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市場調査レポート
商品コード
1520613
ベルモットの世界市場の評価:品種別、色別、原産国別、ABV別、包装タイプ別、製品タイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年)Vermouth Market Assessment, By Variety, By Color, By Country of Origin, By ABV, By Packaging Type, By Production, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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カスタマイズ可能
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ベルモットの世界市場の評価:品種別、色別、原産国別、ABV別、包装タイプ別、製品タイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年07月25日
発行: Market Xcel - Markets and Data
ページ情報: 英文 226 Pages
納期: 3~5営業日
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世界のベルモットの市場規模は、2023年の46億5,000万米ドルから2031年に79億9,000万米ドルに達すると予測され、2024年~2031年の予測期間にCAGRで7.00%の成長が見込まれます。
市場の成長促進要因は、開封後も冷蔵庫で数ヶ月間保存可能であるため保存期間が長いことに加え、植物の浸出液を含むため複雑な風味を持つことです。ベルモットは、一般的なワインよりもコストパフォーマンスが高いこと、さまざまな料理やカクテルに応用できる汎用性の高さ、そして従来のワインと簡単に代替できることで知られています。
酒精強化ワインであるベルモットは、マティーニ、マンハッタン、ネグローニといった古典的なカクテルのほとんどに欠かせない材料です。ジュニパー、オレンジピール、スターアニス、アンゼリカルートなどの植物性香料が配合されているため、カクテルの味を格上げする万能材料として市場の成長を促進してきました。また、さまざまな料理にも使用され、さまざまな料理に複雑性と深みを加えます。ドレッシング、ソース、マリネの風味豊かな材料として使われ、食材全体の味を豊かにします。ベルモットを使ったシーフード料理や、鶏肉や野菜を使ったレシピは、洗練された風味を醸し出します。
Carpano Classico、Martini & Rossi、Noilly Prat、Cinzano、Dolinといった老舗ブランドが依然として市場で支配的な地位を占めていますが、Method Spirits Sweet VermouthやDistefano Winery Poppi Dry Vermouthといった小規模なクラフトワインメーカーがユニークな風味を生み出し、消費者の大半を引きつけ、市場の成長を促進しています。
さらに、欧州連合(EU)によると、ベルモットとみなされるには、アルコール飲料にワインが75%含まれていなければなりません。
ドライベルモットの市場シェア拡大
ドライベルモットは、スイートベルモットに比べて市場シェアが大きく、カクテルにおける汎用性を持ち、その普及に大きく寄与しています。マティーニやマンハッタンといった定番カクテルには欠かせない材料であり、いずれも消費者の間で人気が高いです。例えば2022年3月、Cucielo VermouthはDry Vermouth Di Torinoを世界市場向けに発売しました。この商品はアルコール度数18%で、マルティーニなどのカクテルに最適です。また、シチリアの新鮮な柑橘類の爽やかな香りを含み、軽いハーブの苦味がそれを引き立てています。この製品は2022年5月に欧州、アフリカ、北米、アジアの28の国際市場で発売が開始されました。
ドライベルモットの爽やかでハーブのような香りは、ジン、ウイスキー、ウォッカなどのさまざまなスピリッツを引き立て、さまざまなカクテルの重要な材料となります。さらに、ドライベルモットの軽くて甘みの少ない風味は、さまざまなレシピに応用できます。
このように、ドライベルモットの汎用性、適応性、現代的なカクテルとの関連性がドライベルモットの需要を押し上げ、甘味の強い同種のカクテルと比較して、その人気に寄与しています。
欧州が最大の市場シェアを占める
ベルモットは欧州で広く消費されており、その多様性と文化的意義から食前酒として飲まれることが多いため、欧州が圧倒的なシェアを占めています。ベルモットは食欲を増進させ、口内をさっぱりさせるとともに、胃腸の調子を整える働きがあるため、古くは食前に飲まれていました。ベルモットは、消費者に美味しく爽やかな食卓の始まりを提供します。
例えば2022年6月、Brand Ventures Ltd.のイタリアンベルモットブランドであるCucieloは、Dry Vermouth di Torinoを世界中に投入し、ポートフォリオを拡大しました。このドライベルモットは、シチリアの新鮮な柑橘類の爽やかな香りを、軽いハーブの苦味が引き立てています。
当レポートでは、世界のベルモット市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global vermouth market is projected to witness a CAGR of 7.00% during the forecast period 2024-2031, growing from USD 4.65 billion in 2023 to USD 7.99 billion in 2031.
The drivers for the growth of the global vermouth market are complex flavors of vermouth as it contains botanical infusions along with longer shelf-life as it can be stored in a refrigerator for months even after opening. Vermouth is known for its cost effectiveness over typical wines, its versatility and application in various foods and cocktails, and its easy substitutability with the traditional wine.
Vermouth, being a fortified wine, is a key ingredient in most of the classic cocktails, such as Martini, Manhattan, and Negroni. It has been driving the growth of the market due to its infusions of botanicals such as juniper, orange peel, star anise, and angelica root, which makes it a versatile ingredient for elevating the taste of cocktails. Also, it is used in various culinary applications, adding complexity and depth to different dishes and cuisines. It is used as a flavorful ingredient in dressings, sauces, and marinades, enriching the overall taste of the food item. Vermouth-infused seafood dishes and chicken and vegetable-based recipes impart a sophisticated flavor profile.
Established brands such as Carpano Classico, Martini & Rossi, Noilly Prat, Cinzano, and Dolin still hold a dominant position in the market but the smaller craft producers of wine such as Method Spirits Sweet Vermouth and Distefano Winery Poppi Dry Vermouth are facilitating the growth of the market as they are creating unique flavors, which is attracting most of the consumers.
Moreover, according to the European Union, an alcoholic beverage must contain 75% of wine for it to be considered as vermouth.
Dry Vermouth to Hold a Larger Market Share
Dry Vermouth holds a larger share of the market as compared to sweet vermouth, which includes versatility in cocktails and significantly contributes to its widespread popularity. It is a vital ingredient in classic cocktails such as Martini and Manhattan, both of which are popular among consumers. For instance, in March 2022, Cucielo Vermouth launched Dry Vermouth Di Torino for global markets. The offering contains 18% alcoholic beverage volume and is perfect for cocktails such as Martini. Also, it contains crisp notes of fresh Sicilian citrus, complemented by a light herbal bitterness. The rolling out of the product began in May 2022 with the launch in 28 international markets across Europe, Africa, North America, and Asia.
The crisp and herbal notes of dry vermouth complement a wide range of spirits, including gin, whiskey, and vodka, making it a key ingredient in various cocktails. Furthermore, dry vermouth's lighter and less sweet flavor profile makes it more applicable in various recipes.
Thus, the versatility, adaptability, and association of dry vermouth with contemporary cocktails has propelled the demand for dry vermouth, contributing to its popularity as compared to its sweeter counterpart.
Europe is Holding the Largest Market Share
Vermouth is witnessing a surge in the market and is widely consumed in Europe, making it a dominant region as it can be consumed as an aperitif, owing to its versatility and cultural significance. In earlier times, vermouth was consumed before a meal as it is an appetite stimulant and helps in cleansing the palate while preparing the stomach for food. It provides the consumers with a delicious and refreshing start to the dining experience of the consumers.
For instance, in June 2022, Cucielo, an Italian Vermouth brand of Brand Ventures Ltd., expanded its portfolio with the introduction of Dry Vermouth di Torino globally. The dry vermouth delivers a crisp note of fresh Sicilian citrus, complemented by a light herbal bitterness.
Moreover, as vermouth has a cultural significance as it originates in Europe, consumers look for more authentic and traditional dining and drinking experiences, drawn toward consumption of vermouth before the meals, contributing to the cultural heritage.
The key factor which driving the growth of the vermouth in the region is its diverse flavor profiles, catering to a wide range of taste and preferences of the consumers. The diversity of vermouth, whether the crisp taste of dry vermouth or sweet notes of sweet vermouth, offers the consumers a more comprehensive range of options to select from, which would best complement their meals, providing an enjoyable pre-dinner experience.
Patents Supporting the Market Growth
Patents play a significant role in supporting the growth of the vermouth market by protecting intellectual property rights, incentivizing innovation, and promoting competition. The patents are encouraging the companies in the global vermouth market to invest in research and development in formulations of vermouth, production processes, and packaging technologies. These innovations can result in the introduction of a distinct taste profile, improving production efficiency, and enhancing shelf-life, ultimately driving the interest of the consumers and promoting market growth.
Furthermore, the patents provide manufacturers with legal protection against imitation, allowing producers of vermouth to maintain exclusive rights for their innovations. The exclusivity gives a competitive advantage, enabling them to differentiate their products in the market from the competitors. For instance, in November 2023, The Consortium of the Vermouth di Torino PGI announced receiving a certification mark registration from the United States Patent and Trademark Office. Vermouth is the most famous aromatized wine to get a globally recognized status.
Moreover, the patents serve as a catalyst for innovation and competition, contributing to globalization of the global vermouth market by facilitating international trade, allowing the players to expand their market reach and the networks of distribution.
Application of Vermouth in Cocktails is Propelling the Market Growth
Vermouth is a significant ingredient in various contemporary and classic cocktails, famous for its ability to add complexity, depth, and balance to the beverages. The rising popularity of vermouth can be attributed to its association with modern and classic cocktails and surging popularity of mixology trends.
The cocktails which are mostly paired with vermouth are Martini and Manhattan. In the former, dry vermouth is combined with spirits such as gin and vodka to create an unconventional combination. While in the latter, sweet vermouth is combined with whiskey and bitters to offer an aromatic and rich beverage.
Vermouth is widely used in a variety of other cocktails, such as Negroni, which is combined with gin and Campari to create a bitter yet refreshing beverage.
In October 2023, Diageo Plc announced the launch of its ready to drink premium cocktail product line, the Cocktail Collection. The collection includes cocktails with its vermouth offerings. Tanqueray Gin Negroni, which contains red vermouth along with herbal juniper and bitter amaro. Another cocktail from the collection is Bulleit Manhattan which contains sweet vermouth, rye whiskey and bitters. The collection features pre-mixed cocktails in a convenient and elevated format.
Future Market Scenario (2024 - 2031F)
The vermouth market has been witnessing extensive growth and will continue to grow exponentially in the future as well. Sustainable packaging has been a key factor in the vermouth market, which is providing the key players a competitive edge and creating opportunities for them to attract more buyers towards themselves as the consumers are increasingly becoming eco-conscious. Manufacturers are introducing sustainable packaging to appeal to the consumers and reduce a considerable level of environmental footprint, improving the brand loyalty and reputation.
For instance, in November 2023, ecoSPIRITS, Mancino and Proof & Company launched vermouth in a circular packaging which is low in carbon. It is the first vermouth in Australia to be available in ecoTOTE format packaging.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Some of the prominent key players in the vermouth market are Bacardi-Martini B.V., The Dolin Company, Davide Campari-Milano N.V. (Cinzano), and Pernod Ricard SA, which are continuously innovating and launching new products.
In July 2023, Bacardi-Martini B.V. announced the launch of its limited-edition Martini Maestro 36, which is its very first aged Martini Vermouth. The offering is exclusively available in Italy as a part of the brand's 160th Anniversary. Martini, a pioneer vermouth brand of Bacardi-Martini B.V., launched a series of events and products which was built on the legacy of Italian style and culture.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.