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市場調査レポート
商品コード
1522726
扇風機の世界市場の評価:製品タイプ別、技術別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2017年~2031年Fan Market Assessment, By Product Type, By Technology, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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カスタマイズ可能
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扇風機の世界市場の評価:製品タイプ別、技術別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2017年~2031年 |
出版日: 2024年07月30日
発行: Market Xcel - Markets and Data
ページ情報: 英文 241 Pages
納期: 3~5営業日
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世界の扇風機の市場規模は、2023年に143億7,000万米ドルとなりました。同市場は、2031年には204億4,000万米ドルに達すると予測され、2024年から2031年の予測期間のCAGRは4.50%になる見込みです。技術の向上が、現在の市場の力強い成長につながっています。都市化の進展は、気候変動による気温の上昇や、発展途上国における中間所得層の増加に大きく寄与しています。この分野の主なエンドユーザーセグメントには、住宅用、商業用、工業用がありますが、安価で省電力の冷却システムへのニーズにより、主に住宅用が中心となっています。
アジア太平洋は、急速な都市化、人口密集、中国やインドのような可処分所得の高い中間所得層が増加している国々が特徴であるため、地域レベルでは最大の市場シェアを占めています。さらに、北米と欧州は重要な市場であり、これらの地域では、スマートホームの統合とともに、エネルギー効率の高い家電製品に対する消費者の嗜好が主な促進要因となっています。
世界の扇風機市場の主要参入企業は、Griffon Corporation(Hunter Fan Company)、Crompton Greaves Consumer Electricals Limited、Panasonic Corporationで構成されており、これらの企業は、競争に勝ち残るために、市場に新しいアイデアを提供し、製品ポートフォリオを拡大し、戦略的パートナーシップを結ぶ努力を続けています。とはいえ、これらの企業は、原材料価格の変動やエネルギー消費レベルを規制する法律によって市場の成長が妨げられるといった課題に直面しています。にもかかわらず、技術革新、家電とスマートホームデバイスの統合の進展、快適性と持続可能性に対する消費者の要求の高まりにより、市場は大幅な発展を遂げようとしています。
当レポートでは、世界の扇風機市場について調査し、市場の概要とともに、製品タイプ別、技術別、価格帯別、エンドユーザー別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。
Global fan market was valued at USD 14.37 billion in 2023, expected to reach USD 20.44 billion in 2031, with a CAGR of 4.50% for the forecast period between 2024 and 2031. Technological improvements have led to the current robust growth of the market. High levels of urbanization have significantly contributed toward heightened temperatures resulting from climatic variations as well as an increase in the middle-class population in most developing nations. Major end-user segments within the sector include residential, commercial, and industrial uses, which are mainly dominated by residential, driven by the need for cheap yet power-saving cooling systems.
Asia-Pacific has the biggest market share at the regional level since it is characterized by rapid urbanization, dense population, and countries such as China and India, which have high disposable incomes among their growing middle-class populations. Moreover, with North America and Europe being significant markets, consumer preferences for energy-efficient appliances alongside the integration of smart homes have been the major drivers in these regions. In March 2024, with the introduction of the Mijia circulating fan, Xiaomi Inc. expanded the range of its home appliances. Its smart fan can be used on a desktop or the ground and has a wind delivery distance of up to 13 meters and 1500 m3/h of airflow. With its automatic 120-degree horizontal oscillation and manual 105-degree vertical adjustment, the product ensures a larger coverage area. Additionally, the DC frequency conversion motor allows customers to customize their comfort with 100 different wind speeds.
Key players of the global fan market comprise Griffon Corporation (Hunter Fan Company), Crompton Greaves Consumer Electricals Limited, and Panasonic Corporation, who are continuously working on bringing new ideas to the market, expanding their product portfolios and making strategic partnerships to keep ahead of the competition. Nonetheless, these companies face challenges such as market growth being hindered by fluctuating raw material prices or legislation governing energy consumption levels. Despite this, the market is poised for significant development due to innovations in technology, the growing integration of appliances with smart home devices, and the rising demand of consumers for comfort and sustainability.
In April 2024, Lasko Products, LLC launched two new fan models, SlimForce 42" Space-Saving Tower Fan and WhisperForce 18" Pedestal Fan. While the pedestal fan model offers an 8-hour timer for personalized operation, the power fan model offers a 12-hour timer option. Both models come with a remote, enabling the user to control the fans from a distance.
Global Warming and Rising Temperatures Drive the Market Demand
Increased cooling requirements of individuals are a major driver for the growth of the global fan market, fueled by rising global temperatures and more frequent heatwaves due to climatic changes. Many regions of Asia, including Thailand, Myanmar, the Philippines, India, and Vietnam in the east and Palestine, Israel, Syria, and Lebanon in the west, saw temperatures consistently exceeding 40°C from April to May 2024.
As summers become hotter and more prolonged, the demand for efficient cooling solutions has surged. Fans, both traditional and smart, are seen as cost-effective and energy-efficient alternatives to air conditioning, making them a popular choice in both residential and commercial settings.
The trend towards urbanization and denser living environments intensifies the need for efficient cooling systems, as many urban dwellings lack adequate natural ventilation. It is particularly evident in high-population regions such as Asia-Pacific, where a combination of high humidity and rising temperatures drives the constant use of fans. Capitalizing on the trend, in April 2024, Panasonic Corporation launched its new range of ventilation fans, WhisperGreen Select. Powerful, silent, and simple to install, Panasonic ventilation fans are perfect for use in the laundry room, sunroom, bathroom, basement, or garage. The series combines certified Cubic Feet per Minute (CFM) performance at 0.50 s.p. (Static Pressure) at low sone levels.
Innovative Designs Propel Market Growth
Innovative designs are significantly reshaping the global fan market, appealing to modern consumers who prioritize both functionality and aesthetics. Contemporary fans are now available in sleek, stylish forms that complement various interior designs, making them not just appliances but also decorative elements. Manufacturers are focusing on a variety of blade designs and materials, such as wood, metal, and composite materials, to enhance both performance and visual appeal.
Moreover, innovations extend to technological features. Many fans now include LED lighting, adding dual functionality and enhancing energy efficiency. Foldable and retractable blade designs are becoming popular for their space-saving benefits. In February 2024, SharkNinja, Inc. launched Shark FlexBreeze, a cooling fan for indoor as well as outdoor use. The 2-in-1 fan transforms from a pedestal fan to a tabletop with the simple touch of a button. The product, which comes with a misting feature, offers a 20-hour battery runtime, delivering a breeze from a 70-feet distance.
These innovations cater to the growing consumer demand for products that offer convenience, energy savings, and enhanced user experience. As consumers become more design-conscious and environmentally aware, the trend toward innovative, multifunctional, and aesthetically pleasing fans is set to drive growth and diversification in the market.
Smart Fans are Gaining Traction in the Global Market
Smart fans are experiencing rapid growth in the global fan market, driven by technological advancements and increasing consumer demand for connected home devices. These fans, integrated with the Internet of Things (IoT), offer enhanced features such as remote controls, voice assistant compatibility, and energy-efficient operations through smartphones. For instance, in February 2024, Kuhl FANS launched its latest series of ceiling fans, Kuhl Galaxis. The fans are available in diameters ranging from 55 inches to 68 inches. These fans provide a 280 CMM air supply while running at a nearly silent 100 RPM. They are loT-enabled and outfitted with smart technologies, making it easy to operate with smartphones, Amazon Alexa, or Google Home devices. These creative fans include an integrated downlight that has multiple color options.
The desire for greater convenience and comfort in daily living are significant factors propelling the adoption of smart fans. Additionally, the growing penetration of smart homes and the expansion of wireless internet infrastructure have made it easier for consumers to integrate smart fans into their living spaces. Despite their higher cost than traditional fans, the long-term benefits of energy savings and improved user experience make smart fans an attractive option for modern consumers.
Asia-Pacific Holds the Largest Market Share
Asia-Pacific dominates the global fan market, driven by several key factors. The region's high population density, particularly in countries like China and India, creates a vast demand for cooling solutions. Rapid urbanization and infrastructure development further contribute to region's market demand as residential and commercial buildings increase. The rising disposable incomes in these economies allow consumers to invest in traditional and smart fans, enhancing their living standards.
Additionally, the tropical and subtropical climates prevalent in much of Asia-Pacific are a source of demand for effective cooling solutions. The region's strong manufacturing base also plays a crucial role, with numerous local and international companies producing a wide range of fan products at competitive prices. For instance, in March 2023, Orient Electric Limited launched Orient Cloud 3 cloud cooling fan that helps in reducing the ambient temperature by up to 12-degree Celsius by dispersing nanoparticles in the environment resembling clouds from its vents. The product has three cooling settings and a 4.5-liter tank at the pedestal of the fan that lasts up to 8 hours.
Furthermore, governments' emphasis on energy efficiency and sustainable living has increased the region's adoption of energy-efficient and smart fans. Moreover, the growing awareness of IoT and smart home technologies is driving the uptake of smart fans, particularly among the urban middle class. Hence, the combination of demographic, economic, and climatic factors makes Asia-Pacific the dominant region in the global fan market.
Future Market Scenario (2024 - 2031F)
The integration of IoT and smart technologies is expected to become more prevalent, with features such as voice control, app-based operation, and automated climate response becoming standard. Innovations in motor technology and design will continue to enhance energy efficiency, catering to increasing regulatory standards and consumer demand for sustainable products.
Fans with green certifications will gain popularity as consumers become more environmentally conscious.
Increased focus on health and indoor air quality will drive demand for fans with air purification and ionization features. The preference for connected and convenient home appliances will boost the adoption of smart fans.
Key Players Landscape and Outlook
The key players in the global fan market are poised for substantial growth and innovation. These market leaders focus on integrating advanced technologies such as IoT, AI, and energy-efficient systems into their products to meet the rising demand for smart and sustainable cooling solutions. Companies are investing heavily in research and development to create fans with enhanced functionality, including remote control, voice activation, and automated climate response.
Moreover, strategic mergers, acquisitions, and partnerships are expected to shape the competitive landscape, enabling companies to expand their market presence and diversify their product offerings. As the market continues to evolve, these key players are well-positioned to leverage emerging opportunities in developing regions and bring innovation to the market to capture the larger market share. For instance, in July 2023, Hunter Fan Company introduced its time-saving and stress-free HunterExpress technology in three new ceiling fan collections. The company developed HunterExpress to streamline installation and reduce the number of processes needed to prepare,
connect, and finish. HunterExpress offers quickConnect light kits, tool-free blades, plug-and-play wiring, and pre-assembled bodies. Customers can swiftly and simply install ceiling fans in their homes in minutes using these engineered features.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.