米国の宝飾品市場：製品タイプ別、素材別、性別、カテゴリー別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2017年～2031年

米国の宝飾品の市場規模は2023年に603億9,000万米ドルとなりました。同市場は、2031年には823億3,000万米ドルに達すると予測され、2024年から2031年の予測期間のCAGRは3.95%になるとみられています。米国の宝飾品セクターの成長を促進するダイナミックな要因は数多くあります。ラグジュアリーでパーソナライズされた宝飾品に対する消費者需要の増加はマーケット成長の主な触媒であり、人々は個人のスタイルや好みを表すユニークでカスタマイズされたアイテムを求めています。デザインの革新は、その特定のデザインを所有したいという消費者の関心の高まりにつながります。

さらに、eコマースは市場を一変させました。宝飾品をオンラインで購入することが、より簡単で便利になったのです。バーチャル試着やAIによるレコメンデーションは、このデジタル・トランスフォーメーションを支え、オンライン・ショッピング体験を向上させる先進技術のひとつです。

とはいえ、消費者が自分たちの購入決定が環境や社会に与える影響を意識するようになったことで、持続可能で倫理的な方法で調達された素材を使用する製品が増えています。その結果、グリーン・宝飾品のニーズが高まり、各ブランドはサプライ・チェーンにおける持続可能な慣行と透明性を取り入れる必要に迫られています。新柄の創造性や、古典的で独創的な装飾品の復活は、老若男女を問わず多くの購買層を惹きつけるため、市場の拡大速度をさらに速めています。

米国の宝飾品市場では、外資系店舗の進出が市場開拓に不可欠です。都市部や郊外の重要な地域に進出するため、著名な世界・ブランドは米国の高い需要と豊かな客層に注目しています。全米の小売市場に新たな店舗が流入することで、消費者は世界各地の創造性と質の高い作品を特徴とするさまざまなデザインを目にするようになり、市場における製品の入手性が向上しています。

当レポートでは、米国の宝飾品市場について調査し、市場の概要とともに、製品タイプ別、素材別、性別、カテゴリー別、エンドユーザー別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 米国の宝飾品市場の見通し、2017年～2031年

• 市場規模と予測
• 市場シェア分析と予測
• 市場マップ分析、2023年
  • 製品タイプ別
  • 素材別
  • 性別
  • カテゴリー別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第6章 需要供給分析

第7章 輸出入の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 マクロ経済指標

第12章 価格分析

第13章 利益率分析

第14章 消費者購買行動分析

第15章 市場力学

• 市場の促進要因
• 市場の課題

第16章 市場の動向と発展

第17章 ケーススタディ

第18章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 企業エコシステム分析（スタートアップvs中小企業vs大規模企業）
• 参入企業トップ5のSWOT分析
• 市場の主要参入企業トップ10の情勢
  • HStern (Jewellery) Limited
  • Pandora Jewelry Inc.
  • Richemont North America, Inc.
  • Louis Vuitton North America, Inc.
  • Signet Jewelers
  • Blue Nile Inc.
  • Helzberg's Diamond Shops LLC
  • Swarovski Digital Business USA Inc.
  • David Yurman Inc.
  • Graff Diamonds Limited

第19章 戦略的提言

第20章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Jewelry Market, By Value, In USD Billion, 2017-2031F
• Figure 2. United States Jewelry Market Share (%), By Product Type, 2017-2031F
• Figure 3. United States Jewelry Market Share (%), By Material, 2017-2031F
• Figure 4. United States Jewelry Market Share (%), By Gender, 2017-2031F
• Figure 5. United States Jewelry Market Share (%), By Category, 2017-2031F
• Figure 6. United States Jewelry Market Share (%), By End-user, 2017-2031F
• Figure 7. United States Jewelry Market Share (%), By Distribution Channel, 2017-2031F
• Figure 8. United States Jewelry Market Share (%), By Region, 2017-2031F
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By Material Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 11. By Gender Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 12. By Category Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 13. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 14. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 15. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

United States jewelry market was valued at USD 60.39 billion in 2023, expected to reach USD 82.33 billion in 2031, with a CAGR of 3.95% for the forecast period between 2024 and 2031. Numerous dynamic factors are set to drive growth in the jewelry sector of the United States. An increase in consumer demand for luxury and personalized jewelry is a main catalyst market growth, with people looking for unique and customized items that represent their personal style and preferences. Design innovations lead to a rising interest among consumers to own that particular design. For instance, in April 2024, the bridal jewelry firm, Sylvie Jewelry, with its headquarters in Texas, presented Tulira, its newest line of engagement rings. Every piece in this collection is inspired by the beauty of nature with floral themes, prepared using white, yellow, and rose gold.

Furthermore, e-commerce has further transformed the market. It has become easier and more convenient for people to buy jewelry online. Virtual try-ons and AI-driven recommendations are among the advanced technologies that support this digital transformation and enhance the online shopping experience.

Nevertheless, as consumers are becoming aware of the effects of their purchase decisions on the environment and society, a greater number of products are being made from sustainably and ethically sourced materials. Consequently, there is now an increasing need for green jewelry which has subsequently compelled the brands to embrace sustainable practices and transparency in supply chains. The creativity of new patterns and the revival of classical and original adornments further hasten the rate at which the market expands since they attract many buyers across age groups that include the old and young alike.

The leading companies in the market include Pandora Jewelry Inc., Richemont North America, Inc., Signet Jewelers, and others. These firms have maintained their competitive edge by making good use of their powerful brand images and a wide selection of items. In general terms, the United States jewelry market appears to have a bright future as it is accompanied by changes in buyer behavior, the introduction of new technologies among others including growing emphasis on environmental stimulation.

Foreign Store Openings Fuels Market Growth

In the United States jewelry market, foreign stores are essential for development. To extend in crucial urban and suburban regions, prominent global brands focus on high demand and rich clientele in the United States. With such an influx of new stores into the retail market across the country, consumers are being introduced to various designs characterized by creativity and quality work from all corners of the world thereby improving product availability in the market. For instance, in January 2023, an Indian jewelry company, Tanishq, opened its first store in the United States. The two-floored showroom, spanning over 3,750 square feet, showcases over 6,000 distinct styles of 18 and 22-carat gold and diamond jewelry, in addition to solitaires and colorful stones.

In addition to raising competition, the introduction of such foreign products enhances different industry standards. Therefore, customers will have more selection options, better retail experiences and prospects of different cultural styles and fashions. The variation stimulates both curiosity and product sales since shoppers seek distinctive artefacts that can be differentiated from the general stock.

Additionally, positioning the new shops at high-traffic shopping malls and upscale-neighborhoods will guarantee higher visibility, providing great accessibility to buyers. Such areas usually have modern buildings, individual assistance, and unique collections that lure in more customers.

Creativity and Innovation Elevate the Demand

The demand in the jewelry market of the United States is fueled by creativity and innovation. Modern day customers are inclined towards exclusive, customized designs that exhibit their taste and identity. These discerning buyers are attracted towards the jewelry brands which bring innovative creativity and craftsmanship into prominence, leading them to attain unique status in this competitive domain.

Such advanced technological processes lend greater flexibility, precision, and customization to customers. The incorporation of methods such as 3D printing and computer-aided design (CAD) help companies in producing unique pieces according to individual tastes. Furthermore, using augmented reality (AR) to create virtual try-ons makes shopping more exciting and fun by adding an interactive feature.

In addition, jewelry designers' collaborations with artists from other fields like fashion or digital media producing trendy and avant-garde collections. Beyond generating hype, these innovative collaborations introduce new viewpoints and concepts in the market, which consistently keep consumers interested and demanding more. For instance, in May 2024, Tiffany & Co. collaborated with multi-hyphenate, Pharrell Williams to launch its latest collection, Tiffany Titan. The collection offers rings, earrings, bracelets, and necklaces in titanium or 18-carat yellow gold that are set with real diamonds.

Online Distribution Channel to Gain Momentum

The United States jewelry market is witnessing a meaningful change whereby jewelry buyers have different purchasing patterns and ways of engaging with their preferred brands. In recent years, online shopping has become easier, convenient, and attractive due to the emergence of sophisticated digital technologies and the widespread use of e-commerce platforms.

One of the main reasons for the change is a better customer experience from e-retailers. It is through such features as online fitting rooms, elaborate product explanations, crisp images and shoppers' testimonials that make up a complete guide for potential buyers to understand what they are buying and feel about their decisions. Moreover, it is true that shopping has been turned into a simpler process as people can now go through large volumes of catalogs from their homes.

Jewelry brands can reach a wider audience with e-commerce platforms that are not restricted by geographical boundaries. This is especially important for niche and emerging brands, enabling them to secure their place in the competitive market. Besides, online channels aid direct sales to consumers hence reducing production overheads and lowering prices.

In October 2023, Brilliant Earth, LLC launched its latest collection, Sol, on its website BrilliantEarth.com. The range features eight signature pieces produced using recycled silver, gold, and beyond conflict-free diamonds. The collection is available in company's 37 showrooms across the country.

Future Market Scenario (2024 - 2031F)

The expected expansion of the luxury segment is to be driven by the high-net-worth individuals and increasing disposable incomes. Premium brands will continue to thrive, providing exclusive collections with superior craftsmanship that are meaningful to discerning clients.

The jewelry market is going to be intersected by the wearable technology industry, which will subsequently create smart jewelry that combines aesthetics with functionality. The tech-savvy consumers will appreciate health monitoring, connectivity features, and other innovations.

Design will remain a key differentiator due to creativity and innovation. New, avant-garde collections that attract customers, will be made through collaboration between jewelry designers and professionals from other areas. Moreover, companies are expected to explore new materials and methods of making unique jewelry pieces.

Key Players Landscape and Outlook

The has vital players in the United States jewelry market respond to the ongoing trends. Innovation and technology are the major trends affecting the market. For instance, some companies have included advanced tools such as virtual try-on techniques plus AI-powered customization into their websites to improve online shopping experience. Sustainability and ethical sourcing of gemstones has become more significant in recent times due to increasing consumer demands for transparency and environmentally friendly practices. A rising trend towards customization can be seen as buyers look for distinctively designed jewelry items that suit their tastes.

Omnichannel strategies are particularly important as brands seek to create a seamless shopping experience in both online and offline stores. Expansion and diversification continue to be essential with companies opening stores at new physical locations and expanding their product lines for better accessibility.

Overall, the United States jewelry market is in a growth cycle which mainly stems from progressive technology, environmental protection, and the determination to providing excellent customer services. This is the reason that in 2023, by converting USD 540 million debt, Pandora A/S, the Danish jewelry manufacturer and retailer, boosted its investment in Pandora Jewelry Inc. United States. Pandora's move implies its willingness to improve its brand name and image in the United States. Hence, it intends to increase funds for an effective strategy targeted to the customers.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decision
  • 4.3.1. Brand Reputation
  • 4.3.2. Price
  • 4.3.3. Quality
  • 4.3.4. Design
  • 4.3.5. Authenticity and Certification
  • 4.3.6. Customization Options
  • 4.3.7. Trend Influence
  • 4.3.8. Customer Service
  • 4.3.9. Accessibility
  • 4.3.10. Sustainability and Ethical Sourcing
• 4.4. Purchase Channel
• 4.5. Purpose of Purchase
• 4.6. Frequency of Purchase
• 4.7. Existing or Intended User
• 4.8. Recommendations From Friends, Family/Online Reviews
• 4.9. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. United States Jewelry Market Outlook, 2017-2031F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Necklaces and Chains
    • 5.2.1.2. Earrings
    • 5.2.1.3. Rings
    • 5.2.1.4. Bracelets
    • 5.2.1.5. Others
  • 5.2.2. By Material
    • 5.2.2.1. Gold
    • 5.2.2.2. Silver
    • 5.2.2.3. Platinum
    • 5.2.2.4. Diamond
    • 5.2.2.5. Others
  • 5.2.3. By Gender
    • 5.2.3.1. Women
    • 5.2.3.2. Men
    • 5.2.3.3. Unisex
  • 5.2.4. By Category
    • 5.2.4.1. Branded
    • 5.2.4.2. Private Label
  • 5.2.5. By End-user
    • 5.2.5.1. Adults
    • 5.2.5.2. Children
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Online
      • 5.2.6.1.1. Company Owned Website
      • 5.2.6.1.2. E-commerce Website
    • 5.2.6.2. Offline
      • 5.2.6.2.1. Exclusive Showrooms
      • 5.2.6.2.2. Supermarkets/Hypermarkets
      • 5.2.6.2.3. Others
  • 5.2.7. By Region
    • 5.2.7.1. Northeast
    • 5.2.7.2. Midwest
    • 5.2.7.3. West
    • 5.2.7.4. South
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Product Type
  • 5.3.2. By Material
  • 5.3.3. By Gender
  • 5.3.4. By Category
  • 5.3.5. By End-user
  • 5.3.6. By Distribution Channel
  • 5.3.7. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-scale)
• 18.3. SWOT Analysis for Top 5 Players
• 18.4. Key Players Landscape for Top 10 Market Players
  • 18.4.1. HStern (Jewellery) Limited
    • 18.4.1.1. Company Details
    • 18.4.1.2. Key Management Personnel
    • 18.4.1.3. Products and Services
    • 18.4.1.4. Financials (As Reported)
    • 18.4.1.5. Key Market Focus and Geographical Presence
    • 18.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.4.2. Pandora Jewelry Inc.
  • 18.4.3. Richemont North America, Inc.
  • 18.4.4. Louis Vuitton North America, Inc.
  • 18.4.5. Signet Jewelers
  • 18.4.6. Blue Nile Inc.
  • 18.4.7. Helzberg's Diamond Shops LLC
  • 18.4.8. Swarovski Digital Business USA Inc.
  • 18.4.9. David Yurman Inc.
  • 18.4.10. Graff Diamonds Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer