場規模：コンポーネント別

バリアブルデータ印刷市場規模：印刷技術別

バリアブルデータ印刷市場規模：ラベルタイプ別

バリアブルデータ印刷市場規模：用途別

バリアブルデータ印刷市場規模：最終用途別

バリアブルデータ印刷市場規模