オンライン家庭教師サービスの世界市場規模、シェア、成長分析、家庭教師タイプ別、コースタイプ別 - 産業予測（2024～2031年）

オンライン家庭教師サービスの世界市場規模は、2022年に71億9,000万米ドルと評価され、2023年の82億1,000万米ドルから2031年には237億5,000万米ドルに成長し、予測期間中（2024-2031年）のCAGRは14.20％で成長する見通しです。

オンライン家庭教師サービスの世界的な急増は主にスマートフォンの普及によって推進され、国境を越えた学習が容易になっています。2023年1月、インドの教育テクノロジー企業であるBYJU'Sは、幼稚園から高校までの市場セグメントを対象とした1対1の家庭教師パイロットプログラムを開始しました。オンライン学習は、その利便性、費用対効果、集中力の向上などが大きな成長に寄与しています。この動向は、バーチャル教育を通じて生産性の向上を目指す学生や社会人の間で特に顕著です。2021年11月のVedantuとCanvaの提携のような、モバイルアプリ開発者とコンテンツプロバイダーのコラボレーションは、革新的なスマート学習ソリューションをもたらします。携帯通信機器の接続性の向上や、南オーストラリア州のLearning+イニシアチブのような政府によるデジタル教育の推奨は、オンライン学習の採用をさらに推進します。COVID-19の流行はバーチャル学習ソリューションを加速させ、2021年2月に開始されたインドのNEAT 2.0に代表されるように、世界各国の政府が無料のオンライン個別指導ポータルを推奨しています。こうした一連の動向は、オンライン家庭教師市場の継続的な拡大を裏付けています。

目次

エグゼクティブサマリー

• 市場概要
• 運命の輪

調査手法

• 情報調達
• セカンダリおよびプライマリデータソース
• 市場規模の推定
• 市場の前提条件と制限

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主な市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主な投資の分析
• 主な成功要因
• 競合の程度

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

オンライン家庭教師サービスの世界市場：家庭教師タイプ別

• 市場概要
• 体系的な個別指導
• オンデマンド個別指導

オンライン家庭教師サービスの世界市場：コースタイプ別

• 市場概要
• 語学コース
• 科学
• テクノロジー
• エンジニアリング
• 数学（STEM）コース
• その他

オンライン家庭教師サービスの世界市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主な市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• Chegg Inc.
• Khan Academy
• BYJU'S
• Vedantu
• Tutor.com
• WizIQ
• Club Z!Inc.
• ArborBridge
• Toppr
• Coursera
• Udemy
• LinkedIn Learning
• EdX
• TutorMe
• Varsity Tutors

Global Online Tutoring Services Market size was valued at USD 7.19 billion in 2022 and is poised to grow from USD 8.21 billion in 2023 to USD 23.75 billion by 2031, growing at a CAGR of 14.20% during the forecast period (2024-2031).

The global surge in online tutoring services is primarily propelled by the widespread adoption of smartphones, facilitating learning across borders. In January 2023, BYJU'S, an Indian educational technology company, initiated a one-on-one home tutoring pilot program targeting the K-12 market segment. The convenience, cost-effectiveness, and enhanced focus associated with online learning contribute to its significant growth. This trend is particularly noticeable among school students and professionals, aiming to boost productivity through virtual education. Collaborations between mobile app developers and content providers, such as Vedantu and Canva's partnership in November 2021, bring innovative smart learning solutions. Advancements in portable communication devices' connectivity and governmental endorsements of digital education, like the South Australian Learning+ initiative, further propel online learning adoption. The COVID-19 pandemic accelerated virtual learning solutions, with governments worldwide endorsing free online tutorial portals, exemplified by India's NEAT 2.0 launched in February 2021. These collective trends underscore the ongoing expansion of the online tutoring market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Tutoring Services Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Tutoring Services Market Segmental Analysis

The Global Online Tutoring Services Market is segmented on the basis of Tutoring Type, Course Type, Duration, Tutoring Style, End-user, and Region. Based on Tutoring Type the market is segmented as, Structured Tutoring, On-demand Tutoring. Based on Course Type the market is segmented as, Language Courses, Science, Technology, Engineering, And Mathematics (STEM) Courses, Others. Based on Duration the market is segmented as, Short-term Courses, Long-term Courses. Based on Tutoring Style the market is segmented as, Test Preparation Service, Subject Tutoring Service, Remediation, Maintenance, Support, and Enrichment. Based on End-user the market is segmented as, K-12, Higher Education, Others. Based on Region the market is segmented as, North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Drivers of the Global Online Tutoring Services Market

The easy accessibility of online tutoring services has been facilitated by the widespread availability of high-speed internet and the proliferation of smartphones and devices, thus eradicating geographical barriers and allowing individuals to access assistance regardless of their location.

Restraints in the Global Online Tutoring Services Market

Online tutoring falls short in comparison to traditional classrooms by missing out on the face-to-face interaction and emotional connection they provide. This absence can have consequences for the depth of learning and overall engagement in the educational process.

Market Trends of the Global Online Tutoring Services Market

Online tutoring services are placing a growing emphasis on providing students with customized learning experiences. By leveraging AI and data analytics, these platforms can adapt content and teaching approaches to suit each student's unique learning style, strengths, and weaknesses. This shift towards personalization not only boosts student engagement but also improves overall learning outcomes, resulting in a more effective and efficient educational experience.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Online Tutoring Services Market by Tutoring Type

• Market Overview
• Structured Tutoring
• On-demand Tutoring

Global Online Tutoring Services Market by Course Type

• Market Overview
• Language Courses
• Science
• Technology
• Engineering
• And Mathematics (STEM) Courses
• and Others

Global Online Tutoring Services Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Chegg Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Khan Academy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BYJU'S
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vedantu
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tutor.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WizIQ
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Z! Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ArborBridge
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toppr
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coursera
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn Learning
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EdX
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TutorMe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Varsity Tutors
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments