日本の宝飾品市場：製品タイプ別、素材別、性別、カテゴリー別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2018年～2032年

日本の宝飾品の市場規模は、2024年に69億米ドルとみられ、2032年には93億7,000万米ドルに達すると予想されており、2025年から2032年までの予測期間のCAGRは3.90%と見込まれています。同市場の特徴は、高品質の職人技、革新的なデザイン、伝統的要素と現代的要素の融合です。この分野の企業は、プレミアム製品を好む目の肥えた消費者層に対応しています。市場は、精巧なデザインで知られる有名な国内ブランドと、国際的な高級ブランドによって支配されています。

この業界の成長は、主に儀式用や贈答用としてジュエリーに高い関心を寄せる日本の文化に支えられています。ジュエリーの製造に使われる技術の進歩や、カスタマイズされた作品への需要の高まりが、市場の成長を後押ししています。さらに、eコマースは宝飾品店の市場を大きく拡大し、技術に精通した社会を含む幅広い消費者にアプローチしています。

顧客は持続可能性と倫理に関心を寄せており、ブランドはますます透明性を重視するようになっています。日本には可処分所得の高い消費者が多く、経済が好調であるため、景気の変動があっても市場は堅調に推移しています。日本の宝飾業界は、伝統と現代的なコンセプトをミックスすることで革新的であり続け、変化する動向とともに国内外のニーズに応えています。

日本の宝飾品市場に外資系企業が参入したことは、この業界を新たな競争と多様な製品で満たし、好転させた最も重要な要因のひとつと考えられます。革新的なデザイン、近代的な技術、特徴的なブランド・ストーリーを業界に浸透させ、高品質な商品を好む日本の消費者を魅了しています。著名なブランドは、日本国民の高所得水準と贅沢品への嗜好を利用することで、日本での足場を固めてきました。

市場に流入する海外ブランドは、新たなトレンドを生み出し、商品の品質と品揃えを向上させる。さらに、マーケティングや小売インフラに投資することで、ショッピングの質を高め、国内消費者と外国人観光客の両方を惹きつける。このように、競合は地元ブランドを刺激して変化させ、その障壁を高め、業界全体に利益をもたらします。

当レポートでは、日本の宝飾品市場について調査し、市場の概要とともに、製品タイプ別、素材別、性別、カテゴリー別、エンドユーザー別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 日本の宝飾品市場の見通し、2018年～2032年

• 市場規模と予測
• 市場シェア分析と予測
• 市場マップ分析、2024年
  • 製品タイプ別
  • 素材別
  • 性別
  • カテゴリー別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第6章 需要供給分析

第7章 輸出入の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 マクロ経済指標

第12章 価格分析

第13章 利益率分析

第14章 消費者購買行動分析

第15章 市場力学

• 市場の促進要因
• 市場の課題

第16章 市場の動向と発展

第17章 ケーススタディ

第18章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 企業エコシステム分析（スタートアップvs中小企業vs大規模企業）
• 参入企業トップ5のSWOT分析
• 市場の主要参入企業トップ10の情勢
  • Kaji International Co., Ltd.
  • K. Mikimoto & Co., Ltd.
  • TASAKI Co., Ltd.
  • AHKAH Co., Ltd.
  • Richemont Japan Co., Ltd.
  • Vendome Yamada Co., Ltd.
  • Ponte Vecchio Hotta Co., Ltd.
  • SAZABY LEAGUE Co., Ltd.
  • Tiffany & Co. Japan Inc., Ltd.
  • Kataoka Co., LTD.

第19章 戦略的提言

第20章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Jewelry Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. Japan Jewelry Market Share (%), By Product Type, FY2018-FY2032F
• Figure 3. Japan Jewelry Market Share (%), By Material, FY2018-FY2032F
• Figure 4. Japan Jewelry Market Share (%), By Gender, FY2018-FY2032F
• Figure 5. Japan Jewelry Market Share (%), By Category, FY2018-FY2032F
• Figure 6. Japan Jewelry Market Share (%), By End-user, FY2018-FY2032F
• Figure 7. Japan Jewelry Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 8. Japan Jewelry Market Share (%), By Region, FY2018-FY2032F
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Material Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 13. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 14. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 15. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

Japan jewelry market was valued at USD 6.90 billion in FY2024, expected to reach USD 9.37 billion in FY2032, with a CAGR of 3.90% for the forecast period between FY2025 and FY2032. The market is characterized by high-quality craftsmanship, innovative design, and a blend of traditional and contemporary elements. The companies in the sector cater to a discerning consumer base which prefers premium products. The market is dominated by renowned domestic brands who are known for their exquisite designs and international luxury brands.

The industry's growth is aided by Japan's valued interest in jewelry, mostly for ceremonial purposes or as a gift. Advancements in technology used in making jewelry and increased demand for customized pieces enhance market growth. Moreover, e-commerce has greatly expanded the market for jewelry shops, hence reaching out to a wide range of consumers including the tech-savvy society.

Brands are increasingly turning to transparency nowadays as customers are concerned about sustainability and ethics. Even with fluctuations in economy, the market is still standing strong as Japan has a strong economy with several consumers with high disposable incomes. The Japanese jewelry industry remains innovative by mixing tradition with contemporary concepts in order to meet local and international needs with changing trends.

In June 2024, K. Mikimoto & Co., Ltd. launched its latest high jewelry collection The Bows, themed on the company's legacy ribbon motif. The remarkable aesthetic and expert crafting of these magnificent masterpieces sparkled and showcased a modern, refined style.

Foreign Companies Entering the Market Spurs Growth

The arrival of outside firms in Japan jewelry market can be regarded as one of the most important factors that turned around this industry, filling it with new competition and varying products. They infuse the industry with innovative designs, modern technology, and distinctive brand stories that attract Japanese consumers who appreciate quality goods. Notable names have strengthened their foothold in the country by taking advantage of its citizens' high-income levels and taste for luxury.

Foreign brands flooding into the market creates a new trend and improve the quality and range of products. In addition, they increase the quality of shopping by investing in marketing and retail infrastructure, which attracts both domestic consumers and foreign tourists. Thus, competition stimulates local brands to change and raise their barriers, benefiting everyone in the industry.

As foreign and local firms work together, they exchange ideas and develop the sector. Therefore, the arrival of new foreign companies does increase the variety of things that consumers can choose from and makes the Japan jewelry market thrive forever and be known all over the world. Recently, in March 2024, Qeelin, a Chinese jewelry brand, launched its first store in Japan as part of its global expansion plan. Previously, Qeelin was available in Japan via the multi-branded retailer, Restir.

Innovations in Design Accelerate Market Advancement

The development of the Japan jewelry market is largely fueled by innovations in design. A combination of Japanese traditional craftsmanship and modern aesthetics has won over a varied clientele, ranging from young fashion followers to wealthy enthusiasts. Local brands, such as TASAKI Co., Ltd. and Kataoka Co., LTD., and foreign companies, keep pushing the levels of imagination by presenting new shapes that are in line with today's styles. For instance, in March 2023, Primo Japan Co., Ltd. introduced its new diamond engagement and wedding ring set, Ulysses, under its brand I-PRIMO. The rings are lightweight and fit naturally to any finger, with the help of I-PRIMO's unique Comfort Fit Method, giving consumers the satisfaction to own any ring they like, irrespective of its size. The collection is available at all domestic stores of the brand.

Technological advancements like 3-D printing and Computer-Aided Design (CAD) have made great strides in manufacturing, thereby producing pieces that were once difficult to manufacture with detailed design unlike those manufactured with the use of traditional methods. Also, the use of experimental materials and eco-friendly practices appeals to customers who are more considerate about our planet compared to other people who desire to own expensive things without considering their impact on nature. Furthermore, the increased personalization possibilities allow consumers to design their jewelry together with designers thereby improving client involvement and client satisfaction.

Gold Dominates the Japan Jewelry Market Share

Gold dominates share of the Japan jewelry market, signifying cultural importance and a lasting appeal among consumers. Historically associated with affluence and success, gold is firmly entrenched in Japanese traditions, making it an ideal option for occasions such as weddings and anniversaries. The harmonious nature of gold, along with its intrinsic worth, attracts individuals looking for investment opportunities in their jewelry purchases.

The renowned labels and international tycoons present broad gold collections that serve various preferences and budgets. In addition, gold design versatility, from modern minimalist jewelry to traditional elaborative patterns, enhances its appeal. New design techniques and alloy compositions are among innovations made in gold artistry that have helped popularize it among the younger generation that embraces fashion.

The ongoing dominance of gold in the market clearly shows its importance in both cultural norms and current trends in consumer choice resulting to continued market leadership.

In August 2023, IO, an influential member of the hip-hop group KANDYTOWN, introduced the jewelry line RAYDBACK. The brand is creating jewelry items made of 18k gold from Japan under the theme, jewelry that we just want to wear. Every step of the launch's manufacturing process took place in the country.

Future Market Scenario (FY2025 - FY2032F)

When it comes to customized and sustainable jewelry, companies are expected to invest in customization and environmentally friendly practices as consumer preferences are changing.

International corporations are expected to increase their presence in the local market by bringing in modern innovations and affordable pricing strategies which will eventually lead to an increase in the options available to potential buyers.

By allowing local and global designers to collaborate with each other, new and innovative collections will be produced to keep market alive.

Key Players Landscape and Outlook

Japan jewelry market is composed of prominent domestic companies alongside powerful global luxury brands. Considered as some of the top jewelry brands in the world, these brand names focus highly on their attention-to-detail workmanship with cultural heritage significance, hence attracting both contemporary and old-fashioned customers.

The future looks strong for key players due to their capacity to innovate and adjust to changes as per the tastes of society. Therefore, the use of sustainability and conscientious sourcing will probably shape the companies' strategies as consumer demand for transparency. In addition, technological advancements, including AI and blockchain, will further enhance their design and production processes, allowing for more personalized and high-quality offerings. The emergence of e-commerce together with digital promotion will create further opportunities for growth, thus enabling the brands to reach a wider and more varied clientele.

The competitive and dynamic environment will continue to encourage innovation and growth among the key players in the Japan jewelry market. In February 2024, TASAKI Co., Ltd. expanded its Danger collection by adding two new pieces to it, Danger Tribe and Danger Claw. The range displays a stunning contrast between the sharp dangerous thorns and the shiny pearl's feminine air, proving to be a great specimen for craftsmanship and aesthetics.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Reputation
  • 4.4.2. Price
  • 4.4.3. Quality
  • 4.4.4. Design
  • 4.4.5. Authenticity and Certification
  • 4.4.6. Customization Options
  • 4.4.7. Trend Influence
  • 4.4.8. Customer Service
  • 4.4.9. Accessibility
  • 4.4.10. Sustainability and Ethical Sourcing
• 4.5. Purchase Channel
• 4.6. Purpose of Purchase
• 4.7. Frequency of Purchase
• 4.8. Existing or Intended User
• 4.9. Recommendations From Friends, Family/Online Reviews
• 4.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Japan Jewelry Market Outlook, FY2018-FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Necklaces and Chains
    • 5.2.1.2. Earrings
    • 5.2.1.3. Rings
    • 5.2.1.4. Bracelets
    • 5.2.1.5. Others
  • 5.2.2. By Material
    • 5.2.2.1. Gold
    • 5.2.2.2. Silver
    • 5.2.2.3. Platinum
    • 5.2.2.4. Diamond
    • 5.2.2.5. Others
  • 5.2.3. By Gender
    • 5.2.3.1. Women
    • 5.2.3.2. Men
    • 5.2.3.3. Unisex
  • 5.2.4. By Category
    • 5.2.4.1. Branded
    • 5.2.4.2. Private Label
  • 5.2.5. By End-user
    • 5.2.5.1. Adults
    • 5.2.5.2. Children
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Online
      • 5.2.6.1.1. Company Owned Website
      • 5.2.6.1.2. E-commerce Website
    • 5.2.6.2. Offline
      • 5.2.6.2.1. Exclusive Showrooms
      • 5.2.6.2.2. Supermarkets/Hypermarkets
      • 5.2.6.2.3. Others
  • 5.2.7. By Region
    • 5.2.7.1. North
    • 5.2.7.2. Central
    • 5.2.7.3. South
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Product Type
  • 5.3.2. By Material
  • 5.3.3. By Gender
  • 5.3.4. By Category
  • 5.3.5. By End-user
  • 5.3.6. By Distribution Channel
  • 5.3.7. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-scale)
• 18.3. SWOT Analysis for Top 5 Players
• 18.4. Key Players Landscape for Top 10 Market Players
  • 18.4.1. Kaji International Co., Ltd.
    • 18.4.1.1. Company Details
    • 18.4.1.2. Key Management Personnel
    • 18.4.1.3. Products and Services
    • 18.4.1.4. Financials (As Reported)
    • 18.4.1.5. Key Market Focus and Geographical Presence
    • 18.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.4.2. K. Mikimoto & Co., Ltd.
  • 18.4.3. TASAKI Co., Ltd.
  • 18.4.4. AHKAH Co., Ltd.
  • 18.4.5. Richemont Japan Co., Ltd.
  • 18.4.6. Vendome Yamada Co., Ltd.
  • 18.4.7. Ponte Vecchio Hotta Co., Ltd.
  • 18.4.8. SAZABY LEAGUE Co., Ltd.
  • 18.4.9. Tiffany & Co. Japan Inc., Ltd.
  • 18.4.10. Kataoka Co., LTD.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer