Product Code: PM5618
The online retail platforms market size is expected to reach USD 764.64 billion by 2034, according to a new study by Polaris Market Research. The report "Online Retail Platforms Market Size, Share, Trends, Industry Analysis Report: By Product, Platform (Web Based Platform and App Based Platform), Payment Mode, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Online retail platforms are digital marketplaces or websites that enable businesses to sell products directly to consumers over the internet.
Consumers are busier and more tech-savvy, and they expect fast, convenient, and personalized shopping experiences. Online shopping offers 24/7 shopping, avoids long queues, and offers easy search options for products or deals. The ability to compare prices and read reviews online helps people make smarter buying decisions. Also, younger generations, especially Gen Z and Millennials, prefer digital-first shopping experiences. This change in consumer expectations is pushing more businesses to improve their online presence and invest in platforms that offer smooth and engaging digital shopping experiences, thereby driving the online retail platforms market growth.
Many brands are selling their products directly to customers online, skipping middlemen such as wholesalers or retail stores. This is known as the D2C (direct-to-consumer) model. It allows brands to control their image, collect customer data, and offer better prices by cutting distributor costs. Online retail platforms make it easy for these brands to build user-friendly websites and manage orders, payments, and shipping. The demand for flexible e-commerce platforms is growing as more companies realize the benefits of D2C such as stronger customer relationships and higher profit margins, driving the market expansion.
Online Retail Platforms Market Report Highlights
Based on platform, the app based retailing segment dominated the online retail platforms market share in 2024, driven by the growing use of smartphones and the convenience mobile apps offer.
The clothing, footwear, and accessories segment, by product, is expected to witness the fastest growth during the forecast period due to increasing demand for affordable fashion, along with frequent online sales and easy return policies.
In 2024, Asia Pacific dominated the online retail platforms market revenue share, as the region has a huge population base, high smartphone usage, and fast internet access, which makes it ideal for online shopping.
North America is expected to record a significant share during the forecast period, fueled by the high level of digital infrastructure, including widespread access to high-speed internet and strong cybersecurity measures, which boost consumer confidence in online shopping.
A few global key market players are Shopify; BigCommerce; WooCommerce; Amazon; eBay; JD.com, Inc.; Alibaba.com; Walmart; Rakuten; and Banggood.
Polaris Market Research has segmented the market report on the basis of product, platform, payment mode, industry, and region:
By Product (Revenue - USD Billion, 2020-2034)
Home Appliances and Electronics
Clothing, Footwear, and Accessories
Food and Personal Care
Furniture and Home Decor
Other Products
By Platform (Revenue - USD Billion, 2020-2034)
Web Based Retailing
App Based Retailing
By Payment Mode (Revenue - USD Billion, 2020-2034)
Digital Payments
COD
Others
By Regional Outlook (Revenue - USD Billion, 2020-2034)
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Netherlands
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Malaysia
South Korea
Indonesia
Australia
Vietnam
Rest of Asia Pacific
Middle East & Africa
Saudi Arabia
UAE
Israel
South Africa
Rest of the Middle East & Africa
Latin America
Mexico
Brazil
Argentina
Rest of Latin America
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Online Retail Platforms Market Insights
- 4.1. Online Retail Platforms Market - Market Snapshot
- 4.2. Online Retail Platforms Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Rising Digital Payments Adoption
- 4.2.1.2. Rising Urbanization
- 4.2.2. Restraints and Challenges
- 4.2.2.1. High Initial Cost
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Online Retail Platforms Market Trends
- 4.6. Value Chain Analysis
5. Global Online Retail Platforms Market, by Product
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 5.3. Home Appliances and Electronics
- 5.3.1. Global Online Retail Platforms Market, by Home Appliances and Electronics, by Region, 2020-2034 (USD billion)
- 5.4. Clothing, Footwear, and Accessories
- 5.4.1. Global Online Retail Platforms Market, by Clothing, Footwear, and Accessories, by Region, 2020-2034 (USD billion)
- 5.5. Food and Personal Care
- 5.5.1. Global Online Retail Platforms Market, by Food and Personal Care, by Region, 2020-2034 (USD billion)
- 5.6. Furniture and Home Decor
- 5.6.1. Global Online Retail Platforms Market, by Furniture and Home Decor, by Region, 2020-2034 (USD billion)
- 5.7. Other Products
- 5.7.1. Global Online Retail Platforms Market, by Other Products, by Region, 2020-2034 (USD billion)
6. Global Online Retail Platforms Market, by Platform
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 6.3. Web Based Retailing
- 6.3.1. Global Online Retail Platforms Market, by Web Based Retailing, by Region, 2020-2034 (USD billion)
- 6.4. App Based Retailing
- 6.4.1. Global Online Retail Platforms Market, by App Based Retailing, by Region, 2020-2034 (USD billion)
7. Global Online Retail Platforms Market, by Payment Mode
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 7.3. Digital Payments
- 7.3.1. Global Online Retail Platforms Market, by Digital Payments, by Region, 2020-2034 (USD billion)
- 7.4. COD
- 7.4.1. Global Online Retail Platforms Market, by COD, by Region, 2020-2034 (USD billion)
- 7.5. Others
- 7.5.1. Global Online Retail Platforms Market, by Others, by Region, 2020-2034 (USD billion)
8. Global Online Retail Platforms Market, by Geography
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. Online Retail Platforms Market Assessment, By Geography, 2020-2034 (USD billion)
- 8.3. Online Retail Platforms Market - North America
- 8.3.1. North America: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.3.2. North America: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.3.3. North America: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.3.4. Online Retail Platforms Market - U.S.
- 8.3.4.1. U.S.: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.3.4.2. U.S.: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.3.4.3. U.S.: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.3.5. Online Retail Platforms Market - Canada
- 8.3.5.1. Canada: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.3.5.2. Canada: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.3.5.3. Canada: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.4. Online Retail Platforms Market - Europe
- 8.4.1. Europe: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.4.2. Europe: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.4.3. Europe: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.4.4. Online Retail Platforms Market - UK
- 8.4.4.1. UK: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.4.4.2. UK: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.4.4.3. UK: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.4.5. Online Retail Platforms Market - France
- 8.4.5.1. France: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.4.5.2. France: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.4.5.3. France: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.4.6. Online Retail Platforms Market - Germany
- 8.4.6.1. Germany: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.4.6.2. Germany: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.4.6.3. Germany: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.4.7. Online Retail Platforms Market - Italy
- 8.4.7.1. Italy: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.4.7.2. Italy: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.4.7.3. Italy: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.4.8. Online Retail Platforms Market - Spain
- 8.4.8.1. Spain: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.4.8.2. Spain: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.4.8.3. Spain: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.4.9. Online Retail Platforms Market - Netherlands
- 8.4.9.1. Netherlands: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.4.9.2. Netherlands: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.4.9.3. Netherlands: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.4.10. Online Retail Platforms Market - Russia
- 8.4.10.1. Russia: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.4.10.2. Russia: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.4.10.3. Russia: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.4.11. Online Retail Platforms Market - Rest of Europe
- 8.4.11.1. Rest of Europe: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.4.11.2. Rest of Europe: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.4.11.3. Rest of Europe: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.5. Online Retail Platforms Market - Asia Pacific
- 8.5.1. Asia Pacific: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.5.2. Asia Pacific: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.5.3. Asia Pacific: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.5.4. Online Retail Platforms Market - China
- 8.5.4.1. China: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.5.4.2. China: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.5.4.3. China: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.5.5. Online Retail Platforms Market - India
- 8.5.5.1. India: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.5.5.2. India: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.5.5.3. India: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.5.6. Online Retail Platforms Market - Malaysia
- 8.5.6.1. Malaysia: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.5.6.2. Malaysia: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.5.6.3. Malaysia: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.5.7. Online Retail Platforms Market - Japan
- 8.5.7.1. Japan: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.5.7.2. Japan: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.5.7.3. Japan: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.5.8. Online Retail Platforms Market - Indonesia
- 8.5.8.1. Indonesia: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.5.8.2. Indonesia: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.5.8.3. Indonesia: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.5.9. Online Retail Platforms Market - South Korea
- 8.5.9.1. South Korea: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.5.9.2. South Korea: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.5.9.3. South Korea: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.5.10. Online Retail Platforms Market - Australia
- 8.5.10.1. Australia: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.5.10.2. Australia: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.5.10.3. Australia: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.5.11. Online Retail Platforms Market - Rest of Asia Pacific
- 8.5.11.1. Rest of Asia Pacific: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.5.11.2. Rest of Asia Pacific: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.5.11.3. Rest of Asia Pacific: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.6. Online Retail Platforms Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.6.2. Middle East & Africa: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.6.3. Middle East & Africa: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.6.4. Online Retail Platforms Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.6.4.2. Saudi Arabia: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.6.4.3. Saudi Arabia: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.6.5. Online Retail Platforms Market - UAE
- 8.6.5.1. UAE: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.6.5.2. UAE: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.6.5.3. UAE: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.6.6. Online Retail Platforms Market - Israel
- 8.6.6.1. Israel: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.6.6.2. Israel: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.6.6.3. Israel: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.6.7. Online Retail Platforms Market - South Africa
- 8.6.7.1. South Africa: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.6.7.2. South Africa: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.6.7.3. South Africa: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.6.8. Online Retail Platforms Market - Rest of Middle East & Africa
- 8.6.8.1. Rest of Middle East & Africa: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.6.8.2. Rest of Middle East & Africa: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.6.8.3. Rest of Middle East & Africa: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.7. Online Retail Platforms Market - Latin America
- 8.7.1. Latin America: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.7.2. Latin America: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.7.3. Latin America: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.7.4. Online Retail Platforms Market - Mexico
- 8.7.4.1. Mexico: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.7.4.2. Mexico: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.7.4.3. Mexico: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.7.5. Online Retail Platforms Market - Brazil
- 8.7.5.1. Brazil: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.7.5.2. Brazil: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.7.5.3. Brazil: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.7.6. Online Retail Platforms Market - Argentina
- 8.7.6.1. Argentina: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.7.6.2. Argentina: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.7.6.3. Argentina: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
- 8.7.7. Online Retail Platforms Market - Rest of Latin America
- 8.7.7.1. Rest of Latin America: Online Retail Platforms Market, by Product, 2020-2034 (USD billion)
- 8.7.7.2. Rest of Latin America: Online Retail Platforms Market, by Platform, 2020-2034 (USD billion)
- 8.7.7.3. Rest of Latin America: Online Retail Platforms Market, by Payment Mode, 2020-2034 (USD billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. Alibaba.com.
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Amazon
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. Banggood
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. BigCommerce
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. eBay
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. JD.com, Inc.
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. Rakuten
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. Shopify
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. Walmart
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. WooCommerce
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development