データ可視化ツールの世界市場規模、シェア、成長分析、タイプ別、展開別、業界別-産業予測、2024～2031年

データ可視化ツールの世界市場規模は2022年に103億4,000万米ドルと評価され、予測期間（2024～2031年）のCAGRは11.5%で、2023年の115億3,000万米ドルから2031年には275億4,000万米ドルに成長する展望です。

今日のダイナミックなビジネス環境において、世界のデータ可視化ツール市場は、企業におけるデータ主導の意思決定への依存の高まりに牽引されて力強い成長を遂げています。この需要の急増は、複雑なデータセットの理解を迅速かつ効率的に簡素化できるツールの必要性から生じています。組織が膨大な量のデータを生成する中、この情報を解読し、貴重な洞察を明らかにする上でデータ可視化ツールの役割は最も重要であり、今後も拡大が続くと予想されます。データ資産を活用することで得られる競争上の優位性を認識し、これらのツールに投資する企業が増えています。特筆すべきは、非技術系ユーザーが単独でデータにアクセスし分析できるようにするセルフサービス・アナリティクスへの顕著な動向です。さらに、拡大現実（AR）や仮想現実（VR）のデータ可視化ツールのような革新的な技術の導入により、市場は進化しており、ユーザーに没入感のある体験を提供しています。市場の主要参入企業は、戦略的提携や買収によって市場の成長と競合をさらに高める一方で、提供するサービスを強化するために研究開発の努力を優先しています。

目次

エグゼクティブサマリー

• 市場概要
• 繁栄と衰退

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模の推定
• 市場の危機と限界

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主要市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主要投資の分析
• 主要成功要因
• 競合の程度

市場力学と展望

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

データ可視化ツールの世界市場：タイプ別

• 市場概要
• スタンドアロン可視化ツールと組み込み可視化ツール

データ可視化ツールの世界市場：展開別

• 市場概要
• オンプレミスとクラウドベース

データ可視化ツールの世界市場：業界別

• 市場概要
• 銀行業務
• 金融業務
• 保険（BFSI）
• 医療とライフサイエンス
• 小売業とeコマース
• 製造業と自動車
• 政府と公共

データ可視化ツールの世界市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他の欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主要市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• Tableau Software（米国）
• Microsoft Corporation（米国）
• QlikTech International AB（米国）
• SAP SE（ドイツ）
• IBM Corporation（米国）
• Oracle Corporation（米国）
• MicroStrategy Incorporated（米国）
• Salesforce.com, Inc.（米国）
• SAS Institute Inc.（米国）
• TIBCO Software Inc.（米国）
• Alteryx, Inc.（米国）
• Sisense Inc.（米国）
• Looker Data Sciences, Inc.（米国）
• Domo, Inc.（米国）
• Zoho Corporation（米国）
• Information Builders, Inc.（米国）
• Dundas Data Visualization, Inc.（カナダ）
• Yellowfin International Pty Ltd（オーストラリア）
• InetSoft Technology Corporation（米国）
• Exago, Inc.（米国）

Global Data Visualization Tools Market size was valued at USD 10.34 Billion in 2022 and is poised to grow from USD 11.53 Billion in 2023 to USD 27.54 Billion by 2031, at a CAGR of 11.5% during the forecast period (2024-2031).

In today's dynamic business environment, the global data visualization tools market is experiencing robust growth driven by the escalating reliance on data-driven decision-making among businesses. This surge in demand stems from the need for tools capable of simplifying the comprehension of intricate data sets swiftly and efficiently. With organizations generating vast amounts of data, the role of data visualization tools in deciphering this information and revealing valuable insights is paramount and expected to continue expanding. Recognizing the competitive advantage derived from leveraging data assets, more companies are investing in these tools. Notably, the market is witnessing a notable trend towards self-service analytics, enabling non-technical users to access and analyze data independently. Moreover, the market is evolving with the introduction of innovative technologies like augmented reality (AR) and virtual reality (VR) data visualization tools, offering immersive experiences for users. Key market players are prioritizing research and development endeavors to enhance their offerings while strategic collaborations and acquisitions further fuel market growth and competitiveness.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Data Visualization Tools Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Data Visualization Tools Market Segmental Analysis

Global Data Visualization Tools Market is segmented by type, deployment, and region. Based on type, the market can be segmented into Standalone visualization tools, and Embedded visualization tools. Based on deployment, the market is segmented into on-premises, and cloud-based. Based on industry vertical, the market is segmented into banking, financial services, and insurance (bfsi), healthcare and life sciences, retail and e-commerce, manufacturing and automotive, and government and public sector. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Data Visualization Tools Market

One major factor fueling the expansion of the worldwide market for data visualization tools is the escalating requirement for data-centric decision-making within enterprises. As companies produce extensive volumes of data, there's a rising necessity for tools capable of efficiently presenting and deciphering this data. These visualization tools empower users to extract valuable insights, detect trends, and make well-informed decisions grounded in data analysis. The pervasive emphasis on data-driven decision-making across various sectors is spurring the uptake of these tools, thus propelling the growth of the global data visualization tools market.

Restraints in the Global Data Visualization Tools Market

One significant constraint that may affect the worldwide market for data visualization tools is the issue of data privacy and security. As companies gather and scrutinize vast quantities of data, safeguarding sensitive information emerges as a paramount concern. The rising frequency of data breaches and the implementation of regulations like GDPR and CCPA present hurdles for providers of data visualization tools. It is imperative for these providers to uphold strong security protocols and adhere to stringent privacy laws to cultivate user trust and surmount the challenges posed by concerns over data privacy and security.

Market Trends of the Global Data Visualization Tools Market

A significant trend in the global market for data visualization tools is the increasing utilization of augmented reality (AR) and virtual reality (VR) technologies. These innovations are being incorporated into data visualization software to deliver immersive and interactive experiences, allowing users to delve into data within three-dimensional settings, thereby facilitating better comprehension and analysis of intricate datasets. AR and VR-driven data visualization tools present improved capabilities for data exploration, storytelling, and decision-making, spurred by the demand for more captivating and user-friendly methods of data visualization, thus reshaping the landscape of data visualization.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Data Visualization Tools Market by Type

• Market Overview
• Standalone Visualization Tools and Embedded Visualization Tools

Global Data Visualization Tools Market by Deployment

• Market Overview
• On-Premises and Cloud-based

Global Data Visualization Tools Market by Industry Vertical

• Market Overview
• Banking
• Financial Services
• and Insurance (BFSI)
• Healthcare and Life Sciences
• Retail and E-commerce
• Manufacturing and Automotive
• and Government and Public Sector

Global Data Visualization Tools Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Tableau Software (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Looker Data Sciences, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dundas Data Visualization, Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin International Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InetSoft Technology Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exago, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments