軟水器のインド市場の評価：タイプ別、価格帯別、エンドユーザー別、地域別、機会、予測（2019年度～2033年度）

インドの軟水器の市場規模は、水質問題に対する意識の高まり、健康への関心の高まり、工業需要の増加により、2025年度の5億1,061万米ドルから2033年度に8億8,936万米ドルに達すると予測され、2026年度～2033年度の予測期間にCAGRで7.18%の成長が見込まれます。ラジャスタン州、デリー首都圏、カルナータカ州、マハラシュトラ州、グジャラート州などインドの多くの州では硬水が普及しており、インド軟水器市場の需要を促進しています。また、TDS（総溶解固形分）の増加は、配管や器具の水垢につながり、皮膚や髪の問題を引き起こすため、市場成長を促進します。さらに、軟水器のニーズは家庭市場と商業市場で高まっており、特にインドの都市部では、高級住宅プロジェクト、ホテル、病院、オフィスが水質の向上と機器の保護のために軟水器システムを導入しています。

さらに、テキスタイル、食品・飲料、製薬、自動車産業では、機器へのミネラル沈着を防ぎ、水質基準を遵守するために軟水器の採用が進んでいます。Jal Jeevan MissionやAMRUT（Atal Mission for Rejuvenation and Urban Transformation）などの政府プログラムは、水の供給と水質を強化し、市場を牽引しています。リアルタイムでモニタリングできるIoTベースのスマート軟水器や、環境にやさしい無塩モデルなどの先進技術も、技術に詳しく環境意識の高い消費者を引き付けています。例えば2024年6月、Asahi Kasei Corporationは、注射の準備に使用される重要な無菌水であるWFI（注射用水）を生成するために設計された新しい膜システムを発売しました。この革新的な膜システムは、水処理と液体製品のろ過に特化したMicroza中空糸膜の先進の設計と開発機能を活用し、WFIの生成に用いる従来の蒸留法に代わる方法を提供します。可処分所得の増加とeコマースプラットフォームの成長も、中・高所得世帯における軟水器へのアクセス性を高めています。保守契約や後付け設置といったアフターサービス産業の増加も、市場成長の促進要因となっています。都市化が進行し、水質が悪化し、消費者の意識が高まっていることから、インドの軟水器市場は今後数年間に安定した成長が見込まれます。

当レポートでは、インドの軟水器市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定において考慮される要素
• 購入後に直面する課題
• 優先される流通チャネル
• 購入頻度

第6章 インドの軟水器市場の見通し（2019年度～2033年度）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • タイプ別
    • 塩ベースの軟水器
    • 無塩軟水器
  • 価格帯別
    • マス/エコノミー
    • プレミアム
  • エンドユーザー別
    • 住宅
    • 商業
    • 工業
  • 地域別
    • 北部
    • 東部
    • 西部・中部
    • 南部
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2025年度）
• 市場マップ分析（2025年度）
  • タイプ別
  • 価格帯別
  • エンドユーザー別
  • 地域別

第7章 需給分析

第8章 輸入と輸出の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向と発展

第15章 ケーススタディ

第16章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • KENT RO Systems Limited
  • Eureka Forbes Limited
  • Ion Exchange (India) Limited
  • 3M India Limited
  • Livpure Smart Homes Private Limited
  • A. O. Smith India Water Products Private Limited
  • Whirlpool of India Limited
  • 3D Aqua Water Treatment Company
  • WTE Infra Projects Private Limited
  • Blue Mount Udyog Private Limited

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Water Softeners Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Water Softeners Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Water Softeners Market Share (%), By Type, FY2019-FY2033F
• Figure 4. India Water Softeners Market Share (%), By Price Range, FY2019-FY2033F
• Figure 5. India Water Softeners Market Share (%), By End-user, FY2019-FY2033F
• Figure 6. India Water Softeners Market Share (%), By Region, FY2019-FY2033F
• Figure 7. By Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 8. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India water softeners market is projected to witness a CAGR of 7.18% during the forecast period FY2026-FY2033, growing from USD 510.61 million in FY2025 to USD 889.36 million in FY2033F, driven by rising awareness of water quality issues, increasing health concerns, and growing industrial demand. The prevalence of hard water is widespread in numerous Indian states, including Rajasthan, Delhi-NCR, Karnataka, Maharashtra, and Gujarat, driving the India water softeners market demand. Increased TDS (Total Dissolved Solids), which leads to scaling of pipes and appliances, resulting in skin and hair issues, also propels market growth. Furthermore, the need for water softeners is rising in domestic and commercial markets, especially in urban India, where luxury residential projects, hotels, hospitals, and offices are installing these systems to enhance water quality and safeguard equipment.

Moreover, the textile, food and beverage, pharmaceutical, and automotive industries are increasingly adopting water softeners to avoid mineral deposits on equipment and adhere to water quality standards. Government programs such as the Jal Jeevan Mission and AMRUT (Atal Mission for Rejuvenation and Urban Transformation) are enhancing water supply and quality, driving the market. Advanced technology, such as IoT-based smart softeners that can be monitored in real-time and environmentally friendly salt-free models, is also drawing tech-savvy and eco-conscious consumers. For instance, in June 2024, Asahi Kasei Corporation launched a new membrane system designed to produce WFI (water for injection), which is a crucial sterile water used in preparing injections. This innovative membrane system offers an alternative to traditional distillation methods for creating WFI, utilizing the advanced design and development features of the Microza hollow-fiber membrane, specifically tailored for water treatment and the filtration of liquid products. Increased disposable incomes and growth in e-commerce platforms have also increased the accessibility of water softeners among middle- and upper-income households. The increase in the aftermarket service industry, such as maintenance contracts and retrofit installations, is also driving market growth. As urbanization levels are on the rise, water quality is deteriorating, and consumer awareness is increasing, the India water softeners market is expected to grow at a steady rate over the next few years.

Increasing Hard Water Problems Drive the India Water Softeners Market Demand

The growing ubiquity of hard water in India is becoming a major catalyst for the market of water softeners. Most areas, especially Rajasthan, Delhi-NCR, Karnataka, Maharashtra, and Gujarat, experience hard water, which is greatly abundant with calcium and magnesium. This hard water, due to its mineral content, contributes to scaling in home appliances such as water heaters and washing machines, decreasing their efficiency and lifespan while escalating maintenance expenses. Aside from causing damage to infrastructure, hard water is driving increasing consumer awareness about its negative health consequences, such as skin irritation, hair loss, and worsening conditions, such as eczema. These issues are driving both residential and commercial consumers to adopt water softening technologies. The issue is most severe in urban cities where groundwater depletion is further aggravating water hardness levels, driving long-term demand for treatment solutions. As realization increases regarding the economic and health effects of hard water, increasing numbers of consumers are treating water softeners not as accessories but as essential investments, keeping the market for further growth within India's residential, commercial, and industrial segments.

For instance, in December 2023, Samyang Corporation, a leader in the field of industrial water treatment materials, launched two new products and established a dedicated organization to leap forward as a comprehensive water solution company in the global market.

Growth of Residential and Commercial Real Estate Creates India Water Softeners Market Opportunities

The robust growth in India's commercial and residential real estate market is contributing significantly to the demand for water softeners in the country and introduces different market growth opportunities for market players. The growing urbanization and development of luxury housing projects, gated societies, and smart cities have led to water treatment being an integral part of contemporary infrastructure. Real estate builders are now increasingly incorporating water softening systems as premium features in luxury apartments and villas, especially in urban centers and tier-1 cities where hard water issues are common. The commercial segment, including hotels, hospitals, shopping malls, and office parks, is also driving market growth since these facilities emphasize the quality of water for both equipment safety and customer satisfaction. For instance, in May 2025, LG Chem, Ltd. launched LG NF9, a high rejection nanofiltration membrane designed for municipal and industrial applications that require selective contaminant removal with low energy consumption. Government schemes, such as the Smart Cities Mission and Housing for All are also driving construction activity and resulting in a consistent demand for water treatment solutions. This real estate-led demand is augmented by growing consumer awareness regarding water quality and making water softeners an integral part of quality residential and commercial developments throughout India.

Residential Users Dominates the India Water Softeners Market Share

The Indian water softeners market is experiencing strong growth, led mainly by increasing adoption by residential consumers. Urban homes in metro and tier-1 cities are investing more in water softening systems to fight against the destructive power of hard water on appliances, plumbing, and personal grooming. This home demand upsurge is a result of increasing health awareness, with users realizing the advantages of soft water for personal care of skin and hair and enhanced lathering of soaps and detergents. The phenomenon is prominent in dual-income, upper-middle-class households that highly value home wellness solutions and are willing to invest in water treatment equipment. To meet this demand, manufacturers are launching small, easy-to-use models built to be used in the home, as well as compelling financing arrangements that make these systems more affordable. The rise of nuclear families in cities and the growing interest in smart home technologies are also fueling residential uptake. With increasing disposable incomes and a higher awareness regarding water quality concerns, household users are likely to remain the prime driving force pushing the water softeners market in India.

For instance, in October 2024, the Government inaugurated the Cauvery Water Supply Scheme's 5th phase, which supplies about 775 million litres of drinking water to 5 million people in the city's outer areas. The government spent an additional amount on water softeners for household needs, such as cooking.

Impact of the U.S. Tariff on India Water Softeners Market

The recent imposition of U.S. tariffs on imported goods, including water treatment equipment, could have a mixed impact on India's water softeners market. While the direct effect may be limited since India's market is largely domestically driven.

Indian manufacturers exporting water softeners to the U.S. may face higher costs, reducing competitiveness. Companies relying on U.S. supply chains for components could see increased production costs, potentially leading to price hikes in India.

The government's "Make in India" push could gain momentum, encouraging local manufacturing of water treatment systems.

Indian exporters may explore new markets (Middle East, Africa, Southeast Asia) to offset U.S. tariff impacts.

Key Players Landscape and Outlook

The Indian water softeners market features a dynamic competitive landscape with established domestic brands and global players vying for market share. Leading Indian companies dominate the residential segment with advanced ion-exchange systems and smart solutions, while international brands maintain strong positions in premium and industrial segments. Emerging startups are disrupting the market with IoT-enabled and commercial-grade offerings, particularly in rapidly urbanizing Tier 2/3 cities. Key market trends include product innovations such as AI-based regeneration systems, strategic bundling with RO/UV purifiers, and expansion of e-commerce sales channels. The market outlook remains positive, driven by residential demand in urban areas and expanding industrial applications in sectors such as pharmaceuticals and textiles. While government water initiatives and green technology adoption present significant opportunities, challenges such as high upfront costs and competition from alternative solutions persist. The coming years will likely see market consolidation through mergers and acquisitions activity as global players seek to strengthen their India presence, even as domestic brands continue leveraging their distribution networks and local market understanding to maintain leadership positions across price segments.

For instance, in April 2025, LG Chem, Ltd. launched QuantumFlux UF Membranes Fact Sheet, outstanding features and benefits of high-performance Ultrafiltration (UF) membrane products. QuantumFlux UF Membranes offer a diverse range of UF membranes with various module configurations, tailored to meet a wide array of water treatment requirements.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Water Softeners Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Salt-Based Water Softeners
    • 6.2.1.2. Salt-Free Water Softeners
  • 6.2.2. By Price Range
    • 6.2.2.1. Mass/Economy
    • 6.2.2.2. Premium
  • 6.2.3. By End-user
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial
    • 6.2.3.3. Industrial
  • 6.2.4. By Region
    • 6.2.4.1. North
    • 6.2.4.2. East
    • 6.2.4.3. West and Central
    • 6.2.4.4. South
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Type
  • 6.3.2. By Price Range
  • 6.3.3. By End-user
  • 6.3.4. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. KENT RO Systems Limited
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Eureka Forbes Limited
  • 16.3.3. Ion Exchange (India) Limited
  • 16.3.4. 3M India Limited
  • 16.3.5. Livpure Smart Homes Private Limited
  • 16.3.6. A. O. Smith India Water Products Private Limited
  • 16.3.7. Whirlpool of India Limited
  • 16.3.8. 3D Aqua Water Treatment Company
  • 16.3.9. WTE Infra Projects Private Limited
  • 16.3.10. Blue Mount Udyog Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer