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1757405

EMVカードの世界市場の評価、カードインターフェース別、カードタイプ別、発行チャネル別、エンドユーザー別、地域別、機会、予測、2018年～2032年

Global EMV Cards Market Assessment, By Card Interface, By Card Type, By Issuance Channel, By End-user, By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 222 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.58円
EMVカードの世界市場の評価、カードインターフェース別、カードタイプ別、発行チャネル別、エンドユーザー別、地域別、機会、予測、2018年～2032年
出版日: 2025年06月27日
発行: Markets & Data
ページ情報: 英文 222 Pages
納期: 3～5営業日
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  • 概要
  • 図表
  • 目次
概要

EMVカードの世界市場は、デジタル化が進む経済において安全で効率的な決済手段への需要が高まっていることから、2025年から2032年の予測期間中にCAGR7.12％を記録し、2024年の134億2,000万米ドルから2032年には232億7,000万米ドルに成長すると予測されています。この成長を後押ししている要因はいくつかあります。非接触型取引の増加、決済セキュリティ基準や規制枠組みの強化、新興市場における金融包摂への取り組みなどです。さらに、銀行や金融機関は、不正防止戦略、既存および進化する決済セキュリティ基準や規制枠組みへの準拠、チップベースの認証とセキュリティによる顧客の信頼回復の一環として、磁気ストライプカードからEMVカードへの進化を急速に進めています。

世界のEMVカード市場は、世界中の金融機関や消費者が安全で非接触型の決済手段に注目していることを背景に、今後も着実に拡大していくと考えられています。EMVカードの需要は、デジタル取引の増加、不正行為削減のための規制強化、安全で相互運用可能な決済システムに対する需要の高まりに起因しています。eコマースやモバイルバンキングが台頭する中、消費者や加盟店は、セキュリティ、チップベースの信頼性、不正防止、非接触型取引機能を備えたEMVカードを利用しています。

新興国ではEMV技術の採用が急ピッチで進んでおり、多くの場合、電子決済や政府主導のデジタルトランスフォーメーションによって金融包摂が促進され、現金依存度が低下しています。一方、新興市場では、生体認証、非接触決済、タップ・トゥ・ペイ、トークン化を取り入れた次世代EMVカード技術、チャネル、オペレーティングシステムへの投資が続いています。

競合が激化する中、主要企業は次世代製品の創造や差別化の方法を模索しています。例えば、2025年5月、Giesecke+Devrient（G+D）は、改善されたセキュリティアーキテクチャによって不正行為から保護するための標準を設定する次世代決済カードを発売しました。このカードは、決済技術に対するサイバー脅威の高度化とともに、改ざん防止とデータ安全性の高い決済技術に対する機関や顧客の要望を反映しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 回答者の人口統計
  • EMVカードの認知度
  • 使用頻度と目的
  • 満足度と課題
  • 推奨カードタイプとプロバイダー

第5章 世界のEMVカード市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
  • 市場シェア分析と予測
    • カードインターフェース
      • 接触型EMVカード
      • 非接触型EMVカード
      • デュアルインターフェースカード
    • カードタイプ別
      • デビットカード
      • クレジットカード
      • プリペイドカード
    • 発行チャネル別
      • 銀行支店
      • オンラインプラットフォーム
      • 第三者
    • エンドユーザー別
      • 消費者
      • 商人
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 企業別市場シェア分析（上位5社およびその他-金額別、2024年）
  • 市場マップ分析、2024年
    • カードインターフェース別
    • カードタイプ別
    • 発行チャネル別
    • エンドユーザー別
    • 地域別

第6章 北米のEMVカード市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
  • 市場シェア分析と予測
    • カードインターフェース別
      • 接触型EMVカード
      • 非接触型EMVカード
      • デュアルインターフェースカード
    • カードタイプ別
      • デビットカード
      • クレジットカード
      • プリペイドカード
    • 発行チャネル別
      • 銀行支店
      • オンラインプラットフォーム
      • 第三者
    • エンドユーザー別
      • 消費者
      • 商人
    • 国別シェア
      • 米国
      • カナダ
      • メキシコ
  • 国別市場評価
    • 米国のEMVカード市場の展望、2018年～2032年*
      • 市場規模分析と予測
      • 市場シェア分析と予測
    • カナダ
    • メキシコ

すべてのセグメントは、対象となるすべての地域と国に提供されます。

第7章 欧州のEMVカード市場の展望、2018年～2032年

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第8章 アジア太平洋のEMVカード市場の展望、2018年～2032年

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第9章 南米のEMVカード市場の展望、2018年～2032年

  • ブラジル
  • アルゼンチン

第10章 中東・アフリカのEMVカード市場の展望、2018年～2032年

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第11章 需要供給分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 PESTLE分析

第15章 市場力学

  • 市場促進要因
  • 市場の課題

第16章 市場動向と発展

第17章 政策と規制状況

第18章 ケーススタディ

第19章 競合情勢

  • 市場リーダー上位5社の競合マトリックス
  • 上位5社のSWOT分析
  • 市場上位10の主要企業の情勢
    • Thales Group
      • 会社概要
      • 主要経営陣
      • 製品とサービス
      • 財務状況（報告通り）
      • 主要市場への注力と地理的プレゼンス
      • 最近の動向/コラボレーション/パートナーシップ/合併と買収
    • IDEMIA Group
    • CPI Card Group Inc.
    • Giesecke+Devrient GmbH
    • Valid SA
    • Eastcompeace Technology Co., Ltd.
    • Goldpac Group Limited
    • Beijing Watchdata Co. Ltd
    • Toppan Security Limited
    • HID Global Corporation

上記の企業は市場シェアに応じて注文を保留するものではなく、調査作業中に入手可能な情報に応じて変更される可能性があります。

第20章 戦略的提言

第21章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 3. Global EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 4. Global EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 5. Global EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 6. Global EMV Cards Market Share (%), By Region, 2018-2032F
  • Figure 7. North America EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 8. North America EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 9. North America EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 10. North America EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 11. North America EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 12. North America EMV Cards Market Share (%), By Country, 2018-2032F
  • Figure 13. United States EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 14. United States EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 15. United States EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 16. United States EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 17. United States EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 18. Canada EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 19. Canada EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 20. Canada EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 21. Canada EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 22. Canada EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 23. Mexico EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 24. Mexico EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 25. Mexico EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 26. Mexico EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 27. Mexico EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 28. Europe EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 29. Europe EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 30. Europe EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 31. Europe EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 32. Europe EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 33. Europe EMV Cards Market Share (%), By Country, 2018-2032F
  • Figure 34. Germany EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 35. Germany EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 36. Germany EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 37. Germany EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 38. Germany EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 39. France EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 40. France EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 41. France EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 42. France EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 43. France EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 44. Italy EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 45. Italy EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 46. Italy EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 47. Italy EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 48. Italy EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 49. United Kingdom EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 50. United Kingdom EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 51. United Kingdom EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 52. United Kingdom EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 53. United Kingdom EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 54. Russia EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 55. Russia EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 56. Russia EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 57. Russia EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 58. Russia EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 59. Netherlands EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 60. Netherlands EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 61. Netherlands EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 62. Netherlands EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 63. Netherlands EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 64. Spain EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. Spain EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 66. Spain EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 67. Spain EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 68. Spain EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 69. Turkey EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 70. Turkey EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 71. Turkey EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 72. Turkey EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 73. Turkey EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 74. Poland EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 75. Poland EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 76. Poland EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 77. Poland EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 78. Poland EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 79. South America EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 80. South America EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 81. South America EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 82. South America EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 83. South America EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 84. South America EMV Cards Market Share (%), By Country, 2018-2032F
  • Figure 85. Brazil EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 86. Brazil EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 87. Brazil EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 88. Brazil EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 89. Brazil EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 90. Argentina EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 91. Argentina EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 92. Argentina EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 93. Argentina EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 94. Argentina EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 95. Asia-Pacific EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 96. Asia-Pacific EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 97. Asia-Pacific EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 98. Asia-Pacific EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 99. Asia-Pacific EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 100. Asia-Pacific EMV Cards Market Share (%), By Country, 2018-2032F
  • Figure 101. India EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 102. India EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 103. India EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 104. India EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 105. India EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 106. China EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 107. China EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 108. China EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 109. China EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 110. China EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 111. Japan EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 112. Japan EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 113. Japan EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 114. Japan EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 115. Japan EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 116. Australia EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 117. Australia EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 118. Australia EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 119. Australia EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 120. Australia EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 121. Vietnam EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 122. Vietnam EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 123. Vietnam EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 124. Vietnam EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 125. Vietnam EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 126. South Korea EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 127. South Korea EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 128. South Korea EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 129. South Korea EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 130. South Korea EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 131. Indonesia EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 132. Indonesia EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 133. Indonesia EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 134. Indonesia EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 135. Indonesia EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 136. Philippines EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 137. Philippines EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 138. Philippines EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 139. Philippines EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 140. Philippines EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 141. Middle East & Africa EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 142. Middle East & Africa EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 143. Middle East & Africa EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 144. Middle East & Africa EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 145. Middle East & Africa EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 146. Middle East & Africa EMV Cards Market Share (%), By Country, 2018-2032F
  • Figure 147. Saudi Arabia EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 148. Saudi Arabia EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 149. Saudi Arabia EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 150. Saudi Arabia EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 151. Saudi Arabia EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 152. UAE EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 153. UAE EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 154. UAE EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 155. UAE EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 156. UAE EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 157. South Africa EMV Cards Market, By Value, In USD Billion, 2018-2032F
  • Figure 158. South Africa EMV Cards Market Share (%), By Card Interface, 2018-2032F
  • Figure 159. South Africa EMV Cards Market Share (%), By Card Type, 2018-2032F
  • Figure 160. South Africa EMV Cards Market Share (%), By Issuance Channel, 2018-2032F
  • Figure 161. South Africa EMV Cards Market Share (%), By End-user, 2018-2032F
  • Figure 162. By Card Interface Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 163. By Card Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 164. By Issuance Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 165. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 166. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13483

Global EMV cards market is projected to witness a CAGR of 7.12% during the forecast period 2025-2032, growing from USD 13.42 billion in 2024 to USD 23.27 billion in 2032F, owing to rising demand for safe and efficient payment options in an increasingly digital economy. Several factors are driving this growth: the increase in contactless transactions, the increase in payment security standards and regulatory frameworks, and financial inclusion efforts in emerging markets. Furthermore, banks and financial institutions are rapidly evolving from magnetic stripe cards to EMV cards as part of their fraud prevention strategies, compliance with existing and evolving payment security standards and regulatory frameworks and restoring customer trust through chip-based authentication and security.

The global EMV cards market will continue to expand steadily, driven by financial institutions and consumers around the globe focusing on secure and contactless payment options. The demand for EMV cards stems from the higher rate of digital transactions, regulatory mandates for fraud reduction, and the increasing demand for secure and interoperable payment systems. With e-commerce and mobile banking on the rise, consumers and merchants are using EMV cards for their security, chip-based trust, fraud protection, and contactless transaction capabilities.

Emerging economies are adopting EMV technologies at an exponential rate, and in many cases, this is being led by electronic payments and/or government-led digital transformation to encourage financial inclusion and reduce cash dependence. Meanwhile, emerging markets are continuing to invest in next-generation EMV card technologies, channels, and operating systems, which incorporate biometrics, contactless payments, tap-to-pay, and tokenization.

As competition increases, key players look for ways to create or differentiate their next-generation product offerings. For example, in May 2025, Giesecke+Devrient (G+D) launched a next-generation payment card that is setting the standard in protecting against fraud via improved security architecture. This card reflects institutional and customer desire for tamper-proof and data-safe payment technology, as well as the growing sophistication of cyber threats against payment technology.

Rising Demand for Personalized Cards Drives the Global EMV Cards Market Growth

As consumers continue to favor frictionless, contactless, and secure payment experiences, the market for EMV cards is growing demand for personalized and feature-rich cards. These consumer preferences include chip-based EMV security, visual customization, and instantaneous issuance models that serve today's retail and banking environments. Demand is also introduced from financial institutions seeking to enhance their brand identity and boost consumer engagement through card design and in-branch personalization products and services.

For instance, in November 2024, HID Global Corporation, a trusted identity solution company, announced the acquisition of IXLA, an Italian manufacturer of advanced laser and color personalization systems for cards and passports. The addition of IXLA expands HID's card and passport personalization portfolio, particularly in European markets and emerging economies.

Strategic Acquisition Pushes EMV Cards Market Growth

Major companies engaged in the EMV card market are actively utilizing mergers and acquisitions to expand their capacity, service region, and card personalization capabilities. These activities allow companies to be more competitive, maintain some supply chain resilience, and provide localized, fast service to banks and fintech customers. With the never-ending demand for secure, contactless payments - especially in emerging of economy countries- mergers and acquisitions are also an effective way to quickly tap into markets with localized products to complement an existing footprint that has a larger distribution network.

In January 2024, Toppan Security announced its acquisition of dzCard Group, a leading EMV card manufacturer in Asia. Toppan's acquisition furthers its leadership position in the Asian secure payment market, with the expanded customer base, card issuance, and manufacturing capability across the region. In Southeast Asia, Toppan was also able to leverage dzCard's valuable, established local presence and relationships with clients in this region as the transition to digital payments continued to accelerate.

Contactless Cards Hold the Edge in Global EMV Cards Market

Contactless EMV Card is a dominating category in the EMV cards market because of more consumer demand for speedy, secure, and easy payment methods. The COVID-19 pandemic also speeds up the transformation into contactless transactions, and many issuers and merchants began upgrading their infrastructure to provide contactless and tap-to-pay options. Contactless EMV cards use Near Field Communication (NFC) technology. With a tap, users can quickly make secure payments. As a result, contactless EMV cards save valuable transaction time and limit face-to-face contact, which is particularly important for ease of use and hygiene.

Technological innovation and product design are also influencing the growth of contactless EMV cards. A significant example would be IDEMIA, which launched its Starlight Payment Card in June 2024, which featured contactless chip technology supporting both ease of use and a sustainable card made from renewable materials that included enhanced security features. The launch depicted the movement within the market to create hybrid contactless payment solutions, merging sustainability, advanced encryption, and personalized aesthetics, while providing consumers with seamless experience. Overall, as consumer behavior changes and financial institutions want to differentiate their cards by features, contactless EMV cards will continue to be important for card issuance in global markets.

Asia-Pacific Leads the Global EMV Cards Market Size

The Asia-Pacific market is the dominant force in the worldwide EMV card market in terms of overall volume of cards and the growth rate. Based on recent deployment figures from EMVCo, LLC., the total number of EMV cards in circulation in APAC was 9.28 billion in 2024, while in 2022, it was 8.13 billion. APAC has the largest share of the EMV card global market, more than all other regions combined. Overall, while the current uptake rate of 67.04% is moderate compared to regions like Europe or the Middle East, these figures remain significant, especially given the scale of the deployed population and the progress of financial inclusion in these emerging economies. This positions the region as a potential global leader in advancing long-term financial inclusion objectives.

Countries such as India, China, Indonesia, and the Philippines have governments promoting cashless economies, thus providing secure payment systems that go hand and hand with required EMV compliance for their financial institutions. In equivalent, smartphones continue to rapidly grow in abundance, e-commerce is vastly everywhere and knowing the risk and awareness related to fraud, this in large part, creates chip-based payment cards as the preferred payment method.

Key Players Landscape and Outlook

The global EMV cards market is dominated by a small number of traditional players. These companies have established their positions as leaders primarily via scale, security knowledge and Issuance Channel, as well as a relentless commitment to innovating payment technologies. Players control large parts of the EMV cards market by offering a full range of EMV-compliant, contact, contactless, and dual-interface cards.

Moreover, they are driving investment in next-generation smart card technologies, including biometric EMV cards, environmentally sustainable materials, as well as multi-issuance channel cards that reflect changing customer demand and regulatory changes. Many of these companies are also investing in partnerships with financial institutions and fintech companies to develop secure, scalable, and interoperable card issuance systems as digital payments proliferate. New entrants and domestic players have increased competitive threats in the mature region and are driving price competition in the Asia-Pacific market by investing in solutions that are of substantial value with local features.

In May 2025, CPI Card Group Inc., a payments technology company offering a wide variety of payment cards and related digital solutions, announced today that it has acquired Arroweye Solutions, Inc. for a purchase price of USD 45.55 million. Arroweye is one of the market-leading providers of digitally driven, on-demand payment card solutions for the U.S. market. Its technology platform and production capabilities allow customers to avoid needing to hold inventory, introduce hyper-personalization, and produce cards in short, relevant periods.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

  • 4.1. Respondent Demographics
  • 4.2. Awareness of EMV Cards
  • 4.3. Usage Frequency and Purpose
  • 4.4. Satisfaction Levels and Challenges
  • 4.5. Preferred Card Types and Providers

5. Global EMV Cards Market Outlook, 2018-2032F

  • 5.1. Market Size Analysis & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share Analysis & Forecast
    • 5.2.1. By Card Interface
      • 5.2.1.1. Contact EMV Cards
      • 5.2.1.2. Contactless EMV Cards
      • 5.2.1.3. Dual Interface Cards
    • 5.2.2. By Card Type
      • 5.2.2.1. Debit Cards
      • 5.2.2.2. Credit Cards
      • 5.2.2.3. Prepaid Cards
    • 5.2.3. By Issuance Channel
      • 5.2.3.1. Bank Branches
      • 5.2.3.2. Online Platforms
      • 5.2.3.3. Third-party
    • 5.2.4. By End-user
      • 5.2.4.1. Consumer
      • 5.2.4.2. Merchant
    • 5.2.5. By Region
      • 5.2.5.1. North America
      • 5.2.5.2. Europe
      • 5.2.5.3. Asia-Pacific
      • 5.2.5.4. South America
      • 5.2.5.5. Middle East and Africa
    • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 5.3. Market Map Analysis, 2024
    • 5.3.1. By Card Interface
    • 5.3.2. By Card Type
    • 5.3.3. By Issuance Channel
    • 5.3.4. By End-user
    • 5.3.5. By Region

6. North America EMV Cards Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Card Interface
      • 6.2.1.1. Contact EMV Cards
      • 6.2.1.2. Contactless EMV Cards
      • 6.2.1.3. Dual Interface Cards
    • 6.2.2. By Card Type
      • 6.2.2.1. Debit Cards
      • 6.2.2.2. Credit Cards
      • 6.2.2.3. Prepaid Cards
    • 6.2.3. By Issuance Channel
      • 6.2.3.1. Bank Branches
      • 6.2.3.2. Online Platforms
      • 6.2.3.3. Third-party
    • 6.2.4. By End-user
      • 6.2.4.1. Consumer
      • 6.2.4.2. Merchant
    • 6.2.5. By Country Share
      • 6.2.5.1. United States
      • 6.2.5.2. Canada
      • 6.2.5.3. Mexico
  • 6.3. Country Market Assessment
    • 6.3.1. United States EMV Cards Market Outlook, 2018-2032F*
      • 6.3.1.1. Market Size Analysis & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share Analysis & Forecast
        • 6.3.1.2.1. By Card Interface
          • 6.3.1.2.1.1. Contact EMV Cards
          • 6.3.1.2.1.2. Contactless EMV Cards
          • 6.3.1.2.1.3. Dual Interface Cards
        • 6.3.1.2.2. By Card Type
          • 6.3.1.2.2.1. Debit Cards
          • 6.3.1.2.2.2. Credit Cards
          • 6.3.1.2.2.3. Prepaid Cards
        • 6.3.1.2.3. By Issuance Channel
          • 6.3.1.2.3.1. Bank Branches
          • 6.3.1.2.3.2. Online Platforms
          • 6.3.1.2.3.3. Third-party
        • 6.3.1.2.4. By End-user
          • 6.3.1.2.4.1. Consumer
          • 6.3.1.2.4.2. Merchant
    • 6.3.2. Canada
    • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe EMV Cards Market Outlook, 2018-2032F

  • 7.1. Germany
  • 7.2. France
  • 7.3. Italy
  • 7.4. United Kingdom
  • 7.5. Russia
  • 7.6. Netherlands
  • 7.7. Spain
  • 7.8. Turkey
  • 7.9. Poland

8. Asia-Pacific EMV Cards Market Outlook, 2018-2032F

  • 8.1. India
  • 8.2. China
  • 8.3. Japan
  • 8.4. Australia
  • 8.5. Vietnam
  • 8.6. South Korea
  • 8.7. Indonesia
  • 8.8. Philippines

9. South America EMV Cards Market Outlook, 2018-2032F

  • 9.1. Brazil
  • 9.2. Argentina

10. Middle East and Africa EMV Cards Market Outlook, 2018-2032F

  • 10.1. Saudi Arabia
  • 10.2. UAE
  • 10.3. South Africa

11. Demand Supply Analysis

12. Value Chain Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Market Dynamics

  • 15.1. Market Drivers
  • 15.2. Market Challenges

16. Market Trends and Developments

17. Policy and Regulatory Landscape

18. Case Studies

19. Competitive Landscape

  • 19.1. Competition Matrix of Top 5 Market Leaders
  • 19.2. SWOT Analysis for Top 5 Players
  • 19.3. Key Players Landscape for Top 10 Market Players
    • 19.3.1. Thales Group
      • 19.3.1.1. Company Details
      • 19.3.1.2. Key Management Personnel
      • 19.3.1.3. Products and Services
      • 19.3.1.4. Financials (As Reported)
      • 19.3.1.5. Key Market Focus and Geographical Presence
      • 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 19.3.2. IDEMIA Group
    • 19.3.3. CPI Card Group Inc.
    • 19.3.4. Giesecke+Devrient GmbH
    • 19.3.5. Valid S.A.
    • 19.3.6. Eastcompeace Technology Co., Ltd.
    • 19.3.7. Goldpac Group Limited
    • 19.3.8. Beijing Watchdata Co. Ltd
    • 19.3.9. Toppan Security Limited
    • 19.3.10. HID Global Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

20. Strategic Recommendations

21. About Us and Disclaimer