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マッサージ機器の世界市場評価、タイプ別、製品タイプ別、用途別、価格帯別、流通チャネル別、地域別、機会、予測、2018年～2032年

Global Massage Equipment Market Assessment, By Type, By Product Type, By Application, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 225 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.58円
マッサージ機器の世界市場評価、タイプ別、製品タイプ別、用途別、価格帯別、流通チャネル別、地域別、機会、予測、2018年～2032年
出版日: 2025年06月27日
発行: Markets & Data
ページ情報: 英文 225 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のマッサージ機器市場は、2025年から2032年の予測期間中にCAGR7.67％を記録し、2024年の95億4,000万米ドルから2032年には172億3,000万米ドルに成長すると予測されています。これは、健康とウェルネスの動向、技術の進歩、消費者の選好の変化の組み合わせによるものです。ストレスレベルの上昇とセルフケア意識の高まりは、非侵襲的で薬物を使わない痛み緩和ソリューション、マッサージチェア、ハンドヘルドマッサージャー、パーカッション機器に対する需要の高まりにつながっています。さらに、特に新興国における可処分所得の増加は、高級ウェルネス製品に対する需要の高まりにつながっています。日本、欧州、北米の高齢化も重要な促進要因であり、高齢者は慢性的な痛み、関節炎、血行不良を緩和するマッサージ機器を求めています。

技術の進歩は業界に革命をもたらしており、AIを採用したマッサージチェア、IoT機器、カスタマイズされた療法を提供する携帯型ウェアラブルなどがあります。eコマースにより、高級ブランドのマッサージチェアやその他のマッサージ機器の販売が急増しています。eコマースベンダーや消費者直販ベンダーは、自宅にいながらプロ仕様のマッサージ機器を消費者に提供するチャネルを増やしています。ウェルネスプログラムは市場の活性化に寄与しており、企業はオフィス・ソリューションやその他の職場のウェルネスプログラムのためにマッサージ機器に投資しています。スパやホスピタリティ産業もホテルやリゾートでのマッサージ機器の需要を生み出しています。アスリートやフィットネス愛好家は、マッサージガンやその他のリカバリーツールを使用してパフォーマンスを補助することで、リカバリーにもっと注意を払うようになり、成長を後押ししています。例えば、2024年11月、Shenzhen Fuyang Sports Equipment Co., Ltd.という名称で運営している、革新的なフィットネスソリューションの世界的リーダーであるAkluerは、Akluer 520両面トレッドミルを発売しました。この画期的なトレッドミルは、従来のウォーキングマシンとランニングマシンにフットマッサージャーという利点を加えた、他に類を見ない二重機能設計を特徴としており、現代の家庭に最適なウェルネスガジェットとなっています。

疼痛管理を支援する政府やヘルスケアによる優遇措置も市場需要に寄与しており、一部の地域では治療機器に対する補助金や払い戻しが行われています。コストやプロのマッサージサービスとの競合という障壁はあるものの、技術は進歩し続け、コストは下がり続けています。マッサージ機器業界の将来は、スマートで持ち運びができ、環境に優しいソリューションが先導する、有望なものになると考えられています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • ブランド認知度
  • 購入決定時に考慮される要素
  • 購入後に直面する課題
  • 優先流通チャネル
  • 購入頻度

第6章 世界のマッサージ機器市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
    • 数量別
  • 市場シェア分析と予測
    • タイプ別
      • 電気式
      • 非電気式
    • 製品タイプ
      • マッサージチェア
      • マッサージクッション・パッド
      • ハンドヘルドマッサージャー
      • 足と脚のマッサージ器
      • その他
    • 用途別
      • 住宅
      • コマーシャル
    • 価格帯別
      • マス
      • プレミアム
    • 流通チャネル別
      • スーパーマーケット/ハイパーマーケット
      • 家電量販店
      • デパート
      • オンライン
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 企業別市場シェア分析（上位5社およびその他-金額別、2024年）
  • 市場マップ分析、2024年
    • タイプ別
    • 製品タイプ
    • 用途別
    • 価格帯別
    • 流通チャネル別
    • 地域別

第7章 北米のマッサージ機器市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
    • 数量別
  • 市場シェア分析と予測
    • タイプ別
      • 電気式
      • 非電気式
    • 製品タイプ
      • マッサージチェア
      • マッサージクッション・パッド
      • ハンドヘルドマッサージャー
      • 足と脚のマッサージ器
      • その他
    • 用途別
      • 住宅
      • 商業
    • 価格帯別
      • マス
      • プレミアム
    • 流通チャネル別
      • スーパーマーケット/ハイパーマーケット
      • 家電量販店
      • デパート
      • オンライン
      • その他
    • 国別シェア
      • 米国
      • カナダ
      • メキシコ
  • 国別市場評価
    • 米国のマッサージ機器市場の展望、2018年～2032年予測*
      • 市場規模分析と予測
      • 市場シェア分析と予測
    • カナダ
    • メキシコ

すべてのセグメントは、対象となるすべての地域と国に提供されます。

第8章 欧州のマッサージ機器市場の展望、2018年～2032年

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第9章 アジア太平洋のマッサージ機器市場の展望、2018年～2032年

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米のマッサージ機器市場の展望、2018年～2032年

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカのマッサージ機器市場の展望、2018年～2032年

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 需要供給分析

第13章 輸入と輸出の分析

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

第16章 PESTLE分析

第17章 価格分析

第18章 市場力学

  • 市場促進要因
  • 市場の課題

第19章 市場動向と発展

第20章 ケーススタディ

第21章 競合情勢

  • 市場リーダー上位5社の競合マトリックス
  • 上位5社のSWOT分析
  • 市場上位10の主要企業の情勢
    • Panasonic Corporation
      • 会社概要
      • 主要経営陣
      • 提供される主な製品
      • 主要財務状況（報告時点）
      • 主要市場への注力と地理的プレゼンス
      • 最近の動向/コラボレーション/パートナーシップ/合併と買収
    • OSIM International Pte. Ltd.
    • FKA Distributing Co., LLC.（Homedics）
    • Beurer GmbH
    • JSB Healthcare
    • Prosperacorp
    • MedMassager
    • Nureca Limited（Dr. Physio）
    • Wahl Clipper Corporation
    • OMRON Corporation

上記の企業は市場シェアに応じて注文を保留するものではなく、調査作業中に入手可能な情報に応じて変更される可能性があります。

第22章 戦略的提言

第23章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 3. Global Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 4. Global Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 5. Global Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 6. Global Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 7. Global Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 8. Global Massage Equipment Market Share (%), By Region, 2018-2032F
  • Figure 9. North America Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 10. North America Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 11. North America Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 12. North America Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 13. North America Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 14. North America Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 15. North America Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 16. North America Massage Equipment Market Share (%), By Country, 2018-2032F
  • Figure 17. United States Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 18. United States Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 19. United States Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 20. United States Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 21. United States Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 22. United States Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 23. United States Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 24. Canada Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 25. Canada Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 26. Canada Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 27. Canada Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 28. Canada Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 29. Canada Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 30. Canada Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 31. Mexico Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 32. Mexico Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 33. Mexico Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 34. Mexico Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 35. Mexico Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 36. Mexico Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 37. Mexico Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 38. Europe Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 39. Europe Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 40. Europe Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 41. Europe Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 42. Europe Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 43. Europe Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 44. Europe Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 45. Europe Massage Equipment Market Share (%), By Country, 2018-2032F
  • Figure 46. Germany Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 47. Germany Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 48. Germany Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 49. Germany Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 50. Germany Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 51. Germany Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 52. Germany Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 53. France Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 54. France Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 55. France Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 56. France Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 57. France Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 58. France Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 59. France Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 60. Italy Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 61. Italy Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 62. Italy Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 63. Italy Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 64. Italy Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 65. Italy Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 66. Italy Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 67. United Kingdom Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 68. United Kingdom Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 69. United Kingdom Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 70. United Kingdom Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 71. United Kingdom Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 72. United Kingdom Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 73. United Kingdom Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 74. Russia Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 75. Russia Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 76. Russia Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 77. Russia Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 78. Russia Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 79. Russia Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 80. Russia Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 81. Netherlands Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 82. Netherlands Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 83. Netherlands Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 84. Netherlands Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 85. Netherlands Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 86. Netherlands Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 87. Netherlands Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 88. Spain Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 89. Spain Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 90. Spain Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 91. Spain Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 92. Spain Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 93. Spain Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 94. Spain Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 95. Turkey Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 96. Turkey Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 97. Turkey Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 98. Turkey Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 99. Turkey Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 100. Turkey Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 101. Turkey Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 102. Poland Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 103. Poland Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 104. Poland Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 105. Poland Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 106. Poland Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 107. Poland Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 108. Poland Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 109. South America Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 110. South America Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 111. South America Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 112. South America Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 113. South America Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 114. South America Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 115. South America Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 116. South America Massage Equipment Market Share (%), By Country, 2018-2032F
  • Figure 117. Brazil Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 118. Brazil Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 119. Brazil Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 120. Brazil Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 121. Brazil Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 122. Brazil Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 123. Brazil Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 124. Argentina Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 125. Argentina Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 126. Argentina Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 127. Argentina Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 128. Argentina Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 129. Argentina Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 130. Argentina Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 131. Asia-Pacific Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 132. Asia-Pacific Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 133. Asia-Pacific Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 134. Asia-Pacific Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 135. Asia-Pacific Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 136. Asia-Pacific Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 137. Asia- Pacific Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 138. Asia-Pacific Massage Equipment Market Share (%), By Country, 2018-2032F
  • Figure 139. India Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 140. India Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 141. India Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 142. India Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 143. India Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 144. India Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 145. India Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 146. China Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 147. China Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 148. China Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 149. China Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 150. China Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 151. China Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 152. China Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 153. Japan Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 154. Japan Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 155. Japan Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 156. Japan Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 157. Japan Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 158. Japan Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 159. Japan Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 160. Australia Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 161. Australia Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 162. Australia Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 163. Australia Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 164. Australia Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 165. Australia Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 166. Australia Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 167. Vietnam Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 168. Vietnam Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 169. Vietnam Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 170. Vietnam Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 171. Vietnam Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 172. Vietnam Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 173. Vietnam Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 174. South Korea Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 175. South Korea Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 176. South Korea Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 177. South Korea Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 178. South Korea Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 179. South Korea Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 180. South Korea Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 181. Indonesia Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 182. Indonesia Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 183. Indonesia Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 184. Indonesia Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 185. Indonesia Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 186. Indonesia Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 187. Indonesia Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 188. Philippines Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 189. Philippines Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 190. Philippines Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 191. Philippines Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 192. Philippines Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 193. Philippines Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 194. Philippines Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 195. Middle East & Africa Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 196. Middle East & Africa Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 197. Middle East & Africa Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 198. Middle East & Africa Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 199. Middle East & Africa Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 200. Middle East & Africa Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 201. Middle East & Africa Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 202. Middle East & Africa Massage Equipment Market Share (%), By Country, 2018-2032F
  • Figure 203. Saudi Arabia Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 204. Saudi Arabia Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 205. Saudi Arabia Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 206. Saudi Arabia Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 207. Saudi Arabia Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 208. Saudi Arabia Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 209. Saudi Arabia Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 210. UAE Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 211. UAE Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 212. UAE Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 213. UAE Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 214. UAE Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 215. UAE Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 216. UAE Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 217. South Africa Massage Equipment Market, By Value, In USD Billion, 2018-2032F
  • Figure 218. South Africa Massage Equipment Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 219. South Africa Massage Equipment Market Share (%), By Type, 2018-2032F
  • Figure 220. South Africa Massage Equipment Market Share (%), By Product Type, 2018-2032F
  • Figure 221. South Africa Massage Equipment Market Share (%), By Application, 2018-2032F
  • Figure 222. South Africa Massage Equipment Market Share (%), By Price Range, 2018-2032F
  • Figure 223. South Africa Massage Equipment Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 224. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 225. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 226. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 227. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 228. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 229. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13476

Global massage equipment market is projected to witness a CAGR of 7.67% during the forecast period 2025-2032, growing from USD 9.54 billion in 2024 to USD 17.23 billion in 2032F, owing to a combination of health and wellness trends, technological advancements, and shifting consumer preferences. Heightening stress levels and increasing consciousness of self-care lead to higher demand for non-invasive, drug-free pain relief solutions, massage chairs, handheld massagers, and percussion instruments. Furthermore, increasing disposable income, particularly in emerging economies, has led to higher demand for premium wellness products. The aging populations of Japan, Europe, and North America are another important driver since older adults are looking for massage equipment that will help alleviate chronic pain, arthritis, and poor circulation.

Technological advancements are revolutionizing the industry, with massage chairs that employ AI, IoT devices, and portable wearables providing customized therapy. E-commerce is creating a surge in sales of premium-branded massage chairs and other pieces of massage equipment. E-commerce vendors and direct-to-consumer distributors are providing more channels for professional-grade massage equipment to consumers from the convenience of their homes. Wellness programs are contributing to fuel the market, as companies are investing in massage equipment for office solutions and other workplace wellness programs. The spa and hospitality industry has also created demand for massage equipment in hotels/resorts. Athletes and fitness enthusiasts are pushing growth, as more attention is being paid to recovery with the use of massage guns and other recovery tools to assist with performance. For instance, in November 2024, Akluer, a global leader in innovative fitness solutions operated under the name of Shenzhen Fuyang Sports Equipment Co., Ltd., launched the Akluer 520 Dual-Sided Treadmill. This groundbreaking treadmill features a one-of-a-kind dual-function design that combines a traditional walking and running machine with the added benefit of a foot massager, making it the perfect wellness gadget for modern homes.

Government and healthcare incentives to support pain management are also contributing to market demand within some regions, where subsidies or reimbursements for therapeutic equipment come into play. Despite barriers related to costs and competition from professional massage services, technology continues to advance, and costs continue to decrease, which are expected to sustain the market's upward trajectory. The future of the massage equipment industry looks promising, with smart, portable, and eco-friendly solutions leading the way.

Rising Health and Wellness Awareness Drives the Global Massage Equipment Market Demand

The rising trend in health and wellness is positively impacting the global market for massage equipment as individuals gravitate toward self-care and preventative healthcare more. Modern life has become more sedentary and stressful, and consumers want a convenient and easily accessible solution to help them relax or relieve tonic and tight muscles and fast recovery from injuries. The market for massage equipment, from high-tech massage chairs to personalized portable percussion devices, has emerged as a convenient way for individuals to relax, relieve, and recover from muscle pain, resulting in effectively addressing muscle tension without depending solely on professional therapy. For instance, in September 2023, Xiaomi Corporation introduced the MIJIA Smart Sterilizing Foot Bath, featuring innovative pipeline UV sterilization technology that emits 254nm ultraviolet rays to effectively eliminate bacteria and fungi. It includes a double-turntable massage head with eight contact points for comprehensive foot coverage and offers a three-speed electric massage function.

The trend toward holistic health practices has contributed to this trend, where consumers seek massage products to achieve and maintain their balance, from a physical and mental wellness standpoint. People's knowledge and understanding of their chronic pain conditions (such as back pain and arthritis) have made them aware of the risks of drug therapies and have made them seek non-invasive, non-drug therapeutic options for longer-term relief. As individuals continue to be aware of the benefits, including stress reduction, improved sleep, and faster recovery, we can expect the market to continue to grow. Manufacturers respond to this consumer movement by creating innovative and user-friendly designs to meet the needs of a broader audience, with the important position of massage as part of the health and wellness narrative.

Spending on Premium Wellness Products Expands Global Massage Equipment Market Size

The global massage equipment industry is booming, as consumers are increasingly willing to spend money on high-end wellness solutions. With disposable incomes on the rise across the world, particularly within some of the wealthiest demographics and an expanding global middle class in emerging markets, consumers are spending on high-quality massage chairs, sophisticated smart recovery tools, and luxury personal care technologies. Manufacturers are capitalizing on this market atmosphere by offering new-age features such as AI-based customization, biometric feedback systems, and zero-gravity positioning that allow for higher premiums that can reach USD 10,000 for upper-end models. For instance, in January 2022, Panasonic Holdings Corporation unveiled a new momi momi thermal massage lounger EP-MAF1. This massager targets neck & shoulder focus, lower back focus, legs focus, stretch & air. Leg massage by air bags and rollers simultaneously relieves fatigue and swollen legs.

Increased luxury wellness purchases indicate broader consumer buying priorities reflecting values associated with health and comfort rather than simply spending. In particular, the market expansion has been amplified in urban centers in North America, Europe, and the Asia-Pacific region, where tech-friendly consumers can appreciate and have an affinity for devices having innovative designs that afford therapeutic benefits with consideration of smart home use. E-commerce platforms and direct-to-consumer sales channels have also fuelled this premiumization process by providing access to premium products while also offering flexible payment plans. As wellness tourism and corporate welfare also start to incorporate premium products, the massage equipment market continues to reach new heights as more consumers shift to buying quality products.

Foot and Leg Massagers Dominates the Global Massage Equipment Market

The global massage equipment market has been growing rapidly in the foot and leg massager segment, in response to growing consumer demand for targeted-impact pain relief and circulation improvement. As sedentary lifestyles and extended workdays have become common in many developed markets, these devices have been proven highly effective pain relief and rehabilitation tools for addressing common ailments like plantar fasciitis, swollen feet, and poor circulation. The dominance of the foot and leg massager segment indicates two things, technological advances and changing consumer habits often shape foot care preferences towards quick, on-demand, and at-home massage devices that target lower extremities. Several reasons drive this segment's continued rise in prominence; First, the common desire for foot comfort ensures that these products appeal to a wide range of people, from office employees to elderly individuals and sportsmen. Secondly, the producers have added features such as heat therapy, air compression, and shiatsu methods, ensuring enhanced therapeutic effects. Third, the comparatively budget-friendly nature, when contrasted with full-body massage chairs, has opened their user base. With continuous innovation around smart connectivity and medical-grade technology, foot and leg massagers stand to continue enjoying their market supremacy as a core part of personal wellness ecosystems.

For instance, in February 2024, beatXP, operated by GHV Advanced Health Pvt Ltd, rolled out its latest line-up of next-gen massage guns and leg massagers for peak performance and pain relief. The Drift Power Massage Gun is a top-of-the-line body massager designed for everyone, regardless of gender. This robust device features a high-performance brushless motor that runs at impressive frequencies ranging from 1800 to 3200 RPM.

Asia-Pacific Leads the Global Massage Equipment Market

The Asia-Pacific is at the forefront of the global massage equipment market, fueled by technological advancement, manufacturing capability, and cultural considerations. This leadership is expressed along the entire value chain, from Japan's advanced robotic massage chair sector to China's enormous manufacturing complex and South Korea's design-oriented wellness technology philosophy. The supremacy of the Asia-Pacific region to become the lead collaborator of massage-related technologies is no coincidence, as it is the intersection of multiple synergetic factors including: a cultural background that appreciates proactive healthcare and traditional massage techniques; rapidly aging populations that are an always-present driver of pain relief habits; and unlimited technological possibilities in developing responsibility with how AI, IoT, and medical-grade features are integrated into massage solutions. Leading manufacturers of massage technology in Asia have established global standards regarding quality while managing a range of products from ultra-premium smart massage chairs with biometric feedback to competitively priced, yet high-value options. The Asia-Pacific region has a unique ecosystem of R&D, manufacturing, and culturally embedded massage habits that make the region the current and future epicenter for the global massage equipment market.

For instance, in August 2022, Hyperice, operated by Brightex Synergizer India Private Limited, unveiled Hyperice Hypervolt Go 2 in India with a battery life of three hours. The Hypervolt Go 2 can also be connected with the Hyperice app for smartphones.

Impact of the U.S. Tariff on Global Massage Equipment Market

The imposition of U.S. tariffs on imported massage equipment, particularly from China, has significantly disrupted the global market dynamics, creating both challenges and opportunities for industry players. These tariffs, introduced as part of broader trade policies, have increased costs for American importers and consumers, leading to price hikes of 15-25% on many massage chairs and related devices.

Chinese manufacturers, who previously dominated the U.S. supply chain, have been forced to either absorb these additional costs or explore alternative strategies such as establishing production facilities in tariff-exempt countries like Vietnam and Malaysia.

For U.S. consumers, the tariffs have made premium massage equipment less accessible, potentially slowing market growth. However, the policy has inadvertently benefited domestic manufacturers and brands from non-tariff-affected countries, including those from South Korea and Japan, which have seen increased demand for their high-end products.

Key Players Landscape and Outlook

The global massage equipment market is characterized by a mix of established industry leaders and agile innovators, each shaping the sector's evolution through technological advancements and shifting consumer preferences. Traditional powerhouses maintain their stronghold in the premium massage chair segment, leveraging cutting-edge AI body scanning and zero-gravity technologies to justify their premium positioning. Meanwhile, Western brands have successfully carved out significant market share with their portable percussion massage devices, capitalizing on the booming fitness recovery trend. Chinese manufacturers, facing challenges from U.S. tariffs, are adapting by relocating production to Southeast Asia while maintaining their competitive edge in cost-effective solutions. Looking ahead, the industry is poised for sustained growth, driven by several transformative trends: the integration of smart technologies such as IoT connectivity and AI personalization, the expansion into wellness ecosystems that sync with fitness trackers, and the growing demand from emerging markets in India, Brazil, and the Middle East. Overall, the market presents both opportunities and challenges, where premiumization and personalization will drive value growth even as new entrants increase pressure on mass-market price points.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase
  • 5.5. Preferred Distribution Channel
  • 5.6. Frequency of Purchase

6. Global Massage Equipment Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Type
      • 6.2.1.1. Electric
      • 6.2.1.2. Non-Electric
    • 6.2.2. By Product Type
      • 6.2.2.1. Massage Chairs
      • 6.2.2.2. Massage Cushions and Pads
      • 6.2.2.3. Handheld Massagers
      • 6.2.2.4. Foot and Leg Massagers
      • 6.2.2.5. Others
    • 6.2.3. By Application
      • 6.2.3.1. Residential
      • 6.2.3.2. Commercial
    • 6.2.4. By Price Range
      • 6.2.4.1. Mass
      • 6.2.4.2. Premium
    • 6.2.5. By Distribution Channel
      • 6.2.5.1. Supermarkets/Hypermarkets
      • 6.2.5.2. Electronics Retailers
      • 6.2.5.3. Departmental Stores
      • 6.2.5.4. Online
      • 6.2.5.5. Others
    • 6.2.6. By Region
      • 6.2.6.1. North America
      • 6.2.6.2. Europe
      • 6.2.6.3. Asia-Pacific
      • 6.2.6.4. South America
      • 6.2.6.5. Middle East and Africa
    • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Type
    • 6.3.2. By Product Type
    • 6.3.3. By Application
    • 6.3.4. By Price Range
    • 6.3.5. By Distribution Channel
    • 6.3.6. By Region

7. North America Massage Equipment Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
    • 7.1.2. By Volume
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Type
      • 7.2.1.1. Electric
      • 7.2.1.2. Non-Electric
    • 7.2.2. By Product Type
      • 7.2.2.1. Massage Chairs
      • 7.2.2.2. Massage Cushions and Pads
      • 7.2.2.3. Handheld Massagers
      • 7.2.2.4. Foot and Leg Massagers
      • 7.2.2.5. Others
    • 7.2.3. By Application
      • 7.2.3.1. Residential
      • 7.2.3.2. Commercial
    • 7.2.4. By Price Range
      • 7.2.4.1. Mass
      • 7.2.4.2. Premium
    • 7.2.5. By Distribution Channel
      • 7.2.5.1. Supermarkets/Hypermarkets
      • 7.2.5.2. Electronics Retailers
      • 7.2.5.3. Departmental Stores
      • 7.2.5.4. Online
      • 7.2.5.5. Others
    • 7.2.6. By Country Share
      • 7.2.6.1. United States
      • 7.2.6.2. Canada
      • 7.2.6.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Massage Equipment Market Outlook, 2018-2032F*
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
        • 7.3.1.1.2. By Volume
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Type
          • 7.3.1.2.1.1. Electric
          • 7.3.1.2.1.2. Non-Electric
        • 7.3.1.2.2. By Product Type
          • 7.3.1.2.2.1. Massage Chairs
          • 7.3.1.2.2.2. Massage Cushions and Pads
          • 7.3.1.2.2.3. Handheld Massagers
          • 7.3.1.2.2.4. Foot and Leg Massagers
          • 7.3.1.2.2.5. Others
        • 7.3.1.2.3. By Application
          • 7.3.1.2.3.1. Residential
          • 7.3.1.2.3.2. Commercial
        • 7.3.1.2.4. By Price Range
          • 7.3.1.2.4.1. Mass
          • 7.3.1.2.4.2. Premium
        • 7.3.1.2.5. By Distribution Channel
          • 7.3.1.2.5.1. Supermarkets/Hypermarkets
          • 7.3.1.2.5.2. Electronics Retailers
          • 7.3.1.2.5.3. Departmental Stores
          • 7.3.1.2.5.4. Online
          • 7.3.1.2.5.5. Others
    • 7.3.2. Canada
    • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Massage Equipment Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Turkey
  • 8.9. Poland

9. Asia-Pacific Massage Equipment Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Massage Equipment Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Massage Equipment Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Demand Supply Analysis

13. Import and Export Analysis

14. Value Chain Analysis

15. Porter's Five Forces Analysis

16. PESTLE Analysis

17. Pricing Analysis

18. Market Dynamics

  • 18.1. Market Drivers
  • 18.2. Market Challenges

19. Market Trends and Developments

20. Case Studies

21. Competitive Landscape

  • 21.1. Competition Matrix of Top 5 Market Leaders
  • 21.2. SWOT Analysis for Top 5 Players
  • 21.3. Key Players Landscape for Top 10 Market Players
    • 21.3.1. Panasonic Corporation
      • 21.3.1.1. Company Details
      • 21.3.1.2. Key Management Personnel
      • 21.3.1.3. Key Products Offered
      • 21.3.1.4. Key Financials (As Reported)
      • 21.3.1.5. Key Market Focus and Geographical Presence
      • 21.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
    • 21.3.2. OSIM International Pte. Ltd.
    • 21.3.3. FKA Distributing Co., LLC. (Homedics)
    • 21.3.4. Beurer GmbH
    • 21.3.5. JSB Healthcare
    • 21.3.6. Prosperacorp
    • 21.3.7. MedMassager
    • 21.3.8. Nureca Limited (Dr. Physio)
    • 21.3.9. Wahl Clipper Corporation
    • 21.3.10. OMRON Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

22. Strategic Recommendations

23. About Us and Disclaimer