ビタミン・ミネラル・サプリメント（VMS）市場

ビタミン・ミネラル・サプリメント（VMS）は多様性に富み、新しい方向へ急速に拡大し、堅調に推移しています。ビタミン・ミネラル・サプリメント」は消費者健康開発において最もエキサイティングな分野のひとつであり、他の追随を許さない発売活動や、eコマースや通信販売（売上高300億米ドル超、毎年2桁成長）などの代替チャネルにおける大きな存在感を示しています。

このカテゴリーは、パンデミック（世界的大流行）に牽引され最高値を記録した後、免疫に特化した製品への需要が冷え込むなど調整が進んでいますが、エネルギー、ストレス、神経の健康、睡眠、妊娠・産後ケア、メンタルウェルネスなど、他の分野にも機会が生まれています。産後ケア、メンタルウェルネス、更年期障害、減量などです。

本レポートでは、世界のビタミン・ミネラル・サプリメント（VMS）市場について調査し、市場に影響を与える喫緊の課題とともに、複数の関心分野を掘り下げ、固有の機会を明確にします。8つの中核市場を詳細に調査し、ブランドの業績と発売活動を分析することで、未開拓の可能性を調査します。

目次

エグゼクティブサマリー

• 世界VMSスナップショット
• 主要VMS市場は好不調に見舞われる
• 消費者調査は需要が見込まれる分野を示唆している
• カテゴリーレビュー
• 展望、予測、機会

米国

• 概要
• マルチビタミン
• 単一ビタミン
• 妊婦用ビタミン
• ミネラル
• 目の健康サプリメント
• 毛髪・美容サプリメント
• 性の健康サプリメント
• ハーブ・天然のサプリメント
• ハーブ・天然の関節の健康
• ハーブ系記憶と脳の健康
• ハーブ系抗うつ薬
• ハーブ系更年期サプリメント
• 免疫サプリメント
• プロバイオティクス
• 展望、予測、機会

中国

日本

インド

イタリア

ブラジル

ドイツ

フランス

その他の市場

• オーストラリア
• インドネシア
• メキシコ
• ポーランド
• ロシア
• 韓国

インターネットと通信販売

• 世界スナップショット
• 米国
• 中国
• 日本
• ドイツ
• 英国
• 見通しと予測

見通し

• 世界の短期概要
• 主要市場の短期動向
• GLP-1サポートにおけるVMSブランドの機会
• 世界の長期的概観
• 主要市場の長期的動向

Investigating the Consumer Health Opportunities & Challenges in the Global VMS market

Key features of the report:

• An in-depth exploration of the VMS market globally, including Probiotics, Multivitamins, Hair & beauty supplements, Tonics & cure alls, Immune supplements, Herbal & natural supplements and more
• Coverage of 14 major markets from around the world, with topline sales, brand performances, latest developments, launches and promotional campaigns
• Case studies of key brands, highlighting strategies and success factors, sales, NPD activity and consumer & HCP promotion
• A dedicated chapter investigates the internet & mail order channel, examining the performances of top markets, players and brands
• A look to the future includes long-term forecast sales for all categories and countries to 2028 & 2033, plus the most up-to-date short-term forecasts
• As the single largest category in the global consumer health market (generating over 30% of CHC sales),
• VMS is highly diverse, expanding rapidly in new directions and performing solidly. Worth over US$50bn globally, "Vitamins, Minerals & Supplements" form one of the most exciting areas of consumer health development, with unrivalled launch activity, and significant presence in alternative channels such as e-commerce and mail order (where sales generate over $30bn and grow by double digits annually).
• The category is adjusting after pandemic-driven highs, with demand for immunity-focused products cooling but opportunities emerging elsewhere including for energy, stress, nerve health, sleep, pregnancy &
• post-natal care, mental wellness, perimenopause, weight loss and many more.
• This report will investigate pressing issues affecting the global VMS market, digging into multiple areas of interest and highlighting inherent opportunities. Examining eight core markets in detail (and additional key markets in brief), analysing brand performances and launch activity, our VMS report will investigate the untapped potential in this CHC category.
• The report features the latest mid-2024 sales data from our dedicated DB6 database, including topline historical sales globally, by country and category, as well as individual brand performances, and long-term forecasts to 2028 and 2033.
• Diving into the factors affecting the VMS market, from consumer trends and regulatory changes to A+P campaigns and new product launch activity, this report sheds light on trends & developments across 8 in-depth country profiles with insights and predictions, as well as shorter profiles of other key markets.

Categories covered in this report include:

A dedicated chapter focused on the Internet & mail order channel will examine sales of the top brands across key markets to end-2023, track historical growth and forecasts, and delve into the ways a growing number of CHC players are embracing the opportunities of e-commerce and digital marketing.

^*selected markets only.

A dedicated chapter focused on the Internet & mail order channel will examine sales of the top brands across key markets to end-2023, track historical growth and forecasts, and delve into the ways a growing number of CHC players are embracing the opportunities of e-commerce and digital marketing.

Assessing the short-term outlook, the report includes full year 2024 & 2025 forecasts for all categories in each market profiled.

With a high degree of launch activity among vitamins, minerals & supplements, new product development is explored across markets, including tracking trends in probiotics' positioning from market to market. Brand case studies evaluate the key lessons to be learned from rising star brands and established products, including consumer messaging, digital strategies, line extensions, portfolio development and brand strategies.

Key questions investigated in this report:

• What are the key differences from market to market in terms of growth drivers, consumer choices and competitive landscape?
• Which marketers and brands stand out and why?
• Can the high level of NPD and launch activity be sustained and what are the ingredients to watch?
• How will the expanding market for probiotics segment yet further in future?
• What are the opportunities for e-commerce and digital marketing for VMS brands?
• Can new niches and underserved demographics be identified?
• What is the outlook for VMS and where can opportunities be found?

8 individual markets profiled in depth:

Plus additional markets in brief:

Table of Contents

Executive Summary

• Global VMS snapshot
• Leading VMS markets experience mixed fortunes
• Consumer research points to likely areas of demand
• Category review
• Outlook, forecasts & opportunities

USA

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Sexual health supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal memory & brain health
• Herbal antidepressants
• Herbal menopause supplements
• Immune supplements
• Probiotics
• Outlook, forecasts & opportunities

China

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal menopause supplements
• Probiotics
• Tonics & cure alls
• Outlook, forecasts & opportunities

Japan

• Overview
• Multivitamins
• Single vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal memory & brain health
• Herbal menopause supplements
• Probiotics
• Tonics & cure alls
• OTC tonic drinks
• Outlook, forecasts & opportunities

India

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal menopause supplements
• Immune supplements
• Probiotics
• Chyawanprash
• Outlook, forecasts & opportunities

Italy

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal memory & brain health
• Herbal menopause supplements
• Immune supplements
• Probiotics
• Tonics & cure alls
• Outlook, forecasts & opportunities

Brazil

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Immune supplements
• Probiotics
• Outlook, forecasts & opportunities

Germany

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal memory & brain health
• Herbal antidepressants
• Herbal menopause supplements
• Immune supplements
• Probiotics
• Tonics & cure alls
• Outlook, forecasts & opportunities

France

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal memory & brain health
• Herbal antidepressants
• Herbal menopause supplements
• Immune supplements
• Probiotics
• Tonics & cure alls
• Outlook, forecast & opportunities

Additional Markets

• Australia
• Indonesia
• Mexico
• Poland
• Russia
• South Korea

Internet & Mail Order

• Global snapshot
• USA
• China
• Japan
• Germany
• UK
• Prospects & forecasts

Outlook

• Global short-term overview
• Short-term trends in key markets
• Opportunities for VMS brands in GLP-1 support
• Global long-term overview
• Long-term trends in key markets