インドの宝飾品市場：製品タイプ別、素材別、性別、カテゴリー別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2018年～2032年

インドの宝飾品の市場規模は、2024年に878億2,000万米ドルと見込まれ、2032年には1,953億5,000万米ドルに達すると予想されており、2025年から2032年までの予測期間のCAGRは10.51%になるとみられています。インドの市場はダイナミックで、経済的な日常生活や文化において重要な役割を果たしています。金、ダイヤモンド、銀、プラチナを素材とする宝飾品など多種多様な製品があり、中でも金が市場を独占しています。

主な参入企業には、Kalyan Jewellers India Limited、Malabar Gold &Diamonds、Titan Company Limited（Tanishq）などがあります。この分野は、結婚、儀式、お祭りなどの習慣によって育まれた膨大な国内拡大に依存しています。

さらに、消費者が購入する商品の品質やオリジナリティに対する意識や関心が高まるにつれ、ブランド品や吟味されたジュエリーが非常に人気となっています。さらに、宝飾品の取引にはインターネットが一般的になりつつあり、市場はデジタル化とその利便性の影響を受け続けています。さらに、ホールマーク規制やその他の政府プログラムは、消費者の間で市場の信頼と透明性を促進しています。

インドの宝飾品市場は、ユニセックスジュエリーへの方向転換が顕著であり、これが市場の成長を後押ししています。この変化は、買い物客の様々な嗜好やファッションの嗜好の変化に影響されており、かつての男性用、女性用の区別のある装飾品のラインは、縛りのないデザインに取って代わられています。特に若者は、現代的なファッション・センスを誇示し、社会の男性らしさ、女性らしさの概念にとらわれないユニセックスな装飾品を好みます。著名な市場関係者は、すべての性別を喜ばせる、まろやかで現代的なテーマで、そのニーズに応える品揃えを徐々に提供しています。

当レポートでは、インドの宝飾品市場について調査し、市場の概要とともに、製品タイプ別、素材別、性別、カテゴリー別、エンドユーザー別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 インドの宝飾品市場の見通し、2018年～2032年

• 市場規模と予測
• 市場シェア分析と予測
• 市場マップ分析、2024年
  • 製品タイプ
  • 素材別
  • 性別
  • カテゴリー別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第6章 需要供給分析

第7章 輸出入の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 マクロ経済指標

第12章 価格分析

第13章 利益率分析

第14章 消費者購買行動分析

第15章 市場力学

• 市場の促進要因
• 市場の課題

第16章 市場の動向と発展

第17章 ケーススタディ

第18章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 企業エコシステム分析（スタートアップvs中小企業vs大規模企業）
• 参入企業トップ5のSWOT分析
• 市場の主要参入企業トップ10の情勢
  • Titan Company Limited (Tanishq)
  • Kalyan Jewellers India Limited
  • Senco Gold Limited
  • Malabar Gold & Diamonds
  • Reliance Retail Limited (Reliance Jewels)
  • Joyalukkas India Limited
  • Transforming Retail Private Limited (PCJeweller)
  • Bluestone Jewellery and Lifestyle Private Limited
  • Bhima Gold Private Limited
  • GRT Jewellers (India) Private Limited

第19章 戦略的提言

第20章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Jewelry Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Jewelry Market Share (%), By Product Type, FY2018-FY2032F
• Figure 3. India Jewelry Market Share (%), By Material, FY2018-FY2032F
• Figure 4. India Jewelry Market Share (%), By Gender, FY2018-FY2032F
• Figure 5. India Jewelry Market Share (%), By Category, FY2018-FY2032F
• Figure 6. India Jewelry Market Share (%), By End-user, FY2018-FY2032F
• Figure 7. India Jewelry Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 8. India Jewelry Market Share (%), By Region, FY2018-FY2032F
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Material Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 13. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 14. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 15. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India jewelry market was valued at USD 87.82 billion in FY2024, expected to reach USD 195.35 billion in FY2032, with a CAGR of 10.51% for the forecast period between FY2025 and FY2032. The market in India has been dynamic and plays an important role in economic day to day life and culture. It has a wide variety of products such as jewelry made from gold, diamonds, silver, and platinum, with gold dominating the market.

Major players include Kalyan Jewellers India Limited, Malabar Gold & Diamonds, Titan Company Limited (Tanishq), and others. The sector is reliant upon vast domestic expansion fostered by customs such as marriage, ceremonies, and festivities.

Furthermore, branded and scrutinized jewelry has become exceedingly popular as consumers become more aware and concerned about the quality and originality of items they purchase. Moreover, the internet is becoming more common for jewelry trade as the market continues to be impacted by digitization and ease it provides. Additionally, hallmarking regulations and other government programs promote trust and transparency in market among consumers.

However, the market faces challenges in the form of strict government regulations. For instance, in May 2024, the Directorate General of Foreign Trade (DGFT) altered the percentage of wastage by weight in export of plain jewelry from 2.5 per cent to 0.5 per cent for gold and platinum, and from 5 per cent to 0.75 per cent for studded jewelry. Although, in July 2024, the Gem and Jewellery Export Promotion Council (GJEPC) requested the government to put hold on revised wastage norms, due to which the DGFT has put it in place till August 2024.

Despite these uncertainties, the India jewelry market is well-positioned for consistent growth due to substantial local demand and evolving consumer choices.

Shift Towards Unisex Jewelry Spurs Market Growth

India jewelry market is experiencing a remarkable change in direction towards unisex jewelry which is propelling its increase. This change is influenced by varied preferences among shoppers and changing fashion tastes, whereupon former lines of distinct male or female ornaments have been replaced with unbounded designs. Young people particularly favor unisex ornamental items that flaunt contemporary fashion sense and do not conform to prescribed society's conception of masculinity and femininity. Prominent market players are gradually providing assortments that meet the need with mellow and contemporary themes, pleasing all genders.

On top of that, social media and fashion influencers are increasingly contributing to the popularization of unisex jewelry trends. It makes them more accepted and required. Online retail platforms support this shift through provision of different kinds of unisex jewelry, making it easy for customers to browse around and buy these items. Therefore, the unisex jewelry segment is developing into one of the vital growth engines reshaping the Indian jewelry industry and representing the broader trend towards inclusiveness and contemporary femininity in fashion.

Aligning with the trend, in June 2023, Melorra, owned by August Jewellery Private Limited, introduced the country's first gender-neutral fine jewelry collection. At a starting price range of USD 240, the collection includes a wide variety of jewelry pieces in 22 karat, 18 karat, and 14 karat varieties. The new collection is being sold in experience centers located in 12 cities throughout India and through the Melorra app.

Entry of New Brands Accelerate Market Advancement

The rate at which new labels are penetrating the India jewelry market has been multiplying market progress on a high scale. These new entrants offer fresh perspectives, innovative designs, and competitive pricing. The evolving tastes of young people seeking variety and exclusiveness are well met by new brands that come up with distinctive contemporary designs. Due to too many new brands moving in, the leading companies are compelled to seek out new things to maintain their share of market, further adding to its growth.

Additionally, intensified competition leads to a more dynamic and competitive environment which enhances overall market growth rate. Many new brands usually use digital platforms and social media to target wider bases making themselves visible and accessible. This shift towards digital marketing appeals to technophiles but raises benchmarks of consumer participation and comfort in the sector hence creating intense competition in the industry.

Therefore, as new brands penetrate the industry, they speed up the pace of market progression and assist in ensuring greater enthusiasm and innovation in the India jewelry market.

In July 2024, the Aditya Birla Group entered the Indian jewelry market by launching its jewelry brand, Indriya. The company announced the launch of a sizable collection of 15,000 carefully chosen jewelry items featuring more than 5,000 unique designs. Every 45 days, new collections were declared to be released.

Offline Segment Dominates the India Jewelry Market

The dominance of offline segment in the India jewelry market persists as people prefer to shop physically. In India, buying jewels goes hand in hand with milestones like weddings, festivals, or any event where touching and visually assessing pieces becomes crucial. It allows consumers to assess the jewelry's workmanship and quality before making their purchase decisions.

Major participants in this industry have set up vast chains of brick-and-mortar shops throughout the nation that help boost their brand recognition and availability. These shops usually offer opulent shopping ambiance which improves the customers' overall experience. In addition, asking for advice from family members about local jewelers contributing to the superiority of the offline segment.

Brands keep organizing various in-store events, launching exclusive collections and rolling out customer loyalty programs. Therefore, although there is a rise in online sale volumes, the market of jewelry in India still remains reliant on brick-and-mortar stores.

In April 2024, Tanishq, by Titan Company Limited, introduced its latest collection, GlamDays across all Tanishq showrooms. The range features a modern selection of gold and diamond everyday wear jewelry, including necklaces, bracelets, earrings, and rings. The brand aims to offer a fresh appearance every day by accommodating a wide range of style preferences.

Future Market Scenario (FY2025 - FY2032F)

E-commerce platforms and online marketplaces will continue to grow, offering a seamless shopping experience with features such as virtual try-ons and personalized recommendations. The hybrid model of offline and online sales will cater to a broader audience, including tech-savvy millennials and Gen Z consumers.

Noteworthy shifts in the perception of sustainability and ethics are expected to influence jewelry choices among consumers.

A trend in the direction of unisex and gender-neutral jewelry will gain strength, suggesting wider social developments embracing inclusivity and diversity. This will broaden the market segments, adding to the range of items available.

Key Players Landscape and Outlook

A wide range of major participants are contributing to the progress and advancements of the India jewelry market. Leading companies keep coming up with new ideas to remain competitive, introducing modern styles and going digital. For instance, in July 2024, Kalyan Jewellers India Limited launched its latest video commercial on the occasion of Teej Puja, featuring Wamiqa Gabbi alongside others. With this campaign, the company aimed to promote its latest collection Tyohaar.

Apart from these major companies, there are several local or small brands which provide specialized antiques and customized ones. Emerging entrants are enhancing the market competition through their innovative ideas, which in turn, fuels the growth of the entire industry.

The market perspective is pleasant due to constant growth anticipated from the rising digital adoption, remote area market reach expansion, and more focus on sustainability and ethical sourcing. The interaction of tradition with modernization will determine changes in the market as consumer tastes and options are transformed, guaranteeing its survival and vibrancy in future years.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Reputation
  • 4.4.2. Price
  • 4.4.3. Quality
  • 4.4.4. Design
  • 4.4.5. Authenticity and Certification
  • 4.4.6. Customization Options
  • 4.4.7. Trend Influence
  • 4.4.8. Customer Service
  • 4.4.9. Accessibility
  • 4.4.10. Sustainability and Ethical Sourcing
• 4.5. Purchase Channel
• 4.6. Purpose of Purchase
• 4.7. Frequency of Purchase
• 4.8. Existing or Intended User
• 4.9. Recommendations From Friends, Family/Online Reviews
• 4.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Jewelry Market Outlook, FY2018-FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Necklaces and Chains
    • 5.2.1.2. Earrings
    • 5.2.1.3. Rings
    • 5.2.1.4. Bracelets
    • 5.2.1.5. Others
  • 5.2.2. By Material
    • 5.2.2.1. Gold
    • 5.2.2.2. Silver
    • 5.2.2.3. Platinum
    • 5.2.2.4. Diamond
    • 5.2.2.5. Others
  • 5.2.3. By Gender
    • 5.2.3.1. Women
    • 5.2.3.2. Men
    • 5.2.3.3. Unisex
  • 5.2.4. By Category
    • 5.2.4.1. Branded
    • 5.2.4.2. Private Label
  • 5.2.5. By End-user
    • 5.2.5.1. Adults
    • 5.2.5.2. Children
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Online
      • 5.2.6.1.1. Company Owned Website
      • 5.2.6.1.2. E-commerce Website
    • 5.2.6.2. Offline
      • 5.2.6.2.1. Exclusive Showrooms
      • 5.2.6.2.2. Supermarkets/Hypermarkets
      • 5.2.6.2.3. Others
  • 5.2.7. By Region
    • 5.2.7.1. North
    • 5.2.7.2. South
    • 5.2.7.3. East
    • 5.2.7.4. West and Central
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Product Type
  • 5.3.2. By Material
  • 5.3.3. By Gender
  • 5.3.4. By Category
  • 5.3.5. By End-user
  • 5.3.6. By Distribution Channel
  • 5.3.7. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-scale)
• 18.3. SWOT Analysis for Top 5 Players
• 18.4. Key Players Landscape for Top 10 Market Players
  • 18.4.1. Titan Company Limited (Tanishq)
    • 18.4.1.1. Company Details
    • 18.4.1.2. Key Management Personnel
    • 18.4.1.3. Products and Services
    • 18.4.1.4. Financials (As Reported)
    • 18.4.1.5. Key Market Focus and Geographical Presence
    • 18.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.4.2. Kalyan Jewellers India Limited
  • 18.4.3. Senco Gold Limited
  • 18.4.4. Malabar Gold & Diamonds
  • 18.4.5. Reliance Retail Limited (Reliance Jewels)
  • 18.4.6. Joyalukkas India Limited
  • 18.4.7. Transforming Retail Private Limited (PCJeweller)
  • 18.4.8. Bluestone Jewellery and Lifestyle Private Limited
  • 18.4.9. Bhima Gold Private Limited
  • 18.4.10. GRT Jewellers (India) Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer