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1671208

インドの冷蔵庫市場:製品タイプ別、タイプ別、展開タイプ別、容量別、最終用途別、技術別、価格別、流通チャネル別、地域別、機会、予測、2018年~2032年

India Refrigerator Market Assessment, By Product Type, By Type, By Deployment Type, By Capacity, By End-use, By Technology, By Price, By Distribution Channel, Region, Opportunities and Forecast, FY2018-FY2032F


出版日
ページ情報
英文 125 Pages
納期
3~5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
インドの冷蔵庫市場:製品タイプ別、タイプ別、展開タイプ別、容量別、最終用途別、技術別、価格別、流通チャネル別、地域別、機会、予測、2018年~2032年
出版日: 2025年03月06日
発行: Market Xcel - Markets and Data
ページ情報: 英文 125 Pages
納期: 3~5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

インドの冷蔵庫の市場規模は、2025年~2032年の予測期間中に10.91%のCAGRで拡大し、2024年の29億2,000万米ドルから2032年には67億米ドルに成長すると予測されています。インドの冷蔵庫市場は、可処分所得の増加や消費者意識の高まりなど、いくつかの要因によって成長を遂げています。インドの一人当たり所得は過去10年間でほぼ倍増し、中産階級の人口が拡大したことで、冷蔵庫は高級品から家庭の必需品へと変貌を遂げました。さらに、Saubhagya計画による農村部の100%電化といった政府の取り組みが、需要がまだ大きく開拓されていない半都市部や農村部での冷凍機普及をさらに後押ししています。

インドの高温多湿な気候は、特に気温が50℃を超える地域で冷蔵の必要性を高めています。さらに、急速な都市化は2030年までに40%に達すると予測されており、核家族化の進行が近代的家電製品の普及率を押し上げています。また、白物家電の生産連動型奨励金(PLI)制度やエネルギー効率局(BEE)によるエネルギー効率化プログラムなどの政府政策が、市場拡大にさらに拍車をかけています。

さらに、技術革新も市場拡大に貢献しており、各社は消費者の多様なニーズに対応するため、省エネインバーターコンプレッサー、IoTベースのスマート冷蔵庫、太陽光発電冷蔵庫を発売しています。eコマースとデジタル決済の成長により冷蔵庫の入手可能性が高まり、便利なEMIオプションとオンラインオファーが販売を促進しています。

このほか、Make in Indiaイニシアチブの下、現地生産が増加しています。サムスン、LG、ワールプール、ヴォルタスなどの大手企業は生産工場を設立し、輸入を抑制しようとしています。これによって、高級冷蔵庫やスマート冷蔵庫の値ごろ感や嗜好性が高まると思われます。

例えば、2024年3月、電子機器・家電メーカーのElistaは、1ドア冷蔵庫シリーズを発売し、インドの冷蔵庫市場に参入しました。同社は2025年までに5,761万米ドルの収益を目指しています。

当レポートでは、インドの冷蔵庫市場について調査し、市場の概要とともに、製品タイプ別、タイプ別、展開タイプ別、容量別、最終用途別、技術別、価格別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 お客様の声

第5章 インドの冷蔵庫市場の見通し、2018年~2032年

  • 市場規模の分析と予測
  • 市場シェア分析と予測
  • 市場マップ分析、2024年
    • 製品タイプ別
    • タイプ別
    • 展開タイプ別
    • 容量別
    • 最終用途別
    • 技術別
    • 価格別
    • 流通チャネル別
    • 地域別

第6章 需要供給分析

第7章 輸出入の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

第13章 消費者購買行動分析

第14章 市場の動向と発展

第15章 政策と規制状況

第16章 ケーススタディ

第17章 競合情勢

  • 市場リーダートップ5の競合マトリックス
  • 参入企業トップ5のSWOT分析
  • 市場の主要企業トップ10の情勢
    • Samsung India Electronics Private Limited
    • Haier Appliances (India) Private Limited
    • Whirlpool of India Limited
    • LG Electronics India Private Limited
    • Godrej & Boyce Manufacturing Company Limited
    • Videocon Industries Limited
    • Electrolux India Private Limited
    • Blue Star Limited
    • Panasonic India Private Limited
    • Hitachi India Private Limited
    • TCL Industries Holdings Co., Ltd.
    • Voltas Limited
    • Bosch Limited
    • Siemens Limited

第18章 戦略的提言

第19章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Refrigerator Market, By Value, In USD Billion, FY2018-FY2032F
  • Figure 2. India Refrigerator Market, By Volume, In Thousand Units, FY2018-FY2032F
  • Figure 3. India Refrigerator Market Share (%), By Product Type, FY2018-FY2032F
  • Figure 4. India Refrigerator Market Share (%), By Type, FY2018-FY2032F
  • Figure 5. India Refrigerator Market Share (%), By Deployment Type, FY2018-FY2032F
  • Figure 6. India Refrigerator Market Share (%), By Capacity, FY2018-FY2032F
  • Figure 7. India Refrigerator Market Share (%), By End-use, FY2018-FY2032F
  • Figure 8. India Refrigerator Market Share (%), By Technology, FY2018-FY2032F
  • Figure 9. India Refrigerator Market Share (%), By Price, FY2018-FY2032F
  • Figure 10. India Refrigerator Market Share (%), By Distribution Channel, FY2018-FY2032F
  • Figure 11. India Refrigerator Market Share (%), By Region, FY2018-FY2032F
  • Figure 12. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 13. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 14. By Deployment Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 15. By Capacity Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 16. By End-use Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 17. By Technology Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 18. By Price Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 19. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 20. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024
目次
Product Code: MX12813

India refrigerator market is projected to witness a CAGR of 10.91% during the forecast period FY2025-FY2032, growing from USD 2.92 billion in FY2024 to USD 6.70 billion in FY2032. India refrigerator market is experiencing growth due to several factors, such as rising disposable income and increasing consumer awareness. India's per capita income has nearly doubled over the past decade and the middle-class population has expanded which has transformed refrigerators from luxury items to household essentials. Furthermore, the government's initiatives, such as 100% rural electrification under the Saubhagya scheme have further boosted refrigeration outreach in semi-urban and rural areas where demand remains significantly untapped.

India's hot and humid climate increases the need for refrigeration, especially in region where temperatures exceed 50 degrees Celsius. Additionally, rapid urbanization is projected to reach 40% by 2030, and the growing nuclear families are driving the adoption rate of modern home appliances. Also, government policies such as the production linked incentive (PLI) scheme for white goods and the energy efficiency program by the Bureau of Energy Efficiency (BEE) have further fueled the market expansion.

Additionally, technological innovations have been instrumental in the market expansion, with companies launching energy-saving inverter compressors, IoT-based smart refrigerators, and solar-powered refrigerators to meet consumers' varied needs. The growth of e-commerce and digital payments has increased the availability of refrigerators, and convenient EMI options and online offers are driving sales.

Besides this, local production is on the rise under the Make in India initiative. Some large players, such as Samsung, LG, Whirlpool, and Voltas, are going for production plants, which will curtail their imports. This will enhance affordability and preference for premium and smart refrigerators.

For instance, in March 2024, Elista, a manufacturer of electronics and home appliances entered the Indian refrigerator market by launching a range of single-door refrigerators. The company aims to achieve USD 57.61 million in revenue by 2025.

Hot and Humid Climate is Boosting Refrigeration Needs in India

India's tropical and humid weather is a growing demand for refrigerators in the nation. Summer temperatures are reaching well over 40 degrees Celsius in most parts of the country and above 50 degrees Celsius in states such as Rajasthan making refrigeration a need rather than a luxury. The high temperatures cause food items to spoil faster, which again renders refrigerators necessary to store perishables like milk, vegetables, and meat. This is particularly in rural and semi-urban areas where food storage options are limited.

Moreover, humidity in coastal and southern regions such as Kerala, Tamil Nadu and West Bengal is usually more than 80%, which promotes quicker bacterial growth and spoilage of food. This has boosted consumer consciousness about the need for refrigeration to ensure food safety and minimize wastage. Also, urbanization and lifestyle changes have promoted more consumption of frozen and ready-to-eat foods, which has also fueled demand for refrigerators equipped with new generation cooling technologies.

To cater to these climate conditions manufacturers are introducing customized cooling solutions such as moisture lock crispers, multi airflow cooling and convertible refrigerators that adapt to seasonal variations. Energy-efficient models with inverter compressors which ensure stable cooling even during frequent power cuts are common in high-temperature regions.

In addition, increasing emphasis on cold chain facilities for fruits, vegetables and dairy items is also broadening the demand for refrigeration in commercial and residential markets. With the climate situation deteriorating because of global warming, demand for effective cooling solutions will increase. It will further diversify the revenue streams of the market and provide a stable demand, significantly boosting its growth.

For instance, in July 2024, Whirlpool India reported a 51% growth in net profit. This surge was driven by higher sales of refrigerators and air conditioners fueled by the extreme summer heat. This growth highlights India's hot and humid climate directly impacts consumers demand which makes the refrigerators an essential household appliance.

Electrification and Rural Demand Growth is Propelling Market Expansion

The growth of electrification in rural India has driven the growth of the refrigerators market in India. With the government's Saubhagya scheme having achieved 99.9% rural electrification, millions of homes now enjoy a stable power supply, which makes it possible to own and use refrigerators. With increasing electricity penetration, rural households are increasingly seeing the advantages of refrigeration for food preservation, dairy storage, and minimizing daily grocery trips.

Despite these advancements, refrigerator penetration in rural India remains below 25% compared to over 70% in urban areas. This presents a vast untapped market. Moreover, rising rural incomes, government schemes, and easy financing options are making refrigerators more accessible. Schemes like PM Kisan and MNREGA are boosting rural disposable incomes, enabling more households to invest in appliances.

Furthermore, to suit this segment, the manufacturers are launching cost-effective, energy-efficient models like solar-powered and DC-powered refrigerators that operate in areas of regular power cuts. Godrej, Haier, and Whirlpool are growing their presence in Tier 2 and Tier 3 towns and providing customized small-capacity refrigerators that are appropriate for rural use.

Further, dairy and fisheries' cold storage demands are leading to growing refrigeration needs in rural India. In line with the government's effort towards self-reliance and rural economy, refrigerator uptake will see growth in the country. This spreads the market base, ensuring sustainable expansion.

For instance, in January 2023, Samsung introduced its premium Side-by-Side Refrigerator range, which is 100% manufactured in India. This line includes features tailored to Indian customers, such as convertible 5-in-1 mode, which allows customizable storage options.

Top Freezer Segment is Leading the Market Share

The top freezer refrigerator segment has cemented their dominance with strong statistics in the market. Due to its affordability, energy efficiency and practicality. These refrigerators provide a balanced combination of freezer and refrigeration space which makes them ideal for storage habits of Indian households where both fresh and frozen foods are commonly used.

Affordability is also a major factor driving the demand for this segment. With a large portion of Indian consumers being price-sensitive, top freezer models are most cost-effective compared to side-by-side or French refrigerators. Their lower energy consumption further adds to the appeal as electricity costs remain a significant concern for households.

In terms of usability, the compact design of top freezer refrigerators fits into small and medium sized kitchens which are common in urban and semi-urban areas. The separate freezer compartment allows easy access to frozen foods while keeping fresh produce at an optimal temperature. This aligns with Indian cooking habits where frozen meats, dairy and homemade ice creams are stored alongside fresh vegetables and leftovers.

Additionally, availability of variety of models and brands in this segment increases its accessibility to varied income groups. Dominant players like Samsung, LG, Whirlpool, and Godrej keep upgrading the cooling technologies in terms of moisture control, inverter compressors and antibacterial coating further reinforcing the domination of this segment.

North India Dominates Refrigerator Market Share

North India is making the most of its supremacy in the Indian refrigerator market fueled by its peculiar climatic conditions, increasing urbanization, and economic prosperity. The region is subject to severe temperatures, with boiling summer frequently going above 45 degrees Celsius and freezing winters, which require effective refrigeration to maintain food and drink quality throughout the year. Such climatic conditions make refrigerators essential household appliances for maintaining food quality and safety.

Big metropolises such as Delhi, Noida, Gurgaon, and Chandigarh lead the demand greatly because of the high population and lifestyle in cities. These metropolises have observed huge economic upsurge resulting in high disposable incomes and moves towards new technologies such as more advanced refrigeration solutions. As more consumers adopt nuclear family structures and busy lifestyles the need for reliable food storage has surged.

For instance, in August 2024, Samsung introduces Bespoke AI Double Door refrigerator series with advanced AI features. The refrigerator will be available in three capacities - 396L, 419L and 465L and it offers large storage capacity, convenience and flexibility.

Future Market Scenario (FY2025 - FY2032F)

There is a growing consumer focus on health, leading to increased demand for refrigerators that can preserve food longer and store fresh produce effectively.

The rapid urbanization in India with more people moving to cities and adopting modern lifestyles is a driving the adoption of refrigerator.

With increasing household incomes, people are more willing to spend money on high-end and technologically sophisticated refrigerators. This can be seen specifically in urban pockets where affluent households are seeking intelligent refrigerators with cutting-edge technology.

Key Players Landscape and Outlook

Continuous innovation characterizes the landscape of refrigerator market in India, as the companies compete to outperform one another in terms of smart features, energy efficiency, and unique features. The market prognosis remains positive, owing to increased hot and humid climate, and electrification and rural demand for electricity. Refrigerator manufacturers in India are focused on variety of models, energy efficiency, and eco-friendly practices, which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.

In September 2023, LG launched its latest refrigerator line, the 4-Door Standard-Depth MAX, designed to bring a new level of organization, flexibility, and style to the kitchen. The refrigerators are available in five different models (LF30S8210, LF30H8210, LF29S8330, LF29H8330, LF29S8250), allowing users to select a model that best fits their kitchen style, budget, and family needs.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

  • 4.1. Respondent Demographics
  • 4.2. Brand Awareness
  • 4.3. Factors Considered in Purchase Decisions
  • 4.4. Preferred Purchase Channel
  • 4.5. Frequency of Purchase
  • 4.6. Challenges Faced Post Purchase

5. India Refrigerator Market Outlook, FY2018-FY2032F

  • 5.1. Market Size Analysis & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. Market Share Analysis & Forecast
    • 5.2.1. By Product Type
      • 5.2.1.1. Single Door
      • 5.2.1.2. Top Freezer
      • 5.2.1.3. French Door
      • 5.2.1.4. Bottom Freezer
      • 5.2.1.5. Side-By-Side
      • 5.2.1.6. Others
    • 5.2.2. By Type
      • 5.2.2.1. Smart
      • 5.2.2.2. Non-Smart
    • 5.2.3. By Deployment Type
      • 5.2.3.1. Free-Standing Refrigerators
      • 5.2.3.2. Built-In Refrigerators
    • 5.2.4. By Capacity
      • 5.2.4.1. Less Than 200 L
      • 5.2.4.2. 200 L - 400 L
      • 5.2.4.3. Above 400 L
    • 5.2.5. By End-use
      • 5.2.5.1. Residential
      • 5.2.5.2. Commercial
    • 5.2.6. By Technology
      • 5.2.6.1. Inverter
      • 5.2.6.2. Non-Inverter
    • 5.2.7. By Price
      • 5.2.7.1. Mass
      • 5.2.7.2. Premium
      • 5.2.7.3. Luxury
    • 5.2.8. By Distribution Channel
      • 5.2.8.1. Supermarkets and Hypermarkets
      • 5.2.8.2. Exclusive Stores
      • 5.2.8.3. Multi Branded Stores
      • 5.2.8.4. Online
      • 5.2.8.5. Others
    • 5.2.9. By Region
      • 5.2.9.1. North
      • 5.2.9.2. South
      • 5.2.9.3. East
      • 5.2.9.4. West and Central
    • 5.2.10. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
  • 5.3. Market Map Analysis, 2024
    • 5.3.1. By Product Type
    • 5.3.2. By Type
    • 5.3.3. By Deployment Type
    • 5.3.4. By Capacity
    • 5.3.5. By End-use
    • 5.3.6. By Technology
    • 5.3.7. By Price
    • 5.3.8. By Distribution Channel
    • 5.3.9. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

  • 12.1. Market Drivers
  • 12.2. Market Challenges

13. Consumer Buying Behavior Analysis

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. Samsung India Electronics Private Limited
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Key Products Offered
      • 17.3.1.4. Key Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 17.3.2. Haier Appliances (India) Private Limited
    • 17.3.3. Whirlpool of India Limited
    • 17.3.4. LG Electronics India Private Limited
    • 17.3.5. Godrej & Boyce Manufacturing Company Limited
    • 17.3.6. Videocon Industries Limited
    • 17.3.7. Electrolux India Private Limited
    • 17.3.8. Blue Star Limited
    • 17.3.9. Panasonic India Private Limited
    • 17.3.10. Hitachi India Private Limited
    • 17.3.11. TCL Industries Holdings Co., Ltd.
    • 17.3.12. Voltas Limited
    • 17.3.13. Bosch Limited
    • 17.3.14. Siemens Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer