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1448391

マッサージ機器の世界市場規模、シェア、成長分析：タイプ別、エンドユーザー別 - 産業予測（2024～2031年）

Global Massage Equipment Market Size, Share, Growth Analysis, By Type(Electric massagers, manual massagers), By End-user(Residential and commercial sectors) - Industry Forecast 2024-2031

出版日: 2024年03月02日 | 発行: SkyQuest

| ページ情報: 英文 223 Pages | 納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

世界のマッサージ機器の市場規模は、2022年に156億5,000万米ドルとなり、予測期間中（2024～2031年）のCAGRは8.9％で、2023年の1,704万米ドルから、2031年までには337億1,000万米ドルに成長する見通しです。

世界のマッサージ機器市場の着実な拡大には、ストレスレベルの上昇、座りがちなライフスタイル、ホリスティックな健康への関心の高まりが拍車をかけています。家庭で使用する機器に対する需要の高まり、ユニークでカスタマイズ可能なソリューションをもたらす技術的躍進、ウェルネス・ツーリズムの成長が重要な理由です。

認知度の向上と可処分所得の増加により、北米とアジア太平洋が現在市場の大半を占めています。ハンドヘルドマッサージャー、電動マッサージチェア、ポータブルマッサージガジェットなど、幅広い品揃えを提供する古くからの競合企業も最近参入した企業もあり、業界はかなり競争が激しいです。消費者がセルフケアをより重要視していることから、業界はさらに成長すると予想されます。

技術分析
価格分析
サプライチェーン分析
バリューチェーン分析
市場のエコシステム
IP分析
貿易分析
スタートアップ分析
原材料の分析
イノベーションマトリクス
パイプライン製品の分析
マクロ経済指標
主な投資の分析
主な成功要因
競合の程度

市場力学と見通し

市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
規制情勢
ポーターの分析
将来の混乱についての特別な考察

マッサージ機器の世界市場：タイプ別

市場概要
電気マッサージ器
手動マッサージ器
その他

マッサージ機器の世界市場：エンドユーザー別

市場概要
住宅・商業部門

マッサージ機器の世界市場規模：地域別

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2021年）
主な市場企業が採用した戦略
主要成功戦略
市場における最近の活動
主要企業の市場シェア（2021年）

主要企業プロファイル

OSIM International Ltd.-Singapore
Panasonic Corporation-Japan
HoMedics Inc.-United States
Beurer GmbH-Germany
JSB Healthcare-India
Inada Co., Ltd.-Japan
Huang Wei Health-China
OGAWA World Berhad-Malaysia
MedMassager-United States
Forever Rest-United States
Breo International-China
Luraco Technologies-United States
Berkshire Hathaway（Brookstone）-United States
Fujiiryoki Co., Ltd.-Japan
HealthmateForever-United States
Family Inada Co., Ltd.-Japan
Human Touch-United States
Ogawa Corporation-Japan
Casada International-Germany
Dongguan Esino Technology Co., Ltd.-China

Product Code: SQMIG25E2064

Global massage equipment market size was valued at USD 15.65 billion in 2022 and is poised to grow from USD 17.04 million in 2023 to USD 33.71 billion by 2031, at a CAGR of 8.9% during the forecast period (2024-2031).

Steady expansion in the global massage equipment market has been fueled by rising stress levels, sedentary lifestyles, and an increased interest in holistic well-being. Growing demand for devices for use at home, technological breakthroughs that result in unique and customizable solutions, and the growth of wellness tourism are important reasons.

Thanks to growing awareness and disposable income, North America and Asia-Pacific now control the majority of the market. With both long-standing competitors and recent arrivals offering a broad selection of goods, such as handheld massagers, electric massage chairs, and portable massage gadgets, the industry is quite competitive. With consumers placing a higher priority on self-care, the industry is anticipated to grow further.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global massage equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global massage equipment market Segmental Analysis

Based on type, end-user, and geography, the worldwide massage equipment market can be divided into segments. The market offers a variety of massager types, such as manual and electric models. End-users include both residential and commercial spaces, including clinics, salons, and spas. The market is segmented geographically into Asia Pacific, Europe, North America, and the rest of the globe.

Drivers of the Global massage equipment market

Globally, there has been a shift in people's priorities towards health and wellness, with more people looking for ways to de-stress, unwind, and enhance their general well-being. Many people think that massage treatment is a good way to accomplish these objectives. The demand for massage chairs, handheld massagers, and other gadgets tends to rise as people become more health-conscious and aware of the advantages of massage therapy.

Restraints in the Global massage equipment market

The initial cost of massage equipment can be substantial, particularly for more expensive ones with cutting-edge features and technology. Some potential clients may be discouraged by this expense, especially in markets where income levels are lower. The adoption of high-quality massage equipment may be constrained by the initial investment needed, particularly from users who are budget conscious.

Market Trends of the Global massage equipment market

Growth in Wellness and Self-Care: The growing emphasis on wellness and self-care was one of the key developments in the massage equipment industry. Massage chairs, handheld massagers, and massage pillows grew increasingly popular as people got more health conscious and looked for ways to reduce stress and encourage relaxation. To meet this demand, manufacturers were creating products with programmable settings, a range of massage styles, and intelligent features.

Technology incorporation: Another significant factor influencing the massage equipment industry was the incorporation of technology. Manufacturers were adding cutting-edge features to their products, such AI-driven massage routines, Bluetooth connectivity, heated massage elements, and mobile app management. This improved the user experience and made it possible to provide massages that were more focused and customized.

E-commerce and Direct-to-Consumer Sales: The distribution and accessibility of massage equipment were significantly impacted by the development of e-commerce platforms and direct-to-consumer (DTC) sales methods. Customers felt more at ease making these kinds of purchases online and eschewing traditional brick-and-mortar stores. Because there were fewer middlemen to pay, manufacturers were also able to more quickly reach a worldwide market and provide competitive pricing.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Massage Equipment Market by Type

Market Overview
Electric massagers
manual massagers
and others

Global Massage Equipment Market by End-user

Market Overview
Residential and commercial sectors

Global Massage Equipment Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

OSIM International Ltd. - Singapore
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation - Japan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HoMedics Inc. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beurer GmbH - Germany
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JSB Healthcare - India
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Inada Co., Ltd. - Japan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huang Wei Health - China
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
OGAWA World Berhad - Malaysia
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MedMassager - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Forever Rest - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Breo International - China
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Luraco Technologies - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Berkshire Hathaway (Brookstone) - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fujiiryoki Co., Ltd. - Japan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HealthmateForever - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Family Inada Co., Ltd. - Japan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Human Touch - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ogawa Corporation - Japan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Casada International - Germany
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dongguan Esino Technology Co., Ltd. - China
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments