市場調査レポート

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1481467

ヘアエクステンションの世界市場規模、シェア、成長分析、製品別、毛髪別 - 産業予測、2024～2031年

Global Hair Extensions Market Size, Share, Growth Analysis, By Product(Wigs, Extensions), By Hair(Human Hair, and Synthetic Hair) - Industry Forecast 2024-2031

出版日: 2024年05月19日 | 発行: SkyQuest

| ページ情報: 英文 219 Pages | 納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

世界のヘアエクステンションの市場規模は、2022年に64億6,000万米ドルとなり、2023年の70億米ドルから、2031年までには133億5,000万米ドルに成長し、予測期間（2024～2031年）のCAGRは8.4％で成長する見通しです。

世界のヘアエクステンション市場は、進化する美容動向と消費者の選好に牽引され、ダイナミックな様相を呈しています。ウィッグが自己表現のための変幻自在のツールとして台頭する中、市場は汎用性の高いヘアソリューションへの需要の高まりに後押しされ、着実な成長を遂げています。InstagramやTikTokなどのソーシャルメディア・プラットフォームは、ウィッグ関連コンテンツのハブとなり、ユーザーに様々なスタイルやカラーを試してもらうことで、このトレンドを増幅させる上で極めて重要な役割を果たしています。これらのプラットフォームを活用する著名なヘアスタイリストは、その専門知識を共有し、革新的なかつらのテクニックを紹介することで、消費者の関心をさらに高めています。その結果、ヘアエクステンション市場は製品の多様性が急増し、さまざまなニーズや選好に対応できる幅広い選択肢が提供されるようになりました。合成毛から人毛まで、消費者は幅広い選択肢を利用できるようになり、希望の外観を簡単に実現できるようになりました。さらに、市場分析によると、持続可能性と倫理的な調達慣行への注目が高まっており、環境にやさしくクルエルティフリーなヘアエクステンションのオプションを提供するブランドが増加しています。美容基準の絶え間ない進化とソーシャルメディアの影響により、世界のヘアエクステンション市場はさらに拡大する態勢にあり、ブランドにとって革新的で、世界中の消費者の進化するニーズに応えるエキサイティングな機会を提供しています。

技術分析
価格分析
サプライチェーン分析
バリューチェーン分析
市場のエコシステム
IP分析
貿易分析
スタートアップ分析
原材料の分析
イノベーションマトリクス
パイプライン製品の分析
マクロ経済指標
主要な投資の分析
主要な成功要因
競合の程度

市場力学と見通し

市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
規制情勢
ポーターの分析
将来の混乱についての特別な考察

ヘアエクステンションの世界市場：製品別

市場概要
ウィッグ
エクステンション

ヘアエクステンションの世界市場：毛髪別

市場概要
人毛
人工毛

ヘアエクステンションの世界市場規模：地域別

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2023年）
主要な市場企業が採用した戦略
主要成功戦略
市場における最近の活動
主要企業の市場シェア（2023年）

主要企業プロファイル

Hair Addictionz
Babe Hair Extensions
Platinum Seamless
DreamCatchers
HotHeads Hair Extensions
HairUWear
HairTalk Extensions
Bellami Hair
Luxy Hair
Hotheads
RemySoft
Bohyme
SHE by SO.CAP.USA
Beauty Works
Hair Couture
Euro So. Cap.

Product Code: SQMIG35A2808

Global Hair Extensions Market size was valued at USD 6.46 billion in 2022 and is poised to grow from USD 7 billion in 2023 to USD 13.35 billion by 2031, growing at a CAGR of 8.4% in the forecast period (2024-2031).

The global hair extensions market presents a dynamic landscape driven by evolving beauty trends and consumer preferences. With wigs emerging as a transformative tool for self-expression, the market has witnessed steady growth propelled by the increasing demand for versatile hair solutions. Social media platforms such as Instagram and TikTok have played a pivotal role in amplifying this trend, serving as hubs for wig-related content and inspiring users to experiment with different styles and colors. Renowned hairstylists leveraging these platforms have further fueled consumer interest by sharing their expertise and showcasing innovative wig techniques. As a result, the Hair Extensions market has experienced a surge in product diversity, with a wide range of options available to cater to varying needs and preferences. From synthetic to human hair extensions, consumers have access to an extensive array of choices, allowing them to achieve their desired look effortlessly. Additionally, the market analysis reveals a growing focus on sustainability and ethical sourcing practices, with an increasing number of brands offering eco-friendly and cruelty-free hair extension options. With the continuous evolution of beauty standards and the influence of social media, the global Hair Extensions market is poised for further expansion, offering exciting opportunities for brands to innovate and meet the evolving needs of consumers worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the hair extensions market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Extensions Market Segmental Analysis

The global hair extensions market is segmented based on product, hair and region. By product, the market is segmented into wigs, extensions. By hair, the market is segmented into human hair and synthetic hair. By region, the market is segmented into North America, Europe, Asia Pacific, and Latin America.

Drivers of the Global Hair Extensions Market

Consumers are increasingly gravitating towards hair extensions that seamlessly blend with their natural hair, reflecting a desire for a flawless integration. This trend is fueled by the aspiration to eliminate any discernible differences in texture, color, or overall appearance between the extensions and their own hair. As a result, there is a notable increase in the demand for high-quality, human hair extensions designed to mimic the attributes of natural hair. The focus is on achieving an identical texture, color, and movement to create a cohesive and authentic look. This emphasis on natural aesthetics is driving substantial growth within the hair extensions market as consumers seek products that provide a seamless and undetectable enhancement to their existing hair.

Restraints in the Global Hair Extensions Market

The hair extensions industry confronts potential growth constraints linked to rising occurrences of headaches and hair breakage associated with the use of these products. These issues act as limiting factors, influencing consumer satisfaction levels and usage behaviors. Furthermore, the significant time commitment necessary for attaching wigs and extensions to the hair roots contributes to curtailing the overall demand for these products. As consumers weigh the benefits against the drawbacks, concerns regarding discomfort and potential damage may deter some individuals from embracing hair extensions as part of their beauty routines. Consequently, addressing these challenges and enhancing user experience will be critical for unlocking the full growth potential of the hair extensions market.

Market Trends of the Global Hair Extensions Market

The increasing adoption of subscription-based models in the hair extensions industry presents a notable opportunity for market participants. This innovative strategy allows manufacturers to leverage the expanding demand for their products over prolonged periods, establishing a steady revenue flow and the potential to nurture a broader and more committed customer following. Through the provision of consistent, high-quality products via recurring subscriptions, manufacturers can not only cultivate a loyal customer base but also capitalize on the recurring nature of these services. This approach resonates with evolving consumer preferences for convenience and dependability, providing a reliable supply of premium hair styling products while fostering stronger and more enduring connections with customers. By embracing subscription-based models, market players can enhance customer retention, drive long-term profitability, and position themselves for sustained growth in the competitive hair extensions market.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Hair Extensions Market by Product

Market Overview
Wigs
Extensions

Global Hair Extensions Market by Hair

Market Overview
Human Hair
and Synthetic Hair

Global Hair Extensions Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Hair Addictionz
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Babe Hair Extensions
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Platinum Seamless
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DreamCatchers
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HotHeads Hair Extensions
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HairUWear
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HairTalk Extensions
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bellami Hair
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Luxy Hair
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hotheads
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
RemySoft
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bohyme
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SHE by SO.CAP.USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beauty Works
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hair Couture
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Euro So. Cap.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments