表紙:家庭でのEV充電:ユーザーの需要と嗜好
市場調査レポート
商品コード
1502729

家庭でのEV充電:ユーザーの需要と嗜好

EV Charging at Home: User Demand and Preferences


出版日
ページ情報
英文
納期
即日から翌営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.30円
家庭でのEV充電:ユーザーの需要と嗜好
出版日: 2024年06月28日
発行: Parks Associates
ページ情報: 英文
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

サンプルビュー

当レポートでは、自宅でインターネットに接続している米国の8,000世帯を対象にParks Associatesが調査を行った結果から、EVの普及動向、EVオーナー・購入意向者のプロファイル、充電パターン、家庭でのエネルギー消費やエネルギー管理の考え方、エネルギー管理製品の使用状況などをまとめています。

目次

エグゼクティブサマリー

  • EVへの高い認知度
  • EVの所有
  • EV購入の阻害要因
  • EVオーナーエクスペリエンス:ネットプロモータースコアのトレンド
  • EV充電の頻度:ロケーション別
  • 集合住宅におけるEV充電の問題点
  • スマートホーム機器の所有率:EV所有区分別
  • EV充電の価値:他の主要家電との比較
  • 太陽光発電の所有動向・購入の意向
  • 蓄電池の導入
  • 家庭用蓄電池を家庭の電源として使用する頻度
  • 価値あるEV機能:EVオーナー vs 購入希望者

EV市場の成長:採用・意図・意識

  • プラグインEVの所有動向
  • 所有車両の種類
  • 非EVオーナーのEVに対する態度
  • EVオーナーのEVに対する考え方
  • 車両購入の意向
  • EV購入意向:保有車タイプ別
  • EVの認知度:EV所有動向・購入意向別
  • EV購入の阻害要因
  • EV非オーナー/非購入希望者向けEV購入インセンティブ

EVの認識:親しみやすさ・価格・価値

  • Parks AssociatesのTheory of Relevancy
  • EVの高い認知度
  • EVの認知度の高さ:人口動態要因別
  • EV:親しみやすさ・価格・価値
  • スマートデバイス:親しみやすさ vs 価値 vs 価格
  • EVの価値の高さ:人口動態要因別
  • EVの価格:自動車所有・購入意向区分別
  • EVの価格:人口動態要因別

EVのNPSと充電エクスペリエンス

  • EVオーナーエクスペリエンス:NPS (ネットプロモータースコア) トレンド
  • EVオーナー:住宅タイプ別のNPS
  • EVの充電頻度 (前年比)
  • EV充電ロケーション
  • EVの充電頻度 (地域別)
  • EVオーナーと購入希望者が好むEVの充電ロケーション
  • EVの優先充電ロケーション:EVオーナーまたは購入希望者別
  • 自宅のEV充電設備
  • 家庭用充電器の入手経路
  • EVの家庭充電に使用されるアプリケーション
  • EV充電の問題点:住宅タイプ別

EV&エネルギー:メリット

  • エネルギープログラムに関する知識:EVオーナー・購入希望者別
  • EV専用プランの情報入手チャンネル
  • EVオーナー・購入希望者によるエネルギープログラムの採用
  • 消費者がピーク時に自ら調整する製品
  • 消費者がピーク時にメーカーや電力会社に調整を許可する製品
  • EVのメリットに関する認知度
  • EVのメリットに関する認知度:オーナー vs 非オーナー
  • 価値あるEV機能
  • 価値あるEV機能:EVオーナー vs 購入希望者

エネルギーソリューション:EV・太陽光発電・スマートホーム

  • スマートホーム機器の所有:EV所有区分別
  • スマートアプライアンスの所有
  • セキュリティシステム保有:EV所有区分別
  • EVおよびスマートサーモスタットオーナーによる太陽光発電の所有
  • EVおよびスマートサーモスタットオーナーによる太陽光発電の購入の意思
  • 太陽光発電オーナーによる蓄電池の導入
  • 家庭用蓄電池を家庭の電源として使用する頻度
  • 家庭用蓄電池の購入のタイミング

EVオーナーおよび購入希望者のプロファイル

  • 人口統計:内訳
  • 住宅要因:内訳
  • 技術への親和性:内訳
目次

SYNOPSIS:

As the adoption of electric vehicles continues to grow, understanding consumer needs and priorities for home-based charging solutions is crucial for shaping future developments in the EV industry and utilities plans to support a massive shift in home energy consumption. This study investigates consumers' charging location and equipment preferences, charging behavior and frequency, user experience, affordability, and space and future expansion considerations. It also investigates opportunities to coordinate the EV charging load with a smarter whole-home energy management approach.

SAMPLE VIEW

This study pulls from Parks Associates survey 8,000 US households with internet access at home. The sample is representative of all US internet households, with quotas set for age, gender, household income, and education. Some questions related to electric vehicles will be shown to a 4,000 respondent sub-group that is also balanced demographically to be representative of all US internet households.

Key Questions Addressed:

  • What are EV adoption trends and who are EV owners and intenders?
  • What EV equipment are owners using at home and how did they acquire the equipment?
  • What are their home charging patterns and preferences?
  • How do EV owners think about their home energy consumption and home energy management?
  • What other energy management products do EV owner use, and what is the demand for coordinating energy loads (thermostats, solar, battery storage, smart electric panels, HVAC, hot water heaters, appliances, etc.)
  • Do EV owners participate in special utility rate plans and demand response programs?
  • What is the demand for bi-directional charging and using an EV battery as a home energy source?

ANALYST INSIGHT:

"The evolution of EVs from standalone vehicles to integral components of home energy systems exemplifies the convergence of mobility and residential energy management. As the technology progresses, it paves the way for smarter, more resilient homes capable of balancing energy demands with supply, turning the car and the home into an energy resource." - Jennifer Kent, VP, Research, Parks Associates.

Table of Contents

Executive Summary

  • High Familiarity with Electric Vehicles
  • Ownership of Electric Vehicles
  • EV Purchase Inhibitors
  • EV Owner Experience: Net Promoter Score Trending
  • Electric Vehicles Charging Frequency by Locations
  • EV Charging Pain Points In Multifamily
  • Smart Home Device Ownership by EV Ownership
  • Value of EV Charging Coordinated with Other Major Appliances
  • Solar Ownership and Purchase Intent
  • Adoption of Battery Storage
  • Frequency of Using Home Battery to Power Home
  • Valuable EV Capabilities: EV Owners vs Intenders

EV Market Growth: Adoption, Intentions, and Attitudes

  • Ownership of Plug-in Electric Vehicle
  • Type of Vehicle Owned
  • Attitudes Toward Electric Vehicles Among Non-EV Owners
  • Attitudes Toward Electric Vehicles by EV Ownership
  • Vehicle Purchase Intention
  • Intention of Purchasing an EV by Type of Vehicle Owned
  • Familiarity with EVs by EV Ownership & Purchase Intention
  • EV Purchase Inhibitors
  • EV Purchase Incentives for EV Non-Owners / Non-Intenders

EV Perceptions: Familiarity, Affordability, Value

  • Parks Associates Theory of Relevancy
  • High Familiarity with Electric Vehicles
  • High Familiarity of EV by Demographic Factors
  • EVs: Familiarity, Value, Affordability
  • Smart Devices: Familiarity vs. Value vs. Affordability
  • High Value of EV by Demographic Factors
  • Affordability with EVs by Car Ownership & Purchase Intention
  • High Affordability of EV by Demographic Factors

EV NPS and the Charging Experience

  • EV Owner Experience: Net Promoter Score Trending
  • EV Owner: Net Promoter Score By Housing Type
  • Frequency of Charging Electric Vehicles, YoY
  • Electric Vehicles Charging Locations
  • Electric Vehicles Charging Frequency by Locations
  • Preferred Charging Location of Electric Vehicles among EV Owners & Intenders
  • Preferred Charging Location of Electric Vehicles by EV Owners or Intenders in Q4 2023
  • EV Charging Equipment At Home
  • Acquisition Channel of Home Chargers
  • Application Used for EV Home Charging
  • EV Charing Pain Point by Type of Home

EVs & Energy Benefits

  • Familiarity with Energy Programs Offered by EV Owners & Intenders
  • Information Source Channel of EV Special Plan
  • Adoption of Energy Programs by EV Owners & Intenders
  • Products Consumers are Willing to Adjust Themselves During Peaks
  • Products Consumers Will Allow Manufacturer or Utility to Adjust During Peaks
  • Familiarity with Electric Vehicles Benefits
  • Familiarity with Electric Vehicles Benefits: Owners vs Non-Owners
  • Valuable EV Capabilities
  • Valuable EV Capabilities: EV Owners vs Intenders

Energy Solutions: EV, Solar, and Smart Home

  • Smart Home Device Ownership by EV Ownership
  • Smart Appliance Ownership
  • Security System Ownership by EV Ownership
  • Solar Ownership among EV and Smart Thermostat Owners
  • Solar Purchase Intentions among EV and Smart Thermostat Owners
  • Adoption of Battery Storage among Solar PV Owners
  • Frequency of Using Home Battery to Power Home
  • Home Battery Purchase Timing

EV Owner and Intender Profile

  • Demographic Breakdown of EV Owners and Intenders
  • Housing Factors Breakdown of EV Owners and Intenders
  • Affinity for Technology Breakdown of EV Owners and Intenders