ビルトインキッチン家電のインド市場の評価：製品タイプ別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2019年度～2033年度）

インドのビルトインキッチン家電の市場規模は、都市化、可処分所得の増加、消費者の選好の進化により、2025年度の5億423万米ドルから2033年度に9億4,581万米ドルに達すると予測され、2026年度～2033年度にCAGRで8.18%の成長が見込まれます。人々が地方から都心に移り住み狭いアパートに住むようになったため、スペース効率がよく、見た目も美しいキッチン製品が広く受け入れられるようになり、コンロ、オーブン、食器洗い機などのビルトイン家電の人気が高まっています。不動産デベロッパーが高級住宅にこうした家電を組み込んでいることも手伝って、モジュラーキッチンの急速な普及がさらなる成長の促進要因となっています。欧米のライフスタイルや憧れの購買習慣に影響された富裕層は、自宅でレストラン並みの料理体験ができる高級ブランドを求めるようになっています。

音声制御やエネルギー効率を特徴とするスマートIoT接続家電などの技術開発も、特に技術に敏感な消費者からの需要を促進しています。eコマースの増加や融資の利用しやすさにより、これらの家電が多くの人々に行き渡るようになっています。また、Housing for AllやSmart City Mission Transformationなどの政府計画が近代的なキッチンの需要を促進しており、インドのビルトインキッチン家電市場の成長をさらに後押ししています。また、主要ブランドによる強力なプロモーションや有名人の推薦も市場需要を促進しています。市場は拡大すると推定され、ブランドによる低予算セグメントが中間セグメントの需要を獲得する可能性が高いです。例えば2024年3月、Havells India Limitedはキッチン家電市場に進出し、クックトップ、コンロ、チムニー、その他のビルトイン家電などの製品群を発表しました。これは、この部門での競合の激化を狙ったものです。インドのビルトインキッチン家電市場の将来は、プレミアム化、スマートテクノロジー、大都市以外への進出にあります。

当レポートでは、インドのビルトインキッチン家電市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定において考慮される要素
• 購入後に直面する課題
• 優先される流通チャネル
• 購入頻度

第6章 インドのビルトインキッチン家電市場の見通し（2019年度～2033年度）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • 製品タイプ別
    • ビルトインコンロ/クックトップ
    • ビルトインオーブン・電子レンジ
    • ビルトイン冷蔵庫
    • ビルトイン食器洗い機
    • その他
  • 価格帯別
    • マス
    • プレミアム
  • エンドユーザー別
    • 住宅
    • 商業
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • マルチブランドアウトレット
    • 高級店
    • オンライン
    • その他
  • 地域別
    • 北部
    • 東部
    • 西部・中部
    • 南部
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2025年度）
• 市場マップ分析（2025年度）
  • 製品タイプ別
  • 価格帯別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第7章 需給分析

第8章 輸入と輸出の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 消費者購買行動分析

第15章 市場動向と発展

第16章 政策と規制情勢

第17章 ケーススタディ

第18章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Kaff Appliances (India) Private Limited
  • Ultron Commerce Private Limited (Faber)
  • Glen Appliances Private Limited
  • Hafele India Private Limited
  • BSH Household Appliances Manufacturing Private Limited
  • Miele India Private Limited
  • Samsung India Electronics Private Limited
  • LG Electronics India Limited
  • Whirlpool of India Limited
  • Crompton Greaves Consumer Electricals Limited

第19章 戦略的提言

第20章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Built-in Kitchen Appliances Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Built-in Kitchen Appliances Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Built-in Kitchen Appliances Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Built-in Kitchen Appliances Market Share (%), By Price Range, FY2019-FY2033F
• Figure 5. India Built-in Kitchen Appliances Market Share (%), By End User, FY2019-FY2033F
• Figure 6. India Built-in Kitchen Appliances Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 7. India Built-in Kitchen Appliances Market Share (%), By Region, FY2019-FY2033F
• Figure 8. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By End User Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India built-in kitchen appliances market is projected to witness a CAGR of 8.18% during the forecast period FY2026-FY2033, growing from USD 504.23 million in FY2025 to USD 945.81 million in FY2033F, owing to urbanization, rising disposable incomes, and evolving consumer preferences. As individuals from rural areas move to urban centers and reside in small apartments, space-efficient, visually appealing kitchen products have gained wider acceptance, and built-in appliances such as hobs, ovens, and dishwashers are becoming increasingly popular. The swift growth of modular kitchens, aided by real estate developers incorporating these appliances into luxury homes, drives growth further. Affluent consumers, influenced by Western lifestyles and aspirational purchasing habits, are increasingly seeking luxury brands that deliver restaurant-caliber culinary experiences in their own homes.

Technological developments, such as smart, IoT-connected appliances with features of voice control and energy efficiency, are also driving demand, especially from tech-aware consumers. Increased e-commerce and availability of easy financing have enabled these appliances to reach more people, while government schemes such as "Housing for All" and "smart city mission transformation" are driving modern kitchen demand, which further drives the Indian built-in kitchen appliances market growth. Robust promotions and celebrity endorsement by top brands are also driving the market demand. The market is estimated to expand, with budget-friendly segments by brands likely to capture mid-segment demand. For instance, in March 2024, Havells India Limited expanded into the kitchen appliances market, introducing a range of products such as cooktops, hobs, chimneys, and other built-in appliances. This step is aimed at ramping up the competition in this sector. India's built-in kitchen appliances market's future is in premiumization, smart technology, and reaching beyond metros.

Rising Urbanization and Compact Living Spaces Drive the India Built-in Kitchen Appliances Market

Rising urbanization and compact living spaces are major drivers fueling growth in India's built-in kitchen appliances market. With urbanization ongoing, more Indians are moving into cities where apartment sizes are decreasing, creating an urgent need for space-saving kitchen solutions, which is further projected to introduce different market growth opportunities for market players. Built-in appliances are increasingly in demand since they easily fit into modular kitchen designs, maximizing small space while still giving off a sleek, contemporary look. This phenomenon is especially visible in urban areas where high property rates render each square foot precious. Developers are now more likely to fit built-in appliances as standard components into upscale residential projects to appeal to urban homebuyers concerned about style and functionality. These are compact, thus there is improved workflow in small kitchen spaces, making them well-suited for India's increasing urban households. As urban living spaces continue to shrink, demand for built-in kitchen appliances is expected to rise steadily, positioning urbanization as a key growth driver for this market segment.

For instance, in February 2023, ELECTROLUX PROFESSIONAL broadened its lineup by introducing a new series of built-in appliances in India. This exciting range features everything from microwaves and ovens to hobs, cooker hoods, dishwashers, and even coffee machines. The company emphasizes that these kitchen appliances boast a sleek, modern design that exudes a premium vibe.

Growing Modular Kitchens and Premiumization Drive the India Built-in Kitchen Appliances Market

The rising modular kitchen trend and growing premiumization are heavily contributing to India's built-in kitchen appliances market. As Indian consumers increasingly shift towards modern kitchen styles, modular kitchens have moved from the realm of luxury to aspirational mass-market solutions, resulting in an increase in demand for built-in appliances. The modular kitchen segment is a great fit for built-in appliances, as homeowners increasingly seek seamless, space-saving solutions that combine customization with functional efficiency. For instance, in February 2025, BSH Home Appliances Pvt. Ltd, a subsidiary of BSH Hausgerate GmbH and a recognized leader in the home appliance sector, unveiled its newest collection of BSH Household Appliances Manufacturing Private Limited (Bosch) and Siemens AG dishwashers. These models are thoughtfully designed to cater to the needs of larger Indian families. Furthermore, the real estate developers are countering by including high-end built-in appliances as standard in upscale projects. This convergence of global design with Indian functionality and open financing options is enabling premium built-in appliances to break into smart homes.

Built-In Refrigerator Dominates the Growth of the Market

Built-in refrigerators are becoming the most rapidly growing category in India's built-in kitchen appliances market, transforming high-end kitchen spaces with their effortless style and intelligent features. As urban Indian households increasingly adopt modular kitchens, built-in refrigeration units have become a focal point of kitchen redesigns, delivering both aesthetic appeal and space optimization. The category is being fueled by a variety of drivers, including increasing disposable incomes, an uptick in luxury residential developments featuring in-built kitchens as a standard. Global leaders are leading the way with ultra-slim designs, dual cooling technology, and smart connectivity options optimized for Indian homes. The market is seeing especially robust demand for bottom-freezer designs and custom panel-ready units that integrate into modular cabinetry. Manufacturers are meeting high-cost issues with easy EMI solutions and turnkey installation packages, driving the built-in refrigerator market growth.

For instance, in April 2025, LG Electronics India Limited unveiled its latest innovation in refrigeration, the Bottom-Freezer Refrigerator. This innovative design is set to transform the kitchen experience, featuring the fridge section conveniently located on top and the freezer tucked away at the bottom.

Impact of the U.S. Tariff on India Built-in Kitchen Appliances Market

The U.S. government's recent imposition of higher import tariffs on Chinese-made built-in kitchen appliances is creating significant ripple effects in India's built-in kitchen appliances market.

Indian brands exporting built-in hobs, chimneys, and dishwashers to the U.S. may face reduced competitiveness due to higher prices.

With reduced export incentives, companies may increase domestic availability of premium built-in appliances. This could lead to price stabilization or even discounts in India as brands look to clear inventory.

Some manufacturers might shift focus to domestic and alternative export markets (Middle East, Europe) to offset losses.

Key Players Landscape and Outlook

The Indian built-in kitchen appliances market is experiencing robust growth, propelled by rising disposable incomes, rapid urbanization, and a growing preference for modular kitchens and advanced home technologies. As more people migrate to urban centers, the demand for modern, space-efficient appliances has surged, particularly in cities such as Delhi, Gurgaon and Chandigarh, where consumers have higher purchasing power and a strong inclination toward premium, stylish kitchen solutions. Built-in hobs have emerged as the dominant product segment, favored for their sleek design, space-saving features, and enhanced cooking performance, while built-in ovens and microwaves are the fastest-growing segments, reflecting evolving cooking habits and the desire for convenience and efficiency. The market is highly competitive, featuring both international and domestic players who are focusing on product innovation and expanding their distribution networks to capture a larger share of the market. North India leads in market adoption, with built-in refrigerators holding the largest segment share, and energy-efficient, smart appliances expected to drive future demand. Also, overall, as manufacturers continue to introduce innovative, aesthetically appealing, and technologically advanced appliances, the built-in kitchen appliances market in India is poised for sustained expansion in the coming years.

For instance, in February 2024, BSH Home Appliances Manufacturing Private Limited, part of BSH Hausgerate GmbH and a key player in the global home appliance market, rolled out its iQ700 series of built-in ovens under the Siemens AG brand in India.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Built-in Kitchen Appliances Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Built-in Hobs/Cooktops
    • 6.2.1.2. Built-in Ovens and Microwaves
    • 6.2.1.3. Built-in Refrigerators
    • 6.2.1.4. Built-in Dishwashers
    • 6.2.1.5. Others
  • 6.2.2. By Price Range
    • 6.2.2.1. Mass
    • 6.2.2.2. Premium
  • 6.2.3. By End-user
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Supermarkets/Hypermarkets
    • 6.2.4.2. Multi-Branded Outlets
    • 6.2.4.3. Exclusive Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. East
    • 6.2.5.3. West and Central
    • 6.2.5.4. South
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Price Range
  • 6.3.3. By End-user
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Consumer Buying Behavior Analysis

15. Market Trends and Developments

16. Policy and Regulatory Landscape

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. SWOT Analysis for Top 5 Players
• 18.3. Key Players Landscape for Top 10 Market Players
  • 18.3.1. Kaff Appliances (India) Private Limited
    • 18.3.1.1. Company Details
    • 18.3.1.2. Key Management Personnel
    • 18.3.1.3. Key Products Offered
    • 18.3.1.4. Key Financials (As Reported)
    • 18.3.1.5. Key Market Focus and Geographical Presence
    • 18.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.3.2. Ultron Commerce Private Limited (Faber)
  • 18.3.3. Glen Appliances Private Limited
  • 18.3.4. Hafele India Private Limited
  • 18.3.5. BSH Household Appliances Manufacturing Private Limited
  • 18.3.6. Miele India Private Limited
  • 18.3.7. Samsung India Electronics Private Limited
  • 18.3.8. LG Electronics India Limited
  • 18.3.9. Whirlpool of India Limited
  • 18.3.10. Crompton Greaves Consumer Electricals Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer