透明ディスプレイの世界市場規模、シェア、成長分析、技術別、製品別、ディスプレイサイズ別 - 産業予測、2024年～2031年

透明ディスプレイの世界市場規模は、2022年に16億2,000万米ドルと評価され、予測期間（2024年～2031年）のCAGRは5.52%で、2023年の17億1,000万米ドルから2031年には26億3,000万米ドルに成長する見通しです。

近年、世界の透明ディスプレイ市場は、多様な産業における最先端ディスプレイ技術への需要の高まりに牽引され、大幅な拡大を経験しています。透明ディスプレイはユニークで魅惑的なユーザー体験を提供するため、小売、自動車、家電分野での採用につながっています。透明OLEDとLCD技術の主な進歩は、インタラクティブ・アプリケーションと拡張現実（AR）アプリケーションへの道を開いた。しかし、生産コストの高さや拡張性の限界といった課題が、市場の成長を妨げています。アジア太平洋地域が市場を独占しており、韓国や日本などの国々における技術的躍進がその原動力となっています。

目次

エグゼクティブサマリー

• 市場概要
• 運命の輪

調査手法

• 情報調達
• セカンダリおよびプライマリデータソース
• 市場規模の推定
• 市場の前提条件と制限

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主な市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主な投資の分析
• 主な成功要因
• 競合の程度

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

透明ディスプレイの世界市場：技術別

• 市場概要
• OLED（有機発光ダイオード）
• LCD（液晶ディスプレイ）
• 電子ペーパー

透明ディスプレイの世界市場：製品別

• 市場概要
• ヘッドマウントディスプレイ
• ヘッドアップディスプレイ
• プロジェクションディスプレイ
• デジタルサイネージ
• スマートアプライアンスのディスプレイ

透明ディスプレイの世界市場：ディスプレイサイズ別

• 市場概要
• 小
• 中
• 大

透明ディスプレイの世界市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他の欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他の中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主な市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• Samsung Electronics Co. Ltd.
• LG Electronics Co. Ltd.
• BOE Technology Group Co., Ltd.
• AUO Optronics Corp.
• Innolux Corporation
• Japan Display Inc.（JDI）
• Sharp Corporation
• E Ink Holdings Inc.
• Corning Inc.
• Planar Systems Inc.
• 3M Company
• View Inc.
• Gentec LLC
• Setec Holdings Limited
• Royole Corporation
• Lumiotec
• Displax GmbH
• Holoeye GmbH
• Leia Inc.
• Looking Glass Labs

Global Transparent Display Market size was valued at USD 1.62 Billion in 2022 and is poised to grow from USD 1.71 Billion in 2023 to USD 2.63 Billion by 2031, at a CAGR of 5.52% during the forecast period (2024-2031).

In recent years, the global transparent display market has experienced significant expansion, driven by the growing demand for cutting-edge display technologies across diverse industries. Transparent displays offer a unique and captivating user experience, leading to their adoption in retail, automotive, and consumer electronics sectors. Key advancements in transparent OLED and LCD technologies have paved the way for interactive and augmented reality applications. However, challenges such as high production costs and scalability limitations hinder market growth. The Asia-Pacific region dominates the market, fueled by technological breakthroughs in countries like South Korea and Japan.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Transparent Display Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Transparent Display Market Segmental Analysis

The global transparent display market is segmented into four major segments i.e. by technology, product type, display size, and region. Based on type, it is divided into oled (organic light emitting diode), lcd (liquid crystal display), e-paper. Based on product type, it is bifurcated as head-mounted displays, head-up displays, projection displays, digital signage, and smart appliances displays. Based on display size it is segregated into, small, medium, large. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, South America.

Drivers of the Global Transparent Display Market

The increasing need for sophisticated display technologies, driven by the demand for inventive retail solutions, has led to the development of unique and captivating user experiences. These technologies not only enhance customer engagement but also significantly contribute to brand promotion, responding to the evolving landscape of consumer preferences and expectations in the retail sector.

Restraints in the Global Transparent Display Market

One major challenge facing this market revolves around the elevated manufacturing expenses associated with transparent display technologies. Due to the necessity of sophisticated materials and manufacturing procedures, upfront costs are driven up significantly. These additional expenses pose a formidable barrier to the commercial viability of the technology for numerous potential users, hindering its widespread adoption.

Market Trends of the Global Transparent Display Market

Retailers are increasingly incorporating transparent displays into their store setups to boost consumer engagement. These innovative displays allow for interactive and immersive shopping experiences by showcasing products in dynamic and visually appealing ways, thereby enhancing the overall buying experience for customers.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Transparent Display Market by Technology

• Market Overview
• OLED (Organic Light Emitting Diode)
• LCD (Liquid Crystal Display)
• E-Paper

Global Transparent Display Market by Product

• Market Overview
• Head-Mounted Displays
• Head-Up Displays
• Projection Displays
• Digital Signage
• Smart Appliances Displays

Global Transparent Display Market by Display Size

• Market Overview
• Small
• Medium
• Large

Global Transparent Display Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Samsung Electronics Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BOE Technology Group Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AUO Optronics Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innolux Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Display Inc. (JDI)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E Ink Holdings Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Corning Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Planar Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• View Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gentec LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Setec Holdings Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royole Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lumiotec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Displax GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holoeye GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leia Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Looking Glass Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments