インドネシアの空気清浄機市場：フィルタータイプ別、最終用途別、CADR別、対象範囲別、価格帯別、流通チャンネル別、地域別、機会、予測、2018年～2032年

インドネシアの空気清浄機の市場規模は、健康意識の高まり、汚染率の増加、急速な都市化により、予測期間の2025年～2032年のCAGRは18.41％となり、2024年の1億3,596万米ドルから2032年には5億2,543万米ドルに成長すると予測されています。特にジャカルタなどの大都市では、自動車の排気ガス、工場の操業、建設に起因するPM2.5やPM10のレベルが上昇しており、大気汚染の増加が大きな懸念事項となっています。スマトラ島やカリマンタン島の森林火災による季節的な霞も空気を汚染し、消費者は空気浄化製品に目を向けざるを得なくなり、これが予測期間におけるインドネシア空気清浄機市場の需要をさらに押し上げています。

喘息やCOPD（慢性閉塞性肺疾患）のような呼吸器疾患の増加により、室内空気の質が家庭の優先事項となっています。診療所や病院での空気清浄機の提案など、政府や医療機関の承認も市場の成長を加速させています。例えば、2022年3月、MODENAはパンデミック時にジャカルタ、スマラン、スラバヤの複数の病院にMODENA空気清浄機AP 6034 SKYを寄贈しました。AP 6024 SKY空気清浄機は、高品質のHEPAフィルターなど、空気中のウイルスや細菌を効果的にろ過するよう設計された機能と技術を備えています。

都市化と可処分所得の増加（特にインドネシアの中間層の増加）により、特に都市部では空気清浄機の購入価格が上昇しています。加えて、スマートホーム技術へのシフトも、オフィス、学校、病院での空気清浄機の設置や、公共啓発キャンペーンなど、Wi-Fi対応やIoT対応の清浄機への需要を高めており、これも市場の成長に寄与しています。

当レポートでは、インドネシアの空気清浄機市場について調査し、市場の概要とともに、フィルタータイプ別、最終用途別、CADR別、対象範囲別、価格帯別、流通チャンネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 お客様の声

第5章 インドネシアの空気清浄機市場の見通し、2018年～2032年

• 市場規模分析と予測
• 市場シェア分析と予測
• 2024年市場マップ分析
  • フィルタータイプ別
  • 最終用途別
  • CADR別
  • 対象範囲別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第6章 需要供給分析

第7章 輸出入の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場の促進要因
• 市場の課題

第13章 市場動向と発展

第14章 政策と規制状況

第15章 ケーススタディ

第16章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • PT Panasonic Gobel Indonesia
  • PT. LG Electronics Indonesia
  • Pt Berca Carrier Indonesia
  • PT Gree Electric Appliances Indonesia
  • PT. Arcelik Hitachi Home Appliances Sales Indonesia
  • PT Samsung Electronics Indonesia
  • PT Daikin Airconditioning Indonesia
  • PT. Higienis Indonesia (Blueair)
  • PT. Coway International Indonesia
  • PT. Sharp Electronics Indonesia

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Indonesia Air Purifier Market, By Value, In USD Million, 2018-2032F
• Figure 2. Indonesia Air Purifier Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. Indonesia Air Purifier Market Share (%), By Filter Type, 2018-2032F
• Figure 4. Indonesia Air Purifier Market Share (%), By End-use, 2018-2032F
• Figure 5. Indonesia Air Purifier Market Share (%), By CADR, 2018-2032F
• Figure 6. Indonesia Air Purifier Market Share (%), By Coverage, 2018-2032F
• Figure 7. Indonesia Air Purifier Market Share (%), By Price Range, 2018-2032F
• Figure 8. Indonesia Air Purifier Market Share (%), By Distribution Channel, 2018-2032F
• Figure 9. Indonesia Air Purifier Market Share (%), By Region, 2018-2032F
• Figure 10. By Filter Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 11. By End-use Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 12. By CADR Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 13. By Coverage Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 14. By Price Range Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 15. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 16. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024

Indonesia air purifier market is projected to witness a CAGR of 18.41% during the forecast period 2025-2032, growing from USD 135.96 million in 2024 to USD 525.43 million in 2032F, owing to increasing health consciousness, increasing rate of pollution, and rapid urbanization. Increased levels of air pollution, especially in large cities such as Jakarta, are a major concern with elevated levels of PM2.5 and PM10 resulting from vehicle emissions, factory operations, and construction. Seasonal haze caused by forest fires in Sumatra and Kalimantan also contaminates the air, compelling consumers to turn to air purification products, which further drives the Indonesia air purifier market demand in the forecast period.

Increased health consciousness is another primary driver, with growing instances of respiratory illness like asthma and COPD (Chronic Obstructive Pulmonary Disease), turning indoor air quality into a priority for homes. Government and medical approvals, such as suggestions for air purifiers in clinics and hospitals, have also spurred market growth. For instance, in March 2022, MODENA donated MODENA Air Purifier AP 6034 SKY to several hospitals in Jakarta, Semarang, and Surabaya at the time of the pandemic. The AP 6024 SKY Air Purifier is equipped with features and technologies designed to effectively filter out viruses and bacteria from the air, including a high-quality HEPA Filter.

Urbanization and increasing disposable incomes, particularly among Indonesia's growing middle class, have increased the affordability of air purifiers, especially in urban areas. Additionally, the shift towards smart home technology has also increased demand for Wi-Fi-enabled and IoT-compatible purifiers, including the fitting of air purifiers in offices, schools, and hospitals, as well as public awareness campaigns, which have also contributed to market growth.

Rising Air Pollution Levels Drive the Indonesia Air Purifier Market

Indonesia's worsening air quality has emerged as the primary catalyst for the fast-growing air purifier market. For instance, According to IQAir, a Switzerland-based player of air purifiers, Hanoi has the second-worst air quality in Southeast Asia after Pasarkemis in Indonesia, according to a 2022 annual survey. The issue gets worse every year, especially during the dry season when the Sumatra and Kalimantan Forest fires produce a suffocating haze that envelops most of the country. With air quality often running 4-5 times above WHO safety limits, health-conscious consumers and organizations alike are increasingly relying on air purification systems. This eco-disaster has made air purifiers a staple in modern homes, having kids and senior citizens with respiratory issues. With continuous urbanization and a surging rate of air pollution, air purifier penetration is likely to continue robust growth. Moreover, different air quality monitoring programs by the government and increasing public concern regarding the long-term health effects of air pollution, propelling the Indonesia air purifier market demand in the forecast period.

Growing Health Awareness Driving the Indonesia Air Purifier Market

The health awareness boom among Indonesians has turned into an essential driver of the air purifier market growth. Pediatricians and pulmonologists commonly suggest air purifiers, particularly for sensitive groups such as children, the elderly, and pregnant women. Urban pollution is driving a surge in allergy and respiratory cases, prompting heightened public health concerns. As a result, demand for air purification solutions is rising significantly in metropolitan markets. The market is also experiencing an increasing demand for purifiers that have real-time air quality tracking, as health-aware consumers demand tangible evidence of their indoor air safety. As healthcare expenses continue to rise in Indonesia and the importance of preventive care gains traction, air purifiers are being seen more, as desirable consumer items and smart health investments for modern families.

HEPA Filter is Dominating to Propel the Growth of the Market

HEPA filter technology is dominating Indonesia air purifier market, due to deteriorating air pollution and increasing consumer awareness about health. As cities such as Jakarta and Surabaya continue to struggle with toxic PM2.5 levels that frequently surpass WHO safety thresholds, demand has increased for air purifiers with HEPA filters that can trap 99.97% of particles as tiny as 0.3 microns, including toxic pollutants from car exhausts, industrial processes, and seasonal haze. Indonesian respiratory specialists often recommend HEPA purifiers for asthma, allergy or COPD patients, and government regulations are increasingly requiring such equipment in healthcare facilities and high-end office spaces, propelling market demand. In response to demand, manufacturers have been providing the HEPA apparatus at various price ranges, including budget-friendly models. The incorporation of intelligent features such as real-time air quality sensors and smartphone connectivity has also made these devices attractive to urban consumers. HEPA-enabled air purifiers are fast becoming necessities rather than luxury purchases in household healthcare infrastructure.

For instance, in February 2022, Blueair Inc, the Swedish expert in air purifiers, unveiled a new smart air purifier model. This innovative device features a unique air-cleaning technology called DustMagnet, specifically designed to catch airborne dust before it has a chance to settle on your surfaces and floors. The latest DustMagnet model incorporates HEPASilent technology, which effectively eliminates 99.97% of dust particles, viruses, and bacteria as tiny as 0.1 microns from the air.

Future Market Scenario (2025 - 2032F)

Long-term exposure to polluted air has led to a rise in respiratory diseases such as asthma and chronic obstructive pulmonary disease (COPD), prompting consumers to invest in air purifiers.

Rapid urbanization and the expanding middle class will boost consumer purchasing power, enabling wider adoption of air purifiers.

The growing popularity of smart and IoT-enabled air purifiers will allow users to monitor real-time air quality through mobile apps or voice assistants.

Key Players Landscape and Outlook

The Indonesian air purifier market presents a vibrant competitive landscape with global brands and local players vying for market share across different price segments. International players have captured the entry-level segment with affordable smart purifiers. At the same time, established brands dominate mid-range offerings, which leverage their strong retail networks and healthcare sector partnerships. The premium segment is led by innovative brands whose multifunctional designs appeal to affluent urban consumers. While local players and institutions are innovating purifiers with budget-friendly options, matching the technological sophistication of their international counterparts. For instance, in June 2024, Students from ITS (Institut Teknologi Sepuluh Nopember) in Indonesia came up with an innovative air purifier called Aither, which uses microalgae biotechnology to transform air into high-quality oxygen. These microalgae are incredible at absorbing carbon, up to 80 times more efficiently than regular plants, making the air healthier.

Looking ahead, the market is expected to grow annually through 2030, driven by emerging trends including smart IoT-enabled purification systems, hybrid filtration technologies combining HEPA with photocatalytic oxidation, and growing demand from commercial sectors like offices and healthcare facilities. Sustainability features such as washable filters and energy-efficient designs are becoming key differentiators as environmental consciousness rises. The competitive landscape is likely to intensify further, with after-sales services, filter replacement costs, and product localization emerging as critical battlegrounds. This evolving market may witness consolidation through acquisitions as global brands seek to strengthen their distribution networks and better address Indonesia's unique air quality challenges.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
• 4.4. Preferred Distribution Channel
• 4.5. Challenges Faced Post Purchase

5. Indonesia Air Purifier Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Filter Type
    • 5.2.1.1. HEPA
    • 5.2.1.2. Prefilter + HEPA
    • 5.2.1.3. Prefilter + HEPA + Activated Carbon
    • 5.2.1.4. Others
  • 5.2.2. By End-use
    • 5.2.2.1. Residential
    • 5.2.2.2. Commercial/Industrial
  • 5.2.3. By CADR
    • 5.2.3.1. Below 201 m3/hr
    • 5.2.3.2. 201-300 m3/hr
    • 5.2.3.3. 301-400 m3/hr
    • 5.2.3.4. Above 400 m3/hr
  • 5.2.4. By Coverage
    • 5.2.4.1. Below 250 sq feet
    • 5.2.4.2. 250 to 500 sq feet
    • 5.2.4.3. Above 500 sq feet
  • 5.2.5. By Price Range
    • 5.2.5.1. Mass/Economy
    • 5.2.5.2. Premium
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Supermarkets/Hypermarkets
    • 5.2.6.2. Exclusive Stores
    • 5.2.6.3. Multi-Branded Outlets
    • 5.2.6.4. Online
    • 5.2.6.5. Others
  • 5.2.7. By Region
    • 5.2.7.1. Western
    • 5.2.7.2. Central
    • 5.2.7.3. Eastern
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Filter Type
  • 5.3.2. By End Use
  • 5.3.3. By CADR
  • 5.3.4. By Coverage
  • 5.3.5. By Price Range
  • 5.3.6. By Distribution Channel
  • 5.3.7. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. PT Panasonic Gobel Indonesia
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. PT. LG Electronics Indonesia
  • 16.3.3. Pt Berca Carrier Indonesia
  • 16.3.4. PT Gree Electric Appliances Indonesia
  • 16.3.5. PT. Arcelik Hitachi Home Appliances Sales Indonesia
  • 16.3.6. PT Samsung Electronics Indonesia
  • 16.3.7. PT Daikin Airconditioning Indonesia
  • 16.3.8. PT. Higienis Indonesia (Blueair)
  • 16.3.9. PT. Coway International Indonesia
  • 16.3.10. PT. Sharp Electronics Indonesia

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer