農業用VRT（可変レート技術）の世界市場：タイプ別、技術別、オファリング別、農場規模別、作物タイプ別、地域別、機会、予測、2018年～2032年

世界の農業用VRT（可変レート技術）の市場規模は、2025年～2032年の予測期間中に11.15％のCAGRで拡大し、2024年の75億4,000万米ドルから2032年には175億6,000万米ドルに成長すると予測されています。市場の大幅な成長は、世界中で精密農業が積極的に採用された結果です。この技術により、農家は種子から肥料、農薬に至るまで、さまざまな圃場スペースに可変的な割合で投入することができるため、資源利用が促進され、作物収量が向上します。資源保護に対する関心の高まりが、世界の食糧需要を満たすための高い農業生産性の必要性を後押ししています。

GPS技術、ドローン利用、データ処理における最近の進歩により、VRTを農業に取り入れることがより快適になっています。先進国政府も低開発国政府も、農業界に補助金や意識向上プログラムを提供することで、精密農業との連携に努めています。課題としては、技術的な複雑さや初期投資額の高さが挙げられます。

最新の動向のひとつは、場所ごとの作物管理、リアルタイムのデータ収集、人工知能の統合といった手法を採用することで、VRTが時代とともに進化していくことです。この背景には、持続可能な農業へのニーズと、環境への影響を低減したいという願望があります。その結果、この市場は大きな可能性を秘めています。農業の世界における農作業慣行からデジタル変革への移行は、世界の農業用VRT市場の成長を加速させると予測され、効率的で持続可能な農作業慣行のための高度なソリューションによって進化していくと予測されています。

当レポートでは、世界の農業用VRT市場について調査し、市場の概要とともに、タイプ別、技術別、オファリング別、農場規模別、作物タイプ別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 お客様の声

第5章 世界の農業用VRT市場の見通し、2018年～2032年

• 市場規模の分析と予測
• 市場シェア分析と予測
• 市場マップ分析、2024年
  • タイプ別
  • 技術別
  • オファリング別
  • 農場規模別
  • 作物タイプ別
  • 地域別

第6章 北米の農業用VRT市場の見通し、2018年～2032年

第7章 欧州の農業用VRT市場の見通し、2018年～2032年

第8章 アジア太平洋の農業用VRT市場の見通し、2018年～2032年

第9章 南米農業用VRT市場の見通し、2018年～2032年

第10章 中東・アフリカの農業用VRT市場の見通し、2018年～2032年

第11章 需要供給分析

第12章 ポーターのファイブフォース分析

第13章 PESTLE分析

第14章 市場力学

第15章 市場の動向と発展

第16章 ケーススタディ

第17章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • Trimble Inc.
  • Kubota Corporation
  • CNH Industrial N.V.
  • Topcon Corporation
  • Lindsay Corporation
  • SZ DJI Technology Co., Ltd.
  • Teejet Technologies
  • Climate LLC
  • Valmont Industries, Inc
  • Hexagon AB

第18章 戦略的提言

第19章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 2. Global Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 3. Global Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 4. Global Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 5. Global Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 6. Global Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 7. Global Agriculture VRT Market Share (%), By Region, 2018-2032F
• Figure 8. North America Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 9. North America Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 10. North America Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 11. North America Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 12. North America Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 13. North America Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 14. North America Agriculture VRT Market Share (%), By Country, 2018-2032F
• Figure 15. United States Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 16. United States Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 17. United States Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 18. United States Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 19. United States Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 20. United States Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 21. Canada Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 22. Canada Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 23. Canada Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 24. Canada Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 25. Canada Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 26. Canada Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 27. Mexico Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 28. Mexico Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 29. Mexico Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 30. Mexico Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 31. Mexico Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 32. Mexico Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 33. Europe Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 34. Europe Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 35. Europe Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 36. Europe Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 37. Europe Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 38. Europe Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 39. Europe Agriculture VRT Market Share (%), By Country, 2018-2032F
• Figure 40. Germany Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 41. Germany Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 42. Germany Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 43. Germany Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 44. Germany Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 45. Germany Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 46. France Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 47. France Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 48. France Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 49. France Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 50. France Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 51. France Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 52. Italy Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 53. Italy Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 54. Italy Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 55. Italy Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 56. Italy Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 57. Italy Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 58. United Kingdom Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 59. United Kingdom Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 60. United Kingdom Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 61. United Kingdom Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 62. United Kingdom Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 63. United Kingdom Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 64. Russia Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 65. Russia Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 66. Russia Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 67. Russia Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 68. Russia Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 69. Russia Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 70. Netherlands Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 71. Netherlands Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 72. Netherlands Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 73. Netherlands Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 74. Netherlands Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 75. Netherlands Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 76. Spain Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 77. Spain Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 78. Spain Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 79. Spain Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 80. Spain Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 81. Spain Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 82. Turkey Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 83. Turkey Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 84. Turkey Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 85. Turkey Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 86. Turkey Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 87. Turkey Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 88. Poland Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 89. Poland Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 90. Poland Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 91. Poland Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 92. Poland Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 93. Poland Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 94. South America Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 95. South America Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 96. South America Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 97. South America Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 98. South America Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 99. South America Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 100. South America Agriculture VRT Market Share (%), By Country, 2018-2032F
• Figure 101. Brazil Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 102. Brazil Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 103. Brazil Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 104. Brazil Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 105. Brazil Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 106. Brazil Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 107. Argentina Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 108. Argentina Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 109. Argentina Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 110. Argentina Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 111. Argentina Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 112. Argentina Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 113. Asia-Pacific Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 114. Asia-Pacific Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 115. Asia-Pacific Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 116. Asia-Pacific Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 117. Asia-Pacific Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 118. Asia-Pacific Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 119. Asia-Pacific Agriculture VRT Market Share (%), By Country, 2018-2032F
• Figure 120. India Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 121. India Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 122. India Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 123. India Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 124. India Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 125. India Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 126. China Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 127. China Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 128. China Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 129. China Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 130. China Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 131. China Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 132. Japan Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 133. Japan Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 134. Japan Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 135. Japan Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 136. Japan Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 137. Japan Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 138. Australia Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 139. Australia Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 140. Australia Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 141. Australia Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 142. Australia Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 143. Australia Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 144. Vietnam Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 145. Vietnam Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 146. Vietnam Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 147. Vietnam Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 148. Vietnam Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 149. Vietnam Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 150. South Korea Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 151. South Korea Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 152. South Korea Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 153. South Korea Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 154. South Korea Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 155. South Korea Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 156. Indonesia Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 157. Indonesia Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 158. Indonesia Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 159. Indonesia Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 160. Indonesia Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 161. Indonesia Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 162. Philippines Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 163. Philippines Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 164. Philippines Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 165. Philippines Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 166. Philippines Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 167. Philippines Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 168. Middle East & Africa Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 169. Middle East & Africa Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 170. Middle East & Africa Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 171. Middle East & Africa Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 172. Middle East & Africa Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 173. Middle East & Africa Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 174. Middle East & Africa Agriculture VRT Market Share (%), By Country, 2018-2032F
• Figure 175. Saudi Arabia Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 176. Saudi Arabia Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 177. Saudi Arabia Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 178. Saudi Arabia Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 179. Saudi Arabia Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 180. Saudi Arabia Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 181. UAE Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 182. UAE Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 183. UAE Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 184. UAE Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 185. UAE Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 186. UAE Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 187. South Africa Agriculture VRT Market, By Value, In USD Billion, 2018-2032F
• Figure 188. South Africa Agriculture VRT Market Share (%), By Type, 2018-2032F
• Figure 189. South Africa Agriculture VRT Market Share (%), By Technology, 2018-2032F
• Figure 190. South Africa Agriculture VRT Market Share (%), By Offering, 2018-2032F
• Figure 191. South Africa Agriculture VRT Market Share (%), By Farm Size, 2018-2032F
• Figure 192. South Africa Agriculture VRT Market Share (%), By Crop Type, 2018-2032F
• Figure 193. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 194. By Technology Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 195. By Offering Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 196. By Farm Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 197. By Crop Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 198. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

Global agriculture VRT market is projected to witness a CAGR of 11.15% during the forecast period 2025-2032, growing from USD 7.54 billion in 2024 to USD 17.56 billion in 2032. The significant growth in the market is mostly the result of the aggressive adoption of precision farming worldwide. This technology allows farmers to apply inputs, from seeds to fertilizers and pesticides, in variable proportions in different field spaces thus enhancing resource utilization and raising crop yield. Rising concerns on the conservation of resources are primarily driving the need for high agricultural productivity to suffice for the global feeding requirements.

Recent advances in GPS technology, drone use, and data processing have made VRT incorporation in farming more comfortable. Both developed and underdeveloped countries' governments are striving to liaise with precision farming by offering subsidies and awareness programs among the farming community. The challenges include several technical complexities and high initial capital outlays.

One of the latest trends is that VRT evolve with time by adopting practices like site-specific crop management, real-time data collection, and artificial intelligence integration. This is backed up by the need for sustainable farming and the desire for lower environmental impact. As a result, the market has considerable potential. The transition from agricultural practices to digital transformation in the world of agriculture is projected to accelerate global agriculture VRT market growth, which will evolve with advanced solutions for efficient and sustainable farming practices.

In October 2024, XAG Co., Ltd. and Pix4D SA collaborated to launch the prescription-map design for agricultural drones, to ensure smooth variable-rate application (VRA) on agricultural lands. This prescription map feature allows customers to make prescription maps for crop protection, seeding, and fertilizer application, making use of Pix4Dfields, that are compatible with agricultural drones by XAG.

Focus on Sustainability Catalyzes Market Expansion

Variable rate technology, or VRT, in agriculture is mostly adopted because of growing sustainability challenges. Ecological concerns like soil degradation, agrochemical use, and dwindling water sources leave farmers with no option but to be more eco-efficient in approaching conservation farming practices. VRT allows farmers to efficiently use fertilizers, pesticides, and water since the precise application is conducted according to real-time field conditions. This ultimately leads to decreased contamination along with reduced water wasting, thus improving the quality of soil health and watersheds.

Moreover, the growing demand for sustainable practices from consumers and regulatory bodies has driven most farmers into the adoption of newer technologies that promote environmentally friendly technology on farms. VRT helps support global agriculture for long-term productivity through resource conservation, crop resilience, and maintenance of ecological balance. As demands for environmentally responsible farming increase, VRT adoption is expected to grow.

In March 2024, in collaboration with ZEN-NOH, BASF Digital Farming and Kubota Corporation integrated their digital platforms, xarvio FIELD MANAGER and KSAS, respectively. This initiative aimed at assisting rice farmers in Japan maximize their yields. The platforms can now communicate data more quickly, easily, and seamlessly. The effective Kubota rice transplanters, including its precision farming models, the NAVIWEL "Special Class 8-row," "Agri Robo 8-row," and "Agri Robo 10-row," can employ the field-specific variable application maps for fertilization produced by xarvio FIELD MANAGER.

Labor Shortages in Agriculture Influence the Market Growth

Shortage of agricultural labor is making the process of adopting variable rate technology (VRT) more expedited. Declining rural populations and the migration of agricultural workers to urban areas have created a scarcity of skilled farm laborers worldwide. The demand for automated and precise technologies to maintain productivity has increased due to the growing shortage of labor. Variable rate technology allows the farmer to make adjustments for seeding, fertilizing, and irrigation with more minimal manual supervision, enabling optimal efficiency and minimization of labor dependency. VRT automates applications of inputs based on site-specific data, enabling the farmer to save time and operational costs managing larger fields with fewer resources.

Although there were over 1.23 million agricultural workers in 2022 in Japan, the farm ministry estimated that the number will drop to around one-fourth of the level over the next 20 years.

Moreover, escalating labor charges in different regions make VRT the much better answer to economic viability. Besides that, the governments of many countries as well as technology providers are encouraging mechanization and digital tools for solving labor challenges driving further growth on this technology. With the ever-dwindling workforce in agriculture, VRT provides a practical and sustainable way of managing labor shortages efficiently.

Fertilizer VRT Holds the Dominant Market Share

Fertilizer VRT has been observed to be holding the dominant share in the global agriculture VRT market, as it helps in optimizing nutrient management significantly. The uses of fertilizer variable rate technology exist in the design of precise applications of nutrients according to the needs registered by different parts of farm fields, allowing better use of resources in the most efficient way possible, reducing losses. In other words, it enhances crop yield by reducing the overuse of fertilizers, which would normally degrade soil, leading to the pollution of water sources. With rising public awareness of sustainable farming practices, the use of fertilizer VRT has been further promoted with farmers seeking to adopt more responsible farming practices with respect to environmental problems.

In October 2024, CropX Technologies Ltd. launched an enhanced capacity for variable rate application (VRA) planning aimed at helping farmers effectively manage the precision of their in-field operations. It allows for better use of fertilizer, along with seed and irrigation water by in-field variability. The idea is to maximize productivity in the field by improving efficiency by using innovative CropX solutions.

Moreover, the ever-improving technology about soil mapping, sensor technology, and data analytics improves the effectiveness of fertilizer VRT providing real-time adjustments, and nutrient delivery with more precision.

North America Dominates Regionally

North America is a world leader in the adoption of farm practices and structures using the largest agricultural variable rate technology (VRT). The region's advantages include a very high number of technologically advanced farms, special investments in research and development, and rising awareness of VRT among farmers.

In February 2024, Deere & Company launched a new range of 9RX tractors, with models 9RX 710, 770, and 830, making it the latest range of the brand's most powerful tractors. A powerful G5Plus CommandCenter powers this new line with a resolution of 32.5 cm (12.8 inches) and has complete integration with Precision Ag Technology from the company, featuring user-friendly technologies like Variable Rate Control, Section Control, 1-Click-Go-AutoSetup, and full AEF ISOBUS compatibility. JDLink Connectivity and DataSync features are available in the new range, providing better operational performance.

As part of the incentives that the governments of the region provide, farmers invest in VRT technologies, supported by funds to develop them. Additionally, the use of VRT in agriculture broadcasts has a huge role to play as seeding, chemical applications, and fertilizing operations become more sophisticated for each crop.

Future Market Scenario (2025 - 2032F)

The significant increase in awareness for resource efficiencies and responsible farming may lead to rapid adoption of VRT worldwide.

Precision farming techniques that focus on sustainability will encourage the use of VRT to reduce chemical exposure, minimize pesticide-related costs, and improve environmental results.

The economies of scale and technological advancements will lower VRT costs, which are expected to reach small and medium-scale farmers.

Key Players Landscape and Outlook

The market for global agriculture variable rate technology (VRT) represents a changing sector with growing competition, with companies possessing farms geared towards the embracement of precision farming. Prominent players are working on equipping their armor through bundled solutions, which meet advanced hardware such as GPS-based equipment, with sensors, and software platforms ensuring data analysis and decisions. These companies are investing heavily in R&D to increase accuracy and efficiency, as well as the user-friendliness of VRT systems. Strategic acquisitions and collaborations form a major part of the key players' landscape, that help in maximizing the agricultural output using the latest technologies.

In August 2024, CNH Industrial N.V., the manufacturer of Case IH and New Holland equipment, partnered with CropX Technologies Ltd. to allow a data exchange for variable rate application and efficiency in more sustainable agronomic operations. The data exchanged from Case IH equipment and New Holland spans across a wide range of activities, including planting, harvesting and application. Moreover, this integration allows for the creation of maps for variable rate applications for fertilization and seeding through advanced agronomic tools in the CropX platform.

Market environment looks promising, with new advances in automation, artificial intelligence (AI), and IoT field, resulting in significant growth in the future. Moreover, the rising focus of farmers and agricultural firms on protecting the environment and optimizing the available resources will boost the adoption of VRT. Continued innovations in technology and supportive government policies ensure the steady growth of the market, providing opportunities to international and local players.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decision
• 4.4. Challenges Faced Post Purchase

5. Global Agriculture VRT Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Type
    • 5.2.1.1. Fertilizer VRT
    • 5.2.1.2. Crop Protection VRT
    • 5.2.1.3. Soil Sensing VRT
    • 5.2.1.4. Seeding VRT
    • 5.2.1.5. Irrigation VRT
    • 5.2.1.6. Others
  • 5.2.2. By Technology
    • 5.2.2.1. Map-based
    • 5.2.2.2. Sensor-based
  • 5.2.3. By Offering
    • 5.2.3.1. Hardware
    • 5.2.3.2. Software
    • 5.2.3.3. Services
  • 5.2.4. By Farm Size
    • 5.2.4.1. Large
    • 5.2.4.2. Medium
    • 5.2.4.3. Small
  • 5.2.5. By Crop Type
    • 5.2.5.1. Cereals and Grains
    • 5.2.5.2. Fruits and Vegetables
    • 5.2.5.3. Oilseed and Pulses
    • 5.2.5.4. Others
  • 5.2.6. By Region
    • 5.2.6.1. North America
    • 5.2.6.2. Europe
    • 5.2.6.3. Asia-Pacific
    • 5.2.6.4. South America
    • 5.2.6.5. Middle East and Africa
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Type
  • 5.3.2. By Technology
  • 5.3.3. By Offering
  • 5.3.4. By Farm Size
  • 5.3.5. By Crop Type
  • 5.3.6. By Region

6. North America Agriculture VRT Market Outlook, 2018-2032F*

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Fertilizer VRT
    • 6.2.1.2. Crop Protection VRT
    • 6.2.1.3. Soil Sensing VRT
    • 6.2.1.4. Seeding VRT
    • 6.2.1.5. Irrigation VRT
    • 6.2.1.6. Others
  • 6.2.2. By Technology
    • 6.2.2.1. Map-based
    • 6.2.2.2. Sensor-based
  • 6.2.3. By Offering
    • 6.2.3.1. Hardware
    • 6.2.3.2. Software
    • 6.2.3.3. Services
  • 6.2.4. By Farm Size
    • 6.2.4.1. Large
    • 6.2.4.2. Medium
    • 6.2.4.3. Small
  • 6.2.5. By Crop Type
    • 6.2.5.1. Cereals and Grains
    • 6.2.5.2. Fruits and Vegetables
    • 6.2.5.3. Oilseed and Pulses
    • 6.2.5.4. Others
  • 6.2.6. By Country Share
    • 6.2.6.1. United States
    • 6.2.6.2. Canada
    • 6.2.6.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Agriculture VRT Market Outlook, 2018-2032F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Type
        • 6.3.1.2.1.1. Fertilizer VRT
        • 6.3.1.2.1.2. Crop Protection VRT
        • 6.3.1.2.1.3. Soil Sensing VRT
        • 6.3.1.2.1.4. Seeding VRT
        • 6.3.1.2.1.5. Irrigation VRT
        • 6.3.1.2.1.6. Others
      • 6.3.1.2.2. By Technology
        • 6.3.1.2.2.1. Map-based
        • 6.3.1.2.2.2. Sensor-based
      • 6.3.1.2.3. By Offering
        • 6.3.1.2.3.1. Hardware
        • 6.3.1.2.3.2. Software
        • 6.3.1.2.3.3. Services
      • 6.3.1.2.4. By Farm Size
        • 6.3.1.2.4.1. Large
        • 6.3.1.2.4.2. Medium
        • 6.3.1.2.4.3. Small
      • 6.3.1.2.5. By Crop Type
        • 6.3.1.2.5.1. Cereals and Grains
        • 6.3.1.2.5.2. Fruits and Vegetables
        • 6.3.1.2.5.3. Oilseed and Pulses
        • 6.3.1.2.5.4. Others
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Agriculture VRT Market Outlook, 2018-2032F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Agriculture VRT Market Outlook, 2018-2032F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Agriculture VRT Market Outlook, 2018-2032F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Agriculture VRT Market Outlook, 2018-2032F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Demand Supply Analysis

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Trimble Inc.
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Kubota Corporation
  • 17.3.3. CNH Industrial N.V.
  • 17.3.4. Topcon Corporation
  • 17.3.5. Lindsay Corporation
  • 17.3.6. SZ DJI Technology Co., Ltd.
  • 17.3.7. Teejet Technologies
  • 17.3.8. Climate LLC
  • 17.3.9. Valmont Industries, Inc
  • 17.3.10. Hexagon AB

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer