マーケティングのための生成系AI：ユースケース・技術開発・動向 (2023-2025年)

当レポートでは、マーケティング&コミュニケーションのリーダー企業や生成系AIのスタートアップ企業へのインタビューから、マーケティング用途における生成系AIの市場を調査し、主なユースケース、技術開発、各種動向などをまとめています。

掲載企業

当レポートで取り上げた企業の一例：

目次

第1章 マーケティングのための生成系AI：イントロダクション

第2章 マーケティングのための生成系AI：現在のユースケース

• テーマ分析
• 業界考察
• 定量的洞察

第3章 生成系AIによる成果物 vs 独創的・創造的成果物

• テーマ分析
• 業界考察
• 定量的洞察

第4章 ChatGPT後の世界の予測

• テーマ分析
• 業界考察
• 定量的洞察

第5章 インフォグラフィックス：生成系AIの用途・開発・予測の概要

• 生成系AIのデジタルマーケティングへの影響
• 生成系AI：機会と脅威
• 生成系AIからAGIへ

The "Generative AI for Marketing: Use Cases, Technological Developments, and Trends (2023-2025)" report is over 12,000 words (53 pages). The report leverages primary research interviews with marketing and communications leaders, as well as generative AI startup founders.

By identifying prominent use cases, technological developments, and trends across the marketing applications of generative AI, this report can influence best practices for marketing. It might also inspire growth strategies for generative AI companies targeting marketers.

The report is divided into three sections addressing areas of strong interest: "Current Marketing Use Cases for Generative AI," "Generative AI vs. Original, Creative Work," and "Predictions for a Post-ChatGPT World." The report also surfaces over 50 quantitative insights and concludes with infographics that can be used to enliven your organization's internal or external presentations.

This report will provide comprehensive answers to the following key questions:

• What are some of the ways that CMOs and digital marketers already use generative AI?

• Will original content be disadvantaged by a deluge of generative AI output?

• What are some of the shifting perspectives on AI potential?

• How could generative AI optimize or complicate organizational processes?

• Which areas of generative AI still need improvement?

• How are conflicting interests distorting the perception of AI progress?

COUNTRIES COVERED:

Global strategic overview.

COMPANIES MENTIONED:

A selection of companies mentioned in this report includes:

Table of Contents

1. Introduction to Generative AI for Marketing

• 1.1. Key Benefits of This Report
• 1.2. Target Audience
• 1.3. Companies Mentioned in This Report
• 1.4. Methodology
• 1.5. Executive Summary

2. Current Marketing Use Cases for Generative AI

• 2.1. Current Marketing Use Cases: Thematic Analysis
• 2.2. Current Marketing Use Cases: Industry Insights
• 2.3. Current Marketing Use Cases: Quantitative Insights

3. Generative AI vs. Original, Creative Work

• 3.1. Generative AI vs. Original, Creative Work: Thematic Analysis
• 3.2. Generative AI vs. Original, Creative Work: Industry Insights
• 3.3. Generative AI vs. Original, Creative Work: Quantitative Insights

4. Predictions for a Post-ChatGPT World

• 4.1. Predictions for a Post-ChatGPT World: Thematic Analysis
• 4.2. Predictions for a Post-ChatGPT World: Industry Insights
• 4.3. Predictions for a Post-ChatGPT World: Quantitative Insights

5. Infographics: An Overview of Generative AI Usage, Developments, and Predictions

• 5.1. Infographics: The Impact of Generative AI on Digital Marketing
• 5.2. Infographics: Generative AI: Opportunities and Threats
• 5.3. Infographics: From Generative AI to AGI