コマースクラウドの市場規模、シェア、成長分析、タイプ別、オファリング別、企業規模別、地域別 - 産業予測、2024年～2031年

コマースクラウドの市場規模は、2022年に262億3,000万米ドルとなり、予測期間（2024年～2031年）のCAGRは20.8%で、2023年の316億8,000万米ドルから、2031年までには1,436億8,000万米ドルに成長する見通しです。

世界のコマースクラウド市場は、特にパンデミック以降、事業運営のためのデジタルプラットフォームへのシフトが進んでいることが大きな成長の原動力となっています。企業は、シームレスでオムニチャネルな顧客体験を提供し、新商品の市場投入期間を短縮し、業務効率を高めるために、クラウドベースのソリューションを急速に採用しています。人工知能（AI）、機械学習（ML）、ビッグデータ分析とコマースクラウドプラットフォームの統合は、eコマースのエコシステムを変革し、パーソナライズされた体験、予測分析、よりスマートな意思決定を可能にしています。以前は高額な初期費用に制約されていた中小企業も、今ではコマースクラウドソリューションの拡張性と費用対効果を活用し、大企業に対抗しています。さらに、クラウドベースのソリューションに対する需要は、モバイルコマースの台頭、ソーシャルメディアショッピングの普及、パーソナライズされたショッピング体験に対する消費者の選好によって、さらに高まっています。北米や欧州などの地域市場は、成熟した技術インフラを背景に引き続き最前線にありますが、アジア太平洋地域は、eコマースの急成長、インターネット普及率の上昇、デジタル変革を支援する政府の取り組みにより、急成長を遂げています。セキュリティへの懸念、データ・プライバシーの問題、複雑な規制要件（特に国境を越えた商取引とデータ主権をめぐる）は、市場プレーヤーが乗り越えるべき重要な課題です。競合情勢は非常に厳しく、Salesforce、Adobe、SAP、Oracleなどの主要企業は、AIを活用した製品レコメンデーション、ヘッドレス・コマース機能、シームレスなサードパーティ統合などの拡張機能を提供するため、継続的な技術革新を行っています。各社が製品提供や地理的範囲の拡大を目指す中で、パートナーシップ、合併、買収が一般的になっています。全体として、世界のコマースクラウド市場は、企業がデジタルコマース戦略において俊敏性、革新性、顧客中心主義を優先する傾向が強まっていることから、力強い成長が見込まれています。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次・一次情報源
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主要な市場の考察

• 市場のエコシステム
• ケーススタディ分析
• 技術分析
• 規制分析
• バリューチェーン分析
• イノベーションマトリクス
• 主要な投資分析
• 主要な成功要因
• 競合の程度

コマースクラウド市場：タイプ別

• 市場概要
  • プラットフォーム
  • サービス

コマースクラウド市場：オファリング別

• 市場概要
• プライベートクラウド
• パブリッククラウド
• ハイブリッドクラウド

コマースクラウド市場：企業規模別

• 市場概要
• 中小企業
• 大企業

コマースクラウド市場：業界別

• 市場概要
• ファッション・アパレル
• 電子機器・家電製品
• 食品・飲料
• 医薬品・食料雑貨
• その他

コマースクラウド市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主要な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• IBM
• SAP
• Salesforce Commerce Cloud
• Adobe Commerce Cloud（Magento）
• Shopify
• BigCommerce
• VTEX
• commercetools
• Episerver（now part of Optimizely）
• Oracle Commerce
• Kibo Commerce
• Elastic Path
• Sitecore Experience Commerce
• Digital River
• Apttus
• Voyado
• Optimizely
• HCL Technologies
• Acumatica
• Sana Commerce

Commerce Cloud Market size was valued at USD 26.23 billion in 2022 and is poised to grow from USD 31.68 billion in 2023 to USD 143.68 billion by 2031, growing at a CAGR of 20.8% during the forecast period (2024-2031).

The global commerce cloud market is witnessing significant growth driven by the increasing shift towards digital platforms for business operations, especially post-pandemic. Companies are rapidly adopting cloud-based solutions to offer a seamless and omnichannel customer experience, reducing time-to-market for new offerings, and enhancing operational efficiency. The integration of artificial intelligence (AI), machine learning (ML), and big data analytics with commerce cloud platforms is transforming the e-commerce ecosystem, enabling personalized experiences, predictive analytics, and smarter decision-making. SMEs, previously restrained by high upfront costs, now leverage the scalability and cost-effectiveness of commerce cloud solutions to compete with large enterprises. Moreover, the demand for cloud-based solutions is further boosted by the rise of mobile commerce, proliferation of social media shopping, and consumer preferences for personalized shopping experiences. Regional markets such as North America and Europe remain at the forefront due to the mature technology infrastructure, while Asia-Pacific is seeing rapid growth due to a burgeoning e-commerce landscape, increased internet penetration, and government initiatives supporting digital transformation. Security concerns, data privacy issues, and complex regulatory requirements, particularly around cross-border commerce and data sovereignty, are critical challenges that market players need to navigate. The landscape is highly competitive, with key players like Salesforce, Adobe, SAP, and Oracle continuously innovating to offer enhanced features like AI-driven product recommendations, headless commerce capabilities, and seamless third-party integrations. Partnerships, mergers, and acquisitions are common as companies aim to expand their product offerings and geographic reach. Overall, the global commerce cloud market is poised for robust growth, as businesses increasingly prioritize agility, innovation, and customer-centricity in their digital commerce strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Commerce Cloud Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Commerce Cloud Market Segmental Analysis

Global Commerce Cloud Market is segmented by type, offering, Enterprise Size, Vertical, and region. Based on Type, the market is segmented into Platform, and Services. Based on offering, the market is segmented into Private Cloud, Public Cloud, and Hybrid Cloud. Based on Enterprise Size, the market is segmented into SMEs, and Large Enterprises. Based on Vertical, the market is segmented into Fashion and Apparel, Electronics and Appliances, Food and Beverages, Pharmaceutical and Grocery, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Commerce Cloud Market

One of the most significant drivers of the global commerce cloud market is the rapid increase in mobile commerce (m-commerce). The global proliferation of smartphones and improved internet connectivity have reshaped consumer shopping behavior, with mobile becoming the dominant channel for online purchases. This shift has compelled retailers to optimize their platforms for mobile commerce, focusing on mobile-responsive designs, faster load times, and a seamless checkout experience. Commerce cloud platforms are pivotal in enabling businesses to develop mobile-friendly websites and apps, integrating features like voice search, mobile payments, and personalized product recommendations. Mobile commerce not only enhances the user experience but also opens new revenue streams through in-app purchasing and location-based marketing. The convenience of mobile shopping, coupled with the rise of mobile payment solutions like digital wallets, is expected to drive further adoption of commerce cloud platforms. Businesses adopting mobile-first strategies are witnessing improved customer retention and increased average order values, making m-commerce a crucial growth driver in the market.

Restraints in the Global Commerce Cloud Market

Data privacy and security concerns pose a significant restraint to the growth of the commerce cloud market. As businesses increasingly rely on cloud platforms to store sensitive customer data, including payment information and personal preferences, they become prime targets for cyberattacks. High-profile data breaches can erode consumer trust and lead to reputational damage, financial losses, and legal liabilities. Regulations such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA), and other regional data protection laws impose stringent requirements on how companies collect, store, and process data. Compliance with these laws adds complexity to commerce cloud implementation, particularly for businesses operating in multiple jurisdictions. Additionally, many companies are reluctant to fully adopt cloud-based solutions due to concerns over control and ownership of data, especially when utilizing third-party vendors. These privacy and security challenges necessitate robust cybersecurity measures, encryption, and compliance frameworks, increasing operational costs and hindering widespread adoption, particularly among smaller businesses with limited resources.

Market Trends of the Global Commerce Cloud Market

A prominent trend in the commerce cloud market is the increasing adoption of AI-powered personalization to enhance the customer experience. AI and machine learning algorithms are being integrated into commerce cloud platforms to analyze vast amounts of customer data and provide personalized product recommendations, targeted marketing, and dynamic pricing. Personalization is now a key differentiator for businesses, as consumers expect tailored shopping experiences based on their preferences, browsing history, and purchase behavior. AI enables real-time decision-making, allowing businesses to dynamically adjust content, offers, and promotions based on user interactions. For instance, AI-driven chatbots and virtual assistants are being deployed to provide personalized customer support, resolving queries, and guiding users through the shopping process. This trend not only improves customer engagement but also boosts conversion rates and average order values. As AI technology continues to evolve, it is expected to become even more integral to commerce cloud platforms, with predictive analytics and hyper-personalization playing a central role in shaping the future of e-commerce.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Ecosystem of the Market
• Case Study Analysis
• Technology Analysis
• Regulatory Analysis
• Value Chain Analysis
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Commerce Cloud Market by Type

• Market Overview
  • Platform
  • Services

Commerce Cloud Market by Offering

• Market Overview
• Private Cloud
• Public Cloud
• Hybrid Cloud

Commerce Cloud Market by Enterprise size

• Market Overview
• SMEs
• Large Enterprises

Commerce Cloud Market by Vertical

• Market Overview
• Fashion and Apparel
• Electronics and Appliances
• Food and Beverages
• Pharmaceutical and Grocery
• Others

Commerce Cloud Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce Commerce Cloud
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Commerce Cloud (Magento)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTEX
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• commercetools
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Episerver (now part of Optimizely)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Commerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kibo Commerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elastic Path
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sitecore Experience Commerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital River
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apttus
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voyado
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimizely
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acumatica
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sana Commerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments