デジタル資産管理（DAM）の世界市場：市場規模、シェア、成長分析、コンポーネント別（ソリューション、サービス）、業界別（銀行、金融サービス、保険（BFSI））－産業予測（2022年～2028年）

世界のデジタル資産管理（DAM）の市場規模は、2021年の36億8,000万米ドルから、2028年には93億2,000万米ドルになると予測されており、2022年から2028年までの予測期間中のCAGRは14.2%となっています。コンテンツのデジタル化の進展、著作権上の問題を回避するためにデジタル資産保護への需要が高まっているは、市場の成長を促進しています。

当レポートでは、世界のデジタル資産管理（DAM）市場について調査しており、市場概要、市場分析、企業プロファイルなど、包括的な情報を提供しています。

目次

エグゼクティブサマリー

親市場分析

市場概要

市場規模

• 市場力学
• 促進要因
• 機会
• 抑制要因
• 課題

主要な市場の洞察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料分析
• イノベーションマトリックス
• パイプライン製品分析
• マクロ経済指標

市場力学と展望

• 市場力学
• 促進要因
• 機会
• 抑制要因
• 課題
• 規制状況
• ポーター分析
• 競争企業間の敵対関係
• 代替品の脅威
• 買い手の交渉力
• 新規参入業者の脅威
• 供給企業の交渉力
• 政治的影響
• 経済的影響
• 社会的影響
• 技術的影響
• 環境的影響
• 法的影響

世界のデジタル資産管理（DAM）市場：コンポーネント別

• 市場概要
• ソリューション
• サービス

世界のデジタル資産管理（DAM）市場：業界別

• 市場概要
• 銀行
• 金融サービス・保険（BFSI）
• テレコム
• IT
• 小売
• 医療・ライフサイエンス
• 教育
• メディア
• エンターテイメント
• 製造

世界のデジタル資産管理（DAM）市場規模：地域別

• 市場概要
• 北米
• 米国
• カナダ
• 欧州
• ドイツ
• スペイン
• フランス
• 英国
• その他の欧州
• アジア太平洋
• 中国
• インド
• 日本
• 韓国
• その他のアジア太平洋
• ラテンアメリカ
• ブラジル
• その他のラテンアメリカ
• 中東・アフリカ
• GCC諸国
• 南アフリカ
• その他の中東・アフリカ

競合情勢

• 主要5社比較
• 主要企業の市場ポジショニング（2021年）
• 主要な市場参入企業が採用した戦略
• 主要成功戦略
  • 開発別
  • 企業別
  • 年別

主な企業プロファイル

• Adobe（米国）
• OpenText（カナダ）
• Cognizant（米国）
• Aprimo（米国）
• Bynder（米国）
• Sitecore（米国）
• Widen（米国）
• MediaBeacon（米国）
• CELUM（オーストリア）
• Nuxeo（米国）
• Canto（米国）
• Wedia（フランス）
• Digizuite（デンマーク）
• Censhare（ドイツ）
• Cloudinary（米国）
• MediaValet（カナダ）
• Northplains（カナダ）
• BrandMaker（ドイツ）
• Brandfolder（米国）

Digital Asset Management Market was valued at USD 3.68 billion in 2021, and it is projected to attain a market value of USD 9.32 billion by 2028 at a CAGR of 14.2% over the forecast period (2022-2028).

The number of digital assets has increased dramatically during the past few years, including images, graphics, text-containing files, movies, and spreadsheets. This increase has mostly been attributed to the rapid digitization of material. The digital asset management (DAM) system allows the authorised person to store, examine, edit, retrieve, or distribute digital data via a centralised interface. A DAM solution also handles workflow automation and collaboration while automating permissions through copyright functions. Asset analytics, the integration of creative tools, the preservation of assets and their metadata, video management, lifespan & rights management, and web content management are some of the popular DAM solutions.

The increasing digitalization of content is the main element driving the expansion of the digital asset management sector. The rise in interest in collaborative digital workflow, particularly for marketing and sales initiatives, has also facilitated the adoption of DAM. The demand for digital asset management systems is also being fueled by the growing requirement for digital asset protection to avoid copyright concerns. The DAM industry is expected to grow as a result of the demand for superior digital assets with fewer operating costs.

Top-down and bottom-up approaches were used to estimate and validate the size of Asia Pacific Digital Asset Management (DAM) Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report

The Global Digital Asset Management (DAM) Market is segmented based on component, industry and region. Based on Components, Digital Asset Management (DAM) Market is categorized into Solutions, and Services. Based on Industry, Digital Asset Management (DAM) Market is categorized into Banking, Financial SErvices & Insurance (BFSI), Telecom and IT, Retail, Healthcare & Life Sciences, Education, Media and Entertainment, and Manufacturing. Based on region, Digital Asset Management (DAM) Market is categorized into North America, Europe, Asia Pacific, The Middle East and Africa, and Latin America.

Drivers

With changing consumer behavior, the number of digital assets and the speed with which they are being enriched is increasing dramatically across enterprises. Companies are rapidly moving their digital asset storage to the cloud as a result of the enormous growth in the amount of digital assets. This has prompted established on-premises DAM solution providers to reinvent their cloud platform offerings, and it has also resulted in the entry of new cloud-based DAM solution providers. Adobe, OpenText, Aprimo, Widen, and Canto are just a few of the DAM vendors that have begun delivering cloud-based DAM solutions. Many of them have also partnered with cloud platform vendors like AWS and Google. In comparison to on-premises content hosting, cloud distribution alternatives offer affordable licenses, deployment, and maintenance. The majority of enterprises are leaning toward adopting cloud-based DAM systems as a result of these cost advantages.

Restraints

Although DAM solutions have many advantages, it is important to consider the cost of initial deployment and ongoing license fees when managing digital assets. Enterprise-level DAM, like Adobe Experience Manager, starts at a yearly cost of USD 0.5 million (excluding licensing fees). However, the overall cost of a DAM licensing and installation rises along with the number of users per account and storage capacity. Many SMEs are wary of using DAM systems due to the difficulty in pricing support services, the limitations of digital asset management, and other minor skills.

Market Trends

The majority of digital solutions now operate differently thanks to artificial intelligence (AI). As a result, while selecting DAM solutions, businesses are considering AI and machine learning (ML) capabilities. Companies can automate image tagging, or the assignment of keywords or metadata to digital assets like files, images, text, and videos based on what they include, with the aid of AI-based DAM solutions. Digital assets may be quickly identified, segmented, and retrieved thanks to this automated labeling. In order to do forensic analysis, check the compliance of digital assets, and ensure that users are not exploiting any information protected by copyright, AI is also helpful to DAM solutions in extracting metadata from the digital assets.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune
• Research Methodology
• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Key Market Insights
• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition
• Market Dynamics & Outlook
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Regulatory Landscape
• Porters Analysis
• Competitive rivalry
• Threat of Substitute Products
• Bargaining Power of Buyers
• Threat of New Entrants
• Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
• Political Impact
• Economic Impact
• Social Impact
• Technical Impact
• Environmental Impact
• Legal Impact
• Global Digital Asset Management (DAM) Market by Component
• Market Overview
• Solution
• Services
• Global Digital Asset Management (DAM) Market by Industry
• Market Overview
• Banking
• Financial Services & Insurance (BFSI)
• Telecom
• IT
• Retail
• Healthcare & Life Sciences
• Education
• Media
• Entertainment
• Manufacturing.
• Global Digital Asset Management (DAM) Market Size by Region
• Market Overview
• North America
• USA
• Canada
• Europe
• Germany
• Spain
• France
• UK
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC Countries
• South Africa
• Rest of MEA
• Competitive Landscape
• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
• By Development
• By Company
• By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021
• Key Company Profiles
• Adobe (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• OpenText (Canada)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Cognizant (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Aprimo (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Bynder (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Sitecore (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Widen (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• MediaBeacon (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• CELUM (Austria)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Nuxeo (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Canto (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Wedia (France)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Digizuite (Denmark)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Censhare (Germany)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Cloudinary (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• MediaValet (Canada)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Northplains (Canada)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• BrandMaker (Germany)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Brandfolder (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments