中国の宝飾品市場の評価：製品タイプ別、素材別、性別、カテゴリー別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2017年～2031年

中国の宝飾品の市場規模は、2023年に894億1,000万米ドルとなりました。同市場は、2031年には1,633億米ドルに達すると予想され、2024年から2031年の予測期間のCAGRは7.82%になるとみられています。同市場は、豊かな文化的背景と近代化への急速な足取りを背景に、全世界で最も規模が大きく、最も変動が激しい市場のひとつです。この市場には、金、ダイヤモンド、プラチナ、銀の装飾品を含む様々な種類の製品が含まれます。市場は、都市化の進展と中産階級の定着により、大幅に拡大しています。一部の大手企業は、広大な流通チャネルと強力なブランド認知度を活用し、この分野を支配しています。

中国の宝飾品市場に影響を与える消費者の嗜好には進化があり、個性的でパーソナライズされた高品質なデザインに対する需要は増加の一途をたどっています。さらに、若者はブランド志向が強く、ファッショナブルなジュエリーを好むため、技術革新が進み、eコマースを利用した販売が増加しています。

世界の動向と消費者の意識は、持続可能性と倫理的な調達を重要な検討事項としています。中国宝飾市場は、原材料価格の変動や経済の不確実性といった課題にもかかわらず、既存・新規企業ともに幅広い見通しを持ち、依然として活況を呈しています。

中国の宝飾品市場の成長は、国際ブランドと地元デザイナーのコラボレーションによって大きく牽引されています。このようなコラボレーションは、世界の高級品と中国の伝統的な職人技を融合させ、地元の人々だけでなく外国人にとっても魅力的なものとなっています。それどころか、国際ブランドは地元デザイナーの文化的洞察力とデザイン能力を活用し、中国の美意識と価値観に密接に関連するコレクションを生み出しています。

当レポートでは、中国の宝飾品市場について調査し、市場の概要とともに、製品タイプ別、素材別、性別、カテゴリー別、エンドユーザー別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章中国の宝飾品市場の見通し、2017年～2031年

• 市場規模と予測
• 市場シェア分析と予測
• 市場マップ分析、2023年
  • 製品タイプ別
  • 素材別
  • 性別
  • カテゴリー別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第6章 需要供給分析

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 マクロ経済指標

第12章 価格分析

第13章 利益率分析

第14章 消費者購買行動分析

第15章 市場力学

第16章 市場の動向と発展

第17章 ケーススタディ

第18章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• 企業エコシステム分析（スタートアップvs中小企業vs大規模企業）
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Chow Tai Fook Jewellery Group Limited
  • Luk Fook Holdings (International) Limited
  • Lao Feng Xiang
  • Chaumet International SA
  • Bulgari Commercial (Shanghai) Co., Ltd.
  • Chow Sang Sang Holdings International Limited
  • CHOW TAI SENG JEWELLERY (HONG KONG)CO., LIMITED
  • Qeelin Limited
  • ISE Jewellery Company Limited
  • Tiffany (Shanghai) Commercial Co., Ltd.

第19章 戦略的提言

第20章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. China Jewelry Market, By Value, In USD Billion, 2017-2031F
• Figure 2. China Jewelry Market Share (%), By Product Type, 2017-2031F
• Figure 3. China Jewelry Market Share (%), By Material, 2017-2031F
• Figure 4. China Jewelry Market Share (%), By Gender, 2017-2031F
• Figure 5. China Jewelry Market Share (%), By Category, 2017-2031F
• Figure 6. China Jewelry Market Share (%), By End-user, 2017-2031F
• Figure 7. China Jewelry Market Share (%), By Distribution Channel, 2017-2031F
• Figure 8. China Jewelry Market Share (%), By Region, 2017-2031F
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By Material Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 11. By Gender Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 12. By Category Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 13. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 14. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 15. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

China jewelry market was valued at USD 89.41 billion in 2023, expected to reach USD 163.30 billion in 2031, with a CAGR of 7.82% for the forecast period between 2024 and 2031. The market is one of the biggest and most fluctuating in the whole world, associated with a rich background of culture and a fast track to modernization. It includes various kinds of products including gold, diamond, platinum, and silver ornaments. The market has witnessed substantial expansion owing to increasing urbanization and establishment of robust middle class. Some major players have control over this field, taking advantage of vast distribution channels and strong brand recognition. Other than the local well-recognized players, global players are competing to gain the majority share in the country's market by introducing innovative designs to potential buyers. For instance, in April 2023, Hermes International displayed its seventh collection of high jewelry at Hermes Maison in Shanghai. The new collection, Les Jeux De L'ombre, contains 39 pieces of jewelry and is designed by the creative director of the company's jewelry, Pierre Hardy.

There is an evolution in consumer preferences which impacts China's jewelry market as the demand for unique, personalized high-quality designs keeps on increasing. Additionally, young people are more inclined towards branded and fashionable pieces of jewelry, thereby increasing innovation and use of e-commerce for sales.

Global trends and consumer awareness have made sustainability and ethical sourcing key considerations. China jewelry market, despite challenges, such as fluctuating raw material prices and economic uncertainties, still thrives with a wide range of prospects for both established and new companies.

Collaborations between International Brands and Local Designers Spur Market Growth

The growth of China jewelry market is being driven significantly by collaborations between international brands and local designers. Such collaborations unite global luxury with Chinese traditional craftsmanship, making them appealing to both locals and foreigners. On the contrary, international brands avail themselves of local designers' cultural insights and design capabilities to produce collections that relate closely to Chinese aesthetics and values. For instance, in January 2024, for the Chinese New Year capsule collection, Spanish fashion company Loewe S.A. collaborated with three Chinese jade carvers. The Chinese jade carvers were appointed to produce a limited-edition, hand-carved pendant set on an 18K gold chain, drawing inspiration from the art of ancient jade sculptures.

Through these partnerships, local designers gain access to advanced methods in design, which help raise the profile of their brands and help them reach further. In this way, it has become possible to create jewelry with an original flavor that is rich in culture and is able to adapt quickly to the tastes of modern young demography who is searching for something extraordinary yet durable in quality.

Celebrity Endorsements Lead to Market Expansion

China jewelry market is expanding mainly due to the pivotal role played by celebrity endorsements. Endorsements from recognized celebrities and influencers increase brand visibility and build brand credibility for luxury jewelry making it more fascinating to a broader audience. Aspiration and glitz are part of what these celebrities come with, thus relating to people who admire or want their lifestyles as they are.

In China, the power of social media and celebrity culture is immense, and therefore the endorsement from popular figures has a direct impact on sales and brands, creating an immediate rise in demand. Celebrities often post their jewelry choices on their social media handles igniting buzz among consumers. This enhances the image of the brand and makes it accessible to younger generation inclined towards fashion that is active on these platforms.

Moreover, what a celebrity endorses is always accompanied by stories that express the values, craftsmanship and heritage of the brand to make an emotional bond between the consumer and the brand. By engaging with popular figures from within various disciplines, such as fashion, jewelry houses establish an identity that distinguishes their craftsmanship and style.

In July 2023, Qeelin Limited signed the Korean singer and actress, Yoona Lim, as its brand ambassador. Wearing Qeelin Wulu pendant, earrings, bracelet, and ring, Yoona precisely combines to convey Qeelin's philosophy of harmony and balance in the released images.

Gold to Dominate China Jewelry Market

a long time now, gold has been a sign of wealth and well-being in China and is therefore preferred most in making ornaments during traditional occasions such as marriages and important significant events such as birthdays. Gold is, therefore, not just another piece of jewelry or fashion accessory but also an investment that modern-day women wear with pride.

Further, factors such as urbanization and increased disposable incomes drive the demand for gold jewelry in China. The growing customers' preference for fine gold ornaments is expressed through perception of such items as a status symbol and a secure investment. Leading brands are expanding their gold collections to include a variety of options catering to different tastes of consumers from traditional to modern.

Although materials such as diamonds and platinum are increasingly popular, gold still stands out in China jewelry market due to its continuous cultural significance and long-term worth.

In September 2023, Tiffany (Shanghai) Commercial Co., Ltd. launched a new capsule collection called ROSE Edition, using rare pink sapphires and 18 carat rose gold. The unique creations come in four distinct patterns and are inspired by global superstar and House ambassador ROSE. Featuring elegant designs, the capsule is available in small or medium-sized versions as pendants, earrings, and a traditional lock bracelet.

Future Market Scenario (2024 - 2031F)

Technological advancements and the expansion of e-commerce will play crucial roles in shaping the market landscape. E-commerce shopping is set to become more convenient, attractive, and involving for people who know their way around technology through online platforms and digital innovations like augmented reality (AR) for virtual try-ons.

The market will continue bringing new and culturally relevant collections with international brands and local designers working together. Both local and global audiences are expected to find these collections appealing.

Key Players Landscape and Outlook

The major participants of jewelry market in China shape the landscape of the industry in a positive manner. The dominant brands leverage wide retail chains and are well-known for creating quality products. In April 2024, Chow Tai Fook Jewellery Group Limited launched a new collection, Rouge Collection, motivated by the iconic motif design that represents luck and wealth. The collection contains meticulously created pieces of pendants, necklaces, bracelets, bangles, rings, and earrings.

Furthermore, representatives of global names attract rich consumers searching for luxury and exclusivity. They remain competitive in the market through well-known marketing campaigns and international potential. In November 2023, Bulgari Commercial (Shanghai) Co., Ltd. launched its latest Mediterranea High Jewelry 2023 collection in Shanghai. The vibrant hues of the newest high jewelry masterpieces are influenced by the varied cultures of Maison's Mediterranean legacy.

The new participants and regional developers are increasingly making their way by bringing creative designs to the market and forming partnerships with foreign brands. The result is an influx of fresh culturally oriented products on the market.

Key players are adjusting to the emerging demands of buyers, exploiting modern e-commerce technologies and online advertisement, and paying attention to environmental protection. Evolution in the China jewelry market will require a combination of traditional values, innovations, and adherence to moral standards so as to remain competitive, catering to varied needs and demands of consumers.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Reputation
  • 4.4.2. Price
  • 4.4.3. Quality
  • 4.4.4. Design
  • 4.4.5. Authenticity and Certification
  • 4.4.6. Customization Options
  • 4.4.7. Trend Influence
  • 4.4.8. Customer Service
  • 4.4.9. Accessibility
  • 4.4.10. Sustainability and Ethical Sourcing
• 4.5. Purchase Channel
• 4.6. Purpose of Purchase
• 4.7. Frequency of Purchase
• 4.8. Existing or Intended User
• 4.9. Recommendations From Friends, Family/Online Reviews
• 4.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. China Jewelry Market Outlook, 2017-2031F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Necklaces and Chains
    • 5.2.1.2. Earrings
    • 5.2.1.3. Rings
    • 5.2.1.4. Bracelets
    • 5.2.1.5. Others
  • 5.2.2. By Material
    • 5.2.2.1. Gold
    • 5.2.2.2. Silver
    • 5.2.2.3. Platinum
    • 5.2.2.4. Diamond
    • 5.2.2.5. Others
  • 5.2.3. By Gender
    • 5.2.3.1. Women
    • 5.2.3.2. Men
    • 5.2.3.3. Unisex
  • 5.2.4. By Category
    • 5.2.4.1. Branded
    • 5.2.4.2. Private Label
  • 5.2.5. By End-user
    • 5.2.5.1. Adults
    • 5.2.5.2. Children
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Online
      • 5.2.6.1.1. Company Owned Website
      • 5.2.6.1.2. E-commerce Website
    • 5.2.6.2. Offline
      • 5.2.6.2.1. Exclusive Showrooms
      • 5.2.6.2.2. Supermarkets/Hypermarkets
      • 5.2.6.2.3. Others
  • 5.2.7. By Region
    • 5.2.7.1. South
    • 5.2.7.2. East
    • 5.2.7.3. North
    • 5.2.7.4. Northeast
    • 5.2.7.5. Central
    • 5.2.7.6. Southwest
    • 5.2.7.7. Northwest
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Product Type
  • 5.3.2. By Material
  • 5.3.3. By Gender
  • 5.3.4. By Category
  • 5.3.5. By End-user
  • 5.3.6. By Distribution Channel
  • 5.3.7. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-scale)
• 18.3. SWOT Analysis for Top 5 Players
• 18.4. Key Players Landscape for Top 10 Market Players
  • 18.4.1. Chow Tai Fook Jewellery Group Limited
    • 18.4.1.1. Company Details
    • 18.4.1.2. Key Management Personnel
    • 18.4.1.3. Products and Services
    • 18.4.1.4. Financials (As Reported)
    • 18.4.1.5. Key Market Focus and Geographical Presence
    • 18.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.4.2. Luk Fook Holdings (International) Limited
  • 18.4.3. Lao Feng Xiang
  • 18.4.4. Chaumet International SA
  • 18.4.5. Bulgari Commercial (Shanghai) Co., Ltd.
  • 18.4.6. Chow Sang Sang Holdings International Limited
  • 18.4.7. CHOW TAI SENG JEWELLERY (HONG KONG)CO., LIMITED
  • 18.4.8. Qeelin Limited
  • 18.4.9. ISE Jewellery Company Limited
  • 18.4.10. Tiffany (Shanghai) Commercial Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer