エアクーラーの世界市場：製品タイプ別、用途別、価格帯別、流通チャネル別、地域別、機会、予測、2018年～2032年

世界のエアクーラーの市場規模は、気温の上昇、都市化、エネルギー効率への懸念、エアコンに比べ手頃な価格であることから、予測期間の2025年～2032年のCAGRは7.12％となり、2024年の51億1,000万米ドルから2032年には88億6,000万米ドルに成長すると予測されています。特にインド、中東・アフリカなどの国々では、気候変動に起因する世界の気温上昇と熱波の頻発が主な原動力の1つとなっており、その結果、冷却ソリューションに対する需要が高まっています。エアクーラーは、従来のエアコンよりもエネルギー効率が高く、費用対効果も高いです。そのため、価格重視の購入者にとって魅力的な選択肢であると同時に、環境維持の動向の高まりにも対応しています。特に新興経済諸国では、都市化と可処分所得の増加により、手ごろな価格の冷房ソリューションを求める中間層の裾野が広がっています。

技術の進歩も市場成長の原動力となっており、IoTベースのスマートクーラー、ハイブリッド冷却ソリューション、水なし技術などの技術が性能と使いやすさを向上させています。インドのBEEスター評価イニシアチブのような、エネルギー効率の高い電化製品を奨励する政府プログラムは、採用をさらに促進しています。商業・産業分野でも、オフィス、倉庫、屋外イベントなどで、コスト面で有利なエアクーラーが広く採用されています。同時に、eコマース・プラットフォームの成長により、こうした製品をより多くの顧客が利用できるようになっています。

例えば、2024年3月、インドでSuper Plastronics Pvt Ltdとして運営されているThomsonは、Flipkartでスマートクールテクノロジーを提供する4つのモデルでエアクーラーの新ラインを立ち上げました。とはいえ、気候に優しい冷却ソリューションへのシフトと空気循環改善のニーズは、依然として市場を支えています。全体として、エアクーラー市場は、消費者の要求の変化と技術の進歩に基づき、着実な成長を遂げると思われます。

当レポートでは、世界のエアクーラー市場について調査し、市場の概要とともに、製品タイプ別、用途別、価格帯別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

第6章 世界のエアクーラー市場の見通し、2018年～2032年

• 市場規模分析と予測
• 市場シェア分析と予測
  • 製品タイプ別
    • デザートクーラー
    • タワークーラー
    • 窓用クーラー
    • その他
  • 用途別
    • 住宅
    • 商業
  • 価格帯別
    • マス/エコノミー
    • プレミアム
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • 限定店舗
    • マルチブランドストア
    • オンライン
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • 中東・アフリカ
  • 企業別市場シェア分析（上位5社およびその他- 金額別、2024年）
• 2024年の市場マップ分析

第7章 北米のエアクーラー市場の見通し、2018年～2032年

• 市場規模分析と予測
• 市場シェア分析と予測
• 国別市場評価
  • 米国
  • カナダ
  • メキシコ

第8章 欧州のエアクーラー市場の見通し、2018年～2032年

• ドイツ
• フランス
• イタリア
• 英国
• ロシア
• オランダ
• スペイン
• ポーランド

第9章 アジア太平洋のエアクーラー市場の見通し、2018年～2032年

• インド
• 中国
• 日本
• オーストラリア
• ベトナム
• 韓国
• インドネシア
• フィリピン

第10章 南米のエアクーラー市場の見通し、2018年～2032年

• ブラジル
• アルゼンチン

第11章 中東・アフリカのエアクーラー市場の見通し、2018年～2032年

• サウジアラビア
• アラブ首長国連邦
• 南アフリカ

第12章 需要供給分析

第13章 輸出入の分析

第14章 ポーターのファイブフォース分析

第15章 PESTLE分析

第16章 価格分析

第17章 市場力学

• 市場の促進要因
• 市場の課題

第18章 消費者購買行動分析

第19章 市場動向と発展

第20章 ケーススタディ

第21章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • Symphony Limited
  • Midea Group
  • Honeywell International Inc.
  • Bajaj Electricals Limited
  • Crompton Greaves Consumer Electricals Ltd
  • Havells India Limited
  • Orient Electric Limited
  • Ken Lifestyles Private Limited (Kenstar)
  • Usha International Limited
  • Fujian Jinghui Environmental Technology Co., Ltd.

第22章 戦略的提言

第23章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 2. Global Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. Global Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 4. Global Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 5. Global Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 6. Global Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. Global Air Cooler Market Share (%), By Region, 2018-2032F
• Figure 8. North America Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 9. North America Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 10. North America Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 11. North America Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 12. North America Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 13. North America Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 14. North America Air Cooler Market Share (%), By Country, 2018-2032F
• Figure 15. United States Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 16. United States Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 17. United States Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 18. United States Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 19. United States Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 20. United States Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 21. Canada Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 22. Canada Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 23. Canada Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 24. Canada Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 25. Canada Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 26. Canada Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 27. Mexico Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 28. Mexico Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 29. Mexico Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 30. Mexico Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 31. Mexico Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 32. Mexico Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 33. Europe Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 34. Europe Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 35. Europe Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 36. Europe Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 37. Europe Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 38. Europe Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 39. Europe Air Cooler Market Share (%), By Country, 2018-2032F
• Figure 40. Germany Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 41. Germany Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 42. Germany Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 43. Germany Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 44. Germany Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 45. Germany Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 46. France Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 47. France Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 48. France Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 49. France Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 50. France Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 51. France Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 52. Italy Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 53. Italy Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 54. Italy Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 55. Italy Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 56. Italy Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 57. Italy Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 58. United Kingdom Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 59. United Kingdom Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 60. United Kingdom Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 61. United Kingdom Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 62. United Kingdom Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 63. United Kingdom Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 64. Russia Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 65. Russia Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 66. Russia Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 67. Russia Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 68. Russia Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 69. Russia Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 70. Netherlands Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 71. Netherlands Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 72. Netherlands Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 73. Netherlands Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 74. Netherlands Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 75. Netherlands Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 76. Spain Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 77. Spain Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 78. Spain Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 79. Spain Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 80. Spain Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 81. Spain Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 82. Turkey Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 83. Turkey Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 84. Turkey Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 85. Turkey Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 86. Turkey Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 87. Turkey Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 88. Poland Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 89. Poland Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 90. Poland Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 91. Poland Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 92. Poland Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 93. Poland Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 94. South America Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 95. South America Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 96. South America Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 97. South America Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 98. South America Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 99. South America Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 100. South America Air Cooler Market Share (%), By Country, 2018-2032F
• Figure 101. Brazil Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 102. Brazil Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 103. Brazil Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 104. Brazil Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 105. Brazil Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 106. Brazil Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 107. Argentina Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 108. Argentina Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 109. Argentina Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 110. Argentina Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 111. Argentina Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 112. Argentina Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 113. Asia-Pacific Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 114. Asia-Pacific Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 115. Asia-Pacific Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 116. Asia-Pacific Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 117. Asia-Pacific Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 118. Asia-Pacific Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 119. Asia-Pacific Air Cooler Market Share (%), By Country, 2018-2032F
• Figure 120. India Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 121. India Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 122. India Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 123. India Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 124. India Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 125. India Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 126. China Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 127. China Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 128. China Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 129. China Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 130. China Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 131. China Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 132. Japan Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 133. Japan Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 134. Japan Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 135. Japan Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 136. Japan Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 137. Japan Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 138. Australia Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 139. Australia Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 140. Australia Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 141. Australia Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 142. Australia Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 143. Australia Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 144. Vietnam Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 145. Vietnam Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 146. Vietnam Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 147. Vietnam Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 148. Vietnam Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 149. Vietnam Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 150. South Korea Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 151. South Korea Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 152. South Korea Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 153. South Korea Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 154. South Korea Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 155. South Korea Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 156. Indonesia Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 157. Indonesia Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 158. Indonesia Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 159. Indonesia Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 160. Indonesia Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 161. Indonesia Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 162. Philippines Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 163. Philippines Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 164. Philippines Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 165. Philippines Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 166. Philippines Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 167. Philippines Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 168. Middle East & Africa Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 169. Middle East & Africa Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 170. Middle East & Africa Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 171. Middle East & Africa Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 172. Middle East & Africa Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 173. Middle East & Africa Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 174. Middle East & Africa Air Cooler Market Share (%), By Country, 2018-2032F
• Figure 175. Saudi Arabia Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 176. Saudi Arabia Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 177. Saudi Arabia Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 178. Saudi Arabia Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 179. Saudi Arabia Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 180. Saudi Arabia Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 181. UAE Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 182. UAE Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 183. UAE Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 184. UAE Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 185. UAE Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 186. UAE Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 187. South Africa Air Cooler Market, By Value, In USD Million, 2018-2032F
• Figure 188. South Africa Air Cooler Market, By Volume, In Thousand Units, 2018-2032F
• Figure 189. South Africa Air Cooler Market Share (%), By Product Type, 2018-2032F
• Figure 190. South Africa Air Cooler Market Share (%), By Application, 2018-2032F
• Figure 191. South Africa Air Cooler Market Share (%), By Price Range, 2018-2032F
• Figure 192. South Africa Air Cooler Market Share (%), By Distribution Channel, 2018-2032F
• Figure 193. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 194. By Application Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 195. By Price Range Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 196. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 197. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024

Global air cooler market is projected to witness a CAGR of 7.12% during the forecast period 2025-2032, growing from USD 5.11 billion in 2024 to USD 8.86 billion in 2032F, owing to increasing temperatures, urbanization, energy efficiency concerns, and affordability compared to air conditioners. One of the key drivers is the rising global temperatures and recurrent heatwaves caused by climate change, especially in countries such as India, the Middle East, and Africa, resulting in rising demand for cooling solutions. Air coolers are more energy-efficient and cost-effective than conventional air conditioners, consuming up to 50% less electricity. This makes them an attractive option for price-conscious buyers while supporting growing environmental sustainability trends. Their cost-effectiveness makes them particularly popular in developing economies, where urbanization and increasing disposable incomes are broadening the middle-class base seeking affordable cooling solutions.

Technological advancements are also driving market growth, with technologies such as IoT-based smart coolers, hybrid cooling solutions, and waterless technologies improving performance and ease of use. Government programs encouraging energy-efficient appliances, such as India's BEE Star Rating initiative, further enable adoption. Commercial and industrial segments are also widely embracing air coolers for their cost advantages in offices, warehouses, and outdoor events. At the same time, growing e-commerce platforms have made those products available to more customers.

For instance, in March 2024, Thomson, operated as Super Plastronics Pvt Ltd in India, launched a new line of air coolers on Flipkart with 4 models offering Smart Cool Technology. Nevertheless, the shift towards climate-friendly cooling solutions and the need for improved air circulation still support the market. Overall, the air cooler market is set to experience steady growth based on changing consumer requirements and technological advancements.

Rising Global Temperatures and Climate Change Drive the Global Air Cooler Market

The rising frequency of heatwaves and increasing global temperatures caused by global warming are heavily increasing the demand for air coolers globally. With rising extreme weather events, areas with historically hot climates such as South Asia, the Middle East, and Africa are now witnessing longer and hotter summers, and hence, consumers are looking for cheap and efficient cooling devices. In contrast to energy-hungry air conditioners, air coolers offer a cost-effective and environmentally friendly solution, thus being especially attractive in emerging economies where electricity prices and green issues are increasing. Environmental and government organizations are also encouraging climate-friendly cooling solutions to reduce the increased energy consumption, further fueling market expansion. As climate forecasts show further warming in the next decades, the air cooler market is likely to grow consistently as homes and enterprises employ these systems to reduce heat and improve comfort.

For instance, in March 2025, CG Power and Industrial Solutions Limited rolled out a brand-new line of air coolers that showcase their innovative JetChill technology. This cutting-edge cooling system boosts airflow efficiency and guarantees quicker cooling.

Affordability and Lower Initial Investment Drive the Global Air Cooler Market

The cost-effectiveness of air coolers is one of the major drivers of adoption worldwide, especially in cost-sensitive markets. While traditional air conditioners call for enormous initial investments and increased operation costs, air coolers provide an affordable cooling solution at a fraction of the investment. This, in turn, makes them particularly appealing in emerging markets in Asia, Africa, and Latin America, where middle- and low-income consumers are keen on budget-friendly products. Moreover, air coolers use much less power than AC systems, which translate into savings on energy bills in the long run, a vital plus in areas where power prices are escalating. Companies are also promoting accessibility via lightweight and highly mobile designs and pricing plans, typically focusing on first-time consumers in rural and semi-urban markets. With increasing disposable incomes and urbanization, the demand for cost-effective cooling solutions will increase in the future, making air coolers the go-to option for price-sensitive customers globally.

For instance, in September 2024, NOVAMAX INDUSTRIES LLP, a top player in the air-cooler and components market, introduced its latest line of premium, durable industrial air coolers at an affordable price of USD 105. This new range boasts portability and shock resistance and comes packed with innovative features such as uniform airflow technology, laminar water flow, and special padding designed for enhanced cooling while keeping humidity levels low.

Residential Application Dominates to Propel the Growth of the Air Cooler Market

The residential segment leads and continues to dominate the global air cooler market owing to the rising urbanization, growing disposable income, and the increasing demand for home cooling solutions at reasonable prices in developing countries. In nations such as India, China, and portions of Southeast Asia and Africa, where summers are very hot and air conditioning is costly, air coolers have emerged as the middle-class households' choice. Their low maintenance requirements, efficiency when it comes to power consumption, and simple installation process make them very appealing for home use. Producers are addressing this need by launching innovative features such as smart controls, green designs, and stylish compact models that appeal to new homes. Also, government efforts toward encouraging energy-efficient appliances in residential applications are speeding up adoption. Urbanization at a fast pace and the growth of the middle class in emerging markets are ensuring the residential segment continues to rule, fueling steady market growth in the years ahead.

For instance, in May 2025, Godrej & Boyce Manufacturing Company Limited rolled out its newest technologically advanced cooler, the Edge Minicool. This mini personal air cooler is both compact and portable, making it super easy to move around your home.

Asia-Pacific leads the Global Air Cooler Market

The Asia-Pacific dominates the global air cooler market, fueled by extreme climatic conditions, rapid urbanization, and a growing middle-class population seeking affordable cooling solutions. Countries such as India, China, Pakistan, and Southeast Asian nations drive significant demand due to their prolonged, scorching summers where temperatures frequently exceed 40°C, making air coolers a necessity rather than a luxury. The region's cost-conscious consumers favor air coolers over expensive air conditioning systems, given their energy efficiency and lower operational costs. Additionally, Asia-Pacific serves as a major manufacturing hub, with homegrown brands offering competitively priced and technologically advanced products. Rapid urbanization and government initiatives promoting energy-efficient appliances further accelerate market growth. With rising disposable incomes and increasing awareness of cost-effective cooling options, the region continues to exhibit strong expansion potential. Manufacturers are innovating with features such as inverter technology, smart controls, and eco-friendly designs to cater to evolving consumer preferences, ensuring sustained market leadership in the coming years.

For instance, in April 2024, Orient Electric Limited expanded its product range by introducing high-capacity air coolers in India. These coolers are equipped with innovative Aero Fan technology, an Auto Fill feature, and are compatible with IoT.

Impact of the U.S. Tariff on Global Air Cooler Market

The imposition of U.S. tariffs on imported air coolers, particularly those from China, has reshaped global trade dynamics, creating both challenges and opportunities for manufacturers and consumers.

The tariffs have increased costs for American importers, leading to higher retail prices and dampening demand in the U.S. market.

Chinese manufacturers, who dominate global supply chains, have been forced to absorb some of these costs or pivot to alternative markets in Asia, Africa, and Latin America.

This trade barrier has accelerated two key trends, supply chain diversification and localized production.

Key Players Landscape and Outlook

The global air cooler market is characterized by a dynamic landscape featuring both multinational giants and strong regional brands. The market is highly fragmented, especially in emerging economies where local manufacturers account for a significant share, intensifying competition and driving regional customization. Asia Pacific dominates the global air cooler market, accounting for about two-thirds of total demand, with India and China as the largest consumers. In developed markets such as North America and Europe, competition is centered on smart, energy-efficient, and eco-friendly models, with established brands leveraging advanced features to meet regulatory standards. Leading companies are investing heavily in research and development to create more efficient, sustainable models, including solar-powered and hybrid designs. Product differentiation through advanced cooling pads, air purification, and smart controls is a key strategy, alongside partnerships, mergers, and localization efforts to address regional needs and preferences.

For instance, in December 2024, Symphony Limited, a top player in the air cooler market, is experiencing record pre-sales for its latest models while successfully holding onto a solid market share of over 50%.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. Global Air Cooler Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Desert Coolers
    • 6.2.1.2. Tower Coolers
    • 6.2.1.3. Window Coolers
    • 6.2.1.4. Others
  • 6.2.2. By Application
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial
  • 6.2.3. By Price Range
    • 6.2.3.1. Mass/Economy
    • 6.2.3.2. Premium
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Supermarkets/Hypermarkets
    • 6.2.4.2. Exclusive Stores
    • 6.2.4.3. Multi-Branded Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North America
    • 6.2.5.2. Europe
    • 6.2.5.3. Asia-Pacific
    • 6.2.5.4. South America
    • 6.2.5.5. Middle East and Africa
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By Application
  • 6.3.3. By Price Range
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. North America Air Cooler Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
  • 7.1.2. By Volume
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Product Type
    • 7.2.1.1. Desert Coolers
    • 7.2.1.2. Tower Coolers
    • 7.2.1.3. Window Coolers
    • 7.2.1.4. Others
  • 7.2.2. By Application
    • 7.2.2.1. Residential
    • 7.2.2.2. Commercial
  • 7.2.3. By Price Range
    • 7.2.3.1. Mass/Economy
    • 7.2.3.2. Premium
  • 7.2.4. By Distribution Channel
    • 7.2.4.1. Supermarkets/Hypermarkets
    • 7.2.4.2. Exclusive Stores
    • 7.2.4.3. Multi-Branded Stores
    • 7.2.4.4. Online
    • 7.2.4.5. Others
  • 7.2.5. By Country Share
    • 7.2.5.1. United States
    • 7.2.5.2. Canada
    • 7.2.5.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Air Cooler Market Outlook, 2018-2032F*
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
      • 7.3.1.1.2. By Volume
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Product Type
        • 7.3.1.2.1.1. Desert Coolers
        • 7.3.1.2.1.2. Tower Coolers
        • 7.3.1.2.1.3. Window Coolers
        • 7.3.1.2.1.4. Others
      • 7.3.1.2.2. By Application
        • 7.3.1.2.2.1. Residential
        • 7.3.1.2.2.2. Commercial
      • 7.3.1.2.3. By Price Range
        • 7.3.1.2.3.1. Mass/Economy
        • 7.3.1.2.3.2. Premium
      • 7.3.1.2.4. By Distribution Channel
        • 7.3.1.2.4.1. Supermarkets/Hypermarkets
        • 7.3.1.2.4.2. Exclusive Stores
        • 7.3.1.2.4.3. Multi-Branded Stores
        • 7.3.1.2.4.4. Online
        • 7.3.1.2.4.5. Others
  • 7.3.2. Canada
  • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Air Cooler Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Poland

9. Asia-Pacific Air Cooler Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Air Cooler Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Air Cooler Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Demand Supply Analysis

13. Import and Export Analysis

14. Porter's Five Forces Analysis

15. PESTLE Analysis

16. Pricing Analysis

17. Market Dynamics

• 17.1. Market Drivers
• 17.2. Market Challenges

18. Consumer Buying Behavior Analysis

19. Market Trends and Developments

20. Case Studies

21. Competitive Landscape

• 21.1. Competition Matrix of Top 5 Market Leaders
• 21.2. SWOT Analysis for Top 5 Players
• 21.3. Key Players Landscape for Top 10 Market Players
  • 21.3.1. Symphony Limited
    • 21.3.1.1. Company Details
    • 21.3.1.2. Key Management Personnel
    • 21.3.1.3. Key Products Offered
    • 21.3.1.4. Key Financials (As Reported)
    • 21.3.1.5. Key Market Focus and Geographical Presence
    • 21.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 21.3.2. Midea Group
  • 21.3.3. Honeywell International Inc.
  • 21.3.4. Bajaj Electricals Limited
  • 21.3.5. Crompton Greaves Consumer Electricals Ltd
  • 21.3.6. Havells India Limited
  • 21.3.7. Orient Electric Limited
  • 21.3.8. Ken Lifestyles Private Limited (Kenstar)
  • 21.3.9. Usha International Limited
  • 21.3.10. Fujian Jinghui Environmental Technology Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

22. Strategic Recommendations

23. About Us and Disclaimer