浄水器のタイ市場の評価：技術別、タイプ別、用途別、流通チャネル別、地域別、機会、予測（2018年～2032年）

タイの浄水器の市場規模は、水質と安全性に対する関心の高まりにより、2024年の3億914万米ドルから2032年に5億8,850万米ドルに達すると予測され、2025年～2032年の予測期間にCAGRで8.38%の成長が見込まれます。都市化、工業化、健康意識の高まりが、住宅・商業部門における浄化ソリューションの需要の増加につながっています。技術の進歩と多様な製品の提供が、多様化する消費者のニーズに応えています。

市場の拡大は、水インフラの改良と環境の持続可能性に向けた幅広い地域動向を反映しており、タイを東南アジアの浄水産業における主要国として位置づけています。さらに、タイ市場には高い潜在力があるため、主要な国際企業が障壁を打ち破って参入しています。

例えば2025年5月、中国のANGEL Water Purifiers（Shenzhen ANGEL Drinking Water Industrial Group）は、Mazuma（Thailand）と流通・アフターサービスで提携し、タイ市場に参入しました。同社は主要製品であるRO A7 SEとRO Magic Cube X3で市場に参入しました。RO A7 SEは、飲む、調理する、掃除するという複数の純度レベルを可能にする分割設計のアンダーシンク浄水器です。

当レポートでは、タイの浄水器市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 タイの浄水器市場に対する米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定において考慮される要素
• 優先される技術
• 優先されるタイプ
• 優先される流通チャネル
• 購入後に直面する課題

第6章 タイの浄水器市場の見通し（2018年～2032年）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • 技術別
    • 逆浸透（RO）
    • 紫外線（UV）
    • 限外ろ過（UF）
    • ハイブリッド
    • その他
  • タイプ別
    • POU
    • POE
  • 用途別
    • 住宅
    • 商工業
  • 流通チャネル別
    • 直接販売
    • 小売店
    • オンライン
    • その他
  • 地域別
    • 北部
    • 南部
    • 中部
    • 東部
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2024年）
• 市場マップ分析（2024年）
  • 技術別
  • タイプ別
  • 用途別
  • 流通チャネル別
  • 地域別

第7章 需給分析

第8章 輸入と輸出の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向と発展

第15章 政策と規制情勢

第16章 ケーススタディ

第17章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Function International Public Company Limited
  • LG Electronics (M) Sdn. Bhd.
  • Coway (Thailand) Company Limited
  • PureGen Water Sdn. Bhd.
  • 3M Thailand Sdn. Bhd.
  • Mazuma (Thailand) Co., Ltd.
  • Amway (Thailand) Sdn. Bhd
  • Elken Service Sdn Bhd. (Biopure Thailand)
  • Nikom Global Marketing (M) Sdn. Bhd.
  • Panasonic Thailand Sdn. Bhd.

第18章 戦略的提言

第19章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Thailand Water Purifier Market, By Value, In USD Million, 2018-2032F
• Figure 2. Thailand Water Purifier Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. Thailand Water Purifier Market Share (%), By Technology, 2018-2032F
• Figure 4. Thailand Water Purifier Market Share (%), By Type, 2018-2032F
• Figure 5. Thailand Water Purifier Market Share (%), By Application, 2018-2032F
• Figure 6. Thailand Water Purifier Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. Thailand Water Purifier Market Share (%), By Region, 2018-2032F
• Figure 8. By Technology Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 9. By Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 10. By Application Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024

Thailand water purifier market is projected to witness a CAGR of 8.38% during the forecast period 2025-2032, growing from USD 309.14 million in 2024 to USD 588.50 million in 2032F owing to increasing concerns over water quality and safety. Urbanization, industrialization, and rising health awareness have led to higher demand for purification solutions across residential and commercial sectors. Technological advancements and diverse product offerings cater to varying consumer needs.

The market expansion reflects a broader regional trend towards improved water infrastructure and environmental sustainability, positioning Thailand as a significant player in Southeast Asia's water purification industry. Furthermore, major international companies are breaking barriers and entering the Thailand market as it holds higher potential.

For instance, in May 2025, China's ANGEL Water Purifiers (Shenzhen ANGEL Drinking Water Industrial Group) collaborated with Mazuma (Thailand) for distribution & after-sales service and entered the Thailand market. The company entered the market with its key products, RO A7 SE & RO Magic Cube X3. RO A7 SE is a split-design undersink water purifier that enables multiple purity levels - drink, cook, or clean.

Health Awareness, along with Urbanization, Drives the Thailand Water Purifier Market

Growing public awareness of waterborne diseases and contaminants has heightened demand for reliable water purification systems. Consumers are increasingly prioritizing health, leading to a surge in residential and commercial installations. Educational campaigns and media coverage have further emphasized the importance of clean drinking water, influencing purchasing decisions. This heightened consciousness is a primary driver, compelling manufacturers to innovate and offer solutions that address specific health concerns related to water quality. The country's rapid urban growth and industrial expansion have strained existing water resources, leading to increased pollution and reduced water quality. As cities expand and industries proliferate, the risk of water contamination rises, necessitating effective purification solutions. This urban-industrial dynamic has created a substantial market for water purifiers, as both households and businesses seek to ensure access to safe water amidst environmental challenges.

Technological Advancements and Government Regulations to Shape the Market Dynamics

Innovations in water purification technologies, such as reverse osmosis, ultraviolet, and nanofiltration, have enhanced the efficiency and affordability of water purifiers. These advancements have made high-quality purification accessible to a broader consumer base. Additionally, the integration of smart features and user-friendly interfaces has increased consumer interest, driving market growth. Continuous research and development efforts are expected to further propel the adoption of advanced purification systems in Thailand.

For instance, in 2024, TSR Living Solution Public Company Limited introduced a new product, the Safe Lite Plus, which is a compact and affordable UF water purifier featuring a six-stage filtration system that can be easily installed by users. This product is designed to appeal to consumers in the e-marketplace sector, which represents a significant market that prioritizes convenience at an accessible price point.

The Thai government has implemented policies and regulations aimed at improving water quality and promoting public health. Initiatives such as subsidies for water purification systems and stricter water quality standards have encouraged both consumers and businesses to invest in purification solutions. These governmental efforts not only raise awareness but also create a supportive environment for market expansion, reinforcing the importance of clean water access as a national priority.

Reverse Osmosis Segment Holds the Larger Market Share

The reverse osmosis (RO) segment leads the Thailand water purifier market due to its superior ability to remove a wide range of contaminants, including dissolved solids, heavy metals, bacteria, and chemicals, which addresses growing consumer concerns about water quality and safety. The trend is fueled by increasing health consciousness, rapid urbanization, and heightened awareness of waterborne diseases, especially in densely populated urban centers such as Bangkok, where tap water quality is a persistent concern. Technological advancements have made RO systems more efficient, compact, and accessible, catering to both residential and commercial needs. Additionally, the shift toward advanced, multi-stage filtration systems- often combining RO with UV and activated carbon technologies- aligns with consumer preferences for comprehensive purification and better-tasting water. The proliferation of e-commerce and improved distribution networks further support the widespread adoption of RO purifiers, solidifying their dominance in the market.

For instance, in December 2023, Bio-Link (Holdings) Limited, based in Hong Kong, introduced an advanced reverse osmosis water purification system. This crucial advancement not only reinforces Bio-Link's position as a leader in the global water purification sector but also represents a major step forward in their international strategy, integrating American technological innovations into Asian markets.

Impact of U.S. Tariffs on Thailand Water Purifier Market

The imposition of U.S. tariffs on Thai exports has indirect repercussions on Thailand's water purifier market. Increased tariffs can lead to higher costs for imported components essential for manufacturing purification systems, thereby raising production expenses. This cost escalation may result in higher prices for end consumers, potentially dampening demand. Furthermore, the broader economic strain from reduced export revenues could affect consumer spending power, indirectly influencing the market. Manufacturers may need to explore alternative supply chains or localize production to mitigate these impacts and maintain competitiveness.

Key Players Landscape and Outlook

Key players in Thailand's water purifier market are adopting multifaceted strategies to strengthen their market position. They focus on innovation, developing advanced purification technologies that cater to diverse consumer needs, including energy-efficient and smart systems. Expanding distribution channels, both online and offline, ensures wider market reach and accessibility. These players also invest in customer education, highlighting the health benefits of purified water to drive demand. After-sales services, such as maintenance and warranty programs, are emphasized to enhance customer satisfaction and loyalty. Collaborations with local partners and adherence to regulatory standards further solidify their market presence. By aligning product offerings with consumer preferences and market trends, these companies aim to sustain growth and competitiveness in a dynamic market landscape. Companies focus on learning about new technologies and putting them to work through advanced R&D.

For instance, in January 2022, Coway (Thailand) Co Ltd.'s Neo Plus Water Purifier, featuring advanced reverse osmosis filtration, earned NSF-JWPA P508 certification for effective water purification in low-pressure areas, benefiting markets such as Thailand. This innovation addresses local infrastructure challenges, ensuring safe, clean water. The model's popularity in Southeast Asia reflects Coway's commitment to providing high-standard water solutions tailored for Thailand's diverse water supply conditions.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs on Thailand Water Purifier Market

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent's Demographic
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Technology
• 5.5. Preferred Type
• 5.6. Preferred Distribution Channel
• 5.7. Challenges Faced Post Purchase

6. Thailand Water Purifier Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Technology
    • 6.2.1.1. Reverse Osmosis (RO)
    • 6.2.1.2. Ultraviolet (UV)
    • 6.2.1.3. Ultrafilters (UF)
    • 6.2.1.4. Hybrid
    • 6.2.1.5. Others
  • 6.2.2. By Type
    • 6.2.2.1. Point of Use
      • 6.2.2.1.1. Under the Counter
      • 6.2.2.1.2. Wall Mounted
      • 6.2.2.1.3. Faucet Mounted
      • 6.2.2.1.4. Others
    • 6.2.2.2. Point of Entry
  • 6.2.3. By Application
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial and Industrial
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Direct Sales
    • 6.2.4.2. Retail Stores
    • 6.2.4.3. Online
    • 6.2.4.4. Others
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. South
    • 6.2.5.3. Central
    • 6.2.5.4. East
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Technology
  • 6.3.2. By Type
  • 6.3.3. By Application
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Function International Public Company Limited
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. LG Electronics (M) Sdn. Bhd.
  • 17.3.3. Coway (Thailand) Company Limited
  • 17.3.4. PureGen Water Sdn. Bhd.
  • 17.3.5. 3M Thailand Sdn. Bhd.
  • 17.3.6. Mazuma (Thailand) Co., Ltd.
  • 17.3.7. Amway (Thailand) Sdn. Bhd
  • 17.3.8. Elken Service Sdn Bhd. (Biopure Thailand)
  • 17.3.9. Nikom Global Marketing (M) Sdn. Bhd.
  • 17.3.10. Panasonic Thailand Sdn. Bhd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer