オートバイ用ヘルメットの世界市場 - 市場規模、シェア、成長分析：最終用途別、製品タイプ別、材料タイプ別 - 産業予測（2023年～2030年）

世界のオートバイ用ヘルメットの市場規模は、2022年の29億9,000万米ドルから2030年までに38億8,000万米ドルに達し、予測期間（2023年～2030年）にCAGRで6.6％の成長が予測されています。

世界のオートバイ用ヘルメット市場の地域の考察

アジア太平洋は現在、市場で突出した地位を占めており、市場全体の収益のかなりのシェアを享受しています。この優位性は、インド、中国、インドネシアなどの国々におけるオートバイの旺盛な需要に起因しています。同地域の市場は、こうした需要の結果として大きな成長を示しています。さらに、交通安全を推進する政府の取り組み、ヘルメット着用義務化の施行、可処分所得水準の上昇などが成長を後押ししています。

対照的に、中東・アフリカは市場でもっとも速い成長を示しています。この成長の促進要因となっているのは、特にナイジェリア、南アフリカ、エジプトといった国々で、主な移動手段としてオートバイの利用が拡大していることです。さらに、同地域の市場は、厳格な交通安全規制の実施とヘルメット着用義務化から恩恵を受けており、これが市場拡大を後押ししています。

世界のオートバイ用ヘルメットの市場力学

促進要因

技術の進歩がオートバイ用ヘルメットの需要を押し上げる

オートバイ用ヘルメット部門は、ヘルメットの安全性と快適性を高めることを目的とした最先端技術と独創的なデザインの絶え間ない進歩によって活況を呈しています。その結果、オートバイに乗る人々の間では、より優れた先進的なヘルメットを求める声が高まっています。

堅牢な製品が入手可能であることから、今後数年間はより多くの需要が見込まれます。

抑制要因

市場での認識不足と誤解の蔓延

安全性が最重要であることに変わりはないものの、オートバイ用ヘルメットの需要は、その快適性のレベルに大きく影響されます。残念ながら、ヘルメットは不快であるという一般的な誤解があるため、多くのライダーがヘルメットの使用を避けています。その結果、安全装備の市場成長は、このような消極的な姿勢による障害に直面すると予想されます。

世界のオートバイ用ヘルメット市場の動向

市場ではeコマースの台頭によってオンライン需要が急増し、オンラインチャネルを通じてヘルメットを購入するライダーが増えています。この変化は、多様な選好や要件に対応する幅広いヘルメットの選択肢を提供することで市場を拡大したオンライン小売業者によって促進されています。こうしたeコマースプラットフォームは、包括的な商品説明を提供するだけでなく、カスタマーレビューも組み込んでいるため、ライダーはヘルメットをオンラインで購入する際、十分な情報を得た上で決断することができます。

ライダーがスタイリッシュなギアを好むため、ファッショナブルな製品やアクセサリの需要が大幅に増加すると予測されています。この動向は、ライダーコミュニティに対してファッショナブルな製品の重要性を強調し、かなりの勢いを増すと予想されます。

当レポートでは、世界のオートバイ用ヘルメット市場について調査分析し、市場力学と見通し、セグメント分析、企業プロファイルなどを提供しています。

目次

エグゼクティブサマリー

調査手法

親市場の分析

主な市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主な投資の分析
• 主な成功要因
• 競合の程度

市場力学と見通し

• 市場力学
• 促進要因
• 機会
• 抑制要因
• 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

世界のオートバイ用ヘルメット市場：最終用途別

• 市場の概要
• プロライダー
• 通勤者
• レクリエーションライダー
• その他

世界のオートバイ用ヘルメット市場：製品タイプ別

• 市場の概要
• フルフェイスヘルメット
• オープンフェイスヘルメット
• ハーフヘルメット
• モジュラーヘルメット
• その他

世界のオートバイ用ヘルメット市場：材料タイプ別

• 市場の概要
• グラスファイバー
• カーボンファイバー
• ポリカーボネート
• 熱可塑性プラスチック
• その他

世界のオートバイ用ヘルメットの市場規模：地域別

• 市場の概要
• 北米
• 米国
• カナダ
• 欧州
• ドイツ
• スペイン
• フランス
• 英国
• その他の欧州
• アジア太平洋
• 中国
• インド
• 日本
• 韓国
• その他のアジア太平洋
• ラテンアメリカ
• ブラジル
• その他のラテンアメリカ
• 中東・アフリカ
• GCC諸国
• 南アフリカ
• その他の中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主な市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• Bell Helmets
• Arai Helmet, Ltd.
• HJC America, Inc.
• Shoei Co. Ltd.
• Schuberth GmbH
• AGV Helmets
• Shark Helmets
• Nolan Helmets S.p.A.
• LS2 Helmets
• Suomy S.r.l.
• Shark Helmets
• OGK Kabuto Co., Ltd.
• KBC Helmets
• Scorpion Sports, Inc.
• Reevu Helmets Ltd.
• Nexx Helmets
• Momo Design S.r.l.
• Zhejiang Jixiang Motorcycle Fittings Co., Ltd.
• Nzi Helmets
• AFX Helmets

Motorcycle Helmet Market size was valued at USD 2.18 billion in 2021 and is poised to grow from USD 2.99 billion in 2022 to USD 3.88 billion by 2030, growing at a CAGR of 6.6% in the forecast period (2023-2030).

Motorcycle helmets play a critical role in safeguarding riders from severe head injuries in the event of accidents. Their purpose is to absorb crash impact, minimizing the force on the rider's head and significantly reducing the likelihood of serious head trauma, brain injury, or even death. Motorcycle accidents often arise unexpectedly due to collisions with other vehicles, loss of control, or encountering obstacles on the road. In such instances, the rider's head is vulnerable to substantial impact forces, which can result in severe harm. However, wearing a helmet can substantially mitigate the risk of head injury by absorbing the crash impact and shielding the skull from direct contact.

Apart from head protection, motorcycle helmets offer additional advantages. They safeguard the eyes and face against wind, dust, and debris that can cause discomfort, irritation, or even vision impairment. Some helmets even come equipped with extra features like built-in visors, noise-cancellation technology, and Bluetooth connectivity, enhancing the overall riding experience and ensuring added convenience and safety.

Numerous countries worldwide have made it compulsory for motorcycle riders to wear helmets while on the road. This has generated a substantial demand for motorcycle helmets as riders must comply with the law. The legal mandate for helmet use has significantly expanded the helmet market, turning it into a lucrative industry for manufacturers and suppliers. Beyond merely complying with the law, these mandatory helmet laws have played a vital role in reducing the occurrence of motorcycle-related head injuries and fatalities. Studies demonstrate that wearing helmets can decrease the risk of fatal head injuries by up to 40%, leading many governments to implement such laws as part of their road safety policies.

Top-down and bottom-up approaches were used to estimate and validate the size of Motorcycle Helmet and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Motorcycle Helmet Market Segmental Analysis

Global motorcycle helmet market is segmented on the basis of Product type, material distribution, channels safety, standards, end use, and region. By end use, the market is segmented into professional riders, commuters, recreational riders, and others. By product type, the market is segmented into full-face helmets, open-face helmets, half helmets, modular helmets, and others. By material, the market is segmented into fiberglass, carbon fiber, polycarbonate, and thermoplastic, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Product

The full-face helmet type reigns as the dominant segment in the motorcycle helmet market. Offering the utmost safeguard to the rider, these helmets encompass the entire face and head, making them highly favored among professional riders and enthusiasts alike. Safety-conscious individuals gravitate towards full-face helmets due to their exceptional ability to shield against impacts and falls.

On the other hand, the modular helmet type emerges as the fastest-growing segment in the motorcycle helmet market. These helmets, also known as flip-up helmets, incorporate a chin bar that can be conveniently lifted, transforming the helmet into an open-face style. This unique design enables riders to easily interact with others, enjoy food and drinks, and breathe fresh air without the need to remove the entire helmet. This versatility, coupled with its protective features, has led to the rising popularity of modular helmets among riders who seek adaptability for various riding situations.

Global Motorcycle Helmet Market Regional Insights

The Asia-Pacific region currently holds a prominent position in the motorcycle helmet market, enjoying a substantial share of the overall market revenue. This dominance can be attributed to the strong demand for motorcycles in countries such as India, China, and Indonesia. The region's market has experienced significant growth as a result of this demand. Moreover, the growth is further fueled by government initiatives that promote road safety, the enforcement of mandatory helmet laws, and an increase in disposable income levels.

In contrast, the Middle East and Africa (MEA) region are witnessing the fastest growth in the motorcycle helmet market. This growth is driven by the escalating use of motorcycles as a primary means of transportation, particularly in countries like Nigeria, South Africa, and Egypt. Furthermore, the region's motorcycle helmet market is benefiting from the implementation of strict road safety regulations and mandatory helmet laws, which are propelling its expansion.

Global Motorcycle Helmet Market Dynamics

Driver

Technological Advancement is Boosting Motorcycle Helmet Demand

The motorcycle helmet sector thrives on the perpetual advancement of cutting-edge technologies and creative designs geared towards enhancing helmet safety and comfort. Consequently, there is a growing call for superior and more advanced helmets from the motorcycle-riding community.

Availability of robust products is projected to encourage more demand in the coming years.

Restraints

Lack of Awareness and Misconception to Prevail in the Market

While safety remains paramount, the demand for motorcycle helmets is greatly influenced by the level of comfort they offer. Unfortunately, there's a common misconception that helmets are uncomfortable, leading many riders to avoid using them. As a consequence, the market growth of safety gear is expected to face obstacles due to this reluctance.

Global Motorcycle Helmet Market Competitive Landscape

The motorcycle helmet industry is a highly competitive landscape, with numerous players vying to expand their market share. Key drivers of this intense competition encompass pricing, product quality, design, safety innovations, and brand recognition. While a handful of major companies currently dominate the market, several smaller players are gaining ground by offering cutting-edge and top-notch products at competitive prices.

Technological advancements propel the market forward at a rapid pace, with manufacturers dedicating substantial resources to research and development in order to create helmets with superior safety features and overall design. Furthermore, personalization has become a significant trend, with manufacturers providing a diverse range of colors, designs, and graphics tailored to cater to the unique preferences of individual riders. Alongside the traditional helmet manufacturers, emerging companies, including startups and those from unrelated industries, are entering the competition. These new entrants leverage technological breakthroughs, such as smart helmets equipped with Bluetooth and GPS technology, to differentiate themselves in the market.

Top Player's Company Profiles

Bell Helmets

Arai Helmet, Ltd.

HJC America, Inc.

Shoei Co. Ltd.

Schuberth GmbH

AGV Helmets

Shark Helmets

Nolan Helmets S.p.A.

LS2 Helmets

Suomy S.r.l.

Shark Helmets

OGK Kabuto Co., Ltd.

KBC Helmets

Scorpion Sports, Inc.

Reevu Helmets Ltd.

Nexx Helmets

Momo Design S.r.l.

Zhejiang Jixiang Motorcycle Fittings Co., Ltd.

Nzi Helmets

AFX Helmets

Please note that this list is not exhaustive and there may be other companies that are not mentioned here but still play a significant role in the motorcycle helmet.

Recent Developments

In February 2023, Steel bird, a renowned helmet manufacturer, unveiled its newest addition to the Aeronautics series - the SBH-40 Mamba helmet.

This full-face helmet is constructed with thermoplastic shells, ensuring its durability and sturdiness. The helmet's visor is composed of high-density EPS and Polycarbonate, offering riders optimum protection from impacts and falls.

Global Motorcycle Helmet Key Market Trends

The motorcycle helmet market has experienced a surge in online demand due to the rise of e-commerce, resulting in more riders opting to buy helmets through online channels. This shift has been facilitated by online retailers who have broadened the market by offering a wide range of helmet choices that cater to diverse preferences and requirements. These e-commerce platforms not only provide comprehensive product descriptions but also incorporate customer reviews, enabling riders to make well-informed decisions when purchasing helmets online.

There is a projected significant increase in the demand for fashionable products and accessories due to the preference for stylish gear among riders. This trend is expected to gain considerable momentum, emphasizing the importance of fashionable products for the riding community.

Global Motorcycle Helmet Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

Based on our comprehensive assessment of the global motorcycle helmet industry, we have identified substantial growth prospects in the foreseeable future due to its numerous advantages. Key drivers behind this growth include continuous advancements in helmet technology and design, aimed at significantly improving rider safety and comfort. Consequently, the market has become intensely competitive, with numerous companies striving to secure a larger market share by differentiating themselves based on pricing, quality, design, safety features, and brand reputation. While several major players dominate the market, smaller companies are also gaining traction by offering innovative and top-quality products at competitive prices.

Nevertheless, the demand for motorcycle helmets is closely linked to their comfort aspect, and any shortcomings in this area can potentially impede market growth. While safety remains of utmost importance, uncomfortable helmets may deter certain riders from wearing them, leading to a decline in overall demand.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Motorcycle Helmet Market by End use

• Market Overview
• professional riders
• commuters
• recreational riders
• and others

Global Motorcycle Helmet Market by Product-type

• Market Overview
• full-face helmets
• open-face helmets
• half helmets
• modular helmets
• and others

Global Motorcycle Helmet Market by Material type

• Market Overview
• fiberglass
• carbon fiber
• polycarbonate
• and thermoplastic
• and others

Global Motorcycle Helmet Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Bell Helmets
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arai Helmet, Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HJC America, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shoei Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schuberth GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AGV Helmets
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shark Helmets
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nolan Helmets S.p.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LS2 Helmets
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suomy S.r.l.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shark Helmets
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OGK Kabuto Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KBC Helmets
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scorpion Sports, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reevu Helmets Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nexx Helmets
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Momo Design S.r.l.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Jixiang Motorcycle Fittings Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nzi Helmets
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AFX Helmets
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments