インドのキッチン家電市場：製品タイプ・構成・エンドユーザー・流通チャネル・地域別の機会および予測 (2019～2033年)

インドのキッチン家電の市場規模は、都市化、所得の増加、技術革新、オンライン小売の拡大により、2025年の70億8,000万米ドルから、2026年から2033年の予測期間中はCAGR 6.26％で推移し、2033年には115億1,000万米ドルに成長すると予測されています。

可処分所得の増加、特に拡大する都市部の中間層における可処分所得の増加がプレミアム製品や利便性を重視した家電の販売を後押ししています。また、共働き世帯の増加がフードプロセッサーや電子レンジといった時短家電の需要を促進しています。ライフスタイルの高速化や都市化の進展により、クイック調理が可能で多機能かつコンパクトな家電の導入が進んでおり、狭小な住空間に適した製品が支持されています。

加えて、女性の労働力人口の増加は、食器洗い機や電気炊飯器といった自動化され、メンテナンスの手間が少ない製品の需要を高めています。健康志向やウェルネスへの関心も市場に影響を与えており、消費者は従来の調理法よりもヘルシーな選択肢として、エアフライヤー、ジューサー、スチームクッカーなどを選ぶ傾向があります。また、Make in Indiaや生産連動型インセンティブ (PLI) プログラムなどの政府政策は、現地生産を促進し、コスト削減と価格の手ごろさの向上に貢献しています。同時に、技術の進歩により、Wi-Fi対応エアフライヤーやAI搭載の調理器など、スマートキッチン家電が技術好きの消費者の間で人気を集めています。さらに、急成長するホスピタリティ業界やフードデリバリー産業は、業務用の家電の需要を押し上げています。また、環境意識の高まりにより、省エネルギーで環境にやさしい製品への需要も増加しています。

当レポートでは、インドのキッチン家電の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分別の詳細分析、産業構造、市場成長への影響因子の分析、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 購入後に直面する課題
• 優先流通チャネル
• 購入頻度

第6章 インドのキッチン家電市場の展望

• 市場規模の分析・予測
• 市場シェアの分析・予測
  • 製品タイプ別
    • 冷蔵庫
    • IHコンロ
    • 食器洗い機
    • 電子レンジ
    • その他
  • 構成別
    • ビルドイン
    • フリースタンディング
  • エンドユーザー別
    • 家庭用
    • 商用
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • マルチブランドアウトレット
    • 専門店
    • オンライン
    • その他
  • 地域別
    • 北部
    • 南部
    • 西部・中央部
    • 東部
  • 企業シェア分析 (上位5社およびその他)
• 市場マップ分析

第7章 需給分析

第8章 輸出入分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向・展開

第15章 政策と規制状況

第16章 ケーススタディ

第17章 競合情勢

• 上位5社の競合マトリックス
• 上位5社のSWOT分析
• 上位10社の情勢
  • Panasonic Life Solutions India Private Limited
  • Haier Appliances India Private Limited
  • Philips India Limited
  • Electrolux India Private Limited
  • IFB Appliances Ltd
  • Miele India Private Limited
  • LG Electronics India Limited
  • Whirlpool Of India Limited
  • BSH Household Appliances Manufacturing Private Limited
  • Samsung India Electronics Private Limited

第18章 戦略的提言

第19章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Kitchen Appliances Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Kitchen Appliances Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Kitchen Appliances Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Kitchen Appliances Market Share (%), By Configuration, FY2019-FY2033F
• Figure 5. India Kitchen Appliances Market Share (%), By End-user, FY2019-FY2033F
• Figure 6. India Kitchen Appliances Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 7. India Kitchen Appliances Market Share (%), By Region, FY2019-FY2033F
• Figure 8. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Configuration Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025

India kitchen appliances market is projected to witness a CAGR of 6.26% during the forecast period FY2026-FY2033, growing from USD 7.08 billion in FY2025 to USD 11.51 billion in FY2033F, owing to urbanization, rising incomes, technological innovation, and the expansion of online retail. Growing disposable incomes, especially among the growing urban middle class, have boosted sales of premium and convenience-oriented appliances, and the rise in dual-income households has driven sales of time-saving appliances such as food processors and microwaves. Fast-moving lifestyles and accelerated urbanization have also driven quick-cooking and multi-functional compact appliance adoption, catering to smaller living spaces. The increase in the number of e-commerce websites like Amazon.com, Inc., and Flipkart Internet Private Limited, and the online power from social media and reviews has made these products easily accessible and desirable.

In addition, the growing number of women in the workforce has contributed to the demand for automated and low-maintenance products such as dishwashers and electric rice cookers. Health trends and wellness also influence the market, with consumers choosing air fryers, juicers, and steam cookers as healthier options compared to conventional cooking techniques. Government policies such as "Make in India" and Production-Linked Incentive (PLI) programs have promoted local manufacturing, which helps lower costs and enhance affordability. At the same time, technological advancements have caused a wave of smart kitchen appliances, such as Wi-Fi-connected air fryers and AI-driven cookers, to become popular among technology-loving consumers. In addition, the rapidly developing hospitality and food delivery industries are pushing the demand for professional-grade appliances, and increasing environmental consciousness has encouraged demand for energy-efficient and green products. For instance, in February 2025, BSH Household Appliances Manufacturing Private Limited expanded its small appliances portfolio in India by introducing mixer juicers, air fryers, and floor care products. The company aimed to tap into rising demand and strengthen its retail presence. Collectively, these drivers are driving the Indian kitchen appliances market towards long-term growth, with innovation, affordability, and smart technology being key determinants of its future.

Urbanization and Changing Lifestyles Drives the India Kitchen Appliances Market

The large-scale urbanization in India is greatly revolutionizing consumer lives, generating tremendous demand for contemporary kitchen appliances. With increasing numbers of people moving to the cities, smaller urban living spaces and busy lifestyles are forcing the demand for smaller, multifunctional, and time-saving appliances. Young adults and nuclear families prefer quicker cooking alternatives such as induction cooktops, microwaves, and electric rice cookers that save time in preparing meals. Also, the popularity of compact kitchens in city apartments has increased the demand for modular and compact appliances, including built-in hobs, slim chimneys, and stackable dishwashers. The altered lifestyles, driven by international exposure and connectivity through digital platforms, have also shifted the mode of cooking. People are embracing convenience-driven appliances, including sandwich makers and coffee machines, evidencing the expanding demand for ready-to-cook and gourmet food experiences. The home baking and healthy eating trend has also contributed to further boosting food processors, juicers, and steam cooker sales. Companies prioritizing new, space-efficient, and easy-to-use designs will continue to leverage this growing market opportunity.

For instance, in November 2024, Hafele India Private Limited launched a range of premium kitchen appliances, including the Midora Full Steam Oven, Renata Cooker hoods, and Altius Plus Hobs, enhancing its position for cutting-edge technologies and innovative kitchen solutions.

Growth of E-commerce and Digital Influence Drives the India Kitchen Appliances Market

The swift growth of e-commerce platforms and rising digital impact are revolutionizing the way Indian buyers find, compare, and buy kitchen appliances. Online shopping sites such as Amazon.com, Inc., and Flipkart Internet Private Limited provide high-quality and innovative appliances at affordable prices in Tier 2 and 3 cities as well, through competitive pricing, simple EMI schemes, and home delivery. The ease of comparing products, reading reviews, and accessing more kinds of brands on the internet has greatly increased sales, most notably for smart and specialized appliances such as air fryers, juicers, and IoT-based cookers. Social media and online content are increasingly influencing purchasing decisions. Websites such as YouTube (Google LLC) and Instagram (Instagram, Inc.) are overwhelmed with unboxing product demonstrations and influencer reviews, informing consumers of new trends, such as healthy cooking with air fryers or instant pots that save time. With online penetration expanding and digital confidence on the rise, e-commerce and digital influence will remain driving forces for India's kitchen appliances market, with brands competing to innovate and refine their omnichannel strategies to deliver a smooth consumer experience.

For instance, in August 2022, Thomson, well-known French consumer electronics brand run by Super Plastronics Private Limited, rolled out a range of Small Home Appliances in India, teaming up with the top Indian retailer, Flipkart Internet Private Limited. This partnership has been made possible through the efforts of LicenseWorks, India's leading brand licensing agency, representing Thomson.

Refrigerators are the Fastest Growing Segment Propelling the Market Growth

The refrigerator market has been the fastest-growing segment of India's kitchen appliances industry, supported by changing consumer lifestyles and technology. Increased disposable income and the process of urbanization are compelling households to shift from simple single-door types towards premium frost-free double-door and side-by-side refrigerators, with compact but feature-stacked versions finding increasing popularity among apartment dwellers in urban areas. The industry is seeing a large trend towards energy-efficient inverter technology refrigerators with BEE 5-star ratings (Bureau of Energy Efficiency), along with increased demand for smart refrigerators featuring Wi-Fi connectivity, AI-enabled temperature control, and new features such as convertible zones and vacuum insulation. Shifting lifestyles and eating habits, such as bulk food purchases and health awareness, are driving demand for high-capacity refrigerators (300+ liters) with value-added storage facilities such as antibacterial finishes and vegetable retainers. The growth of e-commerce has popularized premium variants through competitive prices, zero-cost EMIs, and deep discounting by established players, while rural areas are registering rising adoption of low-cost, small-capacity refrigerators. There is growing attention to sustainability in the form of green refrigerants and solar-friendly models, while high-end smart refrigerators are pushing innovation.

For instance, in May 2025, Samsung Electronics Co., Ltd. unveiled three innovative refrigerators designed to make life easier for Indian households by allowing consumers to tailor their preferences. These new models come equipped with Samsung's cutting-edge Artificial Intelligence-powered Inverter Compressor, ensuring a smarter and more efficient way to keep your food fresh.

Impact of the U.S. Tariffs on India Kitchen Appliances Market

The U.S. government's recent imposition of tariffs on imported steel, aluminum, and electronic components has created ripple effects across global supply chains, including India's burgeoning kitchen appliances market. While the direct impact remains moderate due to India's strong domestic manufacturing base under the 'Make in India' initiative.

Many premium appliances (smart refrigerators, high-end chimneys) rely on specialized U.S.-sourced components (compressors, IoT chips). Tariffs raise manufacturing costs, potentially pushing prices upward.

While U.S. tariffs pose near-term cost pressures, India's kitchen appliance market is likely to adapt through supply chain diversification, tech innovation, and domestic demand growth. Brands focusing on localized production and non-U.S. markets will navigate challenges effectively.

Key Players Landscape and Outlook

The India kitchen appliances market is witnessing robust growth driven by rapid urbanization, rising disposable incomes, and evolving consumer preferences toward modern, efficient kitchen solutions. Key drivers include the expansion of nuclear families demanding compact and time-saving appliances, growing health consciousness encouraging the use of advanced cooking technologies, and government initiatives such as rural electrification and the Pradhan Mantri Ujjwala Yojana (PMUY) that enhance market penetration in semi-urban and rural areas. Major players dominate different product segments, with companies increasingly focusing on product innovation, energy efficiency, and expanding distribution through e-commerce platforms. The rising popularity of smart, connected appliances controlled via smartphones, along with a shift toward energy-efficient and eco-friendly products, is shaping the market's future. Overall, the India kitchen appliances market is poised for sustained growth, fueled by technological advancements, lifestyle changes, and increasing consumer awareness.

For instance, in October 2023, Usha International Limited expanded into premium kitchen appliances with the launch of its iChef range and teamed up with Reliance Digital, under Reliance Retail Limited, for its rollout.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Kitchen Appliances Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Refrigerators
    • 6.2.1.2. Induction Stoves
    • 6.2.1.3. Dishwashers
    • 6.2.1.4. Microwave Ovens
    • 6.2.1.5. Others
  • 6.2.2. By Configuration
    • 6.2.2.1. Built-in
    • 6.2.2.2. Free Standing
  • 6.2.3. By End-user
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Supermarkets/Hypermarkets
    • 6.2.4.2. Multi-Branded Outlets
    • 6.2.4.3. Specialty Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. South
    • 6.2.5.3. West and Central
    • 6.2.5.4. East
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Configuration
  • 6.3.3. By End-user
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Panasonic Life Solutions India Private Limited
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Haier Appliances India Private Limited
  • 17.3.3. Philips India Limited
  • 17.3.4. Electrolux India Private Limited
  • 17.3.5. IFB Appliances Ltd
  • 17.3.6. Miele India Private Limited
  • 17.3.7. LG Electronics India Limited
  • 17.3.8. Whirlpool Of India Limited
  • 17.3.9. BSH Household Appliances Manufacturing Private Limited
  • 17.3.10. Samsung India Electronics Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer