The global market for Brand Licensing estimated was at US$ 337.61 billion in the year 2022, is projected to reach a revised size of US$ 470.62 billion by 2029, growing at a CAGR of 4.26% during the forecast period 2023-2029.
North American market for Brand Licensing was valued at $ 194.53 billion in 2022 and will reach $ 270.66 billion by 2029, at a CAGR of 4.25% during the forecast period of 2023 through 2029.
Asia-Pacific market for Brand Licensing was valued at $ 51.05 billion in 2022 and will reach $ 75.29 billion by 2029, at a CAGR of 5.01% during the forecast period of 2023 through 2029.
Europe market for Brand Licensing was valued at $ 75.11 billion in 2022 and will reach $ 104.27 billion by 2029, at a CAGR of 4.15% during the forecast period of 2023 through 2029.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Brand Licensing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Brand Licensing.
The Brand Licensing market size, estimations, and forecasts are provided in terms of Market Size ($ millions), considering 2021 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Brand Licensing market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Brand Licensing market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
Market Segmentation
This report covers the Brand Licensing segments by company, by Type, by Application, by region and country, and provides market size and CAGR for the history and forecast period (2018-2023, 2024-2029), considering 2022 as the base year. It elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
By Company
- The Walt Disney Company
- Dotdash Meredith
- Authentic Brands Group
- Warner Bros. Consumer Products (WarnerMedia)
- Universal Brand Development (NBC Universal)
- PVH Corp.
- Hasbro
- The Pokemon Company International
- Mattel
- Bluestar Alliance
- Paramount Consumer Products (Paramount Global)
- WHP Global
- General Motors
- Electrolux
- Stanley Black & Decker
- Sanrio
- Iconix Brand Group
- Procter & Gamble
- BBC Studios
- Kathy Ireland Worldwide
- Caterpillar
- Whirlpool Corporation
- Ferrari
- Major League Baseball
- NFL Players Association
- National Football League
- Ford Motor Company
- Rainbow
- Toei Animation
- The Hershey Company
- National Basketball Association
- Sunkist Growers
- PGA Tour
- WWE
- Ralph Lauren
Segment by Type
- Apparels
- Toys
- Accessories
- Home Decoration
- Software/Video Games
- Food and Beverage
- Others
Segment by Application
- Entertainment
- Corporate Trademarks/Brand
- Fashion
- Sports
- Others
By Region
- Asia-Pacific
- China
- Japan
- Korea
- India
- Southeast Asia
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- Rest of Middle East and Africa
Core Chapters
- Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
- Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
- Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
- Chapter Four: Detailed analysis of Brand Licensing companies' competitive landscape, retail sales, market share and ranking, latest development plan, merger, and acquisition information, etc.
- Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including company business, retail sales and growth rate.
- Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, market size by country.
- Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry.
- Chapter Twelve: Research Finding/Conclusion
Table of Contents
1 Market Overview of Brand Licensing
- 1.1 Brand Licensing Market Overview
- 1.1.1 Brand Licensing Product Scope
- 1.1.2 Brand Licensing Market Status and Outlook
- 1.2 Global Brand Licensing Market Size Overview by Region 2018 VS 2022 VS 2029
- 1.3 Global Brand Licensing Market Size by Region (2018-2029)
- 1.4 Global Brand Licensing Historic Market Size by Region (2018-2023)
- 1.5 Global Brand Licensing Market Size Forecast by Region (2024-2029)
- 1.6 Key Regions Brand Licensing Market Size (2018-2029)
- 1.6.1 North America Brand Licensing Market Size (2018-2029)
- 1.6.2 Europe Brand Licensing Market Size (2018-2029)
- 1.6.3 Asia-Pacific Brand Licensing Market Size (2018-2029)
- 1.6.4 Latin America Brand Licensing Market Size (2018-2029)
- 1.6.5 Middle East & Africa Brand Licensing Market Size (2018-2029)
2 Brand Licensing Market by Type
- 2.1 Introduction
- 2.1.1 Apparels
- 2.1.2 Toys
- 2.1.3 Accessories
- 2.1.4 Home Decoration
- 2.1.5 Software/Video Games
- 2.1.6 Food and Beverage
- 2.2 Global Brand Licensing Market Size by Type: 2018 VS 2022 VS 2029
- 2.2.1 Global Brand Licensing Historic Market Size by Type (2018-2023)
- 2.2.2 Global Brand Licensing Forecasted Market Size by Type (2024-2029)
- 2.3 Key Regions Market Size by Type
- 2.3.1 North America Brand Licensing Market Size Breakdown by Type (2018-2029)
- 2.3.2 Europe Brand Licensing Market Size Breakdown by Type (2018-2029)
- 2.3.3 Asia-Pacific Brand Licensing Market Size Breakdown by Type (2018-2029)
- 2.3.4 Latin America Brand Licensing Market Size Breakdown by Type (2018-2029)
- 2.3.5 Middle East and Africa Brand Licensing Market Size Breakdown by Type (2018-2029)
3 Brand Licensing Market Overview by Application
- 3.1 Introduction
- 3.1.1 Entertainment
- 3.1.2 Corporate Trademarks/Brand
- 3.1.3 Fashion
- 3.1.4 Sports
- 3.1.5 Others
- 3.2 Global Brand Licensing Market Size by Application: 2018 VS 2022 VS 2029
- 3.2.1 Global Brand Licensing Historic Market Size by Application (2018-2023)
- 3.2.2 Global Brand Licensing Forecasted Market Size by Application (2024-2029)
- 3.3 Key Regions Market Size by Application
- 3.3.1 North America Brand Licensing Market Size Breakdown by Application (2018-2029)
- 3.3.2 Europe Brand Licensing Market Size Breakdown by Application (2018-2029)
- 3.3.3 Asia-Pacific Brand Licensing Market Size Breakdown by Application (2018-2029)
- 3.3.4 Latin America Brand Licensing Market Size Breakdown by Application (2018-2029)
- 3.3.5 Middle East and Africa Brand Licensing Market Size Breakdown by Application (2018-2029)
4 Brand Licensing Competition Analysis by Players
- 4.1 Global Brand Licensing Market Size by Players (2018-2023)
- 4.2 Global Top Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Retail Sales in Brand Licensing as of 2022)
- 4.3 Global Key Players of Brand Licensing Head office and Area Served
- 4.4 Global Key Players of Brand Licensing, Date of Enter into This Industry
- 4.5 Competitive Status
5 Company (Top Players) Profiles
- 5.1 The Walt Disney Company
- 5.1.1 The Walt Disney Company Details
- 5.1.2 The Walt Disney Company Business Overview
- 5.1.3 The Walt Disney Company Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.2 Dotdash Meredith
- 5.2.1 Dotdash Meredith Company Details
- 5.2.2 Dotdash Meredith Business Overview
- 5.2.3 Dotdash Meredith Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.3 Authentic Brands Group
- 5.3.1 Authentic Brands Group Company Details
- 5.3.2 Authentic Brands Group Business Overview
- 5.3.3 Authentic Brands Group Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.4 Warner Bros. Consumer Products (WarnerMedia)
- 5.4.1 Warner Bros. Consumer Products (WarnerMedia) Company Details
- 5.4.2 Warner Bros. Consumer Products Business Overview
- 5.4.3 Warner Bros. Consumer Products Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.5 Universal Brand Development
- 5.5.1 Universal Brand Development Company Details
- 5.5.2 Universal Brand Development Business Overview
- 5.5.3 Universal Brand Development Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.6 PVH Corp.
- 5.6.1 PVH Corp. Company Details
- 5.6.2 PVH Corp. Business Overview
- 5.6.3 PVH Corp. Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.7 Hasbro
- 5.7.1 Hasbro Company Details
- 5.7.2 Hasbro Business Overview
- 5.7.3 Hasbro Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.8 The Pokemon Company International
- 5.8.1 The Pokemon Company International Company Details
- 5.8.2 The Pokemon Company International Business Overview
- 5.8.3 The Pokemon Company International Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.9 Mattel
- 5.9.1 Mattel Company Details
- 5.9.2 Mattel Business Overview
- 5.9.3 Mattel Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.10 Bluestar Alliance
- 5.10.1 Bluestar Alliance Profile
- 5.10.2 Bluestar Alliance Main Business
- 5.10.3 Bluestar Alliance Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.11 Paramount Consumer Products (Paramount Global)
- 5.11.1 Paramount Consumer Products (Paramount Global) Company Details
- 5.11.2 Paramount Consumer Products (Paramount Global) Business Overview
- 5.11.3 Paramount Consumer Products (Paramount Global) Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.12 WHP Global
- 5.12.1 WHP Global Profile
- 5.12.2 WHP Global Main Business
- 5.12.3 WHP Global Brand Licensing Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.13 General Motors
- 5.13.1 General Motors Company Details
- 5.13.2 General Motors Business Overview
- 5.13.3 General Motors Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.14 Electrolux
- 5.14.1 Electrolux Company Details
- 5.14.2 Electrolux Business Overview
- 5.14.3 Electrolux Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.15 Stanley Black & Decker
- 5.15.1 Stanley Black & Decker Company Details
- 5.15.2 Stanley Black & Decker Business Overview
- 5.15.3 Stanley Black & Decker Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.16 Sanrio
- 5.16.1 Sanrio Company Details
- 5.16.2 Sanrio Business Overview
- 5.16.3 Sanrio Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.17 Iconix Brand Group
- 5.17.1 Iconix Brand Group Company Details
- 5.17.2 Iconix Brand Group Business Overview
- 5.17.3 Iconix Brand Group Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.18 Procter & Gamble
- 5.18.1 Procter & Gamble Company Details
- 5.18.2 Procter & Gamble Business Overview
- 5.18.3 Procter & Gamble Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.19 BBC Studios
- 5.19.1 BBC Studios Company Details
- 5.19.2 BBC Studios Business Overview
- 5.19.3 BBC Studios Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.20 Kathy Ireland Worldwide
- 5.20.1 Kathy Ireland Worldwide Profile
- 5.20.2 Kathy Ireland Worldwide Main Business
- 5.20.3 Kathy Ireland Worldwide Brand Licensing Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.21 Caterpillar
- 5.21.1 Caterpillar Profile
- 5.21.2 Caterpillar Main Business
- 5.21.3 Caterpillar Brand Licensing Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.22 Whirlpool Corporation
- 5.22.1 Whirlpool Corporation Profile
- 5.22.2 Whirlpool Corporation Main Business
- 5.22.3 Whirlpool Corporation Brand Licensing Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.23 Ferrari
- 5.23.1 Ferrari Company Details
- 5.23.2 Ferrari Business Overview
- 5.23.3 Ferrari Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.24 Major League Baseball
- 5.24.1 Major League Baseball Company Details
- 5.24.2 Major League Baseball Business Overview
- 5.24.3 Major League Baseball Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.25 NFL Players Association
- 5.25.1 NFL Players Association Profile
- 5.25.2 NFL Players Association Main Business
- 5.25.3 NFL Players Association Brand Licensing Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.26 National Football League
- 5.26.1 National Football League Company Details
- 5.26.2 National Football League Business Overview
- 5.26.3 National Football League Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.27 Ford Motor Company
- 5.27.1 Ford Motor Company Details
- 5.27.2 Ford Motor Company Business Overview
- 5.27.3 Ford Motor Company Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.28 Rainbow
- 5.28.1 Rainbow Profile
- 5.28.2 Rainbow Main Business
- 5.28.3 Rainbow Brand Licensing Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.29 Toei Animation
- 5.29.1 Toei Animation Profile
- 5.29.2 Toei Animation Main Business
- 5.29.3 Toei Animation Brand Licensing Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.30 The Hershey Company
- 5.30.1 The Hershey Company Details
- 5.30.2 The Hershey Company Business Overview
- 5.30.3 The Hershey Company Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.31 National Basketball Association
- 5.31.1 National Basketball Association Company Details
- 5.31.2 National Basketball Association Business Overview
- 5.31.3 National Basketball Association Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.32 Sunkist Growers
- 5.32.1 Sunkist Growers Company Details
- 5.32.2 Sunkist Growers Business Overview
- 5.32.3 Sunkist Growers Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.33 PGA Tour
- 5.33.1 PGA Tour Company Details
- 5.33.2 PGA Tour Business Overview
- 5.33.3 PGA Tour Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.34 WWE
- 5.34.1 WWE Company Details
- 5.34.2 WWE Business Overview
- 5.34.3 WWE Retail Sales of Brand Licensing Worldwide (2018-2023)
- 5.35 Ralph Lauren
- 5.35.1 Ralph Lauren Company Details
- 5.35.2 Ralph Lauren Business Overview
- 5.35.3 Ralph Lauren Retail Sales of Brand Licensing Worldwide (2018-2023)
6 North America
- 6.1 North America Brand Licensing Market Size by Country (2018-2029)
- 6.2 United States
- 6.3 Canada
7 Europe
- 7.1 Europe Brand Licensing Market Size by Country (2018-2029)
- 7.2 Germany
- 7.3 France
- 7.4 U.K.
- 7.5 Italy
- 7.6 Russia
- 7.7 Rest of Europe
8 Asia-Pacific
- 8.1 Asia-Pacific Brand Licensing Market Size by Region (2018-2029)
- 8.2 China
- 8.3 Japan
- 8.4 South Korea
- 8.5 Southeast Asia
- 8.6 India
- 8.7 Australia
- 8.8 Rest of Asia-Pacific
9 Latin America
- 9.1 Latin America Brand Licensing Market Size by Country (2018-2029)
- 9.2 Brazil
- 9.3 Mexico
- 9.4 Rest of Latin America
10 Middle East & Africa
- 10.1 Middle East & Africa Brand Licensing Market Size by Country
- 10.2 Turkey
- 10.3 Saudi Arabia
- 10.4 Rest of Middle East & Africa
11 Brand Licensing Market Dynamics
- 11.1 Brand Licensing Industry Trends
- 11.2 Brand Licensing Market Drivers
- 11.3 Brand Licensing Market Challenges
12 Research Finding/Conclusion
13 Methodology and Data Source
- 13.1 Methodology/Research Approach
- 13.1.1 Research Programs/Design
- 13.1.2 Market Size Estimation
- 13.1.3 Market Breakdown and Data Triangulation
- 13.2 Data Source
- 13.2.1 Secondary Sources
- 13.2.2 Primary Sources
- 13.3 Author List
- 13.4 Disclaimer