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電気毛布の世界市場の評価：タイプ別、サイズ別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2018年～2032年）

Global Electric Blanket Market Assessment, By Type, By Size, By End User, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F

出版日
ページ情報
英文 221 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.26円
電気毛布の世界市場の評価：タイプ別、サイズ別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2018年～2032年）
出版日: 2025年07月30日
発行: Markets & Data
ページ情報: 英文 221 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の電気毛布の市場規模は、エネルギー効率の高い暖房ソリューションに対する需要の高まり、技術の進歩、快適性機能と安全性機能に対する消費者の意識の拡大により、2024年の10億9,000万米ドルから2032年に17億米ドルに達すると予測され、予測期間の2025年～2032年にCAGRで5.68%の成長が見込まれます。この動向の促進要因はエネルギー効率の高い暖房に対する需要の高まりであり、顧客は従来の暖房ソリューションから電気毛布のような安価なオプションにシフトしています。加えて、快適性と利便性の向上も広く受け入れられる一因となっており、調節可能な加温設定、タイマー、急速加温は、いずれもユーザーの満足度を大幅に高めることに寄与しています。さらに、老年人口の増加が市場成長の主な促進要因となっています。電気毛布は、関節炎患者の痛みを和らげたり、血液循環の改良を促したりといった治療上の利点から広く使用されており、家庭や医療環境での人気を確立しています。

技術革新も市場を牽引しており、スマートフォンアプリでの操作や音声アシスタントサポートを備えたWi-Fi/Bluetooth対応スマート電気毛布が人気を集めています。過熱防止機能や自動停止機能も消費者の信頼を高めるのに一役買っています。北米や欧州などの地域では気候変動や気温の低下が季節的需要を促進し、新興経済国では都市化や可処分所得の増加が消費者層を拡大しています。オンラインで入手できることも電気毛布の販売を拡大し、オンライン小売業者は割引や宅配を提供しています。環境にやさしい材料の使用やUSB給電式毛布のようなポータブル製品などの製品革新も、環境意識の高い消費者を動かしています。ソーシャルメディアプロモーションやインフルエンサーによる宣伝など、マーケティング活動の高まりがブランド認知度を高めています。季節的な売上変動や安全性への懸念といった制約にもかかわらず、スマート技術の統合や医療とウェルビーイングでの利用の高まりによって、市場は成長を続けています。

例えば、Stoov Holding B.V.は2024年11月、最大6時間にわたり暖かさで包む充電式暖房毛布、Huge Hugを発表しました。

当レポートでは、世界の電気毛布市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • ブランド認知度
  • 購入決定において考慮される要素
  • 購入後に直面する課題
  • 優先される流通チャネル

第6章 世界の電気毛布市場の見通し（2018年～2032年）

  • 市場規模の分析と予測
    • 金額
  • 市場シェアの分析と予測
    • タイプ別
      • 掛け毛布
      • 敷き毛布
      • その他
    • サイズ別
      • シングルサイズ
      • ダブルサイズ
      • キングサイズ
      • その他
    • エンドユーザー別
      • 住宅
      • 病院
      • ホテル
      • その他
    • 流通チャネル別
      • スーパーマーケット/ハイパーマーケット
      • 専門店
      • オンライン
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 市場シェア分析：企業別（上位5社とその他）（金額）（2024年）
  • 市場マップ分析（2024年）
    • タイプ別
    • サイズ別
    • エンドユーザー別
    • 流通チャネル別
    • 地域別

第7章 北米の電気毛布市場の見通し（2018年～2032年）

  • 市場規模の分析と予測
    • 金額
  • 市場シェアの分析と予測
    • タイプ別
      • 掛け毛布
      • 敷き毛布
      • その他
    • サイズ別
      • シングルサイズ
      • ダブルサイズ
      • キングサイズ
      • その他
    • エンドユーザー別
      • 住宅
      • 病院
      • ホテル
      • その他
    • 流通チャネル別
      • スーパーマーケット/ハイパーマーケット
      • 専門店
      • オンライン
      • その他
    • 国別
      • 米国
      • カナダ
      • メキシコ
  • 各国の市場の評価
    • 米国の電気毛布市場の見通し（2018年～2032年）
      • 市場規模の分析と予測
      • 市場シェアの分析と予測

第8章 欧州の電気毛布市場の見通し（2018年～2032年）

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第9章 アジア太平洋の電気毛布市場の見通し（2018年～2032年）

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米の電気毛布市場の見通し（2018年～2032年）

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカの電気毛布市場の見通し（2018年～2032年）

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 PESTLE分析

第15章 価格分析

第16章 市場力学

  • 市場促進要因
  • 市場の課題

第17章 市場動向と発展

第18章 ケーススタディ

第19章 競合情勢

  • マーケットリーダー上位5社の競合マトリクス
  • 上位5社のSWOT分析
  • 主要企業上位10社の情勢
    • Sunbeam Products, Inc
    • Biddeford Blankets, LLC
    • Beurer GmbH
    • Silentnight Group Limited
    • Morphy Richards Ltd.
    • Slumberdown
    • Perfect Fit Industries, LLC
    • Shavel Associates Inc.
    • Tenacta Group S.p.A.
    • Chengdu RAINBOW Appliances (Group) Inc.

第20章 戦略的提言

第21章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 3. Global Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 4. Global Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 5. Global Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 6. Global Electric Blanket Market Share (%), By Region, 2018-2032F
  • Figure 7. North America Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 8. North America Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 9. North America Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 10. North America Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 11. North America Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 12. North America Electric Blanket Market Share (%), By Country, 2018-2032F
  • Figure 13. United States Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 14. United States Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 15. United States Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 16. United States Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 17. United States Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 18. Canada Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 19. Canada Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 20. Canada Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 21. Canada Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 22. Canada Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 23. Mexico Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 24. Mexico Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 25. Mexico Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 26. Mexico Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 27. Mexico Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 28. Europe Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 29. Europe Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 30. Europe Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 31. Europe Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 32. Europe Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 33. Europe Electric Blanket Market Share (%), By Country, 2018-2032F
  • Figure 34. Germany Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 35. Germany Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 36. Germany Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 37. Germany Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 38. Germany Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 39. France Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 40. France Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 41. France Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 42. France Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 43. France Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 44. Italy Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 45. Italy Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 46. Italy Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 47. Italy Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 48. Italy Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 49. United Kingdom Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 50. United Kingdom Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 51. United Kingdom Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 52. United Kingdom Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 53. United Kingdom Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 54. Russia Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 55. Russia Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 56. Russia Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 57. Russia Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 58. Russia Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 59. Netherlands Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 60. Netherlands Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 61. Netherlands Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 62. Netherlands Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 63. Netherlands Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 64. Spain Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. Spain Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 66. Spain Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 67. Spain Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 68. Spain Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 69. Turkey Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 70. Turkey Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 71. Turkey Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 72. Turkey Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 73. Turkey Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 74. Poland Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 75. Poland Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 76. Poland Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 77. Poland Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 78. Poland Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 79. South America Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 80. South America Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 81. South America Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 82. South America Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 83. South America Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 84. South America Electric Blanket Market Share (%), By Country, 2018-2032F
  • Figure 85. Brazil Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 86. Brazil Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 87. Brazil Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 88. Brazil Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 89. Brazil Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 90. Argentina Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 91. Argentina Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 92. Argentina Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 93. Argentina Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 94. Argentina Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 95. Asia-Pacific Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 96. Asia-Pacific Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 97. Asia-Pacific Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 98. Asia-Pacific Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 99. Asia-Pacific Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 100. Asia-Pacific Electric Blanket Market Share (%), By Country, 2018-2032F
  • Figure 101. India Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 102. India Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 103. India Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 104. India Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 105. India Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 106. China Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 107. China Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 108. China Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 109. China Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 110. China Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 111. Japan Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 112. Japan Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 113. Japan Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 114. Japan Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 115. Japan Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 116. Australia Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 117. Australia Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 118. Australia Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 119. Australia Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 120. Australia Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 121. Vietnam Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 122. Vietnam Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 123. Vietnam Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 124. Vietnam Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 125. Vietnam Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 126. South Korea Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 127. South Korea Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 128. South Korea Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 129. South Korea Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 130. South Korea Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 131. Indonesia Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 132. Indonesia Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 133. Indonesia Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 134. Indonesia Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 135. Indonesia Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 136. Philippines Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 137. Philippines Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 138. Philippines Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 139. Philippines Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 140. Philippines Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 141. Middle East & Africa Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 142. Middle East & Africa Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 143. Middle East & Africa Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 144. Middle East & Africa Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 145. Middle East & Africa Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 146. Middle East & Africa Electric Blanket Market Share (%), By Country, 2018-2032F
  • Figure 147. Saudi Arabia Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 148. Saudi Arabia Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 149. Saudi Arabia Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 150. Saudi Arabia Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 151. Saudi Arabia Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 152. UAE Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 153. UAE Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 154. UAE Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 155. UAE Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 156. UAE Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 157. South Africa Electric Blanket Market, By Value, In USD Billion, 2018-2032F
  • Figure 158. South Africa Electric Blanket Market Share (%), By Type, 2018-2032F
  • Figure 159. South Africa Electric Blanket Market Share (%), By Size, 2018-2032F
  • Figure 160. South Africa Electric Blanket Market Share (%), By End User, 2018-2032F
  • Figure 161. South Africa Electric Blanket Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 162. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 163. By Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 164. By End User Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 165. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 166. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13792

Global electric blanket market is projected to witness a CAGR of 5.68% during the forecast period 2025-2032, growing from USD 1.09 billion in 2024 to USD 1.70 billion in 2032, owing to rising demand for energy-efficient heating solutions, technological advancements, and expanding consumer awareness of comfort and safety features. Among the drivers of this trend is growing demand for energy-efficient heating, with customers shifting away from traditional heating solutions towards cheaper options such as electric blankets, which provide localized heat as well as reduce total energy consumption. In addition, growing comfort and convenience have contributed towards widespread acceptance, as adjustable heat settings, timers, and quick heating have all contributed towards significantly enhanced user satisfaction. Additionally, the growing population of elderly people has been a major driver of market growth, as electric blankets are used extensively for their therapeutic benefits, such as pain relief for arthritis patients and the encouragement of improved blood circulation, to ensure their popularity within home and healthcare settings.

Technological innovation has also driven the market, with Wi-Fi/Bluetooth-capable smart electric blankets with smartphone app control and voice assistant support gaining popularity. Overheating protection and auto-shutoff features have also helped boost consumer confidence. Climate change and reduced temperatures in regions like North America and Europe have driven seasonal demand, while urbanization and rising disposable incomes in emerging economies have expanded the consumer base. Online availability has also expanded the sales of electric blankets, with online retailers offering discounts and doorstep delivery. Product innovation, such as the use of eco-friendly materials and portable products like USB-powered blankets, has also driven environmentally conscious consumers. Rising marketing efforts, such as social media promotions and influencer endorsements, have driven brand awareness. Despite such limitations as seasonal sales fluctuations and safety concerns, the market continues to grow, driven by smart technology integration and rising applications in healthcare and well-being.

For instance, in November 2024, Stoov Holding B.V. unveiled the Huge Hug, a rechargeable heated blanket that wraps in warmth for up to six hours.

Rising Demand for Energy-Efficient Heating Solutions Drives the Global Electric Blanket Market Demand

The global market for electric blankets is experiencing huge growth, fueled largely by growing consumer demand for energy-efficient solutions for heating. As electricity prices rise and environmental consciousness increases, consumers and businesses are both switching away from traditional, energy-hungry ways of heating towards energy-saving electric blankets that deliver targeted heat with much lower power consumption. Compared to space heaters or central heating that heat up whole rooms, electric blankets offer personal comfort at the cost of energy efficiency and hence find appeal with environmentally conscious consumers. This trend is especially strong in colder climates, including North America and Europe, where consumers actively seek ways to reduce winter heating expenses without compromising comfort. Companies are also responding to the increased demand by introducing innovative models with energy-saving features, such as automatic temperature regulation and low-wattage models, thereby enhancing their appeal under conditions of rising energy prices and environmental concerns. With both economic and environmental benefits, energy efficiency becomes a major driver of the adoption of electric blankets in the home and commercial sectors across the world.

For instance, as of May 2022, Octopus Energy Ltd's electric blankets scheme, reduced the user's bills by 19% compared to customers without electric blankets.

Growing Preference for Comfort and Convenience Expands Global Electric Blanket Market Size

The global electric blanket industry is witnessing unprecedented growth as consumers increasingly look for comfort and convenience in their lifestyles. With the requirements of contemporary lifestyles demanding quick, personalized home heating solutions, electric blankets have emerged as the ideal solution with instant heat and temperature management. In contrast to traditional bedding that relies on body heat, these innovative products provide instant, controllable heat at the press of a button, a feature that is extremely appealing to busy consumers. Improved product design has also contributed to their convenience factor, with programmable timers, dual zone heating for couples, and washable, lightweight materials making them a household norm in contemporary times. This movement towards technology-driven comfort solutions is part of a broader consumer trend towards products that simplify life while delivering more experiences. As consumers increasingly view home comfort as a necessity and not an extravagance, companies are responding with cutting-edge designs that combine plush materials with sophisticated heating technologies.

For instance, in June 2025, Xiaomi Corporation launched an electric blanket designed to keep body temperature consistent during winter months. Company developed this innovative product through crowdfunding, and it can even be controlled via the company's app.

Residential Segment Dominates the Global Electric Blanket Market

The residential segment has solidly established itself as the market leader in the global electric blanket industry. This dominance arises from underlying changes in home heating behavior as modern households increasingly value personalized, efficient warmth solutions. In comparison to commercial usage patterns, home usage patterns exhibit year-over-year growth, fueled by the product's evolution from seasonal accessory to daily home use. Several key drivers support this segment's market dominance. Increasing levels of homeownership in emerging economies have created tens of millions of new potential consumers, and climate volatility in traditionally temperate markets has broadened the product's geographical appeal. Companies have responded with residential-oriented innovations such as fashionable styling appealing to modern home decor, whisper-quiet innovation for bedrooms, and family-sized models appealing to whole families. As energy prices remain volatile globally, the residential electric blanket market will continue to grow, with premiumization trends creating new growth opportunities in the luxury and smart home segments.

For instance, in September 2023, ZONLI INTERNATIONAL LIMITED launched battery heated blanket series.

North America Region Leads the Global Electric Blanket Market

North America is the dominant market for electric blankets in the world, driven by a unique blend of climatic, technological, and consumer drivers. The harsh winters in America and Canada's northern states have driven electric blankets from being a seasonal indulgence to must-have items in homes, further augmented by the increase in extreme weather events. North American consumers are the trend-setters in embracing new functionality, with most sales now being comprised of smart blankets with IoT connectivity, AI-driven temperature control, and sleep tracking functions. The stringent UL safety requirements maintained in North America have served as the global standard, forcing manufacturers worldwide to comply with these high-quality standards. The region remains at the forefront of innovation through the implementation of cutting-edge technologies like non-metallic heating elements and energy storage integration, thereby becoming the biggest and most sophisticated electric blanket market in the world. This dominance is not only in the volume of sales but also in the current global trends regarding innovation and quality standards in the sector.

For instance, in November 2024, Jartoo, a pioneer in creating innovative home comfort solutions, launched the carbon nanotube heated blanket. With its Apalos FlexHT technology and aerospace-grade carbon nanotubes, this heated blanket is designed to provide exceptional warmth, safety, and energy efficiency.

Impact of U.S. Tariff on Global Electric Blanket Market

The imposition of U.S. tariffs on imported electric blankets has significantly disrupted the global market, creating challenges for manufacturers, retailers, and consumers. As the world's leading electric blanket market, the U.S. trade policies have far-reaching consequences across the supply chain.

Rising retail prices are making electric blankets less affordable for price-sensitive consumers. At the same time, brands that depend heavily on Chinese manufacturing are experiencing reduced profit margins. To counter these challenges and avoid tariff-related costs, many manufacturers are expected to relocate production to countries such as Vietnam, India, and Mexico.

Key Players Landscape and Outlook

The global electric blanket market is characterized by a highly competitive landscape where established players and new entrants are reacting to changing consumer tastes and market trends. Established players maintain their positions of strength with strong retail networks and continuous innovation in intelligent heating technology, while European specialists target high-end therapeutic segments with medical-grade products. In reaction to tariff walls in the United States, Chinese producers are proactively shifting production to Southeast Asia and making inroads into growth markets like Africa and Latin America. The future course of the market is set to be shaped by several key trends: integration into smart home systems, a greater emphasis on sustainable materials, and the development of AI-driven personalization features that automatically adjust to users' body temperatures. Despite the residual problem of supply chain disruptions due to tariffs and economic inflation, companies that successfully bridge innovative heating technologies with adaptive manufacturing and distribution strategies are well placed to take advantage of the expanding global appetite for energy-saving and comfort-enhancing electric sleeping solutions in consumer and commercial markets.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase
  • 5.5. Preferred Distribution Channel

6. Global Electric Blanket Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Type
      • 6.2.1.1. Over Blanket
      • 6.2.1.2. Under Blanket
      • 6.2.1.3. Others
    • 6.2.2. By Size
      • 6.2.2.1. Single Size
      • 6.2.2.2. Double Size
      • 6.2.2.3. King Size
      • 6.2.2.4. Others
    • 6.2.3. By End User
      • 6.2.3.1. Residential
      • 6.2.3.2. Hospitals
      • 6.2.3.3. Hotels
      • 6.2.3.4. Others
    • 6.2.4. By Distribution Channel
      • 6.2.4.1. Supermarkets/Hypermarkets
      • 6.2.4.2. Specialty Stores
      • 6.2.4.3. Online
      • 6.2.4.4. Others
    • 6.2.5. By Region
      • 6.2.5.1. North America
      • 6.2.5.2. Europe
      • 6.2.5.3. Asia-Pacific
      • 6.2.5.4. South America
      • 6.2.5.5. Middle East and Africa
    • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Type
    • 6.3.2. By Size
    • 6.3.3. By End User
    • 6.3.4. By Distribution Channel
    • 6.3.5. By Region

7. North America Electric Blanket Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Type
      • 7.2.1.1. Over Blanket
      • 7.2.1.2. Under Blanket
      • 7.2.1.3. Others
    • 7.2.2. By Size
      • 7.2.2.1. Single Size
      • 7.2.2.2. Double Size
      • 7.2.2.3. King Size
      • 7.2.2.4. Others
    • 7.2.3. By End User
      • 7.2.3.1. Residential
      • 7.2.3.2. Hospitals
      • 7.2.3.3. Hotels
      • 7.2.3.4. Others
    • 7.2.4. By Distribution Channel
      • 7.2.4.1. Supermarkets/Hypermarkets
      • 7.2.4.2. Specialty Stores
      • 7.2.4.3. Online
      • 7.2.4.4. Others
    • 7.2.5. By Country
      • 7.2.5.1. United States
      • 7.2.5.2. Canada
      • 7.2.5.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Electric Blanket Market Outlook, 2018-2032F*
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Type
          • 7.3.1.2.1.1. Over Blanket
          • 7.3.1.2.1.2. Under Blanket
          • 7.3.1.2.1.3. Others
        • 7.3.1.2.2. By Size
          • 7.3.1.2.2.1. Single Size
          • 7.3.1.2.2.2. Double Size
          • 7.3.1.2.2.3. King Size
          • 7.3.1.2.2.4. Others
        • 7.3.1.2.3. By End User
          • 7.3.1.2.3.1. Residential
          • 7.3.1.2.3.2. Hospitals
          • 7.3.1.2.3.3. Hotels
          • 7.3.1.2.3.4. Others
        • 7.3.1.2.4. By Distribution Channel
          • 7.3.1.2.4.1. Supermarkets/Hypermarkets
          • 7.3.1.2.4.2. Specialty Stores
          • 7.3.1.2.4.3. Online
          • 7.3.1.2.4.4. Others

8. Europe Electric Blanket Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Turkey
  • 8.9. Poland

9. Asia-Pacific Electric Blanket Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Electric Blanket Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Electric Blanket Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Value Chain Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Pricing Analysis

16. Market Dynamics

  • 16.1. Market Drivers
  • 16.2. Market Challenges

17. Market Trends and Developments

18. Case Studies

19. Competitive Landscape

  • 19.1. Competition Matrix of Top 5 Market Leaders
  • 19.2. SWOT Analysis for Top 5 Players
  • 19.3. Key Players Landscape for Top 10 Market Players
    • 19.3.1. Sunbeam Products, Inc
      • 19.3.1.1. Company Details
      • 19.3.1.2. Key Management Personnel
      • 19.3.1.3. Key Products Offered
      • 19.3.1.4. Key Financials (As Reported)
      • 19.3.1.5. Key Market Focus and Geographical Presence
      • 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
    • 19.3.2. Biddeford Blankets, LLC
    • 19.3.3. Beurer GmbH
    • 19.3.4. Silentnight Group Limited
    • 19.3.5. Morphy Richards Ltd.
    • 19.3.6. Slumberdown
    • 19.3.7. Perfect Fit Industries, LLC
    • 19.3.8. Shavel Associates Inc.
    • 19.3.9. Tenacta Group S.p.A.
    • 19.3.10. Chengdu RAINBOW Appliances (Group) Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

20. Strategic Recommendations

21. About Us and Disclaimer