空気清浄機のタイ市場の評価：フィルタータイプ別、最終用途別、CADR別、範囲別、価格帯別、流通チャネル別、地域別、機会、予測（2018年～2032年）

タイの空気清浄機の市場規模は、大気汚染レベルの上昇、健康意識の高まり、都市化により、2024年の1億5,166万米ドルから2032年に3億286万米ドルに達すると予測され、2025年～2032年の予測期間にCAGRで9.03%の成長が見込まれます。また、特にバンコクやチェンマイなどの大都市圏では、自動車の排気ガス、工業プロセス、農村部での農作物の焼却が原因でPM2.5レベルが上昇しており、全国的な大気質の悪化が深刻な公衆衛生問題を引き起こしています。このため、政府による大気質に関する警告が出され、消費者は安全対策として空気清浄機を求めるようになっています。さらに、喘息やアレルギーなどの呼吸器系疾患の増加、空気中のウイルスに対する継続的な不安が、特にHEPA（High Efficiency Particulate Air）フィルターやUV-C（Ultraviolet）フィルターを搭載した空気清浄機への投資を世帯に促しています。

政府の政策や取り組みも市場の拡大を後押ししており、一部の地方自治体は学校や病院など公共の場所での空気清浄機の使用を奨励しています。例えば、Electricity Generating Authority of Thailand（EGAT）は2023年4月、PM2.5汚染問題に取り組むことを目的とした新しい空気清浄タワーを導入しました。この機械は、80%を超えるPM2.5粒子を捕捉し、1時間に最大3万立方メートルの空気を浄化することができ、半径250メートルを効果的にカバーします。都市化と可処分所得の増加により、タイの拡大する中産階級にとって空気清浄機はますます現実的な選択肢となっており、特にバンコクなどの大都市ではスマートホーム技術が普及しています。

さらに、Wi-Fi接続で空気質を瞬時にチェックできる清浄機や省エネルギー仕様などの技術革新が、技術に敏感な消費者をさらに引きつけています。霞がかかる時期（12月～4月）には需要がピークを迎え、ソーシャルメディアのフィードバックやインフルエンサーのキャンペーンを通じた口コミ効果も販売に寄与しています。eコマースは、これらの製品がより多くの人々に行き渡るのに役立っており、ウェブサイトは価格の割引や融資制度を提供し、購入しやすさをさらに高めています。今後も、山火事の増加を含む気候変動の影響や、不動産プロジェクトにおける空気清浄機の採用が、長期的な市場の拡大を促進すると予測されます。これらの要因が組み合わさり、タイ全土で空気清浄機の需要が大きく伸びています。

当レポートでは、タイの空気清浄機市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定において考慮される要素
• 優先される流通チャネル
• 購入後に直面する課題

第6章 タイの空気清浄機市場の見通し（2018年～2032年）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • フィルタータイプ別
    • HEPA
    • プレフィルター+HEPA
    • プレフィルター+HEPA+活性炭
    • その他
  • 最終用途別
    • 住宅
    • 商業/工業
  • CADR別
    • 201m3/hr未満
    • 201～300m3/hr
    • 301～400m3/hr
    • 400m3/hr超
  • 範囲別
    • 250平方フィート未満
    • 250～500平方フィート
    • 500平方フィート超
  • 価格帯別
    • マス/エコノミー
    • プレミアム
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • 高級店
    • マルチブランドアウトレット
    • オンライン
    • その他
  • 地域別
    • 北部
    • 南部
    • 中央
    • 東部
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2024年）
• 市場マップ分析（2024年）
  • フィルタータイプ別
  • 最終用途別
  • CADR別
  • 範囲別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第7章 需給分析

第8章 輸入と輸出の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向と発展

第15章 政策と規制情勢

第16章 ケーススタディ

第17章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Arcelik Hitachi Home Appliances Sales (Thailand) Ltd.
  • Philips Electronics (Thailand) Co., Ltd.
  • Panasonic Solutions (Thailand) Co, Ltd.
  • Blueair AB
  • Thai Samsung Electronics Co., Ltd.
  • Xiaomi Technology (Thailand) Limited
  • Daikin Industries (Thailand) Co., Ltd.
  • LG Electronics (Thailand) Company Limited
  • Sharp Thai Company Limited
  • Dyson Limited

第18章 戦略的提言

第19章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Thailand Air Purifier Market, By Value, In USD Million, 2018-2032F
• Figure 2. Thailand Air Purifier Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. Thailand Air Purifier Market Share (%), By Filter Type, 2018-2032F
• Figure 4. Thailand Air Purifier Market Share (%), By End-use, 2018-2032F
• Figure 5. Thailand Air Purifier Market Share (%), By CADR, 2018-2032F
• Figure 6. Thailand Air Purifier Market Share (%), By Coverage, 2018-2032F
• Figure 7. Thailand Air Purifier Market Share (%), By Price Range, 2018-2032F
• Figure 8. Thailand Air Purifier Market Share (%), By Distribution Channel, 2018-2032F
• Figure 9. Thailand Air Purifier Market Share (%), By Region, 2018-2032F
• Figure 10. By Filter Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 11. By End-use Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 12. By CADR Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 13. By Coverage Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 14. By Price Range Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 15. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 16. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024

Thailand air purifier market is projected to witness a CAGR of 9.03% during the forecast period 2025-2032, growing from USD 151.66 million in 2024 to USD 302.86 million in 2032F, owing to rising air pollution levels, increasing health awareness, and urbanization. Also, deteriorating air quality throughout the country, specifically in metropolitan areas such as Bangkok and Chiang Mai, where PM2.5 levels are elevated due to car emissions, industrial processes, and rural agricultural burning, poses a serious public health issue. This has prompted government air quality warnings, further encouraging consumers to demand air purifiers as a safety precaution. Moreover, increasing health consciousness is also an essential factor, with increasing instances of respiratory illnesses such as asthma and allergies, together with ongoing anxieties regarding airborne viruses, leading families to invest in air purifiers, particularly those that have HEPA (High Efficiency Particulate Air) and UV-C (Ultraviolet) filters.

Government policy and initiatives have also supported expansion in the market, with some local governments encouraging air purifiers for use in public places such as schools and hospitals, while more stringent environmental policies indirectly increase demand for indoor air quality technology. For instance, in April 2023, the Electricity Generating Authority of Thailand (EGAT) rolled out a new air purification tower aimed at tackling the PM2.5 pollution problem. This machine can capture over 80% of PM2.5 particles and purify up to 30,000 cubic meters of air every hour, effectively covering a radius of 250 meters. Urbanization and rising disposable incomes have made air purifiers an increasingly viable option for Thailand's expanding middle class, particularly as smart home technology gains popularity in major cities such as Bangkok.

In addition, technological innovation, such as Wi-Fi-connected purifiers with instantaneous air quality checks and energy-saving specifications, has further drawn consumers who are technology-aware. Demand peaks during the haze period (December to April), and word-of-mouth effect, via social media feedback and influencer campaigns, has also contributed to sales. E-commerce has helped these products reach a wider audience, with websites providing price discounts and financing schemes that further enhance affordability. In the future, the impacts of climate change, including rising wildfires, and the inclusion of air purifiers in real estate projects are predicted to continue fostering long-term market expansion. Combined, they produce a formidable and growing demand for air purifiers throughout Thailand.

Rising Air Pollution Levels and Health Awareness Drive the Thailand Air Purifier Market Demand

The air purifier market in Thailand is growing, driven by worsening air quality and rising public health awareness. Urban areas such as Bangkok, Chiang Mai, and northern provinces often have toxic PM2.5 levels from car exhaust, factory effluents, and agricultural burning during the dry season, leading customers to look for safeguarding measures. For instance, in January 2025, Bangkok ranked 4th among the world's most polluted cities, with PM2.5 concentrations far exceeding the World Health Organization's recommended limits. The government's regular air pollution warnings also added to demand, with citizens increasingly looking to clean indoor air to offset respiratory hazards. The Bangkok Metropolitan Administration (BMA) declared 48 of its 50 districts as red (hazardous-to-health) zones, with particulate matter 2.5 micrometres and less in diameter (PM2.5) levels averaging 88.4 microgrammes per cubic metre (µg/m3). In parallel, increasing health consciousness, fueled by the rise in cases of asthma, allergies, and lingering COVID-19 issues, has fueled adoption, especially of purifiers with sophisticated HEPA and UV-C filters. These drivers, supported by urbanization, technological advancement, and seasonal spikes in pollution, are propelling continued market expansion, as households and businesses alike make investments in air purification to protect health and improve indoor conditions.

Government Policies and Public Initiatives Drive the Thailand Air Purifier Market Growth

Thailand's air purifier market is getting considerable push from aggressive government initiatives and public health campaigns. The Thai government has put in place strict air quality regulations and initiated nationwide awareness programs to tackle the country's deteriorating pollution crisis, especially PM2.5 levels that frequently exceed WHO safety standards. Key efforts, such as Thailand joining the Climate and Clean Air Coalition (CCAC) back in 2019, making a strong pledge to tackle short-lived climate pollutants (SLCPs), have raised public awareness of indoor air quality. Government institutions are setting an example, with schools and healthcare facilities being fitted with air cleaners under government-funded initiatives. The government's Bangkok Metropolitan Administration has already made several public buildings equipped with air purifiers. Such policy measures, along with public-private partnerships for air purification solutions available at affordable prices, are creating a systematic market environment both for consumer uptake and manufacturer innovation, making Thailand one of Southeast Asia's most rapidly growing air purifier markets.

For instance, in January 2025, Thailand rolled out a week of free public transport in Bangkok to combat the serious air pollution issue. More than 350 schools had to close due to dangerous PM2.5 levels. In addition, the government has banned crop stubble burning and introduced work-from-home policies to help improve the air quality in the city.

HEPA + Prefilter + Activated Carbon Type Dominates Thailand Air Purifier Market Share

The Thailand air purifier market is also experiencing healthy growth owing to the development of multi-stage filtration technologies, especially the HEPA + Prefilter + Activated Carbon configuration, which is now the preferred option for buyers wanting complete protection. This technology successfully caters to Thailand's specific air pollution issues by trapping PM2.5 particles (HEPA), removing large dust and hair (prefilter), and removing odors, VOCs (Volatile organic compounds), and harmful gases (activated carbon). With heightened concerns for health hazards due to urban pollution and haze during the seasons, sales of such three-layer purification systems have increased, particularly in Bangkok and Chiang Mai, where pollution levels often cross safety levels. Government endorsements of technology are also driven by recommendations for air purification, as consumers increasingly opt for complete solutions for both particulate matter and gases. With indoor air quality issues on the rise, the HEPA + Prefilter + Activated Carbon segment shall continue to lead Thailand's growing air purifier market.

For instance, in November 2022, Philips Electronics (Thailand) Co., Ltd. rolled out the Air Performer, a versatile 3-in-1 device that functions as a purifier, fan, and heater. This innovative product features a 3-layer NanoProtect HEPA filtration system with an active carbon layer and a pre-filter. It eliminates 99.97% of all invisible particles, capturing pollutants as tiny as 0.003 microns, smaller than the smallest known virus.

Impact of the U.S. Tariff on Thailand Air Purifier Market

The U.S. imposition of tariffs on air purifiers imported from Thailand has created significant challenges for Thai manufacturers and exporters.

While the direct impact on Thailand's domestic market remains moderate, the tariffs have disrupted trade dynamics, particularly for brands reliant on U.S. exports.

Thai-made air purifiers have become less competitive in the U.S. market due to higher prices. Some manufacturers are shifting production to tariff-exempt countries (Vietnam, Indonesia) to bypass duties.

With reduced export opportunities, Thai brands are focusing more on local sales, increasing supply, and price competition.

Key Players Landscape and Outlook

Thailand air purifier market has experienced remarkable growth in recent years, largely driven by escalating air pollution levels and heightened health awareness among the population. This expansion is primarily fueled by persistent environmental challenges, including worsening air quality due to rapid urbanization, industrial emissions, vehicular pollution, and seasonal agricultural burning, particularly the burning of crop residues. Looking ahead, the outlook for Thailand's air purifier market remains highly positive. Continued urbanization, persistent air pollution, rising health consciousness, and ongoing product innovation are expected to sustain robust demand. Leading companies in the Thai air purifier market are leveraging innovation, collaboration and strong distribution networks to capture market share. As air quality concerns intensify and awareness of health risks grows, both residential and commercial adoption of air purifiers will likely increase, ensuring continued market expansion in the years to come.

For instance, in May 2024, Blueair AB, a top player in air purifiers from Sweden, rolled out advanced air purifiers in the Blue MAX series in Thailand. The air purifier is designed to capture particles even smaller than PM2.5, tackling the pressing need for clean, dust-free air in our homes and buildings.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of the U.S. Tariff

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Distribution Channel
• 5.5. Challenges Faced Post Purchase

6. Thailand Air Purifier Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Filter Type
    • 6.2.1.1. HEPA
    • 6.2.1.2. Prefilter + HEPA
    • 6.2.1.3. Prefilter + HEPA + Activated Carbon
    • 6.2.1.4. Others
  • 6.2.2. By End-use
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial/Industrial
  • 6.2.3. By CADR
    • 6.2.3.1. Below 201 m3/hr
    • 6.2.3.2. 201-300 m3/hr
    • 6.2.3.3. 301-400 m3/hr
    • 6.2.3.4. Above 400 m3/hr
  • 6.2.4. By Coverage
    • 6.2.4.1. Below 250 sq feet
    • 6.2.4.2. 250 to 500 sq feet
    • 6.2.4.3. Above 500 sq feet
  • 6.2.5. By Price Range
    • 6.2.5.1. Mass/Economy
    • 6.2.5.2. Premium
  • 6.2.6. By Distribution Channel
    • 6.2.6.1. Supermarkets/Hypermarkets
    • 6.2.6.2. Exclusive Stores
    • 6.2.6.3. Multi Branded Outlets
    • 6.2.6.4. Online
    • 6.2.6.5. Others
  • 6.2.7. By Region
    • 6.2.7.1. North
    • 6.2.7.2. South
    • 6.2.7.3. Central
    • 6.2.7.4. East
  • 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Filter Type
  • 6.3.2. By End Use
  • 6.3.3. By CADR
  • 6.3.4. By Coverage
  • 6.3.5. By Price Range
  • 6.3.6. By Distribution Channel
  • 6.3.7. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Arcelik Hitachi Home Appliances Sales (Thailand) Ltd.
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Philips Electronics (Thailand) Co., Ltd.
  • 17.3.3. Panasonic Solutions (Thailand) Co, Ltd.
  • 17.3.4. Blueair AB
  • 17.3.5. Thai Samsung Electronics Co., Ltd.
  • 17.3.6. Xiaomi Technology (Thailand) Limited
  • 17.3.7. Daikin Industries (Thailand) Co., Ltd.
  • 17.3.8. LG Electronics (Thailand) Company Limited
  • 17.3.9. Sharp Thai Company Limited
  • 17.3.10. Dyson Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer