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曲面テレビの世界市場の評価：ディスプレイタイプ別、スクリーンサイズ別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測（2018年～2032年）

Global Curved TV Market Assessment, By Display Type, By Screen Size, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 225 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.58円
曲面テレビの世界市場の評価：ディスプレイタイプ別、スクリーンサイズ別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測（2018年～2032年）
出版日: 2025年06月25日
発行: Markets & Data
ページ情報: 英文 225 Pages
納期: 3～5営業日
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  • 概要
  • 図表
  • 目次
概要

世界の曲面テレビの市場規模は、消費者の選好、技術の進歩、OLEDやQLEDなどの代替ディスプレイ技術との競合により、2024年の102億7,000万米ドルから2032年に249億3,000万米ドルに達すると予測され、予測期間の2025年～2032年にCAGRで11.72%の成長が見込まれます。さらにメーカー各社は、曲面デザインは奥行き感を向上させ、視聴者の視野を映像が包み込むことで劇場のような臨場感を生み出すと述べています。曲面テレビは視覚的にも魅力的で、そのカーブしたスタイリッシュな形状は、ハイテクなホームシアターシステムを求める消費者に受けます。4K解像度やHDRといった技術に加え、フレキシブルディスプレイパネル技術といった新たな技術の進歩も魅力となり、曲面テレビは最先端の技術革新の証となっています。

主要ブランドによる強力な広告キャンペーンが、初期の誇大広告を推進しました。有名人の推薦や広告は、曲面テレビがテレビの革新における次の大きなものであることを示しました。ゲームやマルチメディアの恩恵も重要な役割を果たし、カーブしたデザインは、カーブしたゲーミングモニターのように、1人の視聴者の没入感を高めるという意見もありました。テレビ分野は依然として厳しい状況ですが、同等のコストで画質が向上するOLEDやQLEDのフラットパネルなど、より優れた代替製品の開発により、需要はさらに減少しています。例えば2022年8月、LG Electronics Inc.は、同社の最新の革新的なテレビ、ボタン1つで平面から曲面に移行するユニークな湾曲機能を備えた42インチOLEDモデルを発表しました。LG OLED Flex（モデルLX3）は、最大900Rの曲率を5%刻みで20段階に調節できます。

また、曲面ディスプレイ向けにデザインされたコンテンツが入手できないことも、関心を制限していました。曲面テレビセグメントは姿を消しましたが、将来、フレキシブル/ローラブルスクリーン技術や、ゲームや業務用設備に特化した用途が進歩すれば、曲面ディスプレイへの関心が再び高まる可能性はあります。

当レポートでは、世界の曲面テレビ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • ブランド認知度
  • 購入決定において考慮される要素
  • 購入後に直面する課題
  • 優先される流通チャネル
  • 購入頻度

第6章 世界の曲面テレビ市場の見通し（2018年～2032年）

  • 市場規模の分析と予測
    • 金額
    • 数量
  • 市場シェアの分析と予測
    • ディスプレイタイプ別
      • LED
      • QLED
      • OLED
    • スクリーンサイズ別
      • 55インチ未満
      • 55～65インチ
      • 65インチ超
    • エンドユーザー別
      • 住宅
      • 商業
    • 価格帯別
      • マス
      • プレミアム
    • 流通チャネル別
      • マルチブランドアウトレット
      • スーパーマーケット/ハイパーマーケット
      • 高級店
      • オンライン
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 市場シェア分析：企業別（上位5社とその他）（金額）（2024年）
  • 市場マップ分析（2024年）
    • ディスプレイタイプ別
    • スクリーンサイズ別
    • エンドユーザー別
    • 価格帯別
    • 流通チャネル別
    • 地域別

第7章 北米の曲面テレビ市場の見通し（2018年～2032年）

  • 市場規模の分析と予測
    • 金額
    • 数量
  • 市場シェアの分析と予測
    • ディスプレイタイプ別
      • LED
      • QLED
      • OLED
    • スクリーンサイズ別
      • 55インチ未満
      • 55～65インチ
      • 65インチ超
    • エンドユーザー別
      • 住宅
      • 商業
    • 価格帯別
      • マス
      • プレミアム
    • 流通チャネル別
      • マルチブランドアウトレット
      • スーパーマーケット/ハイパーマーケット
      • 高級店
      • オンライン
      • その他
    • シェア：国別
      • 米国
      • カナダ
      • メキシコ
  • 各国の市場の評価
    • 米国の曲面テレビ市場の見通し（2018年～2032年）
      • 市場規模の分析と予測
      • 市場シェアの分析と予測
    • カナダ
    • メキシコ

第8章 欧州の曲面テレビ市場の見通し（2018年～2032年）

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第9章 アジア太平洋の曲面テレビ市場の見通し（2018年～2032年）

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米の曲面テレビ市場の見通し（2018年～2032年）

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカの曲面テレビ市場の見通し（2018年～2032年）

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 需給の分析

第13章 輸入と輸出の分析

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

第16章 PESTLE分析

第17章 価格分析

第18章 市場力学

  • 市場促進要因
  • 市場の課題

第19章 市場動向と発展

第20章 ケーススタディ

第21章 競合情勢

  • マーケットリーダー上位5社の競合マトリクス
  • 上位5社のSWOT分析
  • 主要企業上位10社の情勢
    • Samsung Electronics Co., Ltd.
    • LG Electronics, Inc.
    • Sony Group Corporation
    • Hisense International Co., Ltd.
    • TCL Industries Holdings Co., Ltd.
    • Panasonic Holdings Corporation
    • Sharp Corporation
    • Koninklijke Philips N.V.
    • Haier Group Corporation
    • VIZIO, Inc.

第22章 戦略的提言

第23章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 3. Global Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 4. Global Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 5. Global Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 6. Global Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 7. Global Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 8. Global Curved TV Market Share (%), By Region, 2018-2032F
  • Figure 9. North America Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 10. North America Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 11. North America Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 12. North America Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 13. North America Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 14. North America Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 15. North America Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 16. North America Curved TV Market Share (%), By Country, 2018-2032F
  • Figure 17. United States Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 18. United States Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 19. United States Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 20. United States Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 21. United States Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 22. United States Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 23. United States Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 24. Canada Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 25. Canada Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 26. Canada Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 27. Canada Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 28. Canada Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 29. Canada Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 30. Canada Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 31. Mexico Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 32. Mexico Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 33. Mexico Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 34. Mexico Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 35. Mexico Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 36. Mexico Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 37. Mexico Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 38. Europe Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 39. Europe Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 40. Europe Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 41. Europe Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 42. Europe Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 43. Europe Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 44. Europe Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 45. Europe Curved TV Market Share (%), By Country, 2018-2032F
  • Figure 46. Germany Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 47. Germany Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 48. Germany Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 49. Germany Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 50. Germany Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 51. Germany Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 52. Germany Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 53. France Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 54. France Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 55. France Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 56. France Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 57. France Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 58. France Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 59. France Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 60. Italy Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 61. Italy Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 62. Italy Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 63. Italy Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 64. Italy Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 65. Italy Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 66. Italy Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 67. United Kingdom Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 68. United Kingdom Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 69. United Kingdom Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 70. United Kingdom Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 71. United Kingdom Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 72. United Kingdom Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 73. United Kingdom Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 74. Russia Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 75. Russia Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 76. Russia Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 77. Russia Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 78. Russia Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 79. Russia Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 80. Russia Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 81. Netherlands Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 82. Netherlands Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 83. Netherlands Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 84. Netherlands Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 85. Netherlands Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 86. Netherlands Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 87. Netherlands Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 88. Spain Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 89. Spain Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 90. Spain Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 91. Spain Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 92. Spain Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 93. Spain Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 94. Spain Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 95. Turkey Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 96. Turkey Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 97. Turkey Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 98. Turkey Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 99. Turkey Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 100. Turkey Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 101. Turkey Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 102. Poland Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 103. Poland Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 104. Poland Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 105. Poland Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 106. Poland Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 107. Poland Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 108. Poland Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 109. South America Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 110. South America Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 111. South America Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 112. South America Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 113. South America Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 114. South America Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 115. South America Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 116. South America Curved TV Market Share (%), By Country, 2018-2032F
  • Figure 117. Brazil Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 118. Brazil Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 119. Brazil Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 120. Brazil Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 121. Brazil Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 122. Brazil Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 123. Brazil Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 124. Argentina Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 125. Argentina Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 126. Argentina Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 127. Argentina Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 128. Argentina Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 129. Argentina Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 130. Argentina Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 131. Asia-Pacific Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 132. Asia-Pacific Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 133. Asia-Pacific Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 134. Asia-Pacific Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 135. Asia-Pacific Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 136. Asia-Pacific Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 137. Asia- Pacific Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 138. Asia-Pacific Curved TV Market Share (%), By Country, 2018-2032F
  • Figure 139. India Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 140. India Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 141. India Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 142. India Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 143. India Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 144. India Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 145. India Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 146. China Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 147. China Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 148. China Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 149. China Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 150. China Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 151. China Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 152. China Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 153. Japan Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 154. Japan Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 155. Japan Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 156. Japan Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 157. Japan Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 158. Japan Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 159. Japan Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 160. Australia Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 161. Australia Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 162. Australia Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 163. Australia Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 164. Australia Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 165. Australia Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 166. Australia Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 167. Vietnam Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 168. Vietnam Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 169. Vietnam Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 170. Vietnam Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 171. Vietnam Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 172. Vietnam Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 173. Vietnam Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 174. South Korea Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 175. South Korea Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 176. South Korea Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 177. South Korea Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 178. South Korea Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 179. South Korea Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 180. South Korea Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 181. Indonesia Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 182. Indonesia Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 183. Indonesia Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 184. Indonesia Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 185. Indonesia Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 186. Indonesia Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 187. Indonesia Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 188. Philippines Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 189. Philippines Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 190. Philippines Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 191. Philippines Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 192. Philippines Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 193. Philippines Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 194. Philippines Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 195. Middle East & Africa Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 196. Middle East & Africa Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 197. Middle East & Africa Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 198. Middle East & Africa Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 199. Middle East & Africa Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 200. Middle East & Africa Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 201. Middle East & Africa Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 202. Middle East & Africa Curved TV Market Share (%), By Country, 2018-2032F
  • Figure 203. Saudi Arabia Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 204. Saudi Arabia Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 205. Saudi Arabia Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 206. Saudi Arabia Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 207. Saudi Arabia Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 208. Saudi Arabia Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 209. Saudi Arabia Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 210. UAE Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 211. UAE Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 212. UAE Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 213. UAE Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 214. UAE Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 215. UAE Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 216. UAE Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 217. South Africa Curved TV Market, By Value, In USD Billion, 2018-2032F
  • Figure 218. South Africa Curved TV Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 219. South Africa Curved TV Market Share (%), By Display Type, 2018-2032F
  • Figure 220. South Africa Curved TV Market Share (%), By Screen Size, 2018-2032F
  • Figure 221. South Africa Curved TV Market Share (%), By End-user, 2018-2032F
  • Figure 222. South Africa Curved TV Market Share (%), By Price Range, 2018-2032F
  • Figure 223. South Africa Curved TV Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 224. By Display Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 225. By Screen Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 226. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 227. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 228. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 229. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13431

Global curved TV market is projected to witness a CAGR of 11.72% during the forecast period 2025-2032, growing from USD 10.27 billion in 2024 to USD 24.93 billion in 2032F, owing to consumer preferences, technological advancements, and competition from alternative display technologies such as OLED and QLED. In addition, the manufacturers said the curved design improved depth perception and created a theater like feel by wrapping the image around the viewer's field of vision. Curved TVs are also visually appealing; their curved and stylish shape appeals to consumers wanting high-tech home theater systems. New advancements in technology, including flexible display panel technology along with technologies such as 4K resolution and HDR, seemed to add an appeal, and hence curved TVs became a sign of leading-edge innovation.

Strong advertising campaigns by leading brands fueled the initial hype. Celebrity endorsements and ads indicated that these curved TVs are the next massive thing in television innovation. Gaming and multimedia benefits also played a crucial part, with some believing that curved design heightened immersion for a single viewer, like curved gaming monitors. Although the TV space continues to be difficult, the development of better alternatives, including OLED and QLED flat panels, that offer improved picture quality at comparable costs, has further reduced demand. For instance, in August 2022, LG Electronics Inc. unveiled its latest TV innovation, a 42-inch OLED model with a unique bending capability that transitions from a flat to a curved screen at the touch of a button. The LG OLED Flex (model LX3) can effortlessly adjust the curvature, ranging up to 900R, in 5% increments across 20 distinct levels according to users.

Also, the unavailability of content designed for curved displays restricted their interest. Although the curved TV segment has disappeared, future advancements in flexible and rollable screen technology or specialized use in gaming and professional installations might help rekindle interest in curved displays.

Immersive Viewing Experience Drives the Global Curved TV Market Demand

The global curved TV market has been significantly influenced by consumer demand for the enhancement of the viewing experience. This has rendered these displays a premium option for home entertainment. Manufacturers point out that the curved screen feature simulates the natural shape of a human eye, producing a theater-like atmosphere. Design enhances depth perception as well as engages viewers in the content. It is particularly well-suited for big screens, 55 inches and above, where the mild curve tends to maintain an even focal distance. This alleviates eye strain and provides an immersive visual experience than flat panels. Curved TVs are most attractive to film buffs and game players, who value the greater sense of immersion when watching movies or playing video games. For instance, in May 2022, LG Electronics, Inc., confirmed the launch of its awaited 2022 OLED TV lineup. At CES 2022, the stellar picture quality, enhanced performance, and beautiful design, the new product also promises to be a seamless experience, the fastest with ultra-high quality, coupled with ultra-immersive visuals. Initially, brands marketed this technology as a groundbreaking innovation, promoting curved displays as the next phase in home theater development.

Technological Innovation Expands Global Curved TV Market Demand

The global curved TV market has seen major growth spurred by advanced technology innovation in display engineering and manufacturing techniques. Top electronics companies have benefited from innovations in flexible panel technology to produce curved screens with better visual quality and structure that can hold up against wear and tear. Such advancements have facilitated the manufacture of thinner, lighter, and more power-efficient curved TVs with improved reliability, overcoming initial consumer fears of bulkiness and reliability issues. One of the major technology drivers has been embedding new display technologies such as QLED and OLED into the curved TV concept. Technology has brought about massive upgrades in color precision, contrast ratio, and viewing angles, overcoming some of the issues of previous models of curved TVs. In addition, the advent of increased refresh rates (120Hz-144Hz) and variable refresh rate (VRR) technologies has made curved TVs an appealing choice for gamers looking for immersive play. Companies are also working on next-generation solutions such as microLED curvature and rollable display technology that could change the landscape. For instance, in March 2023, LG Electronics USA unveiled the availability of its new 49-inch Curved Ultra Gear monitor (49GR85DC-B), priced at USD 1299, and offering up to 240Hz Dual QHD curved display, VESA Display HDR 1000 support, 1ms response rate, and AMD FreeSync Premium Pro.

As it competes with flat-panel options, the curved TV market keeps developing through ongoing technological improvement, providing viewers with distinctive viewing experiences that are impossible for flat screens.

Residential Segment Dominates the Global Curved TV Market

The residential segment has solidified its position in the global curved television market due to changing consumer tastes and advances in technology. Growing disposable incomes in urban homes, especially, have driven purchases of high-end home entertainment systems, with curved TVs becoming a high-demand option for their immersive viewing experience. Their minimalist, contemporary appearance is fully in line with today's home furnishings design trends, and they are a focal piece in the living room. The category's growth, however, is most robust in urban centers, where digitally savvy consumers and early adopters are eager to spend money on innovative display technology. Companies have positioned themselves effectively with residential consumers by creating slimmer bezel designs, expanding smart home compatibility features, and launching more robustly priced mid-tier models. With home entertainment systems growing in complexity and prominence as a central feature of contemporary living spaces, the home market is well placed to retain its leadership role in the curved TV market, influencing product development and consumer uptake trends in the future.

North America Region leads the Global Curved TV Market

North America is the global leader in the curved TV market with the largest share of revenue and dominant adoption of high-end home entertainment. The dominance is attributed to several key factors, including massive consumer purchasing power, initial stages of technological adoption, and extensive brand recognition of large producers. The American market for curved displays has been driven by consumer demand for new home cinema systems, among affluent city dwellers, for cinematic quality viewing experiences. Increased industry penetration has also been supported by the industry's advanced retail infrastructure in the region and through sheer 4K/HDR content availability. North America's culture of perpetual electronics upgrades and upscale residential furniture trends also supports the value proposition of curved televisions. In the presence of competition from other new flat-panel technologies, the North America market has been supported through sustained product innovation and strategic promotion, emphasizing the cinematic advantages of curved screens.

For instance, in March 2025, Walmart Inc. launched a new Walmart TV Studio within its new Home Office campus in Bentonville, Arkansas, in the U.S., featuring a high-performance curved LED wall from Alfalite. The initial installation consisted of a 10 x 4-metre (13' x 32') Alfalite ModularPix Pro 1.5 ORIM 1/16 VP XR LED screen, integrated with Brompton processing, which is the focal point of the studio's virtual production environment.

Impact of the U.S. Tariffs on Global Curved TV Market

The imposition of U.S. tariffs on imported display panels has significantly impacted the global curved TV market, creating both challenges and opportunities for manufacturers.

Increased production costs for curved TV brands reliant on Chinese-made panels. Forced manufacturers to diversify supply chains to Vietnam, Mexico, and other tariff-exempt countries.

The tariffs have particularly impacted the premium curved TV segment, where price sensitivity is lower, but supply chain complexity is higher. While the U.S. market remains the global leader, these trade policies are reshaping the competitive landscape and potentially slowing curved TV adoption rates worldwide.

Manufacturers are now forced to balance trade compliance with technological innovation in an increasingly protectionist market environment.

Key Players Landscape and Outlook

The curved global TV market continues to be dominated by a cluster of leading electronics producers, each having different strategies in coping with the dynamic changing landscape in the industry. Companies are manufacturing curved TV innovators, especially with their high-end QLED curved series aimed at immersive home theaters, although it is being pushed more and more to balance the segment with its expanding flat-panel line. LG Electronics, Inc., in spearheading curved OLED technology, has strategically diverted attention towards flat and rollable OLED screens, limiting curved displays to high-end models. Companies have limited presence in the premium curved TV market through their cinematic Bravia series; however, their efforts are limited compared to others. Chinese brands mainly compete in budget and mid-tier segments, although U.S. tariffs have had a dramatic effect on their market share.

In the future, the curved TV market will fade slowly as flat OLED and QLED options prevail, although niche demand could continue among gamers and luxury home theater users. Prospects might come through next-generation flexible display solutions, which could re-ignite interest in curved formats. As the market matures, lead vendors will have to weigh carefully their curved TV portfolios against further display innovations to stay competitive in an increasingly flat-panel-driven industry.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase
  • 5.5. Preferred Distribution Channel
  • 5.6. Frequency of Purchase

6. Global Curved TV Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Display Type
      • 6.2.1.1. LED
      • 6.2.1.2. QLED
      • 6.2.1.3. OLED
    • 6.2.2. By Screen Size
      • 6.2.2.1. Under 55 inches
      • 6.2.2.2. 55-65 inches
      • 6.2.2.3. Over 65 inches
    • 6.2.3. By End-user
      • 6.2.3.1. Residential
      • 6.2.3.2. Commercial
    • 6.2.4. By Price Range
      • 6.2.4.1. Mass
      • 6.2.4.2. Premium
    • 6.2.5. By Distribution Channel
      • 6.2.5.1. Multi-Branded Outlets
      • 6.2.5.2. Supermarkets/Hypermarkets
      • 6.2.5.3. Exclusive Stores
      • 6.2.5.4. Online
      • 6.2.5.5. Others
    • 6.2.6. By Region
      • 6.2.6.1. North America
      • 6.2.6.2. Europe
      • 6.2.6.3. Asia-Pacific
      • 6.2.6.4. South America
      • 6.2.6.5. Middle East and Africa
    • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Display Type
    • 6.3.2. By Screen Size
    • 6.3.3. By End-user
    • 6.3.4. By Price Range
    • 6.3.5. By Distribution Channel
    • 6.3.6. By Region

7. North America Curved TV Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
    • 7.1.2. By Volume
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Display Type
      • 7.2.1.1. LED
      • 7.2.1.2. QLED
      • 7.2.1.3. OLED
    • 7.2.2. By Screen Size
      • 7.2.2.1. Under 55 inches
      • 7.2.2.2. 55-65 inches
      • 7.2.2.3. Over 65 inches
    • 7.2.3. By End-user
      • 7.2.3.1. Residential
      • 7.2.3.2. Commercial
    • 7.2.4. By Price Range
      • 7.2.4.1. Mass
      • 7.2.4.2. Premium
    • 7.2.5. By Distribution Channel
      • 7.2.5.1. Multi-Branded Outlets
      • 7.2.5.2. Supermarkets/Hypermarkets
      • 7.2.5.3. Exclusive Stores
      • 7.2.5.4. Online
      • 7.2.5.5. Others
    • 7.2.6. By Country Share
      • 7.2.6.1. United States
      • 7.2.6.2. Canada
      • 7.2.6.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Curved TV Market Outlook, 2018-2032F*
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
        • 7.3.1.1.2. By Volume
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Display Type
          • 7.3.1.2.1.1. LED
          • 7.3.1.2.1.2. QLED
          • 7.3.1.2.1.3. OLED
        • 7.3.1.2.2. By Screen Size
          • 7.3.1.2.2.1. Under 55 inches
          • 7.3.1.2.2.2. 55-65 inches
          • 7.3.1.2.2.3. Over 65 inches
        • 7.3.1.2.3. By End-user
          • 7.3.1.2.3.1. Residential
          • 7.3.1.2.3.2. Commercial
        • 7.3.1.2.4. By Price Range
          • 7.3.1.2.4.1. Mass
          • 7.3.1.2.4.2. Premium
        • 7.3.1.2.5. By Distribution Channel
          • 7.3.1.2.5.1. Multi-Branded Outlets
          • 7.3.1.2.5.2. Supermarkets/Hypermarkets
          • 7.3.1.2.5.3. Exclusive Stores
          • 7.3.1.2.5.4. Online
          • 7.3.1.2.5.5. Others
    • 7.3.2. Canada
    • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Curved TV Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Turkey
  • 8.9. Poland

9. Asia-Pacific Curved TV Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Curved TV Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Curved TV Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Demand Supply Analysis

13. Import and Export Analysis

14. Value Chain Analysis

15. Porter's Five Forces Analysis

16. PESTLE Analysis

17. Pricing Analysis

18. Market Dynamics

  • 18.1. Market Drivers
  • 18.2. Market Challenges

19. Market Trends and Developments

20. Case Studies

21. Competitive Landscape

  • 21.1. Competition Matrix of Top 5 Market Leaders
  • 21.2. SWOT Analysis for Top 5 Players
  • 21.3. Key Players Landscape for Top 10 Market Players
    • 21.3.1. Samsung Electronics Co., Ltd.
      • 21.3.1.1. Company Details
      • 21.3.1.2. Key Management Personnel
      • 21.3.1.3. Key Products Offered
      • 21.3.1.4. Key Financials (As Reported)
      • 21.3.1.5. Key Market Focus and Geographical Presence
      • 21.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
    • 21.3.2. LG Electronics, Inc.
    • 21.3.3. Sony Group Corporation
    • 21.3.4. Hisense International Co., Ltd.
    • 21.3.5. TCL Industries Holdings Co., Ltd.
    • 21.3.6. Panasonic Holdings Corporation
    • 21.3.7. Sharp Corporation
    • 21.3.8. Koninklijke Philips N.V.
    • 21.3.9. Haier Group Corporation
    • 21.3.10. VIZIO, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

22. Strategic Recommendations

23. About Us and Disclaimer