インドのスタンドミキサー市場：タイプ別[チルトヘッド、ボウルリフト]、エンドユーザー別[住宅、商業]、流通チャネル別[スーパーマーケット/ハイパーマーケット、複数ブランド店、オンライン、その他]、地域別、機会、予測、2019年～2033年

インドのスタンドミキサー市場は、ライフスタイルの変化、可処分所得の増加、ホームベーカリー人気の高まりなどを背景に、2026～2033年度の予測期間中にCAGR 6.81％を記録し、2025年度の1億379万米ドルから2033年度には1億7,581万米ドルに成長すると予測されます。ソーシャル・メディア・プラットフォームやMasterChefのような番組が、洋菓子、職人技を駆使したパン、グルメな調理法に対する需要を高め、消費者が高品質のキッチン用品を探す動機となっています。COVID-19の大流行もこの動向を後押しし、ホームベーカリーを手にする個人が増えました。都市化や中流・上流階級の増加も一因となっており、核家族世帯や共働き世帯では、利便性やレジャーの名目で高級家電製品にお金をかけることを厭わないです。

eコマースサイトは、スタンドミキサーを割引やEMIオプション、国際ブランドの数々で手の届くものにしました。ライフスタイルの欧米化、カフェ文化、ホームベーカリーの起業なども需要に貢献しています。消費者は現在、ブレンド、粉砕、さらにはパスタ作りのアタッチメントを備えた多機能スタンドミキサーを求めており、エネルギー効率と耐久性への懸念が依然として優先しています。さらに、スタンドミキサーは結婚祝いやお祭りのギフトとして人気が出てきており、ブランドは高級感のあるパッケージやバンドル商品を通じてこの動向を認識しています。企業は現在、消費者を誘致するために有名人の推薦やデモンストレーション活動を行う一方、EMIの無料オプションがプレミアム製品の値ごろ感をさらに高めています。アフターサービスの充実と保証期間の延長は、消費者の信頼をさらに高めています。しかし、プレミアム価格、消費電力への懸念、偽物の入手可能性といった懸念もあります。スマートIoTベースのミキサー、インド料理のローカライズ機能、レンタルが今後の市場の方向性を決める要因になりそうです。

例えば、2025年2月、キッチンエイド・インディア・ショップは「Butter 」を「 Colour of the Year」として発表し、毎年恒例の限定スタンドミキサー「Artisan」コレクションの一部として発売しました。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 優先流通チャネル

第6章 インドのスタンドミキサー市場の展望、2019年度～2033年度

• 市場規模分析と予測
  • 金額別
  • 数量別
• 市場シェア分析と予測
  • タイプ別
    • チルトヘッド
    • ボウルリフト
  • エンドユーザー別
    • 住宅
    • 商業
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • マルチブランドストア
    • オンライン
    • その他
  • 地域別
    • 北
    • 東
    • 西部と中央部
    • 南
  • 企業別市場シェア分析（上位5社およびその他- 金額ベース、2025年度）
• 2025年度市場マップ分析
  • タイプ別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第7章 輸入と輸出の分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 価格分析

第11章 市場力学

• 市場促進要因
• 市場の課題

第12章 市場動向と発展

第13章 ケーススタディ

第14章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• トップ5企業のSWOT分析
• 市場トップ10の主要企業の情勢
  • Whirlpool Corporation（KitchenAid）
  • 会社概要
  • 主要経営陣
  • 提供される主な製品
  • 主要財務状況（報告時点）
  • 主要市場への注力と地理的プレゼンス
  • 最近の動向/コラボレーション/ パートナーシップ/ 合併と買収
  • Inalsa Appliances Limited
  • Universal Corporation Ltd（Agaro）
  • BSB Marketing Pvt. Ltd.（Ariete）
  • Wonderchef Home Appliances Pvt. Ltd
  • Rossmann India Galvano Technology Private Limited
  • Hafele India Private Limited
  • Panasonic Life Solutions India Pvt. Ltd.
  • BSH Household Appliances Manufacturing Private Limited
  • Bajaj Electricals Limited

上記の企業は市場シェアに応じて注文を保留するものではなく、調査作業中に入手可能な情報に応じて変更される可能性があります。

第15章 戦略的提言

第16章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Stand Mixer Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Stand Mixer Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Stand Mixer Market Share (%), By Type, FY2019-FY2033F
• Figure 4. India Stand Mixer Market Share (%), By End User, FY2019-FY2033F
• Figure 5. India Stand Mixer Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 6. India Stand Mixer Market Share (%), By Region, FY2019-FY2033F
• Figure 7. By Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 8. By End User Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India stand mixer market is projected to witness a CAGR of 6.81% during the forecast period FY2026-FY2033, growing from USD 103.79 million in FY2025 to USD 175.81 million in FY2033, owing to a combination of changing lifestyles, increased disposable income, and the rising popularity of home baking. Social media platforms, along with shows like MasterChef, have raised the demand for western sweets, artisanal breads, and gourmet cooking practices, motivating consumers to look for quality kitchen appliances. The COVID-19 pandemic also boosted the trend, with more individuals picking up home baking, a trend that persists even after the pandemic. Urbanization and the growth of the middle and upper-middle classes have also been contributing factors, with nuclear families and dual-income families being willing to spend money on high-end appliances in the name of convenience and leisure.

E-commerce websites have brought stand mixers within reach with discounts, EMI options, and a host of international brands available. Westernized lifestyles, cafe culture, and home-based bakery startups have contributed to the demand as well. Consumers now look for multi-functional stand mixers with blending, grinding, and even making pasta attachments, and energy efficiency and durability concerns still take precedence. Additionally, stand mixers have emerged as popular wedding gifts and festival gifts, and brands have taken cognizance of the trend through premium packaging and bundle offers. Companies are now resorting to celebrity endorsements and demonstration activities to lure consumers, while no-cost EMI options further boost the affordability of premium products. Improved after-sales service and longer warranties have further enhanced consumers' confidence. There are, however, concerns, such as the premium price, power consumption concerns, and availability of spurious material. Smart IoT-based mixers, Indian food localized features, and renting are likely to be the drivers for the direction of the market in the future.

For instance, in February 2025, KitchenAid India Shop introduced Butter as the Color of the Year, launching it as part of their annual limited-edition Artisan stand mixer collection.

Rising Interest in Home Baking and Cooking Drives the India Stand Mixer Market Demand

The growing popularity of gourmet cooking and home baking is significantly driving the demand for stand mixers in India. Influenced by social media, television cooking shows, and a pandemic-induced change towards food cooked at home, consumers are increasingly engaging in craft baking, dessert preparation, and experimenting with international cuisine. Platforms such as Instagram, Inc., and YouTube (Google LLC) have made baking a cool hobby, while celebrity chefs and food bloggers continue to influence Indians to buy professional-grade kitchen machines. Stand mixers, once a luxury, are now most sought after due to ease and versatility in making a variety of things, such as cakes, bread, Indian sweets, and doughs. Additionally, the growth in home bakeries and cloud kitchens has also contributed to the demand, as small entrepreneurs increasingly utilize stand mixers for business purposes. Companies are capitalizing on the trend by introducing models with features, with grinding attachments, whipping attachments, and kneading attachments, thus catering to the requirements of beginners and serious foodies alike. With the expected expansion of the culture of home baking, the Indian stand mixer market is expected to expand further, fuelled by evolving lifestyles of consumers and a passion for culinary creativity.

E-commerce and Easy Availability Expands the India Stand Mixer Market Size

The surge in the number of e-commerce websites has propelled the availability and sales of stand mixers in India considerably higher, thus driving market growth. Established online players like Amazon.com, Inc. and Flipkart Internet Private Limited have boosted the availability of high-end and mid-range models of stand mixers, even in tier-2 and tier-3 cities where the availability of traditional retail otherwise was low. End users are now offered benefits like competitive prices, round-the-clock discounts, no-cost EMI schemes, and detailed product comparisons, all of which provide the foundation for rational purchasing decisions. Doorstep delivery convenience, simple return policies, and genuine customer reviews also assist in generating consumer confidence for online purchases. Direct-to-consumer (D2C) sales through brand websites and kitchen appliance portal platforms have also driven product availability. For instance, in October 2024, Sharp Corporation offered an assured gift from the kitchen appliances on each purchase, such as a hand mixer, stand mixer, kettle, or water bottle.

The presence of video demonstrations, unboxing, and influencer reviews on social commerce platforms has also driven consumer education and demand generation. With the steady rise in digital adoption and the development of online payment infrastructures, e-commerce is expected to continue being a key driver of the growth of the stand mixer market, making high-end appliances affordable to an increasingly diversified consumer base.

Tilt Head Type is Dominating the India Stand Mixer Market

The tilt head stand mixer has emerged as the prevailing configuration in the Indian market, with a significant majority of consumer preference based on its perfect fit with regional kitchen requirements and usage patterns. The widespread popularity of the design is derived from the space-efficient design, which is well-suited to India's generally small urban kitchens, and a rational operation that facilitates multiple bowl changes during the cooking process. Indian consumers particularly value the comfort provided by the tilt-head mechanism for frequent tasks such as kneading atta for chapatis or cake batter mixing, making it more convenient than the less convenient bowl-lift models. The appeal of the design has been boosted by manufacturers with the introduction of features specific to local requirements, such as high-powered motors for intense atta kneading and multi-purpose attachments that accommodate traditional cooking practices. With increasingly more Indian households adopting home baking and automated food preparation practices, the tilt-head design is poised to drive market growth and expansion; however, premium bowl-lift models continue to cater to the requirements of professional bakers and serious culinary experts.

For instance, in February 2024, KitchenAid India Shop launched new color Blue Salt, of its Artisan Series 5-Quart Tilt-Head Stand Mixer.

Impact of the U.S. Tariffs on India Stand Mixer Market

The imposition of U.S. tariffs on imported goods, including stand mixers, could have mixed effects on India's domestic market, influencing pricing, manufacturing, and trade dynamics.

Indian manufacturers exporting stand mixers to the U.S. may face reduced competitiveness due to higher tariffs, leading to lower export volumes.

Companies relying on U.S. exports might target import to tariff-exempt countries.

Higher export barriers could push Indian brands to focus more on the domestic market, increasing product variety and competitive pricing.

Key Players Landscape and Outlook

The India stand mixer market offers a dynamic, competitive market with well-established segments for different consumer needs. In the premium market, international brands are the aspirational choice of serious enthusiasts, with others competing based on their image of being long-lasting and multi-functional. The mid-market businesses witness cut-throat competition, balancing performance with affordability. The budget segment is the domain of local brands, which use extensive distribution channels and price-sensitive positioning to meet the needs of first-time buyers and small towns. For the future, the business is set for disruption through a series of key trends. Premiumization is driving consumers to seek smart, connected appliances, while localization initiatives are modifying products to Indian cooking needs, such as heavy-duty dough kneading. The distribution pattern is in the process of changing with D2C brands disrupting online businesses, supplemented by e-commerce platforms offering private label products. But the industry is confronted with the challenge of reaching price-conscious consumers in tier-3 cities with sophisticated features at affordable prices, necessitating innovative product and pricing strategies to realize the full business potential of the market.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Distribution Channel

6. India Stand Mixer Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Tilt Head
    • 6.2.1.2. Bowl Lift
  • 6.2.2. By End User
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial
  • 6.2.3. By Distribution Channel
    • 6.2.3.1. Supermarkets/Hypermarkets
    • 6.2.3.2. Multi-Branded Stores
    • 6.2.3.3. Online
    • 6.2.3.4. Others
  • 6.2.4. By Region
    • 6.2.4.1. North
    • 6.2.4.2. East
    • 6.2.4.3. West and Central
    • 6.2.4.4. South
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Type
  • 6.3.2. By End User
  • 6.3.3. By Distribution Channel
  • 6.3.4. By Region

7. Import and Export Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. Whirlpool Corporation (KitchenAid)
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Key Products Offered
    • 14.3.1.4. Key Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Inalsa Appliances Limited
  • 14.3.3. Universal Corporation Ltd (Agaro)
  • 14.3.4. BSB Marketing Pvt. Ltd. (Ariete)
  • 14.3.5. Wonderchef Home Appliances Pvt. Ltd
  • 14.3.6. Rossmann India Galvano Technology Private Limited
  • 14.3.7. Hafele India Private Limited
  • 14.3.8. Panasonic Life Solutions India Pvt. Ltd.
  • 14.3.9. BSH Household Appliances Manufacturing Private Limited
  • 14.3.10. Bajaj Electricals Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer