市場調査レポート
商品コード
1546282
ウェディングプランニングの世界市場の評価:ウェディングタイプ別、予算別、地域別、機会、予測(2017年~2031年)Wedding Planning Market Assessment, By Wedding Type [Destination Weddings, Local Weddings], By Budget [Luxury Weddings, Mid-Range Weddings, Budget Weddings], By Region, Opportunities and Forecast, 2017-2031F |
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ウェディングプランニングの世界市場の評価:ウェディングタイプ別、予算別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年09月03日
発行: Market Xcel - Markets and Data
ページ情報: 英文 233 Pages
納期: 3~5営業日
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世界のウェディングプランニングの市場規模は、2023年に1,902億8,000万米ドルであり、2031年に3,999億4,000万米ドルに達すると予測され、2024年~2031年の予測期間にCAGRで9.73%の成長が見込まれます。さまざまな経済的、社会的、技術的要因によって、ここ数年、市場は大幅に拡大しています。カップルは、パーソナライズされた思い出に残る結婚式に関して要求が厳しくなっており、そのためプロフェッショナルウェディングプランニングサービスの需要が高まっています。特に新興国では、可処分所得の増加によってカップルが結婚式にお金をかけることができるようになり、豪華なオプションや包括的なプランニングサービスを利用することが多くなっています。この動向は、ソーシャルネットワーキングプラットフォームや有名人の結婚式の役割によってさらに拍車がかかり、人々はそれと似た豪華で個性的な式を望むようになっています。
市場参入企業が提供するサービスには、ローカルウェディングやデスティネーションウェディングなどのさまざまなタイプがあります。どのセグメントも人々の特定の要件に対応しており、結婚式を組織する包括的な方法を提供しています。さらに、デスティネーションウェディングを選択する動向の高まりは、産業の地理的拡大につながっています。例えば、カリブ海の島々、欧州諸国、東南アジア地域などは、重大な結婚式開催地として需要が高まっています。
さらに、この市場は、ミレニアル世代からユニークな選好と期待を持つ年配世代まで、幅広い顧客層にサービスを提供しています。Zola, Inc.によると、2024年の米国における結婚式の平均支出額は3万米ドルを超えており、89%のカップルが婚約前から結婚式の準備を始めています。
また、市場は持続可能性の動向の影響を受けており、環境に配慮した結婚式が人気となっています。
プロフェッショナルサービスに対する意識の高まりが市場成長を促進
世界のウェディングプランニング市場の重要な促進要因は、プロフェッショナルウェディングプランニングサービスに対する意識の高まりです。結婚式のプランニングは複雑で時間もかかるため、しっかりと円滑で思い出に残るイベントとするために専門家とプランニングすることが好まれます。認知度の高まりは、メディアによる報道、ソーシャルメディアの影響力、口コミによる推奨によるものです。
専門のプランナーを雇う利点は、結婚式をテーマにしたテレビ番組やブログ、ウェブベースのプラットフォームでもっともよく紹介されています。彼らは、財源に問題に取り組み、複数のベンダーと協力し、全体的な手配に立ち会う訓練を受けているからです。ソーシャルメディアプラットフォームでは、カップルが美しい結婚式を通してプランナーとのよい経験を紹介し、共有することができるため、他のカップルも同様のサービスを求めるようになります。
さらに、さまざまな予算や選好に合わせることができる多くの結婚式サービスが、ますます利用しやすくなっています。そのため、専門家に依頼する価値を認めるカップルが増え、こうしたサービスへの継続的な需要がウェディングプランニング市場の成長に寄与しています。この動向を受け、2023年9月、オーストラリアを拠点とするEasy Weddings Pty Ltd.は、世界初のeコマースプラットフォームとウェディングパッケージを発表しました。発売されたのは、婚約中のカップルが結婚式の計画プロセス全体を合理化し、費用を削減することで、結婚式を簡単に組織化できるように設計された無料のアプリケーションです。
産業の技術の進歩が市場成長を促進
世界のウェディングプランニング市場は、カップルもプランナーも同様に経験を向上させる技術革新により、近年大きな変化を示しています。デジタルツールやプラットフォームによって、結婚式のさまざまな面がより簡単になり、効果的で手の届くものになっています。例えば、結婚式を企画するためのモバイルアプリケーションは、招待客のリストアップ、さまざまなサプライヤーへの発注、デジタル招待状の送信などを支援するツールを通じて、1つ屋根の下ですべてを提供します。
当レポートでは、世界のウェディングプランニング市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global wedding planning market was valued at USD 190.28 billion in 2023, expected to reach USD 399.94 billion in 2031, with a CAGR of 9.73% for the forecast period between 2024 and 2031. Various economic, social, and technological factors have significantly increased the global market for wedding planning during the last few years. Couples are becoming more demanding when it comes to personalized and memorable weddings, hence increasing the demand for professional wedding planning services. This is particularly true in emerging economies where rising disposable incomes allow couples to spend more money on their weddings, often going for luxurious options and comprehensive planning services. This trend has been further fueled by social networking platforms and the role of celebrity weddings, which has led people to desire similar lavish and distinct ceremonies.
There are different types of services provided by the market players, including local and destination weddings. Every segment addresses the specific requirements of people, thus providing an all-inclusive method of organizing weddings. Furthermore, the increasing tendency towards choosing destination weddings has led to geographical expansion in the industry. For instance, places such as the Caribbean islands, European countries, or the Southeast Asian regions have increased in demand as significant wedding destinations.
Furthermore, the market serves a wide range of customer demographics, including millennials and older generations with unique tastes and expectations. According to Zola, Inc., the average wedding expenditure in the United States in 2024 is more than USD 30,000, with 89% of couples starting the planning for the wedding even before getting engaged.
Additionally, the market is influenced by sustainability trends where environmentally-friendly wedding choices are becoming popular.
Growing Awareness of Professional Services to Propel Market Growth
A significant booster of the global wedding planning market is growing awareness of professional wedding planning services. It includes wedding planning complications and time utilization, hence preferring to plan with experts to ensure a smooth and memorable event. The rising awareness is due to widespread media coverage, social media influence, and word of mouth recommendations.
The advantages of employing expert planners are best exhibited on wedding-themed television programs, blogs, and web-based platforms as they are trained to tackle financial resources, work with multiple vendors, and attend the overall arrangements. As social media platforms showcase and allow couples to share their good experiences with planners through beautiful weddings, it encourage others to seek similar services.
Moreover, many wedding services that can fit into different budgets and tastes are increasingly accessible. Thus, with more couples appreciating the worth of hiring an expert and a continued demand for these services has been witnessed contributing to growth in the wedding planning market. Capitalizing on the trend, in September 2023, Australia-based, Easy Weddings Pty Ltd. introduced the world's first e-commerce platform and wedding packages for the wedding industry. The launch is a free application designed to help engaged couples easily organize their wedding by streamlining the entire planning process and cutting expenses.
Technological Advancements in the Industry to Fuel Market Growth
The global wedding planning market has undergone major changes in recent years due to technological innovations that improved the experience of both couples and planners alike. Various facets of wedding organization have become much easier with digital tools and platforms, making them effective and reachable. For instance, mobile applications for organizing weddings offer everything under one roof through assistance tools for helping in listing invitees, ordering from various suppliers, sending digital invites, and others.
A couple can take their virtual tours of potential venues and see decorations with layouts before the final decisions are made due to the development of virtual reality (VR) and augmented reality (AR) in this market. This technology saves users from wasting time and other resources, especially when it predominantly comes to destination weddings, where visiting can burn a hole in the pockets of potential customers.
Instagram and Pinterest are among the most popular social media platforms for weddings. There are abundant inspirations that can be shared online by couples, planners, and vendors. Moreover, it is possible to involve other people who are unable to attend the ceremony via streaming, thus making it more inclusive.
In January 2023, David's Bridal launched the most sophisticated all-in-one planning platform and vendor marketplace in the industry, Pearl by David's. Using the Pearl app, brides can easily plan their wedding and connect with thousands of local suppliers across the United States. It makes the process simpler to plan, coordinate, and enjoy a wedding by capturing all of the essential components at one place. Also, there is no joining fee for the vendors, with paid expanded offerings.
Destination Weddings are Gaining Momentum
Destination weddings around the world are booming and thus have become one of the biggest trends in the field of wedding planning. More couples are opting for scenic and remote places to exchange their wedding vows, looking for distinctive and unforgettable moments far from conventional hometown rituals. Additionally, it costs reasonable to hold a big event, combining both the marriage ceremony with a honeymoon than holding them separately.
The trend for original Instagram-worthy background further fuels the popularity of destination weddings. This is why many couples choose the Caribbean, Europe, and Southeast Asia as their preferred destinations for weddings. These places are characterized by beautiful landscapes, good weather, and luxurious hotels making them suitable for weddings and extended celebrations. In fact, in January 2024, together with renowned Japanese wedding expert, Four Seasons Resort Maldives at Landaagiraavaru launched a new wedding salon.
Destination wedding plan services are booming nowadays, as they provide well-organized packages comprising of venue search, travel planning, accommodation, and local vendor management. They relieve the couple and their visitors from various issues of organizing weddings from afar while ensuring that everything runs smoothly.
North America to Dominate Market Share
North America is a leading market when it comes to global wedding planning market, which is largely attributed to higher levels of disposable income, strong cultural focus on extravagant nuptials and well-established practices regarding hiring professional organizers. In America and Canada, marriages are important social occasions that are often associated with huge sums spent on opulent and customized services. A Canadian wedding generally involves a budget of around USD 30,000.
Furthermore, advanced technology is a key player in North America's supremacy. Couples and coordinators rely on digital resources for budgeting, guest list management, and vendor organization that improves the appropriateness and effectiveness of planning. An increasing number of couples seeking picture-perfect venues for weddings has propelled the region's market growth.
Moreover, the region enjoys an established economy that offers a plethora of amenities and a variety of budgetary options. North America wedding planning market is dominating globally as it has diverse players, offering varied price ranges from extravagant planners to low-budget service providers.
Considering the growing demand for wedding planners, in September 2023, US-based Together & Company declared the reopening of reservations for the New Urban Garden Patio Space and The High Line Car House venue. The company renovated the venue on its 10th anniversary and started taking bookings for dates starting from 2023 till June 2024.
Future Market Scenario (2024 - 2031F)
There will be more advanced digital planning tools with AI-powered personalization, VR site visits, and AR-based decorations previewing in them. It will enable couples to have a hands-on and engaging way of planning events.
Unique themes and unconventional venues will become popular among couples for planning their events to make them memorable and distinctive.
Affordable luxury services will witness notable growth and will be characterized by high-quality experiences at lower price points.
Key Players Landscape and Outlook
Global wedding planning market is packed with key players involving full-service agencies, specialized vendors, and digital platforms. There are prominent names who dominate the market with comprehensive planning tools, vendor directories, and online resources to satisfy all the wedding needs. Also, digital platforms provide innovative solutions for planning and guest management through technological services as a response to the increasing customer demand.
The key players have a favorable forecast, as rising consumer desires for uniqueness, technological inclusion, and ecological responsibility fuel expansion. Players are expected to enhance their digital competencies, provide environmentally friendly alternatives, and diversify offerings to all clients. Influential partnerships and growing services in untapped regions will further help in creating strategy.
In July 2024, The Knot Worldwide, one of the key players in the global wedding planning market, introduced new advanced product enhancements for its two brands, WeddingWire and The Knot, aimed at improving the wedding professionals' experience. To further optimize lead quality, enhance storefront listings, and offer deeper insights to book more engaged couples, The Knot Worldwide introduced these enhancements to its platform's vendors in the United States.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.