市場調査レポート

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1647385

定期保険市場の評価、タイプ別、レベル別、流通チャネル別、地域別、機会および予測、2018-2032年

Term Insurance Market Assessment, By Type, By Level, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F

出版日: 2025年02月03日
発行: Market Xcel - Markets and Data
ページ情報: 英文 226 Pages
納期: 3～5営業日

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概要
図表
目次

概要

サンプル依頼リストに入れる

世界の定期保険市場は、2025年から2032年の予測期間中にCAGR 8.85％を記録し、2024年の1兆1,764億9,000万米ドルから2032年には2兆3,185億5,000万米ドルに成長すると予測されます。定期保険は生命保険の一種であり、被保険者の死亡を一定期間補償します。被保険者が保険期間中に死亡した場合、保険契約者の受取人に保証された死亡保険金が支払われるため、生命保険の最も純粋な形態と呼ばれています。終身保険と異なり、定期保険には貯蓄や投資の要素がないため、シンプルで安価です。世界の定期保険市場は、顧客のニーズにアピールするいくつかの主な要因により、急速に拡大しています。定期保険の保険料は終身保険よりも比較的手頃です。若い世代が定期保険を選ぶのは、より良い経済的保障を求めるからです。金融意識の高まりに伴い、主に必要不可欠な保障を低価格で提供する定期保険商品へのニーズが高まっています。デジタル・プラットフォームによって保険の購入や管理が容易になったためです。この変化により、消費者は選択肢を比較し、オンラインで取引を完了できるようになり、全体的な顧客体験が向上しています。特に新興市場における人口動態の変化は、若年層がその柔軟性と手頃な保険料に順応するにつれて、定期保険市場を押し上げています。

保険会社は、特定の顧客ニーズに対応した革新的でカスタマイズされた商品を提供することで、この需要に応えています。しかし、リスクがより複雑化し、予測不可能になるにつれ、保険会社は戦略を適応させなければなりません。生成的なAIツールの出現は消費者に力を与え、保険会社はリスク評価手法や顧客とのやり取りを進化させる必要があります。競争力を維持するために、保険会社は卓越した技術に焦点を当て、商品ソリューションを革新し、価値提案を拡大します。全体として、定期保険市場は、このような動向と刻々と変化する環境下で信頼できる経済的保障を求めるニーズに後押しされ、予測通り上昇を続けると予想されます。

2024年10月、保険会社を支援するAIプラットフォームであるコンシーラスは、保険会社が現在および過去のエクスポージャーをより適切に管理し、意思決定を合理化し、非常に複雑な状況下でポートフォリオを評価できるようにするAviation Aggregationsモジュールを発表しました。コンシーラスのデータ駆動型プラットフォームを活用し、強固なリアルタイム・エクスポージャー・モニタリングと高度な分析を提供することで、航空エクスポージャー管理を変革します。これは、テクノロジーが保険プロセスにおける障害を取り除き、プロセスを便利にするためにどのように活用されているかを示しています。

市場規模の分析と予測
- 金額別
市場シェア分析と予測
- タイプ別
  - レベルタームポリシー
  - 再生可能または転換可能なポリシー
  - 年間更新期間
  - 住宅ローン生命保険
- レベル別
  - 個人レベル
  - グループレベル
  - 逓減定期保険
- 流通チャネル別
  - 提携代理店と支店
  - ブローカー
  - 銀行窓口販売
  - その他
- 地域別
  - 北米
  - 欧州
  - アジア太平洋
  - 南米
  - 中東およびアフリカ
- 企業別市場シェア分析（上位5社およびその他- 金額別、2024年）
市場マップ分析、2024年
- タイプ別
- レベル別
- 流通チャネル別
- 地域別

第6章北米定期保険市場の見通し、2018年～2032年*

市場規模の分析と予測
- 金額別
市場シェア分析と予測
- タイプ別
  - レベルタームポリシー
  - 再生可能または転換可能なポリシー
  - 年間更新期間
  - 住宅ローン生命保険
- レベル別
  - 個人レベル
  - グループレベル
  - 逓減定期保険
- 流通チャネル別
  - 提携代理店と支店
  - ブローカー
  - バンカシュアランス
  - その他
- 国別シェア
  - 米国
  - カナダ
  - メキシコ
国別市場評価
- 米国定期保険市場の見通し、2018～2032年*
  - 市場規模の分析と予測
  - 市場シェア分析と予測
- カナダ
- メキシコ

すべてのセグメントは、対象となるすべての地域と国で提供されます。

第7章欧州定期保険市場の見通し、2018年～2032年

ドイツ
フランス
イタリア
英国
ロシア
オランダ
スペイン
トルコ
ポーランド

第8章アジア太平洋の定期保険市場の見通し、2018年～2032年

インド
中国
日本
オーストラリア
ベトナム
韓国
インドネシア
フィリピン

第9章南米の定期保険市場の見通し、2018年～2032年

ブラジル
アルゼンチン

第10章中東およびアフリカの定期保険市場の見通し、2018年～2032年

サウジアラビア
アラブ首長国連邦
南アフリカ

第11章需要供給分析

第12章バリューチェーン分析

第13章ポーターのファイブフォース分析

第14章 PESTLE分析

第15章保険料分析

第16章市場力学

市場促進要因
市場の課題

第17章市場の動向と発展

第18章ケーススタディ

第19章競合情勢

市場リーダー上位5社の競合マトリックス
トップ5企業のSWOT分析
市場トップ10の主要企業の情勢
- UnitedHealth Group Incorporated
- Cigna Corporation
- Elevance Health, Inc.
- Centene Corporation
- AXA SA
- Prudential Financial, Inc.
- Ping An Insurance（Group）Company of China, Ltd.
- MetLife, Inc.
- Allianz SE
- Life Insurance Corporation of India

上記の企業は市場シェアに基づいて注文を保留しておらず、調査作業中に入手可能な情報に基づいて変更される可能性があります。

第20章戦略的提言

第21章調査会社について・免責事項

図表

List of Tables

Table 1. Competition Matrix of Top 5 Market Leaders
Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

Figure 1. Global Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 2. Global Term Insurance Market Share (%), By Type, 2018-2032F
Figure 3. Global Term Insurance Market Share (%), By Level, 2018-2032F
Figure 4. Global Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 5. Global Term Insurance Market Share (%), By Region, 2018-2032F
Figure 6. North America Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 7. North America Term Insurance Market Share (%), By Type, 2018-2032F
Figure 8. North America Term Insurance Market Share (%), By Level, 2018-2032F
Figure 9. North America Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 10. North America Term Insurance Market Share (%), By Country, 2018-2032F
Figure 11. United States Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 12. United States Term Insurance Market Share (%), By Type, 2018-2032F
Figure 13. United States Term Insurance Market Share (%), By Level, 2018-2032F
Figure 14. United States Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 15. Canada Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 16. Canada Term Insurance Market Share (%), By Type, 2018-2032F
Figure 17. Canada Term Insurance Market Share (%), By Level, 2018-2032F
Figure 18. Canada Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 19. Mexico Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 20. Mexico Term Insurance Market Share (%), By Type, 2018-2032F
Figure 21. Mexico Term Insurance Market Share (%), By Level, 2018-2032F
Figure 22. Mexico Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 23. Europe Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 24. Europe Term Insurance Market Share (%), By Type, 2018-2032F
Figure 25. Europe Term Insurance Market Share (%), By Level, 2018-2032F
Figure 26. Europe Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 27. Europe Term Insurance Market Share (%), By Country, 2018-2032F
Figure 28. Germany Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 29. Germany Term Insurance Market Share (%), By Type, 2018-2032F
Figure 30. Germany Term Insurance Market Share (%), By Level, 2018-2032F
Figure 31. Germany Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 32. France Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 33. France Term Insurance Market Share (%), By Type, 2018-2032F
Figure 34. France Term Insurance Market Share (%), By Level, 2018-2032F
Figure 35. France Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 36. Italy Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 37. Italy Term Insurance Market Share (%), By Type, 2018-2032F
Figure 38. Italy Term Insurance Market Share (%), By Level, 2018-2032F
Figure 39. Italy Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 40. United Kingdom Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 41. United Kingdom Term Insurance Market Share (%), By Type, 2018-2032F
Figure 42. United Kingdom Term Insurance Market Share (%), By Level, 2018-2032F
Figure 43. United Kingdom Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 44. Russia Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 45. Russia Term Insurance Market Share (%), By Type, 2018-2032F
Figure 46. Russia Term Insurance Market Share (%), By Level, 2018-2032F
Figure 47. Russia Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 48. Netherlands Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 49. Netherlands Term Insurance Market Share (%), By Type, 2018-2032F
Figure 50. Netherlands Term Insurance Market Share (%), By Level, 2018-2032F
Figure 51. Netherlands Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 52. Spain Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 53. Spain Term Insurance Market Share (%), By Type, 2018-2032F
Figure 54. Spain Term Insurance Market Share (%), By Level, 2018-2032F
Figure 55. Spain Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 56. Turkey Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 57. Turkey Term Insurance Market Share (%), By Type, 2018-2032F
Figure 58. Turkey Term Insurance Market Share (%), By Level, 2018-2032F
Figure 59. Turkey Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 60. Poland Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 61. Poland Term Insurance Market Share (%), By Type, 2018-2032F
Figure 62. Poland Term Insurance Market Share (%), By Level, 2018-2032F
Figure 63. Poland Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 64. South America Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 65. South America Term Insurance Market Share (%), By Type, 2018-2032F
Figure 66. South America Term Insurance Market Share (%), By Level, 2018-2032F
Figure 67. South America Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 68. South America Term Insurance Market Share (%), By Country, 2018-2032F
Figure 69. Brazil Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 70. Brazil Term Insurance Market Share (%), By Type, 2018-2032F
Figure 71. Brazil Term Insurance Market Share (%), By Level, 2018-2032F
Figure 72. Brazil Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 73. Argentina Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 74. Argentina Term Insurance Market Share (%), By Type, 2018-2032F
Figure 75. Argentina Term Insurance Market Share (%), By Level, 2018-2032F
Figure 76. Argentina Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 77. Asia-Pacific Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 78. Asia-Pacific Term Insurance Market Share (%), By Type, 2018-2032F
Figure 79. Asia-Pacific Term Insurance Market Share (%), By Level, 2018-2032F
Figure 80. Asia-Pacific Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 81. Asia-Pacific Term Insurance Market Share (%), By Country, 2018-2032F
Figure 82. India Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 83. India Term Insurance Market Share (%), By Type, 2018-2032F
Figure 84. India Term Insurance Market Share (%), By Level, 2018-2032F
Figure 85. India Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 86. China Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 87. China Term Insurance Market Share (%), By Type, 2018-2032F
Figure 88. China Term Insurance Market Share (%), By Level, 2018-2032F
Figure 89. China Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 90. Japan Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 91. Japan Term Insurance Market Share (%), By Type, 2018-2032F
Figure 92. Japan Term Insurance Market Share (%), By Level, 2018-2032F
Figure 93. Japan Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 94. Australia Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 95. Australia Term Insurance Market Share (%), By Type, 2018-2032F
Figure 96. Australia Term Insurance Market Share (%), By Level, 2018-2032F
Figure 97. Australia Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 98. Vietnam Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 99. Vietnam Term Insurance Market Share (%), By Type, 2018-2032F
Figure 100. Vietnam Term Insurance Market Share (%), By Level, 2018-2032F
Figure 101. Vietnam Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 102. South Korea Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 103. South Korea Term Insurance Market Share (%), By Type, 2018-2032F
Figure 104. South Korea Term Insurance Market Share (%), By Level, 2018-2032F
Figure 105. South Korea Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 106. Indonesia Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 107. Indonesia Term Insurance Market Share (%), By Type, 2018-2032F
Figure 108. Indonesia Term Insurance Market Share (%), By Level, 2018-2032F
Figure 109. Indonesia Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 110. Philippines Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 111. Philippines Term Insurance Market Share (%), By Type, 2018-2032F
Figure 112. Philippines Term Insurance Market Share (%), By Level, 2018-2032F
Figure 113. Philippines Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 114. Middle East & Africa Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 115. Middle East & Africa Term Insurance Market Share (%), By Type, 2018-2032F
Figure 116. Middle East & Africa Term Insurance Market Share (%), By Level, 2018-2032F
Figure 117. Middle East & Africa Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 118. Middle East & Africa Term Insurance Market Share (%), By Country, 2018-2032F
Figure 119. Saudi Arabia Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 120. Saudi Arabia Term Insurance Market Share (%), By Type, 2018-2032F
Figure 121. Saudi Arabia Term Insurance Market Share (%), By Level, 2018-2032F
Figure 122. Saudi Arabia Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 123. UAE Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 124. UAE Term Insurance Market Share (%), By Type, 2018-2032F
Figure 125. UAE Term Insurance Market Share (%), By Level, 2018-2032F
Figure 126. UAE Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 127. South Africa Term Insurance Market, By Value, In USD Billion, 2018-2032F
Figure 128. South Africa Term Insurance Market Share (%), By Type, 2018-2032F
Figure 129. South Africa Term Insurance Market Share (%), By Level, 2018-2032F
Figure 130. South Africa Term Insurance Market Share (%), By Distribution Channel, 2018-2032F
Figure 131. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
Figure 132. By Level Map-Market Size (USD Billion) & Growth Rate (%), 2024
Figure 133. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
Figure 134. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

Product Code: MX12676

Global term insurance market is projected to witness a CAGR of 8.85% during the forecast period 2025-2032, growing from USD 1176.49 billion in 2024 to USD 2318.55 billion in 2032. Term insurance is a type of life insurance policy that covers the death of the insured for a specified period, which is called the "term." It is termed the purest form of life insurance because it pays out a guaranteed death benefit to the policyholder's beneficiaries in case the insured dies during the term of the policy. Unlike permanent life insurance, term insurance does not have a savings or investment element and is, therefore, simpler and less expensive. The global term insurance market is increasing rapidly, owing to several primary factors that appeal to the customers' needs. The premium price of term insurance is relatively more affordable than permanent life insurance. Younger generations are opting for term insurance due to a desire for better financial security. With increased financial awareness, there is a greater need for term insurance products, mainly essential cover at lower prices. The digital transformation in the insurance sector has further accelerated this growth, as digital platforms have made buying and managing policies easier. This shift enables consumers to compare options and complete transactions online, thereby improving the overall customer experience. Changing demographics in emerging markets in particular pushes the term insurance market as younger populations adapt to its flexibility and affordability.

Insurers respond to this demand by offering innovative and customized products that address specific customer needs. However, insurers must adapt their strategies as risks grow more complex and unpredictable. The emergence of generative AI tools empowers consumers and requires insurers to evolve their risk assessment methods and customer interactions. To remain competitive, insurers focus on technological excellence, innovate product solutions, and broaden their value propositions. Overall, the term insurance market is expected to keep going upward as projected, driven by these trends and the need for reliable financial security in an ever-changing environment.

In October 2024, Concirrus, an AI platform that assists insurance providers, introduced the Aviation Aggregations module which enables insurers to manage current and historical exposures better, streamline decision-making, and assess portfolios in a highly complex landscape. Leveraging Concirrus' data-driven platform, it provides robust real-time exposure monitoring and sophisticated analytics that transform the management of aviation exposures. This depicts how technology is being used to remove any obstacles in the Insurance process and make processes convenient.

Rise in Awareness About Financial Security Propel Market Growth

The growth of the term insurance market is mainly determined by increasing individual awareness regarding the need for financial security. Different factors create a sense of need for planning as well as providing protection against contingencies. Insurance companies and financial planners have indeed raised their campaign for term life insurance benefits. The growing populations of working professionals, specifically the millennials and Gen Z, now understand the need to be financially protected. As millennials and Gen Z enter the workforce and start building families, they are more likely to rely on term insurance to ensure the financial security of their dependents. According to reports, millennials are now buying term insurance to prevent the risk of leaving behind potential financial burdens on their families, further fueling market demand.

Programmed campaigns such as Prudential's "Bring Your Challenges" have been successful in alerting consumers to the risks from lack of cover and thus prompted them to get term insurance. Such moves help to popularize insurance and give it prominence as a necessity in securing one's family's financial future.

For instance, in September 2024, Prudential Financial Inc., an American insurance company, launched a pilot campaign aiming to support Hispanic Americans with retirement planning and other financial needs. Referred to as the Hispanic Market Campaign, it includes market certification training for Prudential Advisors financial professionals to help them better understand the unique and diverse needs within the Hispanic market. The self-paced market certification program provides advisors with an understanding of the Hispanic market, equipping them with the cultural insights and practical marketing strategies needed to optimally support the financial journeys of Hispanic consumers, thus increasing financial awareness.

New Technology and AI Revolution Fuel the Term Insurance Market Growth

The term insurance market is growing, and it's being propelled substantially by the continuing technology and AI revolution that's reshaping the nature of many industries in the sector. Data analytics through AI permits insurers to process tremendous amounts of data, giving insights into the needs and risk profiles of customers better. This opens opportunities to create personalized policies that help maximize customer satisfaction and engagement. In addition, digital platforms and InsurTech products make buying and managing insurance easy, thus becoming more appealing to the young generation of customers. Automation in underwriting and claim processing is thus a streamlined process, as it reduces approval time and boosts customer trust. AI also has tools for the detection of fraud, thereby increasing the benefits that the actual policyholders enjoy under fair prices. With AI-powered chatbots offering customer service round-the-clock and integration of telematics and IoT devices offering real-time data to enable more accurate premium pricing, the term insurance market is bound to grow with great leaps in this technological change.

For instance, in January 2025, Ole Life, a leading Latin American insurtech company, announced that it had raised USD 13 million in Series B funding, led by PayPal Ventures with participation from Mundi Ventures, AV8, and Advent Morro. Ole plans to use the funding to accelerate its growth across Latin America by setting up local operations in key markets. The company is poised to evolve beyond life insurance and plans to introduce new products that address the unique needs of Latin American consumers. This illustrates how insurtech companies are securing funding and strategically planning for growth in the coming years.

Merger and Acquisition and Other Innovative Methods Bringing New Policyholders

Mergers and acquisitions are one of the key drivers of the growth of the global term insurance industry, allowing companies to expand their market presence and respond to the changing needs of consumers. In the case of mergers and acquisitions, insurance companies can significantly increase their market share and customer base, thus enabling them to compete better on a global level. This strategy also supports diversification. Companies can extend their product lines and enter new geographic markets by using M&A, thus making them less dependent on any market or product line. Economies of scale obtained through M&A result in operational efficiencies, which can be passed on to consumers as better pricing and more competitive products. In addition, acquisitions often allow access to state-of-the-art technology and expertise, which supports innovation that leads to better customer service. Increased complexity in the insurance landscape for rapidly evolving customer preferences and technological changes increasingly calls for acquisitions or mergers among competitive insurers. The need for agility in response to economic, geopolitical or climate-related challenges underlines how strategic partnerships and acquisitions can shape the term insurance landscape globally into becoming more dynamic and resilient.

In March 2023, Reinsurance broker, Gallagher Re expanded its presence in India with the creation of a single treaty reinsurance team, after agreeing to acquire the treaty reinsurance broking operations of Willis Towers Watson India Insurance Brokers Private Limited, popularly known as WTW India. Once the transaction closed, the acquired team joined Gallagher's existing Indian reinsurance team, which is used to sit within the Gallagher business in India, to establish a single Gallagher Re treaty reinsurance operation. The move means that the entirety of Gallagher Re's global service offering can be delivered to clients across the region.

Dominance of Level Term Policy Insurances in the Market

Level-term policies are the most popular policies enrolled across the globe for several compelling reasons that cater to the diverse needs of individuals seeking financial protection. One of the primary advantages is affordability; these policies typically have lower premiums compared to permanent life insurance options such as whole life or universal life, making them accessible and financially manageable for a broad range of consumers. Besides, fixed premiums that go with level-term policies make for a stable and predictable environment in which policyholders can budget without worrying about increasing future costs.

The simple structure of level-term policies further adds to their attraction, as they are characterized by straightforward terms and conditions that are easy to understand, even for individuals with varying levels of financial literacy. This clarity makes it easier for consumers to make informed decisions about their insurance needs. Another characteristic of level-term policies is that they are ideal for temporary financial obligations that have an end date, like paying off a mortgage, financing children's education, or covering income replacement in working years.

For instance, in March 2024, as reported by Life Insurance Council in India, life insurers reported a 48% year-on-year (Y-o-Y) growth in new business premium (NBP) in February 2024 on the back of the strong increase shown by Life Insurance Corporation of India (LIC), coupled with robust performance by private insurers. According to the data released by the Life Insurance Council, the NBP of life insurance companies came in at USD 39.29 million, 48.43% higher than the USD 26.52 million in February 2023. The growth of long-term policy helps in aiding the tremendous growth in Life insurance in India.

Asia-Pacific Dominates Term Insurance Market Share

Asia-Pacific dominates the global term insurance market, accounting for a large share of its growth. This is mainly attributed to the large and diverse population in the region, especially in emerging economies such as China and India, where rising incomes and increased awareness of the importance of life insurance are driving higher demand for term insurance products. The rapid economic growth of these countries, along with the other Southeast Asian countries, has boosted incomes and enhanced the financial acumen of consumers, thus elevating the market growth further.

Government efforts have also made financial inclusion and insurance penetration the prime movers to expand the term insurance market in the region. The young demographic profile of Asia-Pacific countries also provides a lucrative opportunity for term insurance sales, as younger populations are more likely to seek affordable and flexible coverage options. The presence of thousands of life insurance companies and a shift towards digital technologies open unprecedented opportunities for designing new products and furthering the industry's growth. As insurers innovate and adjust their offerings to client needs, the Asia-Pacific will be able to maintain its global lead in the term insurance market despite economic updates and risk awareness.

For instance, in December 2024, global credit ratings agency AM Best maintained its stable outlook on Japan's life insurance market segment, citing, in part, the growth in premium income and stable core profits supported by higher levels of investment income. Despite Japan's aging and shrinking population, total annualized premiums of policies in force have been fairly stable in recent years.

Future Market Scenario (2025 - 2032F)

There is growing consumer awareness regarding term life insurance, mainly in emerging markets, which would enhance demand.

Insurers will develop more customized and innovative term insurance products to meet the specific needs of different demographic groups.

The penetration of term insurance will increase as digital distribution channels complement traditional ones.

Insurers will focus on integrating sustainability into their operations and addressing climate risks through innovative insurance solutions.

Key Players Landscape and Outlook

The competitive landscape of the global term insurance market is dynamic, with competition between traditional insurers and innovative Insurtech firms. Companies compete on various key bases to win market share and fulfill demands that evolve with changing consumer tastes. Product customization tops the list, where insurers provide customized term insurance products that allow policyholders to change coverage levels according to changes in their lives. Insurance Affordability and accessibility remain critical, as companies try to position their offerings as cost-effective solutions, particularly appealing to younger demographics seeking financial protection without high premiums.

There is also an increased focus on financial security, with more people becoming keenly aware of term insurance concerning safeguarding against unforeseen events, hence increased take-up as they recognize the role played. InsurTech companies are now integrating digital transformation into the process of insurance, enhancing customer experience through seamless access to services and claims processing via digital platforms. It thus enables more efficient operations and better risk assessment.

Furthermore, the demand for better customer service and quicker settlement of claims is another factor that makes a company competitive in this dynamic market. As customer preferences change rapidly, insurers may find it increasingly advantageous to partner with technology vendors to enhance their product offerings and capabilities, ensuring they can adapt quickly to economic or geopolitical changes. Overall, customization, affordability, digital transformation, and strong customer service provide the current competitive trends in the global term insurance market.

In January 2025, Woori Financial Group, a Seoul-based banking and financial services holdings company applied for approval to acquire TONGYANG Life Insurance and ABL Life Insurance to FSS (Financial Supervisory Service). This comes about five months after the share purchase agreement (SPA) was signed in August 2024. Earlier, Woori Financial signed a contract to acquire 75.34% of TONGYANG Life Insurance for USD 880.99 million (1.28 trillion won) and 100% of ABL Life for USD 182.75 million (265.4 billion won).

In June 2024, Allianz Partners USA expanded its digital offerings with the introduction of the Allyz TravelSmart app to provide travelers with insurance benefits and advice. For Allianz Global Assistance policyholders, the app, which is free to download and use, offers enhanced functionality. These users can manage their insurance plans, file claims, access frequently asked questions, and reach customer service and travel assistance with a single tap.

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

4.1. Product and Market Intelligence
4.2. Mode of Brand Awareness
4.3. Factors Considered in Purchase Decisions
- 4.3.1. Features and Other Value-Added Service
- 4.3.2. Coverage Amount
- 4.3.3. Claim Settlement Ratio
- 4.3.4. Exclusions and Terms
4.4. Consideration of Privacy and Regulations

5. Global Term Insurance Market Outlook, 2018-2032F

5.1. Market Size Analysis & Forecast
- 5.1.1. By Value
5.2. Market Share Analysis & Forecast
- 5.2.1. By Type
  - 5.2.1.1. Level Term Policy
  - 5.2.1.2. Renewable or Convertible Policies
  - 5.2.1.3. Annual Renewable Term
  - 5.2.1.4. Mortgage Life Insurance
- 5.2.2. By Level
  - 5.2.2.1. Individual Level
  - 5.2.2.2. Group Level
  - 5.2.2.3. Decreasing Term
- 5.2.3. By Distribution Channel
  - 5.2.3.1. Tied Agents and Branches
  - 5.2.3.2. Brokers
  - 5.2.3.3. Bancassurance
  - 5.2.3.4. Others
- 5.2.4. By Region
  - 5.2.4.1. North America
  - 5.2.4.2. Europe
  - 5.2.4.3. Asia-Pacific
  - 5.2.4.4. South America
  - 5.2.4.5. Middle East and Africa
- 5.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
5.3. Market Map Analysis, 2024
- 5.3.1. By Type
- 5.3.2. By Level
- 5.3.3. By Distribution Channel
- 5.3.4. By Region

6. North America Term Insurance Market Outlook, 2018-2032F*

6.1. Market Size Analysis & Forecast
- 6.1.1. By Value
6.2. Market Share Analysis & Forecast
- 6.2.1. By Type
  - 6.2.1.1. Level Term Policy
  - 6.2.1.2. Renewable or Convertible Policies
  - 6.2.1.3. Annual Renewable Term
  - 6.2.1.4. Mortgage Life Insurance
- 6.2.2. By Level
  - 6.2.2.1. Individual Level
  - 6.2.2.2. Group Level
  - 6.2.2.3. Decreasing Term
- 6.2.3. By Distribution Channel
  - 6.2.3.1. Tied Agents and Branches
  - 6.2.3.2. Brokers
  - 6.2.3.3. Bancassurance
  - 6.2.3.4. Others
- 6.2.4. By Country Share
  - 6.2.4.1. United States
  - 6.2.4.2. Canada
  - 6.2.4.3. Mexico
6.3. Country Market Assessment
- 6.3.1. United States Term Insurance Market Outlook, 2018-2032F*
  - 6.3.1.1. Market Size Analysis & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share Analysis & Forecast
    - 6.3.1.2.1. By Type
      - 6.3.1.2.1.1. Level Term Policy
      - 6.3.1.2.1.2. Renewable or Convertible Policies
      - 6.3.1.2.1.3. Annual Renewable Term
      - 6.3.1.2.1.4. Mortgage Life Insurance
    - 6.3.1.2.2. By Level
      - 6.3.1.2.2.1. Individual Level
      - 6.3.1.2.2.2. Group Level
      - 6.3.1.2.2.3. Decreasing Term
    - 6.3.1.2.3. By Distribution Channel
      - 6.3.1.2.3.1. Tied Agents and Branches
      - 6.3.1.2.3.2. Brokers
      - 6.3.1.2.3.3. Bancassurance
      - 6.3.1.2.3.4. Others
- 6.3.2. Canada
- 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Term Insurance Market Outlook, 2018-2032F

7.1. Germany
7.2. France
7.3. Italy
7.4. United Kingdom
7.5. Russia
7.6. Netherlands
7.7. Spain
7.8. Turkey
7.9. Poland

8. Asia-Pacific Term Insurance Market Outlook, 2018-2032F

8.1. India
8.2. China
8.3. Japan
8.4. Australia
8.5. Vietnam
8.6. South Korea
8.7. Indonesia
8.8. Philippines

9. South America Term Insurance Market Outlook, 2018-2032F

9.1. Brazil
9.2. Argentina

10. Middle East and Africa Term Insurance Market Outlook, 2018-2032F

10.1. Saudi Arabia
10.2. UAE
10.3. South Africa

11. Demand Supply Analysis

12. Value Chain Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Insurance Premium Analysis

16. Market Dynamics

16.1. Market Drivers
16.2. Market Challenges

17. Market Trends and Developments

18. Case Studies

19. Competitive Landscape

19.1. Competition Matrix of Top 5 Market Leaders
19.2. SWOT Analysis for Top 5 Players
19.3. Key Players Landscape for Top 10 Market Players
- 19.3.1. UnitedHealth Group Incorporated
  - 19.3.1.1. Company Details
  - 19.3.1.2. Key Management Personnel
  - 19.3.1.3. Products and Services
  - 19.3.1.4. Financials (As Reported)
  - 19.3.1.5. Key Market Focus and Geographical Presence
  - 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
- 19.3.2. Cigna Corporation
- 19.3.3. Elevance Health, Inc.
- 19.3.4. Centene Corporation
- 19.3.5. AXA S.A.
- 19.3.6. Prudential Financial, Inc.
- 19.3.7. Ping An Insurance (Group) Company of China, Ltd.
- 19.3.8. MetLife, Inc.
- 19.3.9. Allianz SE
- 19.3.10. Life Insurance Corporation of India

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

定期保険市場の評価、タイプ別、レベル別、流通チャネル別、地域別、機会および予測、2018-2032年

Term Insurance Market Assessment, By Type, By Level, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の定期保険市場の見通し、2018年～2032年

第6章 北米定期保険市場の見通し、2018年～2032年*

第7章 欧州定期保険市場の見通し、2018年～2032年

第8章 アジア太平洋の定期保険市場の見通し、2018年～2032年

第9章 南米の定期保険市場の見通し、2018年～2032年

第10章 中東およびアフリカの定期保険市場の見通し、2018年～2032年

第11章 需要供給分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析