インドのスマートシーリングファン市場：スイープサイズ・価格帯・エンドユーザー・流通チャネル・地域別の機会および予測 (2019～2033年)

インドのスマートシーリングファンの市場規模は、エネルギー効率の高いコネクテッド家電への需要の高まりとスマートホームエコシステムの成長により、2026年から2033年にかけての予測期間中にCAGR 7.85％で成長し、2025年の2,934万米ドルから、2033年には5,371万米ドルに達すると予測予測されています。

電気料金の上昇により、消費者は標準的なモデルよりも省エネオプションを求めるようになっています。政府の政策も省エネ家電の使用を促進しています。また、スマートフォンの普及率の上昇と音声アシスタントの動向によって、スマートホームとIoTの普及が急速に進み、アプリ制御、音声対応、自動化されたシーリングファンの需要が加速しています。

都市化と可処分所得の増加も大きな役割を果たし、中流以上の消費者は利便性と嗜好性を求めてハイエンド技術対応の家電製品にますますお金をかけるようになっています。AIベースのセンサーによる自動可変ファンスピードやソーラーフレンドリーモデルなどの技術革新も、製品の魅力を高めています。Amazon.com, Inc.やFlipkart Internet Private Limitedのようなeコマースサイトの台頭は、デジタルプロモーションや簡単なファイナンスの利用可能性と共に、より多くの個人のスマートファンへのアクセスを増加させています。さらに、家電製品製造のためのPLIスキーム (Production Linked Initiative) を含む政府のスキームや、地球温暖化による環境に配慮した冷却ソリューションへの意識の高まりも市場の成長を後押ししています。競争力のある価格と新時代のブランドの進出により、スマートシーリングファン分野は、特に大都市および半都市部においてさらなる成長を遂げようとしています。

当レポートでは、インドのスマートシーリングファンの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分別の詳細分析、産業構造、市場成長への影響因子の分析、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 購入後に直面する課題
• 優先流通チャネル
• 購入頻度

第6章 インドのスマートシーリングファン市場の展望

• 市場規模の分析・予測
• 市場シェアの分析・予測
  • スイープサイズ別
    • 500 mm未満
    • 500～999mm
    • 1000～1500 mm
    • 1500 mm超
  • 価格帯別
    • マス/エコノミー
    • プレミアム
  • エンドユーザー別
    • 住宅
    • 商用
  • 流通チャネル別
    • マルチブランドアウトレット
    • スーパーマーケット/ハイパーマーケット
    • 限定店舗
    • オンライン
    • その他
  • 地域別
    • 北部
    • 東部
    • 西部・中央部
    • 南部
  • 企業シェア分析 (上位5社およびその他)
• 市場マップ分析

第7章 需給分析

第8章 輸出入の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向・展開

第15章 ケーススタディ

第16章 競合情勢

• 上位5社の競合マトリックス
• 上位5社のSWOT分析
• 上位10社の情勢
  • Orient Electric Limited
  • Havells India Limited
  • Crompton Greaves Consumer Electricals Limited
  • Polycab India Limited
  • Atomberg Technologies Private Limited
  • Ottomate International Private Limited
  • Luminous Power Technologies Private Limited
  • Versa Drives Private Limited (Superfan)
  • V-Guard Industries Limited
  • Kent RO System Limited (Kuhl)

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Smart Ceiling Fan Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Smart Ceiling Fan Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Smart Ceiling Fan Market Share (%), By Sweep Size, FY2019-FY2033F
• Figure 4. India Smart Ceiling Fan Market Share (%), By Price Range, FY2019-FY2033F
• Figure 5. India Smart Ceiling Fan Market Share (%), By End-user, FY2019-FY2033F
• Figure 6. India Smart Ceiling Fan Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 7. India Smart Ceiling Fan Market Share (%), By Region, FY2019-FY2033F
• Figure 8. By Sweep Size Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India smart ceiling fan market is projected to witness a CAGR of 7.85% during the forecast period FY2026-FY2033, growing from USD 29.34 million in FY2025 to USD 53.71 million in FY2033F, owing to rising demand for energy-efficient, connected home appliances and the growth of smart home ecosystems. Increased electricity costs have made consumers look for energy-saving options over standard models. Government policies promote the use of energy-saving appliances as well. Also, the swift rise of smart homes and IoT penetration, driven by rising smartphone penetration and the trend for voice assistants, has accelerated demand for app-controlled, voice-compatible, and automated ceiling fans. For instance, in August 2022, Orient Electric Limited launched the Aeroslim smart ceiling fan with support for Google Assistant and Amazon Alexa. The smart ceiling fan can be controlled through a dedicated application, which features different fan modes as well as support for connecting multiple fans.

Urbanization and increasing disposable incomes also played a major role, with middle- and upper-middle-class consumers increasingly splashing out on high-end, technology-enabled appliances for convenience and indulgence. Technological innovation, such as AI-based sensors for auto-variable fan speed and solar-friendly models, is also making products more attractive. The rise of e-commerce websites such as Amazon.com, Inc., and Flipkart Internet Private Limited, along with digital promotion and simple availability of finance, has increased access to smart fans for more individuals. Additionally, schemes of the government, including the PLI Scheme (Production Linked Initiative) for manufacturing appliances and increased awareness toward green cooling solutions due to global warming, are fueling market growth. With competitive rates and the foray of new-age brands, the smart ceiling fan segment is all set to grow further, especially in metropolitan and semi-urban regions.

Rising Electricity Costs and Energy Efficiency Drives the India Smart Ceiling Fan Market Demand

The increasing cost of electricity in India is a key factor accelerating the adoption of smart ceiling fans, as consumers seek energy-efficient solutions to reduce power consumption and cut utility bills. Smart ceiling fans equipped with BLDC (Brushless DC) motors consume up to 40-60% less energy than traditional fans, making them an attractive investment despite their higher upfront cost. Government initiatives like the Bureau of Energy Efficiency (BEE) star ratings and the UJALA Scheme further encourage this shift by promoting energy-saving appliances. For instance, in September 2022, launched 5-star rated energy-efficient ceiling fans with brushless DC (BLDC) technology in India under the UJALA program. Additionally, rising environmental awareness and stricter energy regulations are pushing manufacturers to innovate, leading to smarter, more efficient fan designs. As electricity prices continue to climb, the demand for IoT-enabled, energy-efficient smart ceiling fans is expected to surge, particularly among cost-conscious urban and semi-urban households looking for long-term savings and sustainable cooling solutions.

Growth of Smart Homes and IoT Adoption Expands the India Smart Ceiling Fan Market Size

The swift growth in smart home ecosystems and the growing use of IoT are profoundly fueling the growth in demand for smart ceiling fans in India. With increased smartphone penetration (likely to hit 1 billion users by 2026) and more affordable voice assistants (Google Home, Amazon Alexa), consumers are increasingly adopting smart appliances for their homes to experience greater convenience and automation. Smart ceiling fans with Wi-Fi/Bluetooth connectivity enable speed control, scheduling, and airflow control remotely through mobile apps or voice commands, which perfectly suits India's new smart home trend. The rise of low-cost IoT-equipped devices further fast-forwards this change, especially among urban millennials and tech-savvy homeowners. Top brands are leveraging this trend by introducing AI-integrated smart fans that auto-regulate according to room temperature and sensor occupancy. With India's smart home industry booming, smart ceiling fans are becoming an integral part of sleek, efficient, and networked living rooms.

For instance, in July 2023, Atomberg Technologies Private Limited rolled out a new line of Internet of Things (IoT)-enabled smart ceiling fans, called the Atomberg Smart 2.0 series. These innovative fans work seamlessly with the Atomberg Home smartphone app, built on the Atomberg 2.0 platform. This new setup offers a range of user-friendly features, including in-app voice control, allowing consumers to manage their smart fans simply by using voice commands.

Residential Users are the Fastest Growing Segment in the India Smart Ceiling Fan Market

Residential consumers are becoming the fastest-growing category in India's smart ceiling fan segment, fueled by a combination of technological, economic, and lifestyle drivers. The fast pace of urbanization and growing disposable incomes in Indian cities have given rise to a new class of homeowners who value smart, connected appliances for contemporary living. These technologically advanced consumers are increasingly turning towards Wi-Fi and Bluetooth-supported ceiling fans that provide smooth compatibility with home automation systems as well as voice assistants such as Alexa and Google Assistant. The popularity of energy-efficient BLDC motor technology aligns with rising environmental awareness and the need to reduce household expenses. Online marketplaces have also fueled adoption by making these products more readily available by offering competitive prices, convenient financing options such as EMIs, and regular discount offers. Government programs like the Smart Cities Mission and BEE star rating program have also been instrumental in raising awareness and fueling demand. As property developers start integrating smart home features into new residential developments, and consumers continue to upgrade their homes with IoT-enabled devices, the residential segment is likely to continue its strong growth path in India's changing smart ceiling fan market.

For instance, in July 2024, Orient Electric Limited introduced the Aerosense Underlight Smart Ceiling Fan, perfect for modern homes. These fans are stylish, high-quality, and seamlessly fit into interior decor. The latest trends indicate a growing preference for premium, tech-savvy fans that are both aesthetically pleasing and energy-efficient.

Impact of the U.S. Tariffs on India Smart Ceiling Fan Market

The recent imposition of U.S. tariffs on Indian exports, including electrical components and consumer appliances, has mixed consequences for India's fast-growing smart ceiling fan market. While the direct impact may be limited since most smart fans are domestically consumed, the tariffs could disrupt supply chains and increase production costs for manufacturers relying on imported components like BLDC motors, IoT chips, or smart controllers.

Higher costs for imported raw materials may force brands to either absorb costs (reducing margins) or increase prices, slowing consumer adoption.

Indian smart fan makers eyeing U.S./European exports may face pricing challenges, limiting global expansion.

Key Players Landscape and Outlook

The outlook for India's smart ceiling fan market is robust. This rapid expansion is fueled by increasing urbanization, rising disposable incomes, and a growing preference for smart home technologies that offer convenience, energy savings, and automation. The India smart ceiling fan market is characterized by a dynamic and competitive landscape. Brands are investing in R&D to introduce features like IoT integration, app and voice controls, and real-time energy monitoring, aiming to differentiate themselves and capture a larger share of the evolving consumer base. The ongoing government push for energy-efficient appliances and smart city initiatives further supports this positive outlook, ensuring sustained growth and innovation in the sector.

For instance, in April 2024, Bajaj Electricals Ltd. rolled out Nex, its new premium appliance brand, designed to elevate home comfort with a fresh lineup of innovative fans. Recognizing the need for stronger air thrust to tackle the sweltering Indian summers, Nex has introduced a cutting-edge technology platform called Aeirology (TM). This platform fine-tunes the relationship between a fan's blades and motor components, delivering an impressive 20% boost in air thrust compared to traditional fans.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Smart Ceiling Fan Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Sweep Size
    • 6.2.1.1. Less than 500 mm
    • 6.2.1.2. 500-999 mm
    • 6.2.1.3. 1000-1500 mm
    • 6.2.1.4. More than 1500 mm
  • 6.2.2. By Price Range
    • 6.2.2.1. Mass/Economy
    • 6.2.2.2. Premium
  • 6.2.3. By End-user
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Multi-Branded Outlets
    • 6.2.4.2. Supermarkets/Hypermarkets
    • 6.2.4.3. Exclusive Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. East
    • 6.2.5.3. West and Central
    • 6.2.5.4. South
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Sweep Size
  • 6.3.2. By Price Range
  • 6.3.3. By End-user
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Orient Electric Limited
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Havells India Limited
  • 16.3.3. Crompton Greaves Consumer Electricals Limited
  • 16.3.4. Polycab India Limited
  • 16.3.5. Atomberg Technologies Private Limited
  • 16.3.6. Ottomate International Private Limited
  • 16.3.7. Luminous Power Technologies Private Limited
  • 16.3.8. Versa Drives Private Limited (Superfan)
  • 16.3.9. V-Guard Industries Limited
  • 16.3.10. Kent RO System Limited (Kuhl)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer