インドの二輪車用ヘルメット市場：製品タイプ別、価格帯別、ヘルメットタイプ別、流通チャネル別、地域別、機会、予測、2018年～2032年

インドの二輪車用ヘルメットの市場規模は、2025年～2032年の予測期間中に7.34％のCAGRで拡大し、2024年の15億米ドルから2032年には26億1,000万米ドルに上昇すると予測されています。同市場は近年著しい成長を遂げており、今後も堅調な拡大ペースを維持すると予想されます。

インドでは、二輪車用ヘルメットの需要は、ライダーに最大限の安全性を提供し、法的規制を遵守することで牽引力を増しています。また、インドではヘルメットなしでの乗車による死亡事故が多いため、ヘルメットは事故による様々な脊髄や頭蓋の損傷を防ぐ上で重要な役割を果たしています。さらに、インドでは、ヘルメットには、品質と有効性を保証するインド規格協会（ISI）の認証とともに、いくつかの特定の規格が付属しています。したがって、政府による厳格な規制の実施は、保護効果とともに、ヘルメットが国内の二輪車ライダーにとって最も重要な装備の一つであることを意味します。

さらにインド政府は、全国で最低価格で販売されている非違反ヘルメットに対して厳しい措置を取ることを決定しました。例えば、インド政府は2024年10月、交通安全の向上と二輪車ライダーが規格外のヘルメットを購入するのを防止するため、規格外のヘルメットを販売する小売業者や製造業者に対して全国的なキャンペーンを展開する予定です。現在までに162のヘルメット製造免許が取り消され、インド規格局（BIS）の規定違反で27件の捜索活動が行われています。政府の厳格な規制により、インド市場では規格に違反したヘルメットしか入手できなくなり、道路を走る二輪車ライダーの命が守られることになります。

当レポートでは、インドの二輪車用ヘルメット市場について調査し、市場の概要とともに、製品タイプ別、価格帯別、ヘルメットタイプ別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 インドの二輪車用ヘルメット市場の見通し、2018年～2032年

• 市場規模の分析と予測
• 市場シェア分析と予測
• 市場マップ分析、2024年
  • 製品タイプ別
  • 価格帯別
  • ヘルメットタイプ別
  • 流通チャネル別
  • 地域別

第6章 需要と供給の分析

第7章 輸出入の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 市場力学

第12章 市場の動向と発展

第13章 価格分析

第14章 ケーススタディ

第15章 政策と規制状況

第16章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 市場の主要参入企業トップ10の情勢
  • Studds Accessories Limited
  • Hero MotoCorp Ltd.
  • Vega Auto Accessories Pvt. Ltd
  • Steelbird Hi-Tech India Ltd.
  • Eicher Motors Limited (Royal Enfield)
  • Aaron Helmets Pvt. Ltd.
  • Aerostar Helmets Pvt. Ltd.
  • ERGO Auto Ltd.
  • LS2 Helmets India
  • Gliders Helmets

第17章 戦略的提言

第18章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Two-Wheeler Helmet Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Two-Wheeler Helmet Market, By Volume, In Thousand Units, FY2018-FY2032F
• Figure 3. India Two-Wheeler Helmet Market Share (%), By Product Type, FY2018-FY2032F
• Figure 4. India Two-Wheeler Helmet Market Share (%), By Price Range, FY2018-FY2032F
• Figure 5. India Two-Wheeler Helmet Market Share (%), By Helmet Type, FY2018-FY2032F
• Figure 6. India Two-Wheeler Helmet Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 7. India Two-Wheeler Helmet Market Share (%), By Region, FY2018-FY2032F
• Figure 8. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Helmet Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India two-wheeler helmet market is expected to observe a CAGR of 7.34% during the forecast period FY2025 - FY2032, rising from USD 1.50 billion in FY2024 to USD 2.61 billion in FY2032. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.

In India, the demand for two-wheeler helmets is gaining traction in providing utmost safety for the rider and abide by the legal rules and regulations. Moreover, helmets play a vital role in preventing various spinal and cranial injuries due to accidents, as most of the mortalities occur in India due to helmetless riding in. Additionally, in India, helmets come with some specific standards along with India Standard Institution (ISI) certifications, which ensure quality and effectiveness. Hence, it can be delineated that the implementation of stringent regulations by the government, along with the protective benefits, signifies helmets as one of the most essential equipment for two-wheeler riders in the country.

Furthermore, the Indian government has decided to take strict action against the non-complaint helmets being sold nationwide at a minimum price. For instance, in October 2024, the Indian government planned to launch a nationwide campaign against retailers and manufacturers for selling non-complaint helmets for the improvisation of road safety and prevent the two-wheeler riders from purchasing sub-standard helmets. Till date, 162 licenses of helmet manufacturing have been cancelled, and 27 search operations are conducted for violation of the regulation set by Bureau of Indian Standards (BIS). The stringent regulations of the government ensure that only complaint helmets are available in the Indian market, which in turn will safeguard the lives of two-wheeler riders on road.

Rapid Technological Advancements in Two-Wheeler Helmets are Expediting the Market Prospects

With growing awareness regarding road safety and demand for quality protection gear in India, the necessity for technological upgradation in two-wheeler helmets has risen. Since the majority of road accidents involve riders of, there is a massive demand for helmets that can be rated safe and up to international standards. The new technologies include advanced materials, integrated communication systems, and smart features, which are becoming the necessity of the future for the betterment of safety and comfort of the rider. Manufacturers emphasize research and development aspects when such technologies are to be incorporated into their products, so helmets, even being standard compliant, can provide improved protection and user convenience.

For instance, in September 2023, Ruroc Limited and Indian Motorcycle International LLC jointly announced the promotion of ATLAS 4.0 helmet for motorcyclists. The ATLAS 4.0 helmet features aggressive styling, bold artwork, smart features, and top-notch protection. ATLAS 4.0 offers an important performance upgrade in terms of rider comfort with a fully redesigned interior system, improved aerodynamics designed to provide more stability besides enhancing acoustic performance by 57%. Moreover, the helmet matches the industry level standards of on-road protection while meeting new ECE 22.06 safety requirements.

Rise in Manufacturing of Helmets Due to A Continuous Surge in the Number of Two-Wheeler Owners is Amplifying the Market Growth

There is a great need for helmets in India because they are multiplying by thousands each year. Since millions of people roaming on the roads, the rate of accidents has been increasing exponentially, thereby making helmets a dire necessity to avoid critical injuries and deaths. So, the Indian government has set some strict regulations, and the helmets must be in conformity with the same. Moreover, manufacturers must increase availability with rising awareness about road safety as riders are to be protected along with the observance of the law for minimizing casualties through road traffic in the country.

For instance, in August 2023, New Delhi-based Steelbird Helmets announced that it is targeting the production of 10 million helmets during the fiscal years of 2023-24 due to the high tide of demand for quality safety gear for two-wheeler owners in India. The company aims to achieve this by expanding its production capacity to 40,000 helmets a day in the next 18 months. This expansion includes huge investments in technology and infrastructure, such as automated manufacturing facilities and robotic systems, reflecting Steelbird's commitment to safety and innovation in helmet production while adhering to global standards.

Increase in Demand of Full Face Helmets are Driving the Market Growth Significantly

Full-face helmets are a crucial part of the two-wheelers in India as they not only include the face area but also chin and jaws. In case of collision, there is a considerably reduced chance of head injuries compared to those occurring in Indian roads. Another benefit of having full-face helmets is that this helps riders to avoid several environmental conditions, such as heavy rain or strong winds that increase the comfort level in the helmet. The safety feature of the full-face helmet makes it a favorite among most riders, especially those who ride at higher speeds or make use of highways.

For instance, in December 2024, Mumbai-based Reise Moto launched Nexx and Acerbis full-face helmets in India. Acerbis full face helmets are developed for two-wheeler riders who value comfort, safety, and durability, using advanced materials and rigorous testing for performance in the varied terrains of India. These light-weight helmets are ideal for harsh conditions, thereby reflecting Acerbis's long-standing commitment to motocross and enduro racing. On the other hand, Nexx full face helmets cater to various innovative designs. They range from city streets to racing circuits and off-road trails and ensures the best rider protection and performance in India.

Northern India Emerged as the Market Leader

The northern region of India has been leading the market significantly and is expected to continue its dominance over the coming years. Northern India is constantly showing rising demand for two-wheeler helmets due to factors like increasing ownership of two-wheelers based on the trend of urbanization and the need for affordable transport. India's capital city New Delhi, and the state of Uttar Pradesh have witnessed a significant increase in the number of two-wheeler owners over the past few years. As per the Society of Indian Automobile Manufacturers (SIAM), the number of two-wheeler sales in New Delhi has skyrocketed in 2024, compared to three wheelers, passenger cars and commercial vehicles. In the tenure of April to September 2024, the number of two-wheeler sales in the city was 1,01,64,980 units, recording the highest sales figures in vehicles, which in turn has significantly heightened the demand for two-wheeler helmets.

Furthermore, strict government regulations requiring helmet usage for both riders and passengers have further spurred the demand as enforcement has become sterner. Growing awareness of road safety and the role of helmets in preventing injuries has influenced public perception, making helmet usage a societal norm. All these factors together contribute to the robust growth of the helmet market in Northern India.

Future Market Scenario (FY2025 - FY2032)

The increasing awareness regarding road safety among Indian consumers drives demand for two-wheeler helmets. With significant road accidents involving two-wheeler riders, both individuals and authorities are realizing the significance of wearing helmets. This heightening awareness is creating stricter regulations on helmet usage, and further fueling growth in the market. With the increased knowledge of the dangers involved in riding without proper safety gear, it is expected that the demand for quality helmets will continue to increase, pushing the manufacturers to innovate and improve in the future.

The market is seeing an upward trend in lightweight and composite helmets, enhancing the safety and comfort of the user. Innovations like smart helmets with augmented reality displays and communication systems are attracting more tech-savvy consumers, which in turn is expected to yield substantial growth over the upcoming years.

Furthermore, the continuous rise in number of two-wheeler owners in India is driving the market expedition rate significantly and is anticipated to cater to ample opportunities in future.

Key Players Landscape and Outlook

Market leaders in the Indian two-wheeler industry use pivotal strategies that increase their market penetration and competition. Some of the pivotal strategies are product development, mergers and acquisitions, etc. The country is exploring the development of innovative two-wheeler helmets that meet the stringent demands of consumers in the country. In addition, firms are entering new markets through diversification of their operations and increased revenue streams.

In October 2024, Vega Auto Accessories Pvt Ltd's sister company, AXOR Helmets, a premium helmet brand, announced its participation with India Bike Week (I.B.W) at Goa, for enhancing the safety of two-wheeler helmets in the country. At IBW 2024, AXOR introduced its highly safe Marvel-licensed helmets. These helmets feature high-impact Acrylonitrile Butadiene Styrene (ABS) shells, dual Expanded Polystyrene (EPS) liners for impact absorption, thereby ensuring reliable protection for two-wheeler riders in India.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
• 4.4. Preferred Distribution Channel

5. India Two-Wheeler Helmet Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Full Face Helmet
    • 5.2.1.2. Open Face Helmet
    • 5.2.1.3. Half Face Helmet
    • 5.2.1.4. Flip-Up Helmet
    • 5.2.1.5. Off-Road Helmet
  • 5.2.2. By Price Range
    • 5.2.2.1. Low
    • 5.2.2.2. Medium
    • 5.2.2.3. High
  • 5.2.3. By Helmet Type
    • 5.2.3.1. Conventional Helmet
    • 5.2.3.2. Smart Helmet
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Online
      • 5.2.4.1.1. E-Commerce Platforms
      • 5.2.4.1.2. Company Websites
    • 5.2.4.2. Offline
      • 5.2.4.2.1. Exclusive Showroom
      • 5.2.4.2.2. Local Shops
      • 5.2.4.2.3. Multi-Brand Showroom
      • 5.2.4.2.4. Others (Service Centers, Shopping Malls, etc.)
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. South
    • 5.2.5.3. East
    • 5.2.5.4. West and Central
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Product Type
  • 5.3.2. By Price Range
  • 5.3.3. By Helmet Type
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

6. Demand and Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Pricing Analysis

14. Case Studies

15. Policy and Regulatory Landscape

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. Key Players Landscape for Top 10 Market Players
  • 16.2.1. Studds Accessories Limited
    • 16.2.1.1. Company Details
    • 16.2.1.2. Key Management Personnel
    • 16.2.1.3. Key Products Offered
    • 16.2.1.4. Key Financials (As Reported)
    • 16.2.1.5. Key Market Focus and Geographical Presence
    • 16.2.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 16.2.1.7. SWOT Analysis for Top 5 Players
  • 16.2.2. Hero MotoCorp Ltd.
  • 16.2.3. Vega Auto Accessories Pvt. Ltd
  • 16.2.4. Steelbird Hi-Tech India Ltd.
  • 16.2.5. Eicher Motors Limited (Royal Enfield)
  • 16.2.6. Aaron Helmets Pvt. Ltd.
  • 16.2.7. Aerostar Helmets Pvt. Ltd.
  • 16.2.8. ERGO Auto Ltd.
  • 16.2.9. LS2 Helmets India
  • 16.2.10. Gliders Helmets

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer