インドのウェディングプランニング市場：挙式タイプ別、予算別、地域別、機会、予測、2018年～2032年

インドのウェディングプランニングの市場規模は、2024年に64億2,000万米ドルとなるとみられており、2032年には165億3,000万米ドルに達すると予測され、2025年から2032年までの予測期間のCAGRは12.55％と見込まれています。インドのウェディングプランニング市場は、ダイナミックかつ急速に新興国市場を開拓しています。この市場の開拓は、主に可処分所得の増加、中産階級の台頭、個性的でありながら贅沢な結婚への願望に起因しています。

この市場の主な要素には、会場の選定、イベントの開催、フードサービス、装飾、写真撮影、アミューズメントなどが含まれます。ソーシャル・ネットワークの出現は、消費者が何を求めているかを定義するのに役立っています。その結果、より高級で個性的な結婚式への需要が高まっています。それとは別に、国内外での結婚式がこの業界を飛躍的に成長させています。

大手のイベント管理会社や小規模のブティック代理店が、多様な顧客要件を満たすニッチなサービスを提供し、業界の情勢を形成しています。Backstage Productions Pvt.Ltd.やFNP E Retail Private Limitedなどが所有するWedding Design Companyは、最も幅広いサービスを提供し、知名度の高い顧客基盤を持っています。

COVID-19に一時的な後退があったとはいえ、このセクターが回復力と柔軟性を維持していることは明らかです。例えば、ヴァーチャルウェディングやハイブリッドウェディングは、そのようなイノベーションの一例です。この分野は、人々がより手の込んだ具体的な結婚式のプランニングソリューションを求め続けていることから、今後も成長する可能性が高いです。

当レポートでは、インドのウェディングプランニング市場について調査し、市場の概要とともに、挙式タイプ別、予算別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 インドのウェディングプランニング市場の見通し、2018年～2032年

• 市場規模と予測
• 市場シェア分析と予測
• 市場マップ分析、2024年
  • 挙式タイプタイプ別
  • 予算別
  • 地域別

第6章 需要供給分析

第7章 バリューチェーン分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 マクロ経済指標

第11章 価格分析

第12章 利益率分析

第13章 消費者購買行動分析

第14章 市場力学

第15章 市場の動向と発展

第16章 ケーススタディ

第17章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要参入企業トップ10の情勢
  • Tamarind Global Weddings
  • Shubh Muhurat Luxury Weddings
  • Oyo Hotels And Homes Private Limited (Weddingz.in)
  • Backstage Productions Pvt. Ltd. (The Wedding Design Company)
  • FNP E Retail Private Limited
  • Motwane Entertainment & Weddings
  • Regal-Weddings.com Pvt. Ltd.
  • Elite Weddings India LLP
  • Indian Wedding Planners
  • Percept Limited

第18章 戦略的提言

第19章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Wedding Planning Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Wedding Planning Market Share (%), By Wedding Type, FY2018-FY2032F
• Figure 3. India Wedding Planning Market Share (%), By Budget, FY2018-FY2032F
• Figure 4. India Wedding Planning Market Share (%), By Region, FY2018-FY2032F
• Figure 5. By Wedding Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 6. By Budget Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 7. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India wedding planning market was valued at USD 6.42 billion in FY2024, expected to reach USD 16.53 billion in FY2032, with a CAGR of 12.55% for the forecast period between FY2025 and FY2032. India wedding planning is a dynamic and fast developing market as it mirrors the wealth of traditional culture in this nation while indicating an increasing desire for well-planned and well-executed ceremonies. The development in this market can be attributed mainly to rising levels of disposable income, an emerging middle class, along with the desire for individualistic yet extravagant marriages.

The market's key elements include selection of venue, organizing the event, food services, decoration, photography, and amusement. The emergence of social networks has totally been instrumental in defining what consumers want. Consequently, the demand for more exclusive and personalized weddings is on the rise. Apart from that, domestic and non-domestic weddings, in India and internationally, have caused this industry to grow dramatically.

Big event management firms and small boutique agencies, providing niche services that fulfill diverse customer requirements form the landscape of the industry. The Wedding Design Company, owned by Backstage Productions Pvt. Ltd., FNP E Retail Private Limited, and others, have some of the broadest service offerings and high-profile client base.

Even though COVID-19 had its temporary setbacks, it is evident that the sector remains resilient and flexible. Virtual and hybrid weddings, for instance, are some of the innovations that have come up. The sector is likely to grow as people continue looking for more elaborate and specific wedding planning solutions.

In December 2023, Betterhalf.ai, a complete wedding planning company owned by Infinite forest, Inc., expanded its wedding operations nationwide, endorsing destinations for weddings in 100 cities across the country. The company further introduced an AI enabled feature Wedding Ideabook, enabling customers to choose from multiple options for wedding decor, jewelry, makeup, and photography.

Personalized Services Spur Market Growth

In India, wedding planners have made a significant step forward offering personalized services that continue to drive their growth. In contrast with the traditional weddings where everyone is expected to follow some set format for the events, modern couples prefer ceremonies and receptions that are unique to their tastes and stories. As a result, there has been an increase in demand for such customized services which range from decorations tailored according to the couple's specifications, themed events organized exclusively for them and invitations written especially for them besides entertainment arranged to suit individual preferences.

In response to this trend, wedding planners are providing niche services tailored as per varied tastes and preferences of couples and their families. Most common offerings include tailored wedding outfits, private dining options based on the couple's preferred budget, and special decorations that match their desired look. This focus on customization permeates every element of a wedding plan so as to guarantee an unforgettable event for both couples and attendees.

In April 2024, Trinity Entertainment, a well-known event planning company in Mumbai, made its debut as a wedding venture with Eternity by Trinity. This innovative project deviates from standard procedures by emphasizing individualized attention to detail and experiences. The venture provides a full range of services, guaranteeing that every facet of customers' festivities is meticulously organized and carried out. This covers menu design, F&B selections, entertainment and act arrangements, guest-list planning, in-house photography and videography, logistics management, and creative idea and decor planning.

Favorable Government Initiatives Accelerate Market Advancement

The spectacular turnaround in the Indian wedding planning market can be attributed to numerous supportive government initiatives. Destination weddings are becoming increasingly popular due to various tourism promotional policies such as Incredible India and state-level incentives. Therefore, wedding events in picturesque places across India have been made easier and more attractive to local and foreign clients seeking exotic experiences. In fact, in August 2023, the Ministry of Tourism launched a special campaign aimed at making India a desired wedding destination on global level. About 25 key destinations have been profiled initially, stating India's fitment as the best wedding destination. Furthermore, in November 2023, while addressing the public through the radio show Mann ki Baat, the Prime Minister called out to the people to start a new movement Wed in India. The Prime Minister clearly stated that he wanted the country's money to remain within the country's possession.

Additionally, the government has promoted digitalization, offering ease of doing business, consequently streamlining operations by wedding planners in terms of registration procedures that are online. This kind of environment has motivated new entrants and established players in market, creating competition among them and resulting in innovation at a significant level.

Destination Weddings Within the Country are Gaining Momentum

India is becoming an increasingly popular destination for weddings as it possesses various beautiful landscapes. From the magnificent forts and palaces of the Indian state of Rajasthan, to the tranquil backwaters of Kerala in south India, beautiful beaches in Goa, and hills full of greenery in Uttarakhand, couples are opting for such locations as their wedding venues. The desire for something different from the traditional methods motivates the trend.

Essentially, the increasing availability of disposable income, together with social media has played a significant role in making destination weddings popular. On social platforms such as Instagram, many large weddings held at exotic locations are shown, which makes several couples consider these places to celebrate their special day. Apart from this, better infrastructure and transportation improvements have enhanced accessibility of such destinations and ease of movement for large groups.

In July 2024, Weddingz.in, owned by Oyo Hotels and Homes Private Limited, strategically collaborated with Lemon Tree Hotels Ltd in over 40 destinations across India. It further declared the opening of its Indian destination wedding planning service. To begin with, the service is available in Goa, Udaipur, Ranthambore, Lonavala, and Jaipur, and will soon be expanded to other popular destinations such as Pushkar, Corbett, Kasauli, Mussoorie, and Shimla.

Future Market Scenario (FY2025 - FY2032F)

The enhancement of the market is going to depend heavily on technological integration. Moreover, features such as virtual reality tours of venues, event planning using augmented reality and artificial intelligence for customization will become more common leading to better planning experiences for both couples and planners.

There will be more cooperation by wedding planners with parallel businesses such as hotels, clothing lines, and travel agencies in the market. This unified method will result in thorough outcomes, improving the general satisfaction of their customers.

Key Players Landscape and Outlook

In India wedding planning market, there is a mix of both big and well-known businesses and small planners that are new in the market. Prominent names offer a wide range of services including event organization, decoration, catering, and entertainment for high-profile clients and large-scale weddings.

With continued market growth fueled by rising disposable incomes, increasing demand for personalized services, and the rising popularity of destination weddings, the outlook for these key players is positive. These companies are expected to make use of technological progressions such as AI and virtual reality as the market progresses, so as to improve their services and planning procedures.

In September 2023, FNP E Retail Private Limited (Ferns N Petals) launched Universe of Weddings- Shaadi Central under FNP Weddings umbrella. With a wide selection of services and products covering every facet of a wedding, Shaadi Central is intended to be the one-stop shop for anything wedding-related. The best wedding professionals and suppliers are all gathered under one roof to make sure couples can easily organize their ideal wedding.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decision
  • 4.3.1. Budget
  • 4.3.2. Service Quality
  • 4.3.3. Vendor Reputation
  • 4.3.4. Personalization Options
  • 4.3.5. Planning Convenience
  • 4.3.6. Previous Experiences
  • 4.3.7. Ability to Accommodate Specific Cultural or Thematic Preferences
• 4.4. Purchase Channel
• 4.5. Existing or Intended User
• 4.6. Recommendations From Friends, Family/Online Reviews
• 4.7. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Wedding Planning Market Outlook, FY2018-FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Wedding Type
    • 5.2.1.1. Destination Weddings
    • 5.2.1.2. Local Weddings
  • 5.2.2. By Budget
    • 5.2.2.1. Luxury Weddings
    • 5.2.2.2. Mid-Range Weddings
    • 5.2.2.3. Budget Weddings
  • 5.2.3. By Region
    • 5.2.3.1. North
    • 5.2.3.2. South
    • 5.2.3.3. East
    • 5.2.3.4. West and Central
  • 5.2.4. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Wedding Type
  • 5.3.2. By Budget
  • 5.3.3. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Macro-economic Indicators

11. Pricing Analysis

12. Profit Margin Analysis

13. Consumer Buying Behavior Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Tamarind Global Weddings
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Products and Services
    • 17.3.1.4. Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Shubh Muhurat Luxury Weddings
  • 17.3.3. Oyo Hotels And Homes Private Limited (Weddingz.in)
  • 17.3.4. Backstage Productions Pvt. Ltd. (The Wedding Design Company)
  • 17.3.5. FNP E Retail Private Limited
  • 17.3.6. Motwane Entertainment & Weddings
  • 17.3.7. Regal-Weddings.com Pvt. Ltd.
  • 17.3.8. Elite Weddings India LLP
  • 17.3.9. Indian Wedding Planners
  • 17.3.10. Percept Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer