FMCGの市場規模、シェア、成長分析：タイプ別、生産タイプ別、流通チャネル別、地域別 - 産業予測、2024-2031年

FMCGの市場規模は2022年に1,074億6,000万米ドルとなり、予測期間（2024-2031年）のCAGRは3.66%で、2023年の1,113億9,000万米ドルから2031年には1,485億1,000万米ドルに成長する見通しです。

食品・飲料、トイレタリー、クリーニング用品、パーソナルケア用品などの必需品を含むFMCG市場は、その遍在性、急速なペース、絶え間ないイノベーションにより、世界経済の極めて重要な部分を占めています。人口増加、都市化、共働き世帯へのシフトに後押しされ、こうした日用品への需要は着実に高まっています。ECとデジタル技術は、オンラインショッピング、サブスクリプションサービス、データアナリティクスによるパーソナライズされたマーケティングを可能にし、市場情勢を一変させました。さらに、環境に優しく健康志向の高い製品を好む消費者の増加により、FMCG企業は持続可能なパッケージングやより健康的でオーガニックな代替品に注力しています。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模予測
• 市場の想定と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主な市場の考察

• 規制分析
• スタートアップ分析
• 重要成功要因
• 市場の魅力指数
• 競合の程度
• 主な投資機会
• エコシステムマッピング

FMCG市場：タイプ別

• 市場概要
• 食品・飲料
  • ジュース・ドリンク
  • 紅茶・コーヒー
  • 生鮮食品
  • 冷凍食品
  • 加工食品・包装食品
  • その他
• パーソナルケア・化粧品
  • ボディケア
  • ヘアケア
  • オーラルケア
  • スキンケア
  • ベビーケア
• ヘルスケア
  • OTC
  • ビタミン・栄養補助食品
  • フェミニンケア
  • その他
• ホームケア
  • クリーニング製品
  • フレグランス
  • その他
• フットウェア
  • フォーマルシューズ
  • スポーツシューズ
  • カジュアルシューズ
• フットウェアアクセサリー
• その他

FMCG市場：生産タイプ別

• 市場概要
• インハウス
  • 食品・飲料
  • パーソナルケア・化粧品
  • 健康管理
  • ホームケア
  • フットウェア
  • フットウェアアクセサリー
  • その他
• 受託ベース
  • 食品・飲料
  • パーソナルケア・化粧品
  • 健康管理
  • ホームケア
  • フットウェア
  • フットウェアアクセサリー
  • その他

FMCG市場：流通チャネル別

• 市場概要
• スーパーマーケット・ハイパーマーケット
• 食料品店
• 専門店
• EC
• その他

FMCG市場：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• Procter & Gamble（USA）
• Unilever（Netherlands/UK）
• Nestle（Switzerland）
• The Coca-Cola Company（USA）
• PepsiCo（USA）
• Johnson & Johnson（USA）
• L'Oreal（France）
• Colgate-Palmolive（USA）
• Kimberly-Clark（USA）
• Mondelez International（USA）
• Danone（France）
• Mars, Inc.（USA）
• Reckitt Benckiser（United Kingdom）
• Kellogg's（USA）
• General Mills（USA）
• The Kraft Heinz Company（USA）
• AB InBev（Belgium）
• Henkel（Germany）
• Beiersdorf AG（Germany）
• Estee Lauder Companies（USA）
• The Hershey Company（USA）
• SC Johnson（USA）
• Constellation Brands（USA）
• Ferrero Group（Italy）
• Coty Inc.（USA）

FMCG Market size was valued at USD 107.46 Billion in 2022 and is poised to grow from USD 111.39 Billion in 2023 to USD 148.51 Billion by 2031, at a CAGR of 3.66% during the forecast period (2024-2031).

The FMCG market, which includes essential products like food and beverages, toiletries, cleaning supplies, and personal care items, remains a pivotal part of the global economy due to its omnipresence, rapid pace, and relentless innovation. Driven by population growth, urbanization, and the shift towards dual-income households, the demand for these everyday products is steadily rising. E-commerce and digital technologies have transformed the FMCG landscape, enabling online shopping, subscription services, and personalized marketing through data analytics. Additionally, the growing consumer preference for eco-friendly and health-conscious products has led FMCG companies to focus on sustainable packaging and healthier, organic alternatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the FMCG Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

FMCG Market Segmental Analysis

The FMCG Market is segmented by type, production type, distribution channel and region. By type, the market is segmented into food and beverages (juices and drinks, tea and coffee, fresh food, frozen food, processed and packaged food, others), personal care & cosmetics (body care, hair care, oral care, skin care, baby care), healthcare care (over the counter (OTC), vitamin and dietary supplement, feminine care, others), home care (cleaning products, fragrance, others), footwear (formal footwear, athletic footwear, casual footwear), footwear accessories, and others. Based on production type, the market is segmented into in-house (food and beverage, personal care and cosmetics, health care, home care, footwear, footwear accessories, others), and contract based (food and beverage, personal care and cosmetics, health care, home care, footwear, footwear accessories, others). By distribution channel, the market is segmented into supermarkets and hypermarkets, grocery stores, specialty stores, e commerce, others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Drivers of the FMCG Market

With rising health consciousness and environmental awareness among consumers, there's an increasing demand for healthier, organic, and sustainable fast-moving consumer goods (FMCG). In response, manufacturers are innovating to meet these preferences by providing organic foods, natural personal care items, and eco-friendly packaging solutions. This shift not only caters to evolving consumer preferences but also reflects a broader commitment to sustainability and wellness in the FMCG sector, driving growth in these product categories and encouraging further advancements in environmentally responsible manufacturing practices.

Restraints in the FMCG Market

The FMCG sector is characterized by intense competition among multiple brands and products, all striving to capture consumer interest and loyalty. This fierce rivalry presents significant hurdles for companies aiming to sustain their market share and profitability. Price battles and assertive marketing tactics further escalate the pressure, often squeezing profit margins and necessitating strategic agility to navigate market dynamics effectively. In the fast-moving consumer goods (FMCG) industry, competition is fierce as numerous brands and products compete for consumer attention and loyalty. This intense rivalry poses challenges for companies aiming to maintain their market share and profitability. Price wars and aggressive marketing strategies add to the complexity, often squeezing profit margins and requiring companies to stay adaptable and strategic in their approach to stay competitive and profitable in this dynamic market landscape.

Market Trends of the FMCG Market

The FMCG sector has significantly adopted e-commerce and digital innovations to enhance consumer outreach. The surge in online shopping, particularly during the COVID-19 pandemic, prompted FMCG firms to prioritize strengthening their digital footprint. This involved developing intuitive websites and mobile applications, alongside refining supply chains to meet online demand efficiently. Furthermore, businesses leveraged advanced analytics and AI technologies to gain insights into consumer behaviour, enabling them to tailor product offerings and marketing tactics effectively. These strategic advancements underscore the industry's commitment to leveraging digital platforms for operational excellence and consumer engagement in an increasingly digital-centric market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Regulatory Analysis
• Start Up Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

FMCG Market by Type

• Market Overview
• Food and Beverages
  • Juices and Drinks
  • Tea And Coffee
  • Fresh Food
  • Frozen Food
  • Processed And Packaged Food
  • Others
• Personal Care & Cosmetics
  • Body Care
  • Hair Care
  • Oral Care
  • Skin Care
  • Baby Care
• Healthcare Care
  • Over The Counter (OTC)
  • Vitamin And Dietary Supplement
  • Feminine Care
  • Others
• Home Care
  • Cleaning Products
  • Fragrance
  • Others
• Footwear
  • Formal Footwear
  • Athletic Footwear
  • Casual Footwear
• Footwear Accessories
• Others

FMCG Market by Production Type

• Market Overview
• In-House
  • Food And Beverage
  • Personal Care & Cosmetics
  • Health Care
  • Home Care
  • Footwear
  • Footwear Accessories
  • Others
• Contract Based
  • Food And Beverage
  • Personal Care & Cosmetics
  • Health Care
  • Home Care
  • Footwear
  • Footwear Accessories
  • Others

FMCG Market by Distribution Channel

• Market Overview
• Supermarkets & Hypermarkets
• Grocery Stores
• Specialty Stores
• E-Commerce
• Others

FMCG Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (Netherlands/UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AB InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrero Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments