市場調査レポート
商品コード
1512106
リーブインコンディショナーの世界市場の評価:剤形別、関心別、カテゴリ別、包装別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測(2017年~2031年)Leave-in conditioner Market Assessment, By Formulation, By Concerns, By Category, By Packaging, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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リーブインコンディショナーの世界市場の評価:剤形別、関心別、カテゴリ別、包装別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年07月11日
発行: Market Xcel - Markets and Data
ページ情報: 英文 232 Pages
納期: 3~5営業日
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世界のリーブインコンディショナー(洗い流さないコンディショナー)の市場規模は、2023年の22億4,000万米ドルから2031年に28億3,000万米ドルに達すると予測され、予測期間の2024年~2031年にCAGRで2.96%の成長が見込まれます。消費者の毛髪に関する意識の高まりや、市場における効果的なヘアケアソリューションの導入の動向の高まりといった要因が、市場の成長を促進しています。
市場成長をさらに後押ししているその他の要因としては、消費者に利便性を提供し、ヘアスパのような高価なヘアケア処理を消費者にとって手頃なものにする、自宅でのプロフェッショナルヘアサロンサービスや美容院サービスの増加が挙げられます。
ヘアカラー、ブリーチ、リボンディング、パーマなどの化学的処理に対する消費者の需要の増加は、髪を傷め、くすんで見えるようにするため、髪の補修や深い栄養を与えるリーブインコンディショナーが消費者に好まれ、市場成長を促進しています。例えば、米国では約70%の女性がヘアカラー製品を求めていることが分かっており、これは消費者がますますヘアカラーなどのさまざまな髪の治療を受けていることを示しています。メーカー各社は、消費者が健康な髪を取り戻すのに役立つ毛髪修復向けのリーブインコンディショナーを発売しています。例えば、2024年3月にCantu Beautyは、Shea Butter Leave-in Conditioning Repair CreamとArgan Oil Leave-in Conditioning Repair Creamを発売しました。この製品は、水分を増やし、髪を強くし、健康な髪の成長を促進するように設計されています。
消費者のヴィーガン製品やクルエルティフリー製品への選好が高まる中、市場動向として、ほとんどのメーカーが消費者のダイナミックな選好に応えるためにヴィーガン製品やクルーエルティフリー製品を導入しています。この市場動向は、ミネラルベースや植物ベースの成分から開発され、人工着色料、硫酸塩、パラベンなどの刺激の強い化学品や添加物を含まない、天然処方のリーブインコンディショナーの増加傾向に拍車をかけています。持続可能性に向けた動きは、オーガニックヘアケア製品で市場を独占し、天然リーブインコンディショナーの需要を増大させています。
ミレニアル世代におけるヘアグルーミング製品への関心の拡大は、市場の成長をさらに促進し、消費者がリーブインコンディショナーをヘアケア体制に取り入れていることから、高級リーブインコンディショナーの需要を増大させています。
有名人の推奨が市場成長を促進
有名人の推奨はブランドの認知度を高め、消費者にブランドへの忠誠心と信頼を植え付け、リーブインコンディショナー市場の成長を促進します。このようなエンドースメントにより、有名人と製品との間に非常に強いパーソナルブランディングが確立され、同じような髪の健康と美意識を実現したいと願うファンにとって、より魅力的なものとなります。有名人の推奨に伴う熱望的な価値は、通常、消費者の関心と売上の上昇につながります。そして、これらの有名人はソーシャルメディアを通じて、何百万人ものフォロワーにヘアルーティン、製品のレビュー、チュートリアルを投稿し、リアルタイムのフィードバックへの直接的な関与を促しています。
有名人はさまざまな美のスタンダードを代表し、時には特定の層に向けて発信することもあります。例えば、カーリーヘアタイプの有名人は、同じ髪質を持ち、同じ問題に直面している消費者に特定のリーブインコンディショナーを推奨します。
例えば2022年1月、Sundial Brandsは、黒人の美の象徴であるMadam C.J. Walkerにインスパイアされ導入された最新のブランドを立ち上げました。このブランドは、幅広いタイプの髪を保護するために開発された、ダメージに強い処方を誇っています。Walmartとの提携により、デタングリングリーブインコンディショナーを含む11種類の新製品が登場しました。
当レポートでは、世界のリーブインコンディショナー市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global leave-in conditioner market is projected to witness a CAGR of 2.96% during the forecast period 2024-2031, growing from USD 2.24 billion in 2023 to USD 2.83 billion in 2031. Factors such as increasing hair consciousness among the consumers and rising trend of introduction of effective hair care solutions in the market are driving the growth of global leave-in conditioner market.
Other factors which are pushing the market growth further are rise in at-home professional hair and beauty salon services which offer convenience to the consumers, making expensive haircare treatments, such as hair spas, affordable for them.
Consumers' increasing demand for chemical processing such as hair coloring, bleaching, rebonding and perming, damages the hair, making them look dull, thus, a hair repair or deep nourishment leave-in conditioner is preferred by the consumers, flourishing the market growth. For instance, it has been found that around 70% of women in the United States demand hair color products, which depicts that consumers are increasingly taking various the hair treatments, such as hair coloring which is increasing the demand for leave-in conditioners as well. Manufacturers are introducing hair repair leave-in conditioners which help the consumers in restoring their healthy hair. For instance, in March 2024, Cantu Beauty introduced reformulated Shea Butter Leave-in Conditioning Repair Cream and Argan Oil Leave-in Conditioning Repair Cream. The product is designed to increase moisture, strengthen hair and promote healthy hair growth.
With the consumers' increasing preference for vegan and cruelty free products, a market trend has been observed wherein most of the manufacturers are merely introducing vegan and cruelty free products to cater to the dynamic preferences of the consumers. The market trend is fueling the rising trend for leave-in conditioners with natural formulation, which are developed from mineral-based and plant-based ingredients and are free from harsh chemicals and additives such as artificial colors, sulfates, and parabens. The move towards sustainability is governing the market with organic hair care products, augmenting the demand for natural leave-in conditioners.
The expanding interest of hair grooming products among millennials is further flourishing the market growth and increasing the demand for premium leave-in conditioners as the consumers are incorporating leave-in conditioners as well into their hair-care regime.
Celebrity Endorsements to Drive the Market Growth
Celebrity endorsements draw brand awareness, instilling brand loyalty and trust among consumers to drive the growth of leave-in conditioners market. Such endorsements establish a very strong personal branding of the celebrity with the product, making it more aspirational for fans who want to achieve similar hair health and aesthetics. The aspirational value associated with celebrity endorsement usually translates into consumer interest and elevation of sales. Then, through social media, these celebrities post hair routines, product reviews, and tutorials to millions of followers, driving direct engagement to real-time feedback.
Celebrities represent varied beauty standards, which sometimes cater to a specific demographic segment. For instance, a celebrity with curly hair type would endorse a particular leave-in conditioners to the consumers who have same type of texture and are facing same issues.
For instance, in January 2022, Sundial Brands launched the latest brand which has been inspired and introduced by Madam C.J. Walker, a black beauty icon. The brand boasts a damage-defying formula which has been developed to protect a wide range of hair types. With the collaboration with Walmart, the brand brought eleven new products for the audience including the detangling leave-in conditioner.
Sulphate-free Leave-in Conditioners to Gain Popularity Among Consumers
Consumers are increasingly preferring sulfate-free leave-in conditioners over the chemical-based leave-in conditioners due to several reasons. Sulfates, present in many hair care products, dries both the hair and the scalp. It is because they strip off the natural oils, hence irritating and potentially damaging the hair. It is a common problem among consumers with sensitive skin and even in particular hair types such as curly, colored, and chemically treated ones. In contrast, sulfate-free formulations preserve the natural moisture balance in the hair promoting healthy hair.
Growing consumer awareness of the possible long-term health effects of sulfates, such as skin and eye irritation, has driven consumers toward seeking safer alternatives. The clean beauty movement, which emphasizes non-toxic, eco-friendly ingredients, has played a role in the shift of consumers' preferences. Sulfate-free products are generally associated with gentleness and nourishment, appealing to the consumers and driving the demand for sulfate-free leave-in conditioners.
In May 2023, The Hair Diagram introduced The Ashley Marie Collection, which is their natural hair care line, created specifically for 4C hair. The collection includes a leave-in conditioner which is clean and has ethically sourced ingredients. The product is formulated with natural ingredients and is free from harsh chemicals such as sulfate, paraben, and colors.
Heat Protection Leave-in Conditioners to Hold a Significant Market Share
Consumers are increasingly preferring heat protectant leave-in conditioners over the regular ones due to the added protection against damage caused by heat styling tools. Use of hair styling devices such as flat irons, curling wands, and blow dryers directly on hair, results in temperatures that may warp the hair shaft to a considerable level which may cause breakage, split ends, and other damages. Leave-in conditioners that have heat protectant properties reduce the direct impact of very high temperatures as they act on the surface of the hair and create a barrier, thereby reducing the possibilities of damage.
As a leave-in conditioner, a heat protectant offers dual functionality of conditioning and protection that consumers who use tools for thermal styling often like. Moreover, these leave-in conditioners offers convenience to the consumers as they shorten the hair care routine of the consumers by saving time and effort by rolling a leave-in conditioner and a heat protectant into one product.
In March 2024, Dae Inc. launched Dae Mirage Mist Leave-In, which is a multi-tasking leave-in conditioner. The conditioner is ideal for prepping and priming hair for styling and serves as a heat protectant, offering shine, smoothing hair, and softening hair for restyling the hair.
In April 2023, Hot Tools introduced their Hot Tools Pro Artist Protect & Style Collection which includes Heat Defense Instant Detangling Mist. The leave-in conditioner instantly moisturizes and detangles hair and helps defend against heat-induced breakage which improves the results achieved after hair styling.
North America to Hold a Significant Market Share
The leave-in conditioners market is gaining popularity among consumers in North America due to factors such as preference of women for hair styling and hair coloring and urge to incorporate hair care routine in the daily routine, which is driving the market growth.
The demand for leave-in conditioners is larger in the region since the consumers are becoming greatly health-conscious and seek products which align with their healthy living movement. Consumers are increasingly preferring leave-in conditioner formulation which are free from parabens, sulfates, and phthalates. It is making the manufacturers introduce products with natural ingredients, contributing to the green trend of hair care products.
Manufacturers are making their leave-in conditioners accessible and easily available to the consumers through their availability at the retail stores. For instance, in March 2024, Raw Sugar Living, launched in Canada exclusively at the Shoppers Drug Mart locations nationwide, catering to the demand of leave-in conditioners among consumers in North America. The offline presence included offerings such as its Multi-Miracle Leave-in Conditioner + Heat Protectant.
Future Market Scenario (2024 - 2031F)
The leave-in conditioner market is anticipated to witness a surge in demand in the forecast period due to incorporation of innovative technology in the product, driving the market growth. The advancement in the formulation is enhancing the efficiency of the leave-in conditioners and enhancing the consumer experience. The advanced formulations along with the incorporation of technology, such as microencapsulation and nanotechnology, is ensuring the targeted delivery of active ingredients, which offers prolonged protection and nourishment of hair.
For instance, in February 2023, Mielle launched Avocado & Tamanu Anti-Frizz Slip & Seal Leave-in Conditioner for textured hair with the cold application technology, which is brand's patented technology. The conditioner smoothens the surface of the hair by providing instant detangling and slip. With the help of the technology, it facilitates in sealing the cuticles in place and leave the hair soft and shiny.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
The key players are adding latest products and expanding their product portfolio to cater to the diverse needs of the consumers. It enables the consumers to pick from different variety of products and try unique formulations. In May 2023, Suave, a Unilever PLC brand introduced the Lust & Coily Leave-in Conditioner to its pink line hair care products range. The offering features added protection against the breakage while easy detangling of coiled hair. The collection was released at the Walmart stores at the retail price as low as USD 4.98.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.