調理器具の米国市場の評価：製品別、材料別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2018年～2032年）

米国の調理器具の市場規模は、技術の進歩、消費者行動の変化、高品質で耐久性のある革新的なキッチン製品への需要の増加により、2024年の46億米ドルから2032年に63億2,000万米ドルに達すると予測され、予測期間の2025年～2032年にCAGRで4.06%の成長が見込まれます。主な促進要因の1つは、パンデミック後のライフスタイル、ハイブリッド勤務形態、テレビの料理番組やソーシャルメディアの影響による美食文化の台頭、そして健康的な家庭料理への欲求をきっかけとした、家庭料理の増加です。消費者は、有名人とのコラボレーションや見栄えのする製品のデザインに後押しされ、高級ブランドの高品質で長持ちする調理器具への出費に寛容になっています。

健康と持続可能性の問題も市場に影響を及ぼしており、消費者はPFOAを使用した従来のノンスティックコーティングから、セラミック、ステンレス鋼、鋳鉄のような無害で環境にやさしい材料を選ぶ動向にあります。技術革新も市場を動かす促進要因となっており、IoT技術やIHを取り入れたインテリジェント調理器具や、IH対応のデザインは、エアフライヤーリッドやマルチクッカーといった多機能家電とともに人気を集めています。消費者直販やeコマースブランドの台頭は、ソーシャルメディアマーケティングやインフルエンサー文化をターゲットの消費者に活用し、市場をさらに揺さぶっています。都市化と世帯規模の減少が、スペース効率に優れた多機能調理器具への需要を押し上げる一方、可処分所得の増加などの経済的要因が引き続き売上を後押ししています。全体として、米国の調理器具産業は、健康主導の意思決定、プレミアム化、デジタル小売戦略、イノベーションによって活況を呈しており、持続可能性とインテリジェント技術が今後の方向性を形作るとみられます。

例えば2024年7月、米国を拠点とするブランド、Made In Cookwareは、北米事業を拡大するため、カナダのウェブサイトを開設しました。このカナダへの進出は、国際流通を強化するための重点的な取り組みの一部です。

当レポートでは、米国の調理器具市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定において考慮される要素
• 購入後に直面する課題
• 優先される流通チャネル
• 購入頻度

第6章 米国の調理器具市場の見通し（2018年～2032年）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • 製品別
    • 鍋、フライパン
    • サンドイッチトースター
    • 調理器具
    • 電子レンジ調理器具
    • 圧力鍋
    • その他
  • 材料別
    • ステンレス鋼
    • 鋳鉄
    • アルミニウム
    • 銅
    • その他
  • エンドユーザー別
    • 住宅
    • 商業
  • 流通チャネル別
    • 専門店
    • マルチブランドストア
    • スーパーマーケット/ハイパーマーケット
    • オンライン
    • その他
  • 地域別
    • 西部
    • 南部
    • 中西部
    • 北東部
  • 市場シェア分析：企業別（金額）（上位5社とその他 - 2024年）
• 市場マップ分析（2024年）
  • 製品別
  • 材料別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第7章 需給分析

第8章 輸入と輸出の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向と発展

第15章 政策と規制情勢

第16章 ケーススタディ

第17章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Newell Brands Inc.
  • Groupe SEB USA
  • Conair LLC
  • Lodge Manufacturing Company
  • Meyer Corporation U.S.
  • Northland Aluminum Products
  • American Pan Company
  • The Cookware Company (US), LLC
  • Heritage Steel
  • Clipper Corporation

第18章 戦略的提言

第19章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Cookware Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States Cookware Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. United States Cookware Market Share (%), By Product, 2018-2032F
• Figure 4. United States Cookware Market Share (%), By Materials, 2018-2032F
• Figure 5. United States Cookware Market Share (%), By End-user, 2018-2032F
• Figure 6. United States Cookware Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. United States Cookware Market Share (%), By Region, 2018-2032F
• Figure 8. By Product Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 9. By Materials Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By End-user Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

United States cookware market is projected to witness a CAGR of 4.06% during the forecast period 2025-2032, growing from USD 4.60 billion in 2024 to USD 6.32 billion in 2032F, owing to technological advancements, changing consumer behaviors, and increasing demand for high-quality, durable, and innovative kitchen products. One of the major drivers is an increase in home cooking, sparked by post-pandemic lifestyles, hybrid work arrangements, and an emerging foodie culture driven by television cooking shows, social media influences, and a desire for healthier home-prepared meals. Consumers are becoming more open to spending on high-quality, long-lasting cookware from premium brands, in part sparked by celebrity-endorsed collaborations and good-looking product designs.

Health and sustainability issues are also influencing the market, with consumers trending towards non-toxic, environmentally friendly materials like ceramic, stainless steel, and cast iron, away from conventional non-stick coatings made with PFOA. Technological innovation is also a prime mover, with intelligent cookware incorporating IoT technology and induction, and induction-compatible designs are becoming popular alongside multi-functional appliances such as air fryer lids and multi-cookers. The rise of direct-to-consumer and e-commerce brands has further shaken up the market, using social media marketing and influencer culture to target consumers. Urbanization and smaller family sizes have driven demand for space-efficient, multi-functional cookware, while economic drivers such as increasing disposable incomes continue to fuel sales. Overall, the U.S. cookware industry is booming, driven by health-driven decisions, premiumization, digital retailing strategies, and innovation, with sustainability and intelligent technology set to shape its future direction.

For instance, in July 2024, Made In Cookware, a brand based in the U.S., launched a Canadian website to expand its North American operations. This move into Canada is part of a focused effort to boost their international distribution.

Rise in Home Cooking Drives the United States Cookware Market

The increasing popularity of home cooking has emerged as a key driver of the U.S. cookware market expansion. With a greater number of individuals cooking from home driven by hybrid work schemes, health-aware dietary habits, and financial needs, demand for high-quality, long-lasting, and multi-use cookware has increased. Social media and online content have further fueled this trend, with sites such as TikTok and YouTube making cooking tutorials, viral recipes, and kitchen gadget reviews mainstream. The popularity of foodie influencers and celebrity chef partnerships has also pushed consumers to invest in professional cookware, ranging from stainless steel pots to cast iron skillets.

Health and well-being issues are also important, as consumers choose to have meals made at home so they can choose ingredients, avoid more processed food, and eat what they prefer. This is reflected in the preference for non-toxic, environmental cookware products such as ceramic coating and stainless steel over non-stick material. As cooking at home expands beyond a necessity to become more of an intentional lifestyle option, the cookware market is likely to continue to grow.

Technological Innovations and Premiumization Fuel Market Growth

The U.S. cookware industry is witnessing an unprecedented transformation, driven by the pace of technology growth and the increasing demand from consumers for high-end products. Smart kitchen tech has proven to be a revolution, with IoT-based cookware, Bluetooth pans that can connect to smartphone devices to precisely control temperature, and induction-ready shapes to suit the trend towards induction stove use. Multi-tasking appliances take over countertops by integrating pressure cooking, air frying, and baking into compact units. The premiumization wave has now gained further impetus as premium players begin to see double-digit growth, as premium, professional-grade cookware is increasingly viewed as a kitchen basic and a status symbol. Deeper consumer values promote lifetime durability and restaurant-quality performance. Sustainable innovations also breathe more life into the market, with longer-lasting ceramic non-stick coatings, recycled stainless steel constructions, and energy-efficient designs requiring fewer cooking times. These intersecting trends have brought a dynamic competitive environment in which heritage brands boost R&D while digital-born companies innovate in distribution models.

For instance, in October 2023, Heritage Steel and Eater, known as Vox Media, LLC, partnered to launch Eater x Heritage Steel Cookware in the United States market. This collection provides home chefs with the top-notch tools they need to elevate their cooking and entertainment to a restaurant-quality experience.

Stainless Steel Holds the Largest Market Share

Stainless steel remains the highest value segment of the United States cookware market, popular with professional and home cooks alike due to its unparalleled durability, heat conduction, and classic beauty. The dominance of this segment is due to its singular capability of serving various cooking requirements while being resistant to rust, corrosion, and staining. The material's popularity has further been sustained due to the increased adoption of induction cooking, given that most high-end stainless-steel cookware contains induction-compatible constructions of encapsulated aluminum or copper cores for higher thermal conductivity. Mainstream brands have led development within this range with the inclusion of multi-ply constructions, integrating the hardness of stainless steel along with greater heat retention capability. The category is further helped by the premiumization trend, with customers being more ready to spend on high-quality stainless-steel sets that have a lifetime guarantee and professional-grade performance. While facing competition from emerging materials like ceramic and carbon steel, stainless steel maintains its market leadership through continuous innovation, including the development of lighter-weight alloys and dishwasher-safe designs that maintain their mirror finish.

For instance, in January 2025, US-based kitchenware brand Sardel Inc. launched a new durable stainless-steel cookware collection with Chef Daniel Boulud, its first partnership with the renowned chef and restaurateur.

Impact of the U.S. Tariffs on United States Cookware Market

The market is adapting through hybrid sourcing strategies and product redesigns, but ongoing trade policy uncertainty continues to impact planning cycles across the industry.

Average cookware prices increased post-tariff implementation.

Major manufacturers accelerated moves to Vietnam, Thailand, and Mexico.

Retailers rebalanced inventories toward tariff-exempt categories like ceramic cookware.

Key Players Landscape and Outlook

The United States cookware market is characterized by a diverse and competitive landscape, featuring a mix of established and innovative companies. These companies serve diverse distribution channels, with supermarkets and hypermarkets, due to consumer preference for convenience and access to high-end products. This growth is driven by rising disposable incomes, increasing consumer interest in home cooking, the expansion of the restaurant sector, and a preference for modular kitchens. Technological advancements and product innovations, such as smart cookware features and eco-friendly materials, reshaping consumer preferences and competitive dynamics. Overall, the U.S. cookware market is poised for steady growth, supported by evolving consumer lifestyles, expanding distribution channels, and continuous innovation among key market players.

For instance, in September 2023, Williams Sonoma, part of the Williams-Sonoma, Inc. brand, stands

as the largest digital-first, design-focused, and sustainable home retailer in the world, unveiled an exciting new cookware collection in collaboration with GreenPan and Stanley Tucci in San Francisco.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. United States Cookware Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product
    • 6.2.1.1. Pots and Pan
    • 6.2.1.2. Sandwich Toaster
    • 6.2.1.3. Cooking Tools
    • 6.2.1.4. Microwave Cookware
    • 6.2.1.5. Pressure Cookers
    • 6.2.1.6. Others
  • 6.2.2. By Materials
    • 6.2.2.1. Stainless Steel
    • 6.2.2.2. Cast Iron
    • 6.2.2.3. Aluminum
    • 6.2.2.4. Copper
    • 6.2.2.5. Others
  • 6.2.3. By End-user
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Specialty Stores
    • 6.2.4.2. Multi-Brand Stores
    • 6.2.4.3. Supermarkets/Hypermarkets
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. West
    • 6.2.5.2. South
    • 6.2.5.3. Midwest
    • 6.2.5.4. Northeast
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product
  • 6.3.2. By Materials
  • 6.3.3. By End-user
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy & Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Newell Brands Inc.
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 17.3.2. Groupe SEB USA
  • 17.3.3. Conair LLC
  • 17.3.4. Lodge Manufacturing Company
  • 17.3.5. Meyer Corporation U.S.
  • 17.3.6. Northland Aluminum Products
  • 17.3.7. American Pan Company
  • 17.3.8. The Cookware Company (USA), LLC
  • 17.3.9. Heritage Steel
  • 17.3.10. Clipper Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer