米国のスキンケア市場の評価：カテゴリー別、製品タイプ別、コホートグループ別、男女別、エンドユーザー別、流通チャネル別、地域別、機会および予測、2018～2032年

スキンケア市場は、美容業界のどの分野よりも急速に拡大しています。スキンケアは、皮膚の健康と見た目の美しさを改善・維持するために設計された様々な製品や治療を包含する盛んな産業です。米国のスキンケア市場は、2024年には176億1,000万米ドルと評価され、2032年には235億6,000万米ドルに達すると予測されています。2025年から2032年までの予測期間のCAGRは3.7%と予測されています。健康促進製品に対する需要の高まり、日常的なスキンケア治療に対する消費者の関心の広まり、パーソナライズされた美容製品の採用増加と相まってソーシャルメディアの影響力は、米国のスキンケア製品の市場成長を推進する主な要因です。

スキンケア市場における消費者の嗜好は近年変化しています。ナチュラル・オーガニック製品、クルーエルティ・フリーやビーガン処方、クリーンな美容オプション、持続可能性への需要が高まっています。また、消費者のスキンケアに対する関心も高まっており、それぞれの肌の悩み、肌タイプ、属性に合わせた製品を求めるようになっています。天然成分を配合したスキンケア製品は人気を集めており、メーカー各社はこの動向に合わせて新製品を投入しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計（年齢/コホート分析- ベビーブーマー世代とジェネレーションX、ミレニアル世代、ジェネレーションZ、性別、所得- 低所得、中所得、高所得、地域、国籍など）
• 市場認識と製品情報
• ブランド認知度とロイヤルティ
• 購入決定時に考慮される要素
  • ブランド名
  • パックサイズ
  • 価格
  • カスタマイズオプション
  • 梱包タイプ
  • オーガニック製品への傾倒
  • プロモーションオファーと割引
• 購入目的（個人使用、贈答）
• 購入頻度
• 購入媒体
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 米国のスキンケア市場の見通し、2018年～2032年

• 市場規模と予測
  • 金額別
  • 数量別
• カテゴリー別
  • ボディケア
  • フェイシャルケア
  • ハンドケア
  • 脱毛剤
  • メイク落とし
  • その他
• 製品タイプ別
  • 保湿剤
  • クレンザー
  • 日焼け止め
  • アンチエイジング製品
  • トナー
  • フェイスマスク
  • その他
• コホートグループ別
  • ジェネレーションアルファ（10歳未満）
  • Z世代（11歳から26歳）
  • ミレニアル世代（27歳から42歳）
  • ジェネレーションX（43歳から58歳）
  • ベビーブーマー世代（59歳以上）
• 男女別
  • 男性
  • 女性
  • ユニセックス
• エンドユーザー別
  • 個人的
  • プロ
• 流通チャネル別
  • オンライン
  • オフライン
    • スーパーマーケット/ハイパーマーケット
    • 薬局・ドラッグストア
    • 専門店
    • 百貨店
    • その他
• 地域別
  • 北東
  • 南西
  • 西
  • 南東
  • 中西部
• 企業別市場シェア（％）、2024年

第6章 市場マッピング、2024年

• カテゴリー別
• 製品タイプ別
• コホートグループ別
• 男女別
• エンドユーザー別
• 流通チャネル別
• 地域別

第7章 マクロ環境と産業構造

• 供給需要分析
• 輸入輸出分析
• バリューチェーン分析
• 米国のスキンケア市場のPESTEL分析
  • 政治的要因
  • 経済システム
  • 社会的影響
  • 技術の進歩
  • 環境への影響
  • 法令遵守と規制ポリシー（法定機関を含む）
• ポーターのファイブフォース分析
  • サプライヤーの力
  • 買い手の力
  • 代替の脅威
  • 新規参入の脅威
  • 競争企業間の敵対関係

第8章 市場力学

• 成長促進要因
• 成長抑制要因（課題、制約）

第9章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5つの市場リーダーの市場収益分析（%、2024年）
• 合併および買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社向け）
• 特許分析（該当する場合）

第10章 価格分析

第11章 ケーススタディ

第12章 主要企業の展望

• L'Oreal USA, Inc.
• 会社概要
• 主要経営陣
• 製品とサービス
• 財務状況（報告通り）
• 主要市場への注力と地理的プレゼンス
• 最近の動向
• Shiseido Company, Limited
• The Procter &Gamble Company
• Tata's Natural Alchemy, LLC
• Juice Beauty
• The Estee Lauder Companies
• Tatcha LLC
• Mario Badescu Skin Care, Inc.
• Beiersdorf, Inc.
• Kao USA Inc.
• Clarins USA, Inc.
• Farmacy Beauty

上記の企業は市場シェアに基づいて注文を保留しておらず、調査作業中に入手可能な情報に応じて変更される可能性があります。

第13章 戦略的提言

第14章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Skin Care Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States Skin Care Market, By Volume, In Units Thousand, 2018-2032F
• Figure 3. United States Skin Care Market Share, By Category, In USD Billion, 2018-2032F
• Figure 4. United States Skin Care Market Share, By Product Type, In USD Billion, 2018-2032F
• Figure 5. United States Skin Care Market Share, By Cohort Group, In USD Billion, 2018-2032F
• Figure 6. United States Skin Care Market Share, By Gender, In USD Billion, 2018-2032F
• Figure 7. United States Skin Care Market Share, By End User, In USD Billion, 2018-2032F
• Figure 8. United States Skin Care Market Share, By Distribution Channel, In USD Billion, 2018-2032F
• Figure 9. United States Skin Care Market Share, By Region, In USD Billion, 2018-2032F
• Figure 10. By Category Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Cohort Group Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Gender Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By End User Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

The market for skincare is expanding more quickly than any other area of the beauty industry. It is a thriving industry encompassing various products and treatments designed to improve and maintain the health and appearance of the skin. The United States Skin Care Market was valued at USD 17.61 billion in 2024 and is anticipated to reach to USD 23.56 billion by 2032. The market is projected to witness a CAGR of 3.7% for the forecast period between 2025 and 2032. Rising demand for health promoting products, widespread consumer interest in routine skincare treatments, social media influence coupled with increasing adoption of personalized beauty products are the major factors propelling the market growth of skin care products in United States.

Consumer preferences in the skincare market have been shifting in recent years. There is a growing demand for natural and organic products, cruelty-free and vegan formulations, clean beauty options, and sustainability. Consumers are also increasingly interested in personalized skincare solutions, seeking products that are tailored to their specific skin concerns, skin types, and demographics. Skincare products formulated with natural ingredients are gaining traction and encouraging the manufacturers to introduce new products in lined with the ongoing trend.

Rising Popularity of Niacinamide and Rice Creams

Consumers are increasingly looking for ingredients in beauty products rather than brands. Customers are using this new information and directly looking for ingredients, as DIY skincare solutions and skincare information, in general, have become very common. Many brands have discovered that by focusing on ingredients, they can appeal to both, the novices looking for straightforward solutions, and the beauty enthusiasts focusing on single-ingredient products. Brands have been embracing these societal shifts. Niacinamide, a skincare ingredient that improves complexion, is one of many that are increasingly being bought, discussed online, and searched for. Similarly, another ingredient recent gaining popularity in the States is rice. Rice is the single largest source of calories on earth and is a staple in both wealthy and impoverished nations. It is also a component of the increasingly well-liked rice-based facial creams.

Government Regulations

Other than colour additives, the law does not mandate that cosmetic products and ingredients receive FDA approval prior to being put on the market, but there are laws and regulations that apply to cosmetics sold in interstate commerce. The Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labelling Act (FPLA) are the two most significant laws governing cosmetics sold in the US. These laws give the FDA the power to regulate cosmetics. The regulations aim to prevent the use of harmful or potentially toxic substances in skincare products. Skincare products are subject to labeling requirements to provide consumers with accurate and relevant information. Government regulations typically specify the mandatory labeling elements, including product name, ingredients list, net quantity, warnings, and directions for use. Labels must comply with specific format and font size requirements to ensure clarity and consumer understanding. Unlawful cosmetics may be subject to seizure.

Rise of K-Beauty and J-Beauty

There is an increased popularity and influence of Korean beauty and Japanese beauty trends and products worldwide, including in the United States. While K-beauty skincare routines often involve multiple steps, including cleansing, toning, moisturizing, and targeted treatments like sheet masks, serums, and essences, Japanese skincare routines emphasize simplicity and efficacy, often consisting of fewer steps. Social media platforms, particularly Instagram and YouTube, have played a significant role in popularizing K-beauty and J-beauty trends. Beauty influencers, skincare enthusiasts, and online communities share their experiences, reviews, and recommendations, generating interest and curiosity about these beauty cultures. K-beauty and J-beauty promote skincare as a self-care ritual. The step-by-step routines and emphasis on taking time for skincare contribute to a sense of indulgence and relaxation among the Americans. Popular J-beauty brands include Shiseido, SK-II, Hada Labo, and Muji. Some popular K-beauty brands include Laneige, COSRX, Innisfree, and Etude House.

Clean Beauty Emergence

Clean beauty focuses on avoiding potentially harmful or toxic substances commonly found in conventional beauty products. Consumers are becoming more aware of the potential health risks associated with certain ingredients commonly found in skincare and cosmetic products. They are actively seeking alternatives that are free from potentially harmful substances such as parabens, sulfates, phthalates, formaldehyde, and synthetic fragrances. Clean beauty places a strong emphasis on transparency and ingredient disclosure, with clear and easily understandable ingredient lists, allowing consumers to make informed choices about the products they use on their skin.

Clean beauty also aligns with consumers' growing environmental consciousness, as there is a desire for products that are sustainably sourced, cruelty-free, and packaged using eco-friendly materials. However, it's important to note that the term "clean beauty" can be subjective and lacks standardized definitions or regulations. Consumers are encouraged to research and educate themselves about the brands and products they choose to ensure that they align with their personal values and preferences. Considering this emerging concept, a clean beauty brand, Justhuman, launched simultaneously in India and Unites States in the year 2023, with a vision to create neurocosmetics.

Artificial Intelligence Incorporation in Skin Care

Artificial Intelligence is revolutionizing the United States skincare market because of personalized skincare solutions and enhanced customer experiences through AI-powered tools, understanding individual skin types and concerns, providing custom product recommendations, and virtual try-on experiences. This trend is driven by the demand of consumers for tailored skincare products in addition to the integration of advanced technologies such as machine learning and augmented reality. Brands are utilizing AI to innovate products, design marketing strategies, and connect with customers. In addition, AI assists in formulating new skincare formulations through predicting the interaction of ingredients for optimal efficacy with minimal side effects. This technology will be the future driver for immense growth in the United States skincare market, making the routine of skincare more effective and personalized than ever before.

For instance, in November 2024, Haut.AI OU, unveiled a beauty tech with its AI-driven platform, SkinGPT, which provides personalized skincare solutions by predicting skin changes over time. The platform uses advanced algorithms and machine learning to offer tailored product recommendations and virtual try-ons, enhancing consumer engagement and personalization in the beauty industry.

Impact of COVID-19

The COVID-19 pandemic has improved the skin care regimen of people. More people are washing or moisturising, and one-third have increased the number of products they use in their routine. With COVID-19's side effects, such as spending more time at home, self-care has received a lot of attention, and skin care has benefited. Due to lockdown and the ensuing restrictions, consumer spending has changed significantly. The most notable increase was in the use of common items like cleansers and moisturisers as well as treatments like exfoliators, scrubs, and masks.

The industry faced challenges too, with disrupted supply chains, delays in production, and transportation restrictions. This resulted in shortages of certain products and ingredients, as well as delays in new product launches. Amid the pandemic itself, Kendo Holdings, Inc. owned Fenty Beauty, launched its range of skin care products officially, Fenty Skin on July31, 2020 and received a great response from the public.

Key Players Landscape and Outlook

The skincare industry comprises various key players that drive innovation, set trends, and compete for market share. Some prominent key players in the skincare industry in United States are L'Oreal USA, Inc., The Procter & Gamble Company, The Estee Lauder Companies and Beiersdorf, Inc. The skincare industry landscape is highly competitive, with established players facing competition from emerging and indie brands. Consumer preferences, such as clean beauty, sustainability, and personalized skincare, have influenced the industry, driving companies to adapt their strategies and product offerings. For example, Proven Skincare, a US based brand creates a custom kit for morning and night routine after conducting a three-minute PROVEN Skin Genome Quiz. The custom kit offered by the company may last for 6-8 weeks.

E-commerce and digital platforms have become vital channels for reaching consumers and building brand presence. The landscape of the skincare industry is dynamic and subject to change. The success and outlook of key players can vary based on market trends, consumer preferences, and external factors. Staying agile, innovative, and responsive to evolving consumer needs are crucial for maintaining a strong position in the skincare market.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Name
  • 4.4.2. Pack Size
  • 4.4.3. Price
  • 4.4.4. Customisation Options
  • 4.4.5. Packaging Type
  • 4.4.6. Inclination Towards Organic Products
  • 4.4.7. Promotional Offers & Discounts
• 4.5. Purpose of Purchase (Personal Use, Gifting)
• 4.6. Frequency of Purchase
• 4.7. Medium of Purchase
• 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. United States Skin Care Market Outlook, 2018-2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Category
  • 5.2.1. Body Care
  • 5.2.2. Facial Care
  • 5.2.3. Hand Care
  • 5.2.4. Depilatories
  • 5.2.5. Make-up Remover
  • 5.2.6. Others
• 5.3. By Product Type
  • 5.3.1. Moisturizers
  • 5.3.2. Cleansers
  • 5.3.3. Sunscreens
  • 5.3.4. Anti-ageing Products
  • 5.3.5. Toners
  • 5.3.6. Face Masks
  • 5.3.7. Others
• 5.4. By Cohort Group
  • 5.4.1. Gen Alpha (ages less than 10)
  • 5.4.2. Gen Z (ages 11 to 26)
  • 5.4.3. Millennials (ages 27 to 42)
  • 5.4.4. Gen X (ages 43 to 58)
  • 5.4.5. Baby Boomers (ages 59 and above)
• 5.5. By Gender
  • 5.5.1. Male
  • 5.5.2. Female
  • 5.5.3. Unisex
• 5.6. By End-user
  • 5.6.1. Personal
  • 5.6.2. Professional
• 5.7. By Distribution Channel
  • 5.7.1. Online
  • 5.7.2. Offline
    • 5.7.2.1. Supermarkets/Hypermarkets
    • 5.7.2.2. Pharmacy & Drug Stores
    • 5.7.2.3. Specialty Stores
    • 5.7.2.4. Departmental Stores
    • 5.7.2.5. Others
• 5.8. By Region
  • 5.8.1. Northeast
  • 5.8.2. Southwest
  • 5.8.3. West
  • 5.8.4. Southeast
  • 5.8.5. Midwest
• 5.9. By Company Market Share (%), 2024

6. Market Mapping, 2024

• 6.1. By Category
• 6.2. By Product Type
• 6.3. By Cohort Group
• 6.4. By Gender
• 6.5. By End-user
• 6.6. By Distribution Channel
• 6.7. By Region

7. Macro Environment and Industry Structure

• 7.1. Supply Demand Analysis
• 7.2. Import Export Analysis
• 7.3. Value Chain Analysis
• 7.4. PESTEL Analysis of the United States Skin Care Market
  • 7.4.1. Political Factors
  • 7.4.2. Economic System
  • 7.4.3. Social Implications
  • 7.4.4. Technological Advancements
  • 7.4.5. Environmental Impacts
  • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5. Porter's Five Forces Analysis
  • 7.5.1. Supplier Power
  • 7.5.2. Buyer Power
  • 7.5.3. Substitution Threat
  • 7.5.4. Threat from New Entrant
  • 7.5.5. Competitive Rivalry

8. Market Dynamics

• 8.1. Growth Drivers
• 8.2. Growth Inhibitors (Challenges and Restraints)

9. Competitive Landscape

• 9.1. Competition Matrix of Top Five Market Leaders
• 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2024)
• 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4. SWOT Analysis (For Five Market Players)
• 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

• 12.1. L'Oreal USA, Inc.
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Financials (As reported)
  • 12.1.5. Key Market Focus & Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. Shiseido Company, Limited
• 12.3. The Procter & Gamble Company
• 12.4. Tata's Natural Alchemy, LLC
• 12.5. Juice Beauty
• 12.6. The Estee Lauder Companies
• 12.7. Tatcha LLC
• 12.8. Mario Badescu Skin Care, Inc.
• 12.9. Beiersdorf, Inc.
• 12.10. Kao USA Inc.
• 12.11. Clarins USA, Inc.
• 12.12. Farmacy Beauty

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer