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表紙：Web-to-Printの将来（～2028年）
市場調査レポート
商品コード
1326718

Web-to-Printの将来（～2028年）

The Future of Web-to-Print to 2028
出版日: | 発行: Smithers | ページ情報: 英文 210 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
Web-to-Printの将来（～2028年）
出版日: 2023年10月20日
発行: Smithers
ページ情報: 英文 210 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

Web-to-Printとは、eコマース専門プラットフォームを通じて注文された製品の商業印刷のことを指します。世界のWeb-to-Print市場は、2018年の214億米ドルから、2023年には約251億米ドルに拡大しています。このセグメントは印刷・包装市場全体よりも急速に成長しています。この動向は2028年まで続き、平均CAGRは金額ベースで5.6%、印刷数量ベースで7.1%となります。

Web-to-Print部門は幅広い製品群を包含しており、多くの成功した印刷会社が市場開発を行い、消費者が高品質の印刷物を低コストで購入できるようにしています。効率的な名刺制作をはるかに超えた、伝統的な企業用印刷もあります。このような仕事のアートワークを処理するためにデジタルワークフローが発達すると、メーカーは効率を高めるために従来の印刷生産を変更しました。プリプレスを自動化し、複数のジョブをグループ化することで、印刷準備コストを共有し、小ロットから中ロットのジョブのコストを大幅に削減しました。ビジネスを成長させるために、パイオニアたちは他の印刷プロバイダーや印刷管理会社に業務用印刷サービスを提供し、標準的な製品を非常に効率的に作りました。

Web-to-printは、一部の企業にとって唯一の市場ルートであり、管理スタッフの人件費を増やすことなく顧客に提供するサービスレベルを向上させたいと考えている多くの企業によって利用されています。特に昨今は、印刷物の製造よりも顧客との関係を重視し、業務用プリントサプライヤーを利用することを選択する企業が増えています。

当レポートでは、世界のWeb-to-Print印刷の市場について分析し、サービスの概略や市場の基本構造・最新情勢、主な市場促進・抑制要因、全体的な市場規模の動向見通し、サブセグメント別・地域別の詳細動向などを調査しております。

目次

エグゼクティブサマリー

イントロダクション・分析手法

市場概略

  • 市場概要
  • 促進要因と動向
    • eコマースの発展
    • 消費者と小規模企業
    • ギフト
  • Web-to-Printサプライチェーンの動向
    • Web-to-Print経由での作成・購入
    • ビジネスモデルの変化
  • Web-to-Printの将来の可能性

Web-to-Printの技術動向

  • Web-to-Print技術の開発
  • Web-to-Printソフトウェア
  • MIS
  • ワークフロー

商業印刷用Web-to-Print市場：用途別

  • 写真集と写真商品
  • 本
  • 雑誌
  • カタログ
  • 商業印刷物
  • 広告印刷物
  • ビジネスID
  • ダイレクトメール
  • ディスプレイPoS
  • その他のグラフィックス
  • ラベル
  • 包装

商業印刷用Web-to-Print市場：印刷プロセス別

  • 枚葉式平版印刷
  • オフセット輪転機
  • グラビア
  • フレキソ
  • スクリーン
  • その他のアナログおよびパッド印刷 (工業用途)
  • 電子写真
  • インクジェット

工業用Web-to-Print印刷市場

  • 装飾・その他
  • プロモーション用
  • インクジェットテキスタイル
  • 工業用グラビア印刷
  • 工業用スクリーン印刷
  • 工業用パッド印刷
  • その他

工業用アナログ印刷の手法

  • 工業用電子写真
  • 工業用インクジェット

Web-to-Print市場：地域別

  • 西欧
    • オーストリア
    • フランス
    • ドイツ
    • イタリア
    • スペイン
    • スイス
    • 英国
    • その他の西欧諸国
  • 北米
    • カナダ
    • 米国
  • アジア
    • 中国
    • インド
    • 日本
    • 韓国
    • その他のアジア諸国
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他のラテンアメリカ諸国
  • 東欧
    • チェコ
    • ポーランド
    • ロシア
    • その他の東欧諸国
  • 中東
  • アフリカ
  • オーストラリア
目次

Report Features:

  • Web-to-print is the commercial printing of products ordered through a specialist e-commerce platform
  • In 2023 the market for web-to-print will total almost $25.1 billion, up from $21.4 billion in 2018
  • The sector has grown significantly faster than the overall print and packaging markets and this trend will continue to 2028 with an average CAGR of 5.6% in value, and 7.1% in print volume.

The web-to-print sector encompasses a broad product range, with many successful print companies developing their routes to market, enabling consumers to purchase high-quality printed items at low cost. There is traditional business-to-business printing, way beyond efficient business card production. As digital workflows developed to handle artwork for these jobs the manufacturers changed traditional print production to increase efficiency. They automated prepress and ganged multiple jobs to share make-ready costs, significantly reducing costs for short to medium run jobs. To grow their businesses the pioneers offered trade printing services to other print providers and print management companies, making standard products very effectively.

Our exclusive content

  • Web-to-print is the only route to market for some companies, and is used by many others looking to improve the levels of service they offer to their customers without increasing their administrative staffing costs
  • As the technology has matured the make or buy decision for many print service providers has become a difficult strategic choice
  • A growing number of companies are choosing to use trade print suppliers, focusing on the customer relationship rather than print manufacture.

What will you discover?

  • Many of the leading suppliers are broadening their product mix, and players from other sectors are offering print services
  • Beyond graphical print there is personalised and short-run printing of clothing, notably T-shirts; wallpaper and décor; and various promotional or miscellaneous items, including gifting applications
  • Another key sector is in packaging and labels. In 2023 more packaging converters are offering new artisan brands the capability of specifying and ordering high-quality labels, boxes, pouches, bags, and cans in a more efficient process than that offered by traditional packaging converters.

The Smithers methodology

This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.

Who should buy this report?

  • Equipment suppliers
  • Printing companies
  • Packaging converters
  • Brand owners and retailers
  • Industry consultants and analysts

About the author

Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored many off-the-shelf market studies and has provided strategic consultancy services to a range of clients across the value chain.

Table of Contents

Executive summary

Introduction & methodology

  • Introduction
  • Methodology
  • Scope & definitions
  • Exchange rates

The top-line

  • Market overview
  • Drivers and trends
    • e-Commerce developments
    • Consumer and micro businesses
    • Gifting
  • Web-to-Print supply chain developments
    • Make or buy through web-to-print
    • Changing business models
  • Future opportunities for web-to- print

Technology developments for web-to-print

  • The development of web-to-print technologies
  • Web-to-print software
  • MIS
  • Workflow

Print-for-profit markets for web-to-print by application

  • Photobooks and photo products
  • Books
  • Magazines
  • Catalogues
  • Commercial print
  • Advertising Print
  • Business ID
  • Direct mail
  • Display PoS
  • Other Graphics
  • Labels
  • Packaging

Print-for-profit markets for web-to-print by print process

  • Sheetfed litho
  • Web offset
  • Gravure
  • Flexo
  • Screen
  • Other analogue and pad printing (industrial applications)
  • Electrophotography
  • Inkjet

Industrial print markets for web-to-print

  • Décor / other
  • Promotional
  • Inkjet textiles
  • Industrial gravure printing
  • Industrial screen printing
  • Industrial pad printing
  • Other

Analogue industrial print methods

  • Industrial electrophotography
  • Industrial inkjet

Geographical markets for web-to-print

  • Western Europe
    • Austria
    • France
    • Germany
    • Italy
    • Spain
    • Switzerland
    • UK
    • Other West European countries
  • North America
    • Canada
    • US
  • Asia
    • China
    • India
    • Japan
    • South Korea
    • Other Asian countries
  • Latin America
    • Brazil
    • Mexico
    • Other Latin American countries
  • Eastern Europe
    • Czech Republic
    • Poland
    • Russia
    • Other East European countries
  • Middle East
  • Africa
  • Australasia

Tables

  • Time line for web-to-print technical developments
  • Top-line web-to-print market categories, 2018-28 ($ billion and billion A4 prints)
  • Top-line web-to-print market by print process, 2018-28 ($ billion and billion A4 prints)
  • Leading country web-to-print markets, 2018-28 ($ million and million A4 prints)
  • Annual revenue of leading web-to-print companies, ($ million, current year values)
  • Timeline of technology developments in web-to-print 2023-28
  • Print for profit web-to-print application market 2018-28 ($ million and million A4 prints)

For each application:

  • Regional market for web-to-print end use 2018-28 ($ million and million A4 prints)
  • Market for web-to-print end use 2018-28 ($ million and million A4 prints)

List of applications:

  • Photobooks and photo products
  • Books
  • Magazines
  • Catalogues
  • Commercial
  • Advertising
  • Business ID
  • Direct mail
  • Display/PoS
  • Other graphical
  • Labels
  • Packaging
  • Décor
  • Promotional/miscellaneous
  • Textiles

For each print process:

  • Web-to-print application market 2018-28 ($ million and million A4 prints)
  • Regional web-to-print market 2018-28 ($ million and million A4 prints)

List of print process:

  • Sheetfed litho
  • Web offset
  • Gravure
  • Flexography
  • Screen

For each print process:

  • Regional market for industrial web-to-print applications 2018- 28 ($ million and million A4 prints)
  • Market for industrial web-to-print applications 2018-28 ($ million and million A4 prints)

List of print process:

  • Gravure
  • Screen
  • Pad
  • Analogue
  • Electrophotography
  • Inkjet

For each region:

  • Major country web-to-print market print-for-profit markets 2018-28 ($ million and million A4 prints)
  • Top-line web-to-print market categories 2018-28 ($ million and million A4 prints)
  • Web-to-print market by application 2018-28 ($ million and million A4 prints)
  • Print process for print-for-profit market 2018-28 ($ million and million A4 prints)
  • Print market for industrial webto- print applications 2018-28 ($ million and million A4 prints)
  • Print process market for webto- print industrial applications 2018-28 ($ million and million A4 prints)

List of regions:

  • Western Europe
  • North America
  • Asia
  • Latin America
  • Eastern Europe
  • Middle East
  • Africa
  • Australasia

For each country:

  • National web-to-print market by application 2018-28 ($ million and million A4 prints)
  • National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

  • Austria
  • France
  • Germany
  • Italy
  • Spain
  • Switzerland
  • UK
  • Other Western Europe

For each country:

  • National web-to-print market by application 2018-28 ($ million and million A4 prints)
  • National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

  • Canada
  • US

For each country:

  • National web-to-print market by application 2018-28 ($ million and million A4 prints)
  • National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

  • China
  • India
  • Japan
  • South Korea
  • Other Asia

For each country:

  • National web-to-print market by application 2018-28 ($ million and million A4 prints)
  • National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

  • Brazil
  • Mexico
  • Other Latin America

List of countries:

  • Poland
  • Russia
  • Other Eastern Europe

Figures

  • Growth rates of print for profit webto- print
  • Schematic of web-to-print system for graphics printing
  • Functionality of web-to-print technologies - direct to customer
  • Functionality of web-to-print technologies for trade print services
  • Web-to-Print market growth rates, 2018-28 by application and print process($ billion and billion A4 prints)
  • Process split of global web-to-print market in 2023 and 2028 by value
  • Process split of global web-to-print market in 2023 and 2028 by print volume
  • Global web-to-print market by print process, 2018 to 2028 ($ million, constant 2022 values)
  • Regional web-to-print market 2018- 28 ($ billion and A4 million prints