オーディオブックの世界市場 - 市場規模、シェア、成長分析：ジャンル別、推奨デバイス別、流通チャネル別、対象読者別 - 業界予測（2022年～2028年）

世界のオーディオブックの市場規模は、2022年の536万米ドルから2030年までに2,889万米ドルに達し、予測期間（2023年～2030年）にCAGRで26.3％の成長が予測されています。市場は、オーディオブックが読者に提供する利便性とアクセス性により、近年需要が急増しています。

当レポートでは、世界のオーディオブック市場について調査分析し、市場力学と見通し、セグメント分析、企業プロファイルなどを提供しています。

目次

エグゼクティブサマリー

市場の概要

親市場の分析

主な市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリックス
• パイプライン製品の分析
• マクロ経済指標

COVID-19の影響

• イントロダクション
• 経済に対する影響 - シナリオの評価
• 市場規模の修正
• 主要セグメントに対するCOVID-19の影響
• COVID-19戦略：企業別

市場力学と見通し

• 市場力学
• 促進要因
• 機会
• 抑制要因
• 課題
• 規制情勢
• SWOT分析
• ポーターのファイブフォース分析
• 将来の混乱についての特別な考察

世界のオーディオブック市場：ジャンル別

• 市場セグメント
• フィクション
• ノンフィクション

世界のオーディオブック市場：推奨デバイス別

• 市場セグメント
• スマートフォン
• ラップトップ・タブレット
• PDA
• その他

世界のオーディオブック市場：流通チャネル別

• 市場セグメント
• ワンタイムダウンロード
• サブスクリプションベース

世界のオーディオブック市場：対象読者別

• 市場セグメント
• 子供
• 成人

市場規模：地域別

• 北米
• 米国
• カナダ
• 欧州
• ドイツ
• スペイン
• フランス
• 英国
• その他の欧州
• アジア太平洋
• 中国
• インド
• 日本
• 韓国
• その他のアジア太平洋
• ラテンアメリカ
• ブラジル
• その他の南米
• 中東・アフリカ
• GCC諸国
• 南アフリカ
• その他の中東・アフリカ

主要企業プロファイル

• 競合情勢
• 含まれる企業の総数
• 主要企業の市場ポジショニング
• 主要企業の市場シェア
• Amazon.com, Inc. (US)
• Apple Inc. (US)
• Audible, Inc (US)
• Barnes & Noble Booksellers, Inc. (US)
• Downpour (US)
• Google LLC (US)
• PLAYSTER (SOFTONIC INTERNATIONAL S.A.) (US)
• Rakuten Group, Inc. (Japan)
• Storytel (Sweden)
• W.F.Howes Ltd. (UK)

Global Audiobooks Market size was valued at USD 4.24 million in 2021 and is poised to grow from USD 5.36 million in 2022 to USD 28.89 million by 2030, growing at a CAGR of 26.3% in the forecast period (2023-2030).

The global audiobooks market has seen a surge in demand in recent years due to the convenience and accessibility it offers to readers. This growth can be attributed to factors such as the proliferation of smartphones and digital platforms, as well as an increasing interest in personal development and self-help books. The market is expected to continue its upward trend as audiobooks become more widely accepted as a mainstream form of entertainment and education.

Top-down and bottom-up approaches were used to estimate and validate the size of Audiobooks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report

The global Audiobooks market is segmented based on Genre, Preferred Device, Distribution Channel, Target Audience, and region. Based on Genre, the Audiobooks market is segmented into Fiction, Non-Fiction. Based on Preferred Device, the Audiobooks market is segmented into Smartphones, Laptops & Tablets, Personal Digital Assistants, Others. Based on Distribution Channel, the Audiobooks market is segmented into One-time Download, Subscription-based. Based on Target Audience, the Audiobooks market is segmented into Kids, Adults. Based on region, the Audiobooks market is categorized into North America, Europe, Asia-Pacific, and MEA.

Driver

The younger demographics and consumers are showing an increasing preference towards audiobooks, leading to a surge in their market demand. The anticipated growth can be attributed to the influence of these individuals on their social circle, thereby expanding the potential customer base. Additionally, the varying audiobook preferences based on age groups present numerous prospects for the industry to explore.

Restraint

The audiobook industry is expected to experience market innovation due to the emergence of digital transformation technologies. The integration of advanced technologies such as the Internet of Things (IoT) and Artificial Intelligence (AI) has made it easier for customers to access audiobooks, while publishers have benefited from the technology that enables them to convert written manuscripts into audio files. As a result, even amateur authors, narrators, and publishers can use IoT devices and free programs to produce quality audiobooks and establish a career in audiobook creation. Market leaders are leveraging AI to provide personalized results based on customers' listening history, while other AI capabilities like automating narrations of recorded material to enhance text-to-speech technology and providing file summaries with key takeaways are expected to propel the market in the future.

Trend

The audiobook industry is experiencing a surge in popularity among younger age groups, leading to a growing user base and a positive outlook for long-term growth. This demographic has the potential to influence their families and even convert non-readers into audiobook listeners, while also creating a larger group of potential customers through peer influence. As younger clients may have different listening preferences, there is an expectation that production speed and genre will be impacted. Additionally, there is an opportunity for businesses to enter unexplored markets based on distinct genre preferences among different age groups. As a result, sales volume of audiobooks is expected to vary by age demographic.

Table of Contents

Executive Summary

Market overview

• Exhibit: Executive Summary - Chart on Market Overview
• Exhibit: Executive Summary - Data Table on Market Overview
• Exhibit: Executive Summary - Chart on Global Global Audiobooks Market Characteristics
• Exhibit: Executive Summary - Chart on Market by Geography
• Exhibit: Executive Summary - Chart on Market Segmentation
• Exhibit: Executive Summary - Chart on Incremental Growth
• Exhibit: Executive Summary - Data Table on Incremental Growth
• Exhibit: Executive Summary - Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

• Market Dynamics
• Exhibit: Impact analysis of DROC, 2021
• Drivers
• Opportunities
• Restraints
• Challenges
• SWOT Analysis

KEY MARKET INSIGHTS

• Technology Analysis
• (Exhibit: Data Table: Name of technology and details)
• Pricing Analysis
• (Exhibit: Data Table: Name of technology and pricing details)
• Supply Chain Analysis
• (Exhibit: Detailed Supply Chain Presentation)
• Value Chain Analysis
• (Exhibit: Detailed Value Chain Presentation)
• Ecosystem Of the Market
• Exhibit: Parent Market Ecosystem Market Analysis
• Exhibit: Market Characteristics of Parent Market
• IP Analysis
• (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
• Trade Analysis
• (Exhibit: Data Table: Import and Export data details)
• Startup Analysis
• (Exhibit: Data Table: Emerging startups details)
• Raw Material Analysis
• (Exhibit: Data Table: Mapping of key raw materials)
• Innovation Matrix
• (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
• Pipeline product Analysis
• (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
• Macroeconomic Indicators

COVID IMPACT

• Introduction
• Impact On Economy-scenario Assessment
• Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
• Revised Market Size
• Exhibit: Data Table on Global Global Audiobooks Market size and forecast 2021-2027 ($ million)
• Impact Of COVID On Key Segments
• Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
• COVID Strategies By Company
• Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

• Market Dynamics
• Exhibit: Impact analysis of DROC, 2021
• Drivers
• Opportunities
• Restraints
• Challenges
• Regulatory Landscape
• Exhibit: Data Table on regulation from different region
• SWOT Analysis
• Porters Analysis
• Competitive rivalry
• Exhibit: Competitive rivalry Impact of key factors, 2021
• Threat of substitute products
• Exhibit: Threat of Substitute Products Impact of key factors, 2021
• Bargaining power of buyers
• Exhibit: buyers bargaining power Impact of key factors, 2021
• Threat of new entrants
• Exhibit: Threat of new entrants Impact of key factors, 2021
• Bargaining power of suppliers
• Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
• Skyquest special insights on future disruptions
• Political Impact
• Economic impact
• Social Impact
• Technical Impact
• Environmental Impact
• Legal Impact
• Global Global Audiobooks Market by Genre
• Market segments
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Data table on Market share 2021-2027 (%)
• Fiction
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Non-Fiction
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Global Global Audiobooks Market by Preferred Device
• Market segments
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Data table on Market share 2021-2027 (%)
• Smartphones
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Laptops & Tablets
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Personal Digital Assistants
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Others
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Global Global Audiobooks Market by Distribution Channel
• Market segments
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Data table on Market share 2021-2027 (%)
• One-time Download
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Subscription-based
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Global Global Audiobooks Market by Target Audience
• Market segments
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Data table on Market share 2021-2027 (%)
• Kids
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Adults
• Market Estimates & Forecast, 2020-2027
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)

Market Size by Region

• Chart on Market share by geography 2021-2027 (%)
• Data Table on Market share by geography 2021-2027(%)
• North America
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• USA
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Canada
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Europe
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• Germany
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Spain
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• France
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• UK
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Rest of Europe
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Asia Pacific
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• China
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• India
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Japan
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• South Korea
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Rest of Asia Pacific
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Latin America
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• Brazil
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Rest of South America
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Middle East & Africa (MEA)
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• GCC Countries
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• South Africa
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)
• Rest of MEA
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

• Competitive Landscape
• Total number of companies covered
• Exhibit: companies covered in the report, 2021
• Top companies market positioning
• Exhibit: company positioning matrix, 2021
• Top companies market Share
• Exhibit: Pie chart analysis on company market share, 2021(%)
• Amazon.com, Inc. (US)
• Exhibit Company Overview
• Exhibit Business Segment Overview
• Exhibit Financial Updates
• Exhibit Key Developments
• Apple Inc. (US)
• Exhibit Company Overview
• Exhibit Business Segment Overview
• Exhibit Financial Updates
• Exhibit Key Developments
• Audible, Inc (US)
• Exhibit Company Overview
• Exhibit Business Segment Overview
• Exhibit Financial Updates
• Exhibit Key Developments
• Barnes & Noble Booksellers, Inc. (US)
• Exhibit Company Overview
• Exhibit Business Segment Overview
• Exhibit Financial Updates
• Exhibit Key Developments
• Downpour (US)
• Exhibit Company Overview
• Exhibit Business Segment Overview
• Exhibit Financial Updates
• Exhibit Key Developments
• Google LLC (US)
• Exhibit Company Overview
• Exhibit Business Segment Overview
• Exhibit Financial Updates
• Exhibit Key Developments
• PLAYSTER (SOFTONIC INTERNATIONAL S.A.) (US)
• Exhibit Company Overview
• Exhibit Business Segment Overview
• Exhibit Financial Updates
• Exhibit Key Developments
• Rakuten Group, Inc. (Japan)
• Exhibit Company Overview
• Exhibit Business Segment Overview
• Exhibit Financial Updates
• Exhibit Key Developments
• Storytel (Sweden)
• Exhibit Company Overview
• Exhibit Business Segment Overview
• Exhibit Financial Updates
• Exhibit Key Developments
• W.F.Howes Ltd. (UK)
• Exhibit Company Overview
• Exhibit Business Segment Overview
• Exhibit Financial Updates
• Exhibit Key Developments